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The<br />
L<br />
UNGE<br />
Mentoring the young<br />
through teaching<br />
Stanley Lim holds the record as the longest serving<br />
council member of the Singapore Logistics Association<br />
having been with the group since 1992. He served as<br />
SLA chairman for several terms, including this year,<br />
with focus on globalizing the organization founded in<br />
1973 that represents nearly 600 companies.<br />
Lim, 71, is a well respected figure in Singapore's<br />
freight forwarding industry with an illustrious 50-year<br />
career in the business. Apart from SLA, he also serves in<br />
the International Federation of Freight Forwarders<br />
Association (FIATA) Extended Board where he chairs<br />
the Congress Committee.<br />
After completing his Cambridge education in<br />
teaching, Lim opted to work for the Government of<br />
Singapore as customs officer instead of teaching. Two<br />
years later, he moved to the logistics industry.<br />
“I am already 50 years in this industry. I'm already 71,”<br />
Lim proudly shared with Air Cargo Update on the<br />
sidelines of the first FIATA Congress ever held in New<br />
Delhi, India. “I have been doing logistics all these years.<br />
Logistics is in my blood and I'm very passionate about it.”<br />
Lim, the Group Chief Operating Officer of Addicon<br />
Logistics Management (S) Pte Ltd. which has 10 offices<br />
across Singapore, Cambodia, Vietnam, China, Thailand<br />
and Bangladesh, says although he didn't teach in his<br />
younger years, the time calls for him to pass on his<br />
knowledge to the younger generation.<br />
“We need to nurture the young,” says Stanley who<br />
now teaches diploma courses at SLA's Logistics<br />
Academy apart from running his business and actively<br />
serving various trade organizations.<br />
“After I left school in my senior Cambridge level, I was<br />
offered to become a school teacher. But I became a<br />
customs officer and after two years, I said, ‘I must go<br />
Stanley Lim<br />
Group Chief Operating Officer, Addicon Logistics Management Pte Ltd.<br />
Chairman, Singapore Logistics Association<br />
Chairperson Congress Committee, FIATA Extended Board<br />
into logistics.’ I did not accept the teaching job but I'm<br />
now teaching the young in diploma courses in the<br />
academy.”<br />
In recognition of his invaluable contributions to<br />
Singapore and the global freight forwarding industry,<br />
Lim was bestowed the Pingat Bakti Masyarakat (PBM)<br />
Public Service Award by the President of the Republic of<br />
Singapore in 2001. In 2006, he won the Golden Chariot<br />
Award – Achievement for Strengthening International<br />
Relationships in the Transport Sector, in Shenzhen,<br />
China.<br />
Lim says the freight forwarding industry is moving to<br />
the digital world but at a slow pace for various reasons.<br />
“Technology is imposed unto us. It's disruptive to the<br />
industry and we have to adapt to cater to this<br />
innovation so that we can be up to date and serve our<br />
customers in the right way. The freight forwarding<br />
industry is not so receptive yet but we have no choice<br />
but to adapt,” the businessman said.<br />
Singapore is one of the leading nations in technology.<br />
It's pushing to become a smart-nation where<br />
everything is interconnected digitally.<br />
“In Singapore, the government is pushing for<br />
digitalization. We're aiming to become a “smart-nation”<br />
where everything is interconnected. We have to use<br />
technology not to replace humans but to get humans to<br />
make use of technology for their business,” said Lim.<br />
With so many things to learn and pass on, Lim says he<br />
unwinds by meeting people through networking,<br />
having a couple of drinks and trading jokes with friends.<br />
“I love humor and humorous moments,” he says.