Estetica Magazine WORLD Edition (1/2019)

WORLD 

the HairMagazine 

FASHION 

Catwalks & icons: 

then & now 

NEED TO KNOW 

Reports on Exports 

and Digital Media 

FEATURES 

Women in Business & 

Green Inspo in Coiffure

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Estetica n. 1/2019 

contents 

PUBLISHER AND 

MANAGING DIRECTOR 

Roberto Pissimiglia 

INTERNATIONAL 

EDITORIAL DIRECTOR 

Sergi Bancells 

sergi@esteticamagazine.com 

INTERNATIONAL 

EDITOR-IN-CHIEF 

Laura Castelli 

l.castelli@estetica.it 

INTERNATIONAL EDITORIAL 

COORDINATOR 

Fatima Pilone 

f.pilone@estetica.it 

EDITORIAL STAFF 

Alice Gioannini 

adtraffic@estetica.it 

LAYOUT 

Manuela Artosi 

m.artosi@estetica.it 

Davide Cardente 

d.cardente@estetica.it 

ESPAÑA 

Bel M. Dolla, 

Elisabet Parra, Cristina Hernández 

DEUTSCHE AUSGABE 

Michaela Dee 

FRANCE 

Stéphanie Argentin, Marie Coccoluto 

UK 

Gary Kelly 

ITALIA 

Lucia Preziosi, Glorianna Vaschetto 

MÉXICO-LATINOAMÉRICA 

Erika del Paso, 

Héctor Ramírez, Ernesto Álvarez, 

Karla Cuéllar, Fernando Farfán 

USA 

Marie Scarano 

DIGITAL 

Matteo Franceschini Beghini, 

Erica Balduini, Ludovica Cavalli, 

Erika Marchese, Wilma Sommariva, 

Valentina Stella 

Export A world of beauty 3 

Network Digital stories 8 

Business Not just a pretty face... 11 

Exhibition Mary Quant and the revolution 66 

Catwalks Hair 69 

Dossier Making a difference 77 

Step by Step Fudge Professional 82 

Events Best in the World! 84 

international trends 

Girl Power in the 

new millenium. 

Beyond The Fringe 17 

North American Hairstyling Awards 2019 56 

Hair and fashion trends 

for a new season

as seen in “Best In Italy” 

RADYCA 

The roots of the color. 

DISCOVER THE FIRST NUTRACEUTICAL COLOR 

Quinoa, Niosome and Coconut Oil based 

ONLY FOR K-TIME SALONS 

Check the website www.k-time.it

A world 

of beauty 

Global market trends in the hair care products sector are 

quite optimistic. We did the research so you can have 

an overview of what's happening and where to invest. 

Figures differ, but the global hair care market is expected to grow between now and 2024, 

reaching as much as USD 112.57 billion by 2023 and a CAGR between 3.35 – 4.1%. So the 

outlook is positive over the next five years. And we shouldn’t be surprised. 

Although many tend to think that the beauty industry caters mostly to the glamorous or VIPs, 

the truth of the matter is that it is also built on the products and services that help everyone look 

their best. Within this single sector there is a vast number of diversified segments that reach far 

beyond just make-up, hair color, and perfume… touching everything from skin cleansers and 

shampoos to ear and nose hair clippers, mani e pedicure enamels and tools, even furnishing and 

salon outfitting. We must take into account that the term ‘salon’ can be pretty generic, as many 

establishments also specialise as barber shops, waxing franchises, massage franchises and more. 

This means that the possibilities are endless. Social media and digitalization have also upped 

the ante, as the world is becoming smaller and smaller, making it is easier to reach new clients 

and markets than ever before. And for a company to grow, it is important to understand what is 

happening not only on local or domestic markets, but on international markets as well. 

How is the hairdressing industry faring in the Americas, in Europe, Australia, and Asia? How 

globalised is the market? How can a company decide where to venture next and what products 

or services to offer? 

export 

3

4 export ENGAGE! 

Nowadays, the looks clients want tend to be driven by celebrity trendsetters every season, 

influencing the industry to keep pace through new products, colors, and innovations. 

