CoolDad Magazine (Portfolio: Process for CoolDad)
Highlights from the making of CoolDad Magazine. New Dads. Old Dads. Cool Dads. To see the magazine itself in full, visit here: https://www.yumpu.com/en/document/read/62178184/cooldad-magazine
Highlights from the making of CoolDad Magazine. New Dads. Old Dads. Cool Dads. To see the magazine itself in full, visit here:
https://www.yumpu.com/en/document/read/62178184/cooldad-magazine
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3-AD CAMPAIGN<br />
Humor/hilarity is one of the key tenets of the <strong>CoolDad</strong> code<br />
of conduct. Thus, it was only fitting that an ad campaign<br />
about child safety drove the idea home via the most absurdly<br />
ridiculous imagery possible.<br />
Parenting doesn’t come with a handbook.<br />
These three images were chosen based on their description<br />
of danger; all simple tasks befitting daily life, but with clearly<br />
a sense of reason missing. All three employ the same gray<br />
background blocks of color, type treatments, and taglines.<br />
The only variance (aside from the images) is the small subtagline,<br />
“FOR GOD’S SAKES MAN, DON’T DO IT ALONE.” —<br />
Each employ the exclamatory opening, but the ending varies<br />
slightly, depending on the scene.<br />
Eye-catching. Hilarious. Engaging.<br />
(and probably Easy-to-Identify-With)<br />
(because we’ve all done stupid things to/with our kids).<br />
FINAL<br />
3-AD CAMPAIGN<br />
But we’ve got the chapter on safety.<br />
There’s help where you need it.<br />
i.e. FOR GOD’S SAKES MAN, DON’T DO IT ALONE.<br />
Learn more at www.safekids.org<br />
SAFE<br />
K DS<br />
WORLDWIDE<br />
safekids.org<br />
COOLDAD 16
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