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ACU Feb-19 3rd Draft

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TRUCKING<br />

or over 50 years, the annual<br />

FConsumer Electronics Show<br />

(CES) in Las Vegas has been<br />

t h e w o r l d ' s l a r g e s t p l a t f o r m<br />

showcasing cutting-edge electronics<br />

and tech products. But this year the<br />

event also played host to global auto<br />

makers with new cars and trucks now<br />

laden with technology.<br />

Daimler Trucks, which made record<br />

profits in its history by selling more<br />

than half a million trucks all over the<br />

world in 2018, was among the auto<br />

makers that participated at the<br />

January 7, 20<strong>19</strong> CES.<br />

Martin Daum, Daimler Trucks &<br />

Buses CEO and member of the Board<br />

of Management of Daimler AG, said<br />

it's only fitting to launch their latest<br />

truck at the event as “the modern<br />

truck is all about technology: 400<br />

sensors on board, roughly 100 million<br />

lines of software code, hundreds of<br />

thousands of our trucks worldwide<br />

constantly online.”<br />

In his speech at the CES, Daum also<br />

noted 2018 was the company's most<br />

successful year in its history with<br />

record sales mainly driven in the US.<br />

“Our strong results are due to our<br />

customer focus. We want to make our<br />

customers better every day – and<br />

thus, feel an obligation to innovate.<br />

We build to provide solutions, making<br />

sure to develop and to offer the right<br />

product at the right time – and with<br />

the quality and reliability our<br />

customers deserve to expect from<br />

Daimler,” the CEO said.<br />

New Investment<br />

At the event, Daum<br />

announced Daimler Trucks<br />

will invest EUR 500 million<br />

(around USD 570 million) in<br />

the coming years and will<br />

create more than 200 new<br />

jobs in its global push to<br />

bring highly automated<br />

trucks (SAE level 4) to the<br />

road within a decade.<br />

Regionally, the US would pilot the<br />

Level 4 concept in building highly<br />

a u t o m a t e d t rucks. S o m e 2 0 0<br />

positions for mechatronics engineers<br />

or robotics specialists with IT and<br />

programming skills will be filled at the<br />

D a i m l e r Tr u c k s & B u s e s n e w<br />

Automated Truck Research &<br />

Development Center in Portland,<br />

Oregon for this project.<br />

Daimler said the center's experts<br />

are dedicated to all aspects of<br />

developing, testing and validating<br />

automated vehicles. Plus, its<br />

engineers work in close cooperation<br />

with their colleagues in the research<br />

and development centers at Daimler<br />

Tr u c k s l o c a t i o n s i n St u t t g a r t<br />

(Germany) and Bangalore (India), thus<br />

forming a global network.<br />

The company said a crucial success<br />

factor for the development of a safe<br />

and reliable level 4 highly automated<br />

truck is a closely coordinated system<br />

of engineering and technology<br />

development.<br />

Level 4<br />

In commercial trucking, level 4 is<br />

the natural next step after level 2,<br />

increasing efficiency and productivity<br />

for customers, cutting costs per mile<br />

significantly, Daimler said noting that<br />

it's skipping the intermediate step of<br />

conditionally automated driving<br />

(level 3) as it does not offer truck<br />

customers a substantial advantage<br />

compared to the current situation<br />

with no corresponding benefits to<br />

compensate for the technology costs.<br />

Level 4, which is Daimler's current<br />

goal project, means there's no driver

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