CoolDad Magazine (Portfolio: Process for CoolDad)
Highlights from the making of CoolDad Magazine. New Dads. Old Dads. Cool Dads. To see the magazine itself in full, visit here: https://www.yumpu.com/en/document/read/62178184/cooldad-magazine
Highlights from the making of CoolDad Magazine. New Dads. Old Dads. Cool Dads. To see the magazine itself in full, visit here:
https://www.yumpu.com/en/document/read/62178184/cooldad-magazine
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ORIGINAL PRODUCT<br />
ORIGINAL<br />
Premium Children’s Bath Products<br />
InDaTub Children’s Bath Products hail<br />
from an original concept celebrating<br />
alternative, urban and hip hop cultures.<br />
Hence, a PERFECT fit <strong>for</strong> <strong>CoolDad</strong>s.<br />
The task focused on creating fullpage<br />
magazine ads that would pull out some<br />
of the humor already present in the<br />
product title word-play on hip hop<br />
artist, 50 Cent’s song “In Da Club.”<br />
PROCESS<br />
AD RE-DESIGNS: 3-AD CAMPAIGN<br />
COOLDAD 20
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