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24 | January 17, 2019 | The winnetka Current LIFE & ARTS<br />
winnetkacurrent.com<br />
Winnetkan grants late husband’s wish<br />
Helps publish<br />
memoir<br />
Ronnie Wachter<br />
Freelance Reporter<br />
The story of Steve<br />
Zucker’s life is complete,<br />
but the story of his work<br />
has just begun. His wife,<br />
Shelly, had to let go of his<br />
hand on Dec. 2, but she<br />
now holds his memoir in<br />
her own hands.<br />
Steve was a Winnetka<br />
resident and an attorney<br />
who represented several<br />
famous athletes, including<br />
12 of the Chicago Bears<br />
who won Super Bowl XX.<br />
At the behest of many<br />
friends, he funneled his<br />
experience in negotiation,<br />
reading people and managing<br />
egos into a memoir;<br />
as stomach cancer drained<br />
his life away, Shelly drove<br />
her husband’s book to<br />
publication just before his<br />
death.<br />
“He just took such good<br />
care of me,” Shelly said,<br />
adding that she wanted to<br />
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take care of Steve’s last<br />
wish while he could still<br />
see it.<br />
The result became<br />
“Playing Games is Serious<br />
Business,” Steve’s 240-<br />
page look back at what he<br />
learned from decades as<br />
an agent. The memoir is<br />
now available from New<br />
Orleans-based publisher<br />
Ampersand, Inc.; Shelly<br />
said Amazon.com sold<br />
out of their first shipment<br />
in mid-December and ordered<br />
more.<br />
The book details the importance<br />
of knowing what<br />
value an athlete has in that<br />
off-season’s market, how<br />
to repair his image when<br />
he makes a public mistake<br />
and what lengths an agent<br />
must sometimes travel<br />
to prevent that mistake.<br />
Shelly recalls when the<br />
first athlete Steve represented<br />
— quarterback Jim<br />
McMahon — made an appearance<br />
and a horrifying<br />
gaffe during a taping of<br />
the Oprah Winfrey Show.<br />
Winfrey asked McMahon<br />
about Miracle Whip,<br />
a product he endorsed at<br />
that time, and it didn’t go<br />
as planned.<br />
“My husband was sitting<br />
in the audience, and<br />
he almost passed out,”<br />
Shelly said. “But he spoke<br />
with Jim and Oprah right<br />
there on the set, and she<br />
agreed to retape that segment.”<br />
Steve studied law at De-<br />
Paul University, receiving<br />
a degree in 1966 with future<br />
Chicago Mayor Richard<br />
M. Daley. That was the<br />
first of several connections<br />
that paid off, and Steve<br />
earned a job in the city’s<br />
corporate counsel office.<br />
From there, he switched to<br />
private criminal defense.<br />
Amidst that, he fell in<br />
love with Shelly. A courtship<br />
that began at a May<br />
3, 1970 party turned into<br />
marriage on Dec. 29 of<br />
that year.<br />
“Everybody said ‘Are<br />
you crazy? You just met<br />
this guy,’” Shelly said.<br />
“And we proved everybody<br />
wrong.”<br />
Steve turned out to be a<br />
strong negotiator, but not<br />
a wise gambler. Shelly<br />
recalled their three-week<br />
honeymoon, which began<br />
in Europe but careened<br />
into Las Vegas, “where<br />
we lost all our wedding<br />
money.”<br />
Shortly after marrying<br />
him, her city attorney<br />
wanted to defend people<br />
Wizard<br />
From Page 21<br />
Glencoe’s Gwen Girard,<br />
who plays the lion. “For<br />
example, our musical director<br />
taught us about<br />
staggered breathing which<br />
means you take a quick<br />
breath when you are holding<br />
a long note. It’s very<br />
accused of crimes. Shelly<br />
said she never worried<br />
about his first major career<br />
change.<br />
“He was always honest,”<br />
she said. “He laid the<br />
cards on the table. He told<br />
the client up front, ‘I don’t<br />
take any chances.’ He told<br />
a few people that he didn’t<br />
think he could win their<br />
case.”<br />
The couple raised two<br />
sons and two daughters,<br />
and settled in the northern<br />
suburbs. In 1984,<br />
McMahon needed a new<br />
agent, but looked outside<br />
the existing options in the<br />
field and asked Steve to<br />
represent him. After earning<br />
McMahon a favorable<br />
contract, future Hall<br />
of Fame defensive end<br />
Richard Dent and several<br />
other Bears asked to work<br />
with him, and he opened<br />
Zucker Sports Management<br />
Group.<br />
Suddenly, the guy who<br />
defended accused criminals<br />
became much more<br />
popular at parties.<br />
“Every time we’d go out<br />
to dinner with other couples,<br />
everyone’s always<br />
asking him questions<br />
about his players,” Shelly<br />
said. “People would say<br />
‘Why don’t you write a<br />
book?’”<br />
Steve played those request<br />
off for years, she<br />
said, until around 2012,<br />
when he started putting<br />
thoughts into notes. The<br />
helpful and I can use this<br />
tip in other performances<br />
too.”<br />
The lessons learned and<br />
the months of preparation<br />
are further enhanced by a<br />
few unique surprises, such<br />
as the inclusion of the “Jitterbugs”<br />
and the use of<br />
animation and projection.<br />
“What I love about this<br />
Tams-Witmark version of<br />
“Playing Games is Serious Business” was written by<br />
the late Steve Zucker, of Winnetka. Photo Submitted<br />
couple wintered in Palm<br />
Springs, Calif., and he<br />
used one of those stays to<br />
get serious about putting<br />
those notes together.<br />
It was the same trip<br />
when he started having<br />
trouble swallowing. When<br />
the came back home,<br />
Shelly made her husband<br />
get checked out.<br />
His doctor found cancer<br />
in his esophagus. Which<br />
spread to his stomach,<br />
then his lungs. One of his<br />
two sons, Herbie, recalled<br />
the fervor with which his<br />
parents worked earlier this<br />
year.<br />
“He just really wanted<br />
that book published before<br />
‘The Wizard of Oz’ is that<br />
although it is very similar<br />
to the movie and we hear<br />
many treasured songs,<br />
there are a few additions,<br />
like the ‘Jitterbugs’ who<br />
will keep the audience<br />
engaged and surprised,”<br />
Borris said. “And, for the<br />
first time we are using<br />
animation and projection;<br />
I am so excited to bring<br />
he left us,” Herbie said,<br />
“and she got it done.”<br />
“I said to him ‘Steve,<br />
what can I do for you,’<br />
and he said ‘Get my book<br />
published,’” Shelly added.<br />
“It came out 10 days before<br />
he died. They sent us<br />
the first copies. He was so<br />
happy.”<br />
Shelly said she was<br />
proud of the moment<br />
when she put the last of<br />
her husband’s work into<br />
his hands. How many will<br />
it sell? She said she isn’t<br />
concerned.<br />
“I have no expectations,”<br />
she said. “I just<br />
know he wanted it for his<br />
family.”<br />
this into our show. It’s unlike<br />
anything most have<br />
seen in a children’s production.<br />
Just wait until the<br />
audience sees how we are<br />
able to recreate the tornado<br />
scene and the melting<br />
witch.”<br />
Tickets for are on sale<br />
at http://bit.ly/broadwaybound14.<br />
They are $13 advance<br />
and $15 at the door.