A substantial number of youths are exposed to these trends and grooming methods on social 

media platforms. There is a constant flow of information, imagery, and opinions, often on a global 

level, at our fingertips and in real time. Some of these still come in from the latest red carpets or 

international fashion weeks, but more and more our first and second circle of friends, and even a 

universe of bloggers and virtual influencers are driving street trends. The wide fluctuations in hair 

styling trends are driving the global professional hair care market, along with the popularity of the 

“DIY" hair styling trend among consumers, which has drastically increased the consumption of 

professional hair care products in developed markets. 

For example, companies planning to enter the Chinese market would do well to visti Weibo, the 

No.1 platform for so-called "Beauty KOL", or beauty bloggers, followed by throngs of female 

consumers who leave product reviews, convinced that this is a more reliable source than the press. 

The absolute hottest source of “micro-influencers”, like Kimiss in China for example, is also 

revolutionising marketing. A company sends its products to the Kimiss community, who then 

write comments and critiques on the Brand/Products. 

GLOBAL GROWTH 

The hair and beauty industry is creating growth opportunities for suppliers and manufacturers 

of hair care products, as confirmed by market players who are expanding their operations in 

developing countries like China and India, where the hair care industry is booming. 

Europe accounted for the largest market share of about 34.5% in the global haircare market, 

most of which can be attributed to the presence of developed economies such as the U.K., Italy, 

and others. The Americas accounted for the second largest market share, while Asia Pacific is 

expected to grow at the fastest CAGR of 3.81%. The presence of promising opportunities and 

economies that continue to develop are driving the market within this region. 

In any case, it has been noticed that even though consumers may become more price conscious 

during times of economic difficulties, they never actually stop spending on personal care 

altogether. And in markets like China and India, where the middle classes are growing, especially 

in major cities, there is more disposable income than ever, making them viable prospects, 

especially for specific lines of products. 

Zion Research confirms that Asia Pacific is projected to be among the fastest growing regions, 

owing to young people who prefer to invest in health and wellness services, personal appearance, 

REASONS WHY ITALIAN ENTREPRENEURS DO BUSINESS ABROAD 

Increase turnover 47% 

Develop my brands thanks 

to the concept of “Made in Italy” 30% 

Diversify expansion risks 

on multiple markets 19% 

Increase know-how thanks 

to partners “far” from operators 2% 

Reduce production and/or distribution 

costs in specific markets 

(delocalisation of production and/or distribution) 2% 

Source: drafted by the Centro Studi Cosmetica Italia based on statements of operators interviewed online.

GDP FOR FORECASTS 

BY AREA AND WORLD TRADE 

(REAL VAR.%) 

2018 2019 

Consolidated economies 2.1 1.7 

USA 2.9 2.3 

Euro Zone 1.9 1.2 

Japanese 0.7 0.7 

Italy 0.9 0.5 

New economies 4.6 4.2 

China 6.6 6.0 

Middle East 1.7 2.1 

Central Europe 4.3 3.2 

Russia 1.6 1.5 

Latin America 0.9 1.4 

World GPD 3.7 3.3 

World trade 4.1 2.9 

Source: Prometeia 

GLOBAL HAIR CARE MARKET 

SHARE BY REGION, 2016 (%) 

LATIN 

AMERICA 

ASIA PACIFIC 

MEA 

NORTH AMERICA 

EUROPE 

www.grandviewresearch.com/industry-analysis/hair-care-market 

and activities offering peace of mind and relief from stress. Also, owing to droves of the rural 

population moving to metropolitan cities and the rising disposable income of people in countries 

such as China, Japan, and India, spas and beauty salons services in this region are expected to grow. 

For example, Cosmetica Italia’s Beauty Trend Watch September 2018 Report states not only that 

China is the country with the most rapid growth rate in the world in the beauty sector, but that 

58% of the Chinese declared their penchant for a more expensive product, while 36% of Chinese 

consumers opt for premium brands. These are consumers who live by the principle: you get what 

you pay for! 

WHAT CUSTOMERS WANT 

Then we must take into consideration the differentiation of products within each of these segments 

to meet the needs of specific skin tones, textures, allergies, age, hair type, color, and gender - sometimes 

even the time of day or the occasion. 

