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COVER STORY<br />
For instance, Bhat said Swiss<br />
WorldCargo is implementing IoT<br />
technologies on its systems to<br />
improve tracking information. The<br />
company is also increasing its eAWB<br />
penetration as well as participating in<br />
different tech-inspired initiatives at<br />
I ATA l i k e e C a r g o , M e s s a g e<br />
Improvement (MIP) and Electronic<br />
Consignment Security Declaration (e-<br />
CSD), to which the company is a pilot<br />
carrier.<br />
Bhat explained the company puts<br />
high importance on its customer<br />
service and digitalization is at the core<br />
of fulfilling this to ensure fast and<br />
efficient transactions.<br />
“As mentioned, we will focus on<br />
continuing to leverage technologies<br />
that can enhance our products &<br />
service offer, with the clear intention<br />
of meeting ever-evolving industry<br />
needs. As customer service is so<br />
important to us, we will also continue<br />
our focus on improving transparency<br />
and insights for our customers<br />
everywhere, without losing the focus<br />
o n t h e c o r e U S P s o f S w i s s<br />
WorldCargo,” he said.<br />
“And of course, we will seek to<br />
continue innovate and to develop the<br />
right services and solutions. Along<br />
with seeking ways to move ahead and<br />
developing new tools that help us and<br />
our customers to benefit and<br />
progress,” he added.<br />
Modern-day cargo<br />
The multibillion e-Commerce<br />
industry continues to change the<br />
global business landscape with direct<br />
impact to specialized sectors like air<br />
freight and logistics.<br />
Bhat said SWISS is prepared to make<br />
the necessary adjustments to fully<br />
embrace this growing global market.<br />
“We continue to see the growth of<br />
e-Commerce. While certainly not a<br />
new trend, every year we see an<br />
increasing market demand for the<br />
transportation of ecommerce goods –<br />
either as mail or as cargo. This, in turn,<br />
causes a demand for high quality,<br />
reliable and fast transportation,” he<br />
said.<br />
“At Swiss WorldCargo, we will<br />
continue to leverage our extensive<br />
network and recognized Swiss quality,<br />
which is how we believe we can add<br />
value. We will continue to serve as a<br />
link between the various parties of the<br />
e-Commerce logistics chain, providing<br />
our customers with the necessary<br />
tools for sustainable growth,” he<br />
added.<br />
But along with the rise in demand,<br />
comes the sustainability challenges.<br />
Bhat said SWISS WorldCargo is<br />
pinning its hope on technology to<br />
help solve these problems which<br />
include sky congestion and limitations<br />
on airport infrastructures.<br />
“Within Swiss WorldCargo, we are<br />
developing a number of measures<br />
using the potential of technology to<br />
challenge this issue. Of course, we are<br />
also able to continue to benefit from<br />
our hub, specifically because of our<br />
short connecting times and qualityfocused<br />
ground handling agents,” he<br />
noted.