HHIQ_3Q

Top 20
Canada , s
its appliance department and increased
its range of decorative building materials,
including flooring and paint.
PRIVATE BRANDS
Canadian Tire and Lowe’s have also been
respectively increasing their private brand
selections for consumers. In recent years,
Canadian Tire introduced the Frank and
Canvas living lines, as well as the Maximum
tools line, and Woods and Outbound
brands in the camping and outdoors category.
It has also invested in Mastercraft,
MotoMaster, Yardworks, and Padinox, the
company that owns Paderno kitchenware.
This spring, Canadian Tire also used its
annual general meeting to announce it
had acquired Norwegian outdoor clothing
company Helly Hansen.
Last fall, Lowe’s made an announcement
that it was making another addition following
Sears’s exit from the market: the Craftsman
tool line. Craftsman isn’t intended as a proprietary
brand—Lowe’s own hand tool line
is sold under the Kobalt brand. But the new
addition is considered a strong addition to
Kobalt and Lowe’s current national brands.
And Lowe’s says it will work with Craftsman
to co-develop exclusive products.
REFINING THEIR PRESENTATION
Each of the top four also put some effort into
their corporate branding over the last year.
Home Hardware’s “Here’s How” campaign
FEATURE
COMBINED TOP 20 GROUPS ($MILLIONS)
Rank Company 2016 2017 Change
1 Home Depot Canada $7,700 $8,150 5.8%
2 Lowe’s Canada $6,900 $7,240 4.9%
3 Home Hardware Stores $6,140 $6,428 4.7%
4 Canadian Tire Retail $5,690 $5,884 3.4%
5 ILDC $3,800 $3,928 3.4%
6 TIMBER MART $2,800 $2,935 4.8%
7 Castle Building Centres $1,950 $2,073 6.3%
8 Sexton Group $1,800 $2,070 15.0%
9 Groupe BMR* $1,200 $1,240 3.3%
10 Kent Building Materials* $784 $909 15.9%
11 Delroc $713 $743 4.2%
12 Canac $580 $609 5.0%
13 Federated Co-operatives* $554 $554 0.0%
14 WSB Titan $500 $640 28.0%
15 UFA Ltd.** $348 $366 5.2%
16 Peavey Industries/TSC $419 $417 -0.5%
17 TORBSA $371 $408 10.0%
18 FBM/Winroc $350 $358 2.3%
19 Patrick Morin** $255 $286 12.2%
20 Windsor Plywood*** $225 $235 4.4%
TOTAL $39,713 $41,883 5.5%
* BMR, Kent, Patrick Morin, & FCL are included with ILDC, so their sales have been backed out of the total to avoid
double-counting. Kent’s dramatic increase reflects its acquisition of Central Supply at the beginning of 2017.
** UFA is included with Sexton, so its sales have been backed out of the total to avoid double-counting.
*** Windsor Plywood is included with Delroc, so its sales have been backed out of total to avoid double-counting.
26 THIRD QUARTER / 2018
Hardlines Home Improvement Quarterly
www.hardlines.ca