These targeted products are not developed solely for the salon professional. Today common 

consumers are increasingly savvy in their selection of purchases, experimenting with different 

products before settling on something that works for them – whether it be a shampoo or even a 

particular salon - and deciding on a brand that they will stick with loyally. So producers tend to 

differentiate not only product performance, but also take into account demographic markets, price 

points, and manufacturing processes. Moreover, with the sharpening awareness of climate change 

and other ecological issues, many people are seeking out organic foods and products. This shift in 

market demand also presents a challenge for manufacturers to adapt existing products and develop 

innovations to second the growing health concerns of consumers. This means that the hair care 

is continuously engaged in research and development to formulate new, more effective and safer 

products. One result is that over the past few years, herbal hair care and other niche segments have 

been gaining a foothold and increasing in popularity because of consumers’ heightened awareness 

about the ill effects of harsh chemicals and substances. (www.statista.com) 

Indeed, conscientious consumers worldwide are opting for products that guarantee no animal 

testing or are all natural or organic. And today more than ever, consumers are willing to pay a 

premium price for niche products that give them precisely what they want.

Labels are increasingly flaunting ingredients such as aloe, avocado, honey, almond and coconut oil 

in hair care formulations for products that sound good enough to eat. In markets like India and 

China, with their age-old traditions in herbal health and beauty remedies, consumers are shunning 

chemical ingredients with complicated names for natural oils and botanicals and companies are 

taking the hint, opening laboratories on site to benefit from this know-how. 

The website www.euromonitor.com claims that the growing demographic of senior consumers is 

becoming a strategic priority for beauty players, as over-60s “in countries where historically young 

societies have started to age rapidly, such as Vietnam, Saudi Arabia or Singapore, opportunities are 

opening up for beauty players with portfolios tuned for the needs of senior consumers.” 

According to the data published by WHO, the global population of 65 years and above is 

expected to rise from 7% in 2000 to 16% in 2050. Aging causes loss of volume, hair thinning, 

and dryness due to less oil production. There will therefore be an increase in the demand for 

products to cover grey hair and add shine and softness. China has already confirmed a rising 

demand for colouring owing to this ageing demographic, marked by a huge growth for this 

service in the men’s category, especially in the age group 35-45. 

SPEAKING OF COLOUR 

Hair color is expected to witness the fastest growth with a CAGR of 3.81% over the forecast period 

owing to the changing fashion trends. These products have gained popularity and visibility among 

female and male customers alike thanks to celebrity endorsements. Advertisements aired on social 

media platform, televisions and other platforms have a huge impact on end-users. Moreover, 

increasing penetration of national and international salons in Tier II and Tier III cities in the Asia 

Pacific, EMEA and North America regions is expected to increase the demand for the colors. 

According to www.klinegroup.com, stand-alone bond builder treatment services also saw 

double-digit growth in the UK and Ireland. “This is not really surprising given that it has become 

a necessity due to the current trend of hair color extremes,” comments Paula Gottdiner, project 

manager at Kline. Indeed, given the popularity of color services worldwide, products designed to 

provide color-related benefits are also demand. For example, shampoos for color care comprise 

25% of all category sales. 

THE DOWN-UNDER REPORT 

In spite of the fact that new markets and a growing population have aided industry demand and 

revenue growth and there has been a heightened interest in male grooming that has benefited 

the industry over the past five years, https://industryarc.com reports that the Australia is going 

through a period of relative stagnation, most likely due to weak household income growth and 

declining consumer sentiment that hindered revenue growth over the period. According to www. 

mordorintelligence.com, part of the problem may be a highly competitive and mature market 

space for hair care, highly unique preferences, and even an increased awareness and tendency to 

shun products with one or more harmful ingredients, including silicones. 

Moreover, the industry's geographic distribution is very closely correlated with population size 

and spread. Hence, hairdressing and beauty salons tend to be located in densely populated areas 

where they can have guaranteed access to potential consumers. 

According to www.statista.com, the market forecast envirions 0.7% annual growth (CAGR 2019- 

2023), which is in any case much lower than the expected overall global growth of 3.35 – 4.1%. 

