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2019 January Paso Robles Magazine

The Story of Us — a Monthly Look at Our Remarkable Community

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Something Worth Reading<br />

“The Story of Us”<br />

(805) 239-1533<br />

PASOmagazine.com<br />

publisher@pasomagazine.com<br />

MAIL: P.O. Box 3996<br />

<strong>Paso</strong> <strong>Robles</strong>, CA 93447<br />

OFFICE: 1244 Pine St. Suite 204<br />

<strong>Paso</strong> <strong>Robles</strong>, CA 93446<br />

PUBLISHER & EDITOR-IN-CHIEF<br />

Nicholas Mattson<br />

PUBLISHER, OPERATIONS<br />

Hayley Mattson<br />

LEAD AD DESIGN<br />

Denise McLean<br />

LEAD LAYOUT DESIGN<br />

Travis Ruppe<br />

EDITOR, LAYOUT, DESIGN<br />

Luke Phillips<br />

ART PRODUCTION<br />

Sue Dill<br />

WRITER<br />

Meagan Friberg<br />

WINE EDITOR<br />

Mira Honeycutt<br />

WRITER<br />

Melissa Chavez<br />

WRITER<br />

Heather Young<br />

COLUMNIST<br />

Lori Foster<br />

COLUMNIST<br />

Bec Braitling<br />

COLUMNIST<br />

Lynne Schmitz<br />

VOLUME XVIII | NO. 8<br />

AD CONSULTANT & WRITER<br />

Millie Drum<br />

AD CONSULTANT<br />

Pam Osborn<br />

AD CONSULTANT<br />

Jamie Self<br />

AD CONSULTANT<br />

Karli Twisselman<br />

AD CONSULTANT<br />

Carmen Kessler<br />

PASO <strong>Magazine</strong> ©<strong>2019</strong><br />

is owned and published by<br />

Nicholas & Hayley Mattson<br />

*No part of this periodical may be reproduced in any form<br />

by any means without written consent from PASO <strong>Magazine</strong>.<br />

Find and Share<br />

‘The Story Of Us’ Online at<br />

PASOmagazine.com<br />

Like and Follow us:<br />

Facebook: @PASOmagazine<br />

Instagram: @PASOmagazine<br />

Twitter: @ThePASOmagazine<br />

31,000 Printed | 26,700 Mailed Locally!<br />

PASO <strong>Magazine</strong> is published monthly and distributed FREE to every residence and<br />

business in <strong>Paso</strong> <strong>Robles</strong> 93446, Templeton 93465, Shandon 93461, Bradley 93426, and<br />

San Miguel 93451 zip codes. Postage paid at <strong>Paso</strong> <strong>Robles</strong>, CA 93446.<br />

4,300 Dropped at High Traffic Locations in SLO County<br />

PASO <strong>Magazine</strong> is also available for our visitors at wineries, Chamber of Commerce, North<br />

County Transportation Center, local motels, hotels, vacation homes, B&Bs, the airport,<br />

doctor’s offices, restaurants, and other high-traffic hotspots.<br />

Subscriptions<br />

EDITORIAL DEADLINE<br />

5 th of each month preceding publication<br />

AD ORDER DEADLINE<br />

8 th of each month preceding publication<br />

Share PASO <strong>Magazine</strong> with your loved ones! Annual subscriptions to PASO <strong>Magazine</strong>,<br />

mailed to areas beyond the described distribution areas, are available for $26.99 per year<br />

(no international mailing). Subscribe online at PASOmagazine.com.<br />

“I am enough of an artist<br />

to draw freely upon my<br />

imagination. Imagination<br />

is more important than<br />

knowledge. Knowledge<br />

is limited. Imagination<br />

encircles the world.<br />

— Albert Einstein<br />

"Be the change you want to<br />

see in the world."<br />

— Mahatma Gandhi<br />

It’s right about this time,<br />

the evening before we<br />

go to press, that I get<br />

a chance to reflect on the<br />

massive effort that goes into<br />

producing our publications<br />

by dozens of teammates. As<br />

the cold and dark surrounds us this time of year, it brings to mind how we<br />

rely on each other — for work, for play, for love, and for life.<br />

Each year it seems my wife and I come to appreciate this season on a<br />

deeper level. Our children make it that much more important to get it right<br />

— and admit when we are wrong. We live in a crazy world — it was crazy<br />

when there were just a thousand humans, and it is crazy with seven billion;<br />

it was crazy when we fashioned tools from stone and were unaware of what<br />

thunder was, and it is crazy now that we hunt for the next big thing and<br />

realize we are on a small speck spinning 1,000 miles per hour and hurtling<br />

at a mind-boggling 67,000 miles per hour around our wonderful, life-giving<br />

star we call the rising Sun.<br />

I imagine it will always be crazy. I imagine it will always offer adventure<br />

and heartache. I imagine there will always be something to learn, whether<br />

it is one set of eyes looking into the starry sky seeking answers to questions,<br />

or whether it is seven billion sets staring into screens.<br />

We are on spaceship Earth. We are going where no man or woman has<br />

gone before, and we are home, all at the same time.<br />

Looking back on 2018, I hope everyone has learned something. I imagine<br />

everyone learned a little something different. Among other things, I learned<br />

that beef jerky is a meat raisin. That was a mind-blower. I learned a few<br />

other things too, from books. I love publishing magazines, because I love<br />

connecting people to something enriching — a big thank you to those who<br />

believe in what we do, and to the advertisers who partner with us — but a book<br />

is a whole other level; literally pure imagination.<br />

I did grow up a little in 2018, and got some grey hair in my beard and<br />

more hair in my ears — that is pretty fun. I fell in love more with my wife<br />

— that was rewarding. My kids grow up faster than I thought — that is<br />

scary, wonderful, and scary.<br />

What will <strong>2019</strong> bring? What adventure awaits? What heartbreak looms?<br />

What crazy idea will revolutionize the world yet once again? We look forward<br />

to being there every step of the way. I imagine, it will not be a year for<br />

the faint of heart or poor of spirit. It will be a year to live blessed, and charge.<br />

Please enjoy this issue of PASO <strong>Magazine</strong>.<br />

Nicholas Mattson<br />

805-239-1533<br />

nic@pasomagazine.com<br />

Editorial Policy<br />

Commentary reflects the views of the writers and does not necessarily reflect those of PASO<br />

<strong>Magazine</strong>. PASO <strong>Magazine</strong> is delivered free to 26,700 addresses in North San Luis Obispo<br />

County. Our costs are paid entirely by advertising revenue. Our Local Business section<br />

spotlights select advertisers, but all other stories are determined solely by our editors.<br />

Submit editorial ideas, press releases, letters and photos to editorial@pasomagazine.com.<br />

For advertising inquiries and rates email publisher@PASOmagazine.com, or<br />

contact one of our Adversting Representatives listed above.<br />

If thou wouldest win Immortality<br />

of Name, either do things worth<br />

the writing, or write things<br />

worth the reading.<br />

— Thomas Fuller, 1727<br />

8 | pasomagazine.com PASO <strong>Magazine</strong>, <strong>January</strong> <strong>2019</strong>

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