CoolDad Magazine (Portfolio: Process for CoolDad)
Highlights from the making of CoolDad Magazine. New Dads. Old Dads. Cool Dads. To see the magazine itself in full, visit here: https://www.yumpu.com/en/document/read/62178184/cooldad-magazine
Highlights from the making of CoolDad Magazine. New Dads. Old Dads. Cool Dads. To see the magazine itself in full, visit here:
https://www.yumpu.com/en/document/read/62178184/cooldad-magazine
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ORIGINAL PRODUCT<br />
FINAL<br />
ORIGINAL PRODUCT ADS<br />
“Tub Life” seemed a<br />
fitting, more playful<br />
and kid-friendly wordplay<br />
on deceased<br />
rapper Tupac Shakur’s<br />
“Thug Life” tattoos.<br />
Showcasing the<br />
products, as well as<br />
emphasizing the logo<br />
ensures the relevancy<br />
of the product. The<br />
humorous and sweet<br />
imagery of the babies<br />
tattoed as if adults<br />
immediately catches<br />
the readers’ attention.<br />
B<br />
COOLDAD 22