6 export

as seen in “Best In Italy”

Digital 

stories 

The Estetica global digital network was born 

more than twenty years ago to tell your stories. 

To all the professionals who want to emerge: 

believe in digital, we've got your backs. 

Matteo Franceschini Beghini 

Digital Executive Manager / EsteticaNetwork 

Raise your hand if you still have doubts about using the Internet to talk about your work with passion. 

Those with your hands raised, if there is anyone, I’m going to tell you a secret: there are very few of you. 

It’s true. Today it seems almost impossible to think that just a little over a decade ago there was none of 

any of this: Facebook had just be invented by a young Californian, Instagram at the time was going to be 

called “Burbn” and used to make reservations rather than photos. Twitter existed, but with no trending 

topics. The top of the line mobile phone was the iPhone 3, which did not take selfies (because at the time 

they were still called “automatic shutter”), Netflix rented DVDs and Alexa was pure science fiction. 

All in all, the world has changed in just ten years and it was absolutely unthinkable that together with 

this revolution there would not also be a revolution in communications. Today perhaps it would almost 

be unthinkable not to have a profile on social networks, except for those who deliberately intend to 

avoid the new digital social forums. Interaction between humans today occurs through these tools in 

exactly the same way is passed for millennia only through speech, then through writing, then paper, and 

print, the radio, the telephone, the TV... And today the web and social. 

This is a technological evolution that - like many others - has created a new model in human relations. 

And where there is a new way of communicating, there is also a new language for telling stories. Perhaps 

one’s own or those belonging to your audience, those that describe one’s own passion, profession, 

creativity. 

Our magazine latched onto this trend very early: just think that the web as we know it today (www.) was 

made public in 1993 and the domain of our first website (estetica.it) was registered in 1996. 

Today the Estetica Magazine digital network is the widest and most diversified in the world in its own 

sector: no other publisher has available a diffusion of vertical content that covers 20 specialised national 

portals (each in the local language, from the United States and Brazil to China and Indonesia, via the main 

European nations), just as many official pages of the magazine on Facebook with hundreds of thousands 

of professionals who follow our publications from every corner of the globe, an official Instagram 

account followed now by more than 200 thousand hair-lovers, to whom we offer up to 14 original 

contents daily and who reward us with an engagement rate that is unmatched on the specialised hair 

industry panorama. Speaking to such a vast public of hairdressing professionals - stylists obviously, but 

also distributors, manufacturers, trainers - is a huge responsibility. 

If today there is a rampant buzz of “Influencer marketing”, let us say that we have discovered a new 

8 network

definition for a job that we have been carrying out for 

decades, first on the precious paper of the magazine and now 

for the past twenty years in the real time of the digital world. 

A job that has a dual purpose: that of keeping our 

professional readers up to date on everything that happens in the global world of hairdressing and that 

of guaranteeing that each of them has a secure and reliable context when outside people are battling 

over “fake news” to collect a few followers or a few clicks more. 

So this is a promise that goes beyond the commitment that we renew daily: whoever works in the digital 

world like we do has to crunch numbers every day, sometimes more than once a day. 

Discovering that 2019 began with an explosion of results on the profile, reading the numbers in the 

editorial at the opening of this issue and the dedicated box - is for us a great satisfaction, but above all it 

is the confirmation of the promise we make to our readers: follow us as you have always done and we 

will tell you fantastic stories on the world of hairdressing that we love experiencing together with you. 

Invest like we do in telling your stories on Instagram, on Facebook, on the web; write to us, tag us, 

engage us in your everyday digital and we will always be where we promised to be: at your side, near 

those who create beauty, beside hairdressers all over the world. 

201 thousand followers 2,412,218 likes 

in 2018 for 3,300 posts published 

1,760,174 views of InstaStories published 

The Estetica Facebook page with the most 

followers is the Italian one, with +232k followers. 

The best content of 2018 reached nearly 870 

thousand people and developed more than 

25 thousand interactions among users. 

The main portal of the Estetica Network (estetica.it) 

opened 2019 with an encouraging +50% of visits. 

The objective for 2019 to extend this success to 

all the group's portals worldwide.


