ACU Feb-19 3rd Draft

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COVER STORY Swiss WorldCargo Swissness across continents
COVER STORY “ Digitalization will continue to play an important role at Swiss WorldCargo, and we remain focused on developing different customer-focused digital tools. Technology allows us to enhance our products and services offerings, while helping us to meet ever-evolving customer and industry needs. ith the right digital Wtools and clever ways to leverage different strategies that generate business, Swiss WorldCargo capped off 2018 with high volumes and revenues despite a slowdown on global trade. Ashwin Bhat, Head of Cargo at Swiss WorldCargo, the airfreight division of Swiss International Airlines formed in 2002 as capacity wholesaler for airport-to-airport cargo, says the company continues to exceed expectations and is on a path to further digitalize its systems to ensure seamless connectivity across continents. “While Swiss WorldCargo does not disclose its cargo sales and volumes, we can proudly state that 2018 was a successful year for us. We are continuing to exceed our own expectations by leveraging different s t r a t e g i e s t h a t a l l o w u s t o successfully meet and satisfy the needs of our different customers worldwide,” Bhat told Air Cargo Update, stressing that the company's f o c u s o n q u a l i t y s e r v i c e a n d customer satisfaction helped its team end 2018 on a good note. The Zurich-based SWISS has at its disposal an airfreight network to over 130 destinations in more than 80 countries with access to daily truck connections between key business centers across Europe and other countries. Going Digital A trusted name in belly hold capacity, SWISS offers one of the most modern fleets in Europe, and a wide-range of products, including truck services. “On long-haul flights, we operate a mix of Airbus A340-300, Airbus A330-300 and Boeing 777-300ER aircraft. For short and medium-haul flights, we offer a mix of Airbus A321- 100/200, A320-200, Bombardier CS100 and CS300 and A3<strong>19</strong>-100,” said Bhat. “Our product portfolio is wideranging, and intends to meet diverse and often-times complex shipping and handling needs. Our selection covers different customer needs: a temperature-controlled supply chain, as well as security, reliability and speed. Our full product offering consists of SWISS X-Presso, SWISS Valuables, SWISS Celsius Active, SWISS Celsius Passive, SWISS Celsius Passive Solutions, SWISS Argus, SWISS Mail and SWISS General Cargo,” he added. The cleverly named SWISS Argus is one the companies added value services which aims to protect the entire supply chain and all products along the way. “It offers increased theft protection through special storage options, as well as attendance and security checks prior to departure as well as after landing. It also provides secure product handling through the entirety of the supply chain, meaning that customers are able to handle products which they otherwise would not specifically be able to,” Bhat briefly explained. The SWISS cargo chief said the company is bent on scaling up its digitalization programs to improve customer service/satisfaction, make the shipping process faster and enable more transparent access to company products and services. “Digitalization will continue to play a n i m p o r t a n t r o l e a t S w i s s WorldCargo, and we remain focused on developing different customerfocused digital tools. Technology allows us to enhance our products and services offerings, while helping us to meet ever-evolving customer and industry needs,” he said.
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ACU Feb-19 3rd Draft

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