JAVA.Feb.2019

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30 <strong>JAVA</strong> MAGAZINE
Photo: Elizabeth Chung Photo: Morgan Moore “Take me on an adventure” is one patron’s request at First Place Coffee on a cloudy Saturday in January. Parked outside Phoenix General and Framed Ewe, the coffee truck draws the curious, eager to try something new, as well as regulars who track down the truck daily for their usual. The request for adventure is fitting for the truck’s owners, Terrence Murtagh and Devon McConville. Not only because you won’t find this coffee shop in the same spot two days in a row, but because it’s a resolution set by the couple, who rejected their comfort zones and now manage four businesses that they would rather consider fun hobbies. The bright-red-and-navy coffee truck frequently parks at Rebel Lounge on Indian School near 24th Street and at the WebPT headquarters in the Phoenix warehouse district. First Place Coffee has also served drinks at such diverse locales as the FORM Arcosanti festival and more recently the Willo Luminaria fest. The business just celebrated its first anniversary on February 2. McConville can be seen behind the wheel and counter of the truck four to six days a week serving unique drinks and cool vibes. In addition to co-owning First Place, Murtagh is probably best known for Heavy Pedal – an apparel and equipment brand that has been serving the bike-riding community, both locally and globally, since 2009. Murtagh has two more companies: Brand Overture, a web design business, and Self Champ, a personal development venture. While they might seem dissimilar, both are about helping Murtagh’s clientele to improve and optimize. McConville defines herself as a leader, loyal and positive. Murtagh echoes this, saying she is dependable, reliable, strong and smart. You can see these traits in how she runs First Place Coffee. She is unwavering, cool, calm and collected, yet shares constant warmth. She describes her fiancé as adventurous, brave, hilarious, determined, spontaneous and entrepreneurial. Yet when asked, he prefers different adjectives: studious, a learner and also a teacher. You can see McConville’s description of Murtagh in his brands: just check out Heavy Pedal’s social media or his Self Champ website. Entrepreneurial seems like an understatement. His energy is present throughout his multiple businesses. But you can clearly see Murtagh’s description of himself behind his professional front – and when he’s near McConville. Next to her, he is attentive, quiet, listening, looking to her for information and confirmation, while giving her time. McConville and Murtagh complement each other: Murtagh brings big-picture thinking and entrepreneurial spirit, McConville, attention to detail and practicality. In their collective businesses and in their relationship, Murtagh is the writer, McConville the editor. Murtagh prompts a grand vision, McConville makes it fit with the business model. They use their strengths to support each other in their ventures when it is most needed, as well as in the small daily tasks that often go unseen. The couple has known each other for at least fifteen years and have been dating for eight. They met while Murtagh was writing (legal) graffiti near the now-closed Alice Cooperstown, and McConville watched him transition from a bike junkie and graphic design student to the entrepreneur he is now. Their romantic relationship started as a long-distance one after Murtagh moved to San Diego to work for a bike company. He returned to Phoenix to start Heavy Pedal one year later. While he moved dynamically through life transitions, McConville exhibited stability in her employment with a position in finance. They’ve both had plenty of experience in supporting each other’s start-up businesses. At the beginning, McConville provided the security cushion for <strong>JAVA</strong> MAGAZINE 31
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Page 23 and 24: COMPLIANCE JAVA 23 MAGAZINE
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Page 29: Photographer: Bill Tonnesen @bill.t
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