Not just 

a pretty face... 

More and more women are making headway in the 

hairdressing industry in a variety of roles, from salon 

owners to educators and entrepreneurs and even top 

managers of multinational colossals. Here are a few... 

In spite of the fact that women have made great strides in the workplace and in society in 

general, inequality persists. The US Census Bureau reports that women earn 80 percent of 

what men are paid. Yet, the US Department of Labour estimates that women own close to 10 

million businesses, accounting for $1.4 trillion in receipts. There is still a long way to go, but 

Estetica wanted to give kudos to just a handful of those women who have blazed their own 

trails to success in various aspects of the hairdressing industry. 

Let's start with the foundation of this business - those behind the chair, making a difference 

in their client's lives on a daily basis. In 2015 Kiara Mooney realized she was dissatisfied with 

where she was working, so she took the leap and opened a medium size studio located in Sola 

Salons with, as she puts it, "...250 square feet, a bucket of lightener and a small number of 

Goldwell colors". Today with her fourth and final expansion within Sola, she can say that she 

has finally hit her ultimate goal: 1430 square feet of bliss located in the heart of Reading, MA. 

"Knowing your numbers & planning for your future is essential for your staff and yourself. 

Our salon does over 67% of our sales in color and 87% is finished with a haircut. We’ve 

consistently doubled in revenue over the past two years and each stylist has seen an average 

growth of 42.6% in gross sales," she explains. 

She also confirms the common thread that we've found ties all these women's stories 

together: empowering each other. For example, Kiara had always believed that hiring from 

within and training your staff from the very moment they are in hair school creates 

consistent talent throughout the salon, similar core beliefs and a trusting environment. "One 

of the most eye-opening lessons I’ve learned is that you do not need to have the answer or 

solution for everything! You have a supportive staff around you that cares about their future 

& the future of the salon as a whole! Value them, their suggestions, keep the floor open for 

discussion." 

This is apparently a strategy that works for both the individual salon owner and those at the 

helm of multinational companies. Indeed, Sylvie Moreau, President of Professional Beauty at 

Coty, expresses the same sentiment: "Very early on in my career, I recognized the power of 

developing people as THE way to achieve business goals and sustainable results. I have 

always sought to surround myself with an outstanding and diverse group of people, and 

coach my team so they 'thrive' - I believe you rise by lifting others!" 

Lucie Doughty, in an interview with JCPenney’s Expert Edge, reflects on her road to success, 

business 

11

Kiara 

Mooney 

Owner of Kiara 

Mooney Salon & 

Spa in Reading, 

Massachusetts: "Taking 

the leap and opening 

my business was one of 

the best decisions I ever 

made for my career." 

Marie Scarano 

Sylvie Moreau 

President of Professional 

Beauty at Coty, Inc. and 

member of the Executive 

Committee: "If you want to 

be in the driver’s seat of your 

life, your career path and key 

decisions really start with you." 

Denise Shedrick 

Vice President of Sales and New 

Product Development at Stars 

Creations (MOP, ABBA and Color 

Design brands): "You have to know 

what you want and go get it for 

yourself."

Beth Bewley 

Co Founder and CEO at Eufora 

International: "... we must embrace each 

day as a new opportunity for progress." 

Lucie Doughty 

Lucie Doughty, Global 

Editorial & Digital Director 

at John Paul Mitchell 

Systems®, celebrity stylist, 

and 3-time NAHA winner: 

"This is such an amazing 

industry, you can have 

anything you desire!" 

saying "You have to dream big and have a work ethic behind it to propel yourself to the 

next level." She credits another woman - her mom! - for her drive and work ethic. "My 

mom drilled into me at an early age, '..stand up, sweep, clean, keep everything in order...' 

and I can apply this pattern to everything I do! It keeps me moving forward." 

