Whiteboard

Fashion Out of Fashion
We’re at a crucial moment in the fashion world - a
crossroad, where many designers and consumers are
considering leaving this meaningless path of mindless
consumption and seek out something different.
Start down a new, calmer path based on real needs
and, above all, doing it in a way that is just and sustainable
for the planet and the human beings involved
in the manufacture process.
We have reached a point, where there is no accumulation
of wealth, but rather accumulation of excess.
In many cases, what is being produced is rubbish:
clothes that will never be worn and will end up in boxes
... or worn once or twice to be replaced by another
fleeting trend within a week. Tons of clothes at laughable
prices hide unimaginable amounts of wasted natural
resources, workers suffering and stress.
This is what we will be leaving behind, rebelling against
this madness to make way for a new social paradigm,
in which each individual will be perceived through a
deep sense of respect for themselves, beyond fashion
or stereotypes .
There is a tendency for the return of a taste for more
basic, timeless clothes that last in gentler tones instead
of vibrant and dynamic colours. There is no more
struggle, but collaboration: a classic appeal that is
associated with multiculturalism, the contemporary
comes together with the rustic and ancient, the austere
and essential balances between minimalistic and
expressionless aspects and bold and flawed textures.
There is effeminisation of the masculine with femininity
becoming stronger and overshadowing weakness
and blandness. The masculine is more sensitive and
as the woman gains power, the two energies are balanced
out. The shirt becomes the garment of choice:
immaculately white, batiste or satin, oxford , fil a fil or
ribbed , everything goes.
The rural is being urbanised and the urban is becoming
infatuated with the rustic, rediscovering the worth of
the artisan and the manual, almost reaching the primitive
and ancestral; natural tones are expressed in tartain
textures and inspired by nature, floral and vegetal,
embroidered or printed.
Black is substituted for brown, deep green - for far
more earthly blue tones and white appears to be
wrapped in an aura of spirituality and modesty.
These are some of the key trends for summer 2007,
and now it’s your turn to find your own unique style.