2019 January Paso Robles Magazine
The Story of Us — a Monthly Look at Our Remarkable Community
The Story of Us — a Monthly Look at Our Remarkable Community
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Something Worth Reading<br />
“The Story of Us”<br />
(805) 239-1533<br />
PASOmagazine.com<br />
publisher@pasomagazine.com<br />
MAIL: P.O. Box 3996<br />
<strong>Paso</strong> <strong>Robles</strong>, CA 93447<br />
OFFICE: 1244 Pine St. Suite 204<br />
<strong>Paso</strong> <strong>Robles</strong>, CA 93446<br />
PUBLISHER & EDITOR-IN-CHIEF<br />
Nicholas Mattson<br />
PUBLISHER, OPERATIONS<br />
Hayley Mattson<br />
LEAD AD DESIGN<br />
Denise McLean<br />
LEAD LAYOUT DESIGN<br />
Travis Ruppe<br />
EDITOR, LAYOUT, DESIGN<br />
Luke Phillips<br />
ART PRODUCTION<br />
Sue Dill<br />
WRITER<br />
Meagan Friberg<br />
WINE EDITOR<br />
Mira Honeycutt<br />
WRITER<br />
Melissa Chavez<br />
WRITER<br />
Heather Young<br />
COLUMNIST<br />
Lori Foster<br />
COLUMNIST<br />
Bec Braitling<br />
COLUMNIST<br />
Lynne Schmitz<br />
VOLUME XVIII | NO. 8<br />
AD CONSULTANT & WRITER<br />
Millie Drum<br />
AD CONSULTANT<br />
Pam Osborn<br />
AD CONSULTANT<br />
Jamie Self<br />
AD CONSULTANT<br />
Karli Twisselman<br />
AD CONSULTANT<br />
Carmen Kessler<br />
PASO <strong>Magazine</strong> ©<strong>2019</strong><br />
is owned and published by<br />
Nicholas & Hayley Mattson<br />
*No part of this periodical may be reproduced in any form<br />
by any means without written consent from PASO <strong>Magazine</strong>.<br />
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“I am enough of an artist<br />
to draw freely upon my<br />
imagination. Imagination<br />
is more important than<br />
knowledge. Knowledge<br />
is limited. Imagination<br />
encircles the world.<br />
— Albert Einstein<br />
"Be the change you want to<br />
see in the world."<br />
— Mahatma Gandhi<br />
It’s right about this time,<br />
the evening before we<br />
go to press, that I get<br />
a chance to reflect on the<br />
massive effort that goes into<br />
producing our publications<br />
by dozens of teammates. As<br />
the cold and dark surrounds us this time of year, it brings to mind how we<br />
rely on each other — for work, for play, for love, and for life.<br />
Each year it seems my wife and I come to appreciate this season on a<br />
deeper level. Our children make it that much more important to get it right<br />
— and admit when we are wrong. We live in a crazy world — it was crazy<br />
when there were just a thousand humans, and it is crazy with seven billion;<br />
it was crazy when we fashioned tools from stone and were unaware of what<br />
thunder was, and it is crazy now that we hunt for the next big thing and<br />
realize we are on a small speck spinning 1,000 miles per hour and hurtling<br />
at a mind-boggling 67,000 miles per hour around our wonderful, life-giving<br />
star we call the rising Sun.<br />
I imagine it will always be crazy. I imagine it will always offer adventure<br />
and heartache. I imagine there will always be something to learn, whether<br />
it is one set of eyes looking into the starry sky seeking answers to questions,<br />
or whether it is seven billion sets staring into screens.<br />
We are on spaceship Earth. We are going where no man or woman has<br />
gone before, and we are home, all at the same time.<br />
Looking back on 2018, I hope everyone has learned something. I imagine<br />
everyone learned a little something different. Among other things, I learned<br />
that beef jerky is a meat raisin. That was a mind-blower. I learned a few<br />
other things too, from books. I love publishing magazines, because I love<br />
connecting people to something enriching — a big thank you to those who<br />
believe in what we do, and to the advertisers who partner with us — but a book<br />
is a whole other level; literally pure imagination.<br />
I did grow up a little in 2018, and got some grey hair in my beard and<br />
more hair in my ears — that is pretty fun. I fell in love more with my wife<br />
— that was rewarding. My kids grow up faster than I thought — that is<br />
scary, wonderful, and scary.<br />
What will <strong>2019</strong> bring? What adventure awaits? What heartbreak looms?<br />
What crazy idea will revolutionize the world yet once again? We look forward<br />
to being there every step of the way. I imagine, it will not be a year for<br />
the faint of heart or poor of spirit. It will be a year to live blessed, and charge.<br />
Please enjoy this issue of PASO <strong>Magazine</strong>.<br />
Nicholas Mattson<br />
805-239-1533<br />
nic@pasomagazine.com<br />
Editorial Policy<br />
Commentary reflects the views of the writers and does not necessarily reflect those of PASO<br />
<strong>Magazine</strong>. PASO <strong>Magazine</strong> is delivered free to 26,700 addresses in North San Luis Obispo<br />
County. Our costs are paid entirely by advertising revenue. Our Local Business section<br />
spotlights select advertisers, but all other stories are determined solely by our editors.<br />
Submit editorial ideas, press releases, letters and photos to editorial@pasomagazine.com.<br />
For advertising inquiries and rates email publisher@PASOmagazine.com, or<br />
contact one of our Adversting Representatives listed above.<br />
If thou wouldest win Immortality<br />
of Name, either do things worth<br />
the writing, or write things<br />
worth the reading.<br />
— Thomas Fuller, 1727<br />
8 | pasomagazine.com PASO <strong>Magazine</strong>, <strong>January</strong> <strong>2019</strong>