Another pure powerhouse of beauty and inspiration is Beth Bewley, Co-founder and 

CEO of Eufora, who summed up her business and life philosophy in her address at the 

Eufora Global Connection: "Stand up, speak out, be a changemaker." Beth has always 

done just that at the helm of a company that accepts no compromises on quality products 

and promotes the value of education. And she manifested her mettle to the world when 

her Eufora co-founder and husband Don passed away unexpectedly on the eve of 

Eufora's International Vision Quest. Without missing a beat, Beth knew the summit had 

to go on, becoming a testimonial and celebration of Don's life and the Eufora family she 

believes in so strongly. Indeed, in recent news, Eufora International has launched an 

e-commerce profit sharing program to fight unauthorized internet sales and give 

unprecedented rewards to partner salons. Says Beth, “We believe it’s our responsibility to 

continue to vigorously fight against grey market online sales and to work to ensure that 

retail profits remain in our loyal salons."As she said in her speech, “Be the change you 

wish to see in the world”, and she certainly is. 

business 

13

Other women, like Denise Shedrick, now VP of Sales and Product Development at Stars 

Creations, send messages of self-reliance. She remembers starting out when the industry 

was very much a "boys' club" and being intimidated by a male executive who questioned 

her results. "That was a pivotal moment in my career," she shares, "I was determined to 

show him how good I was and I won that war." "Kick your own ass!" she says bluntly, 

"No one else is going to train you, teach you, motivate you or give you the tools and 

resources to do it. Only you can." 

This is very much like the lesson about making lemonade from the lemons that life might 

hand us. Jennie Wolff, VP Marketing and Education of Sola Salon Studios fondly 

remembers advice her first-ever boss gave her: "Find the lessons in every difficult 

situation. It’s important to find gratitude for the people who challenge you the most 

because those are the people who make you stronger. They are your teachers." 

Kim Bennett, Cultural Ambassador, salon owner and Senior National Educator for Paul 

Mitchell also believes in being driven by adversity. "A quote that has guided me through 

every big decision is 'You have to get uncomfortable to grow' ... If it is a risk, a leap of faith 

or simply making a choice, believe in yourself and do it!" 

"It’s OK to take a step backwards or sideways in order to make a giant leap forward," 

Wolff reminds us. "Find a mentor and be a mentor, no one in business is beneath you. 

You can learn lessons for everyone around you; everyone who comes into your life and 

career is your teacher. 'A flower does not compete with the flower next to it'; it just 

blooms. Women can empower other women without feeling threatened." 

Kim Bennett 

Kim Bennett, Cultural 

Ambassador, salon owner and 

Senior National Educator for 

Paul Mitchell: "... my clients... 

are my biggest advocates and 

cheer me on constantly. They 

truly feel a part of my salon and 

the culture I created!" 

Jennie Wolff 

VP Marketing and 

Education of Sola 

Salon Studios: "I 

have never waited 

for opportunities 

to be presented to 

me, I have created 

them. " 

14 business



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FOR YOUR HAIR, 

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MODA 

INT’L 

Hair: Cotril 

BEYOND THE 

FRINGE

Hair: Fudge Professional

BEYOND THE 

FRINGE 

ALL HAIL THE FRINGE! Long live the fringe! The queen of this season has actually never 

stepped down from her throne. The fringe continues to hold the power to astonish and charm. 

Short-short is the must trend for this spring (even for him!), but so short that it cannot 

possibily go unnoticed. With irregular edges, full and round, long over the eyes, snipped or 

curtain-style, they must attract attention. And if not the cut, the color will add oomph: from 

the most natural to the most audacious, and everything in between. 

VIVA LA FRANGIA, lunga vita alla frangia! Regina di questa stagione, in realtà non 

abbandona il trono da tempo ormai. Eppure riesce sempre a stupire e ad affascinare. 

Corta corta è il trend must per questa primavera (persino per lui), ma l’importante è che si noti. 

Dai bordi irregolari, piena e rotonda, lunga sugli occhi, sfilata o a tendina, deve attirare 

attenzione in ogni caso. E se non è il taglio, a donare carattere sarà il colore: dal più naturale 

al più audace, passando per i pastelli. 

LANG LEBE DER PONY, ein Hoch auf den Pony! Er steht im Mittelpunkt dieser Saison, doch 

eigentlich schon seit geraumer Zeit. Schafft er es doch immer wieder zu begeistern und zu 

faszinieren. Der absolute Trend für diesen Frühling ist die kurze Variante (auch für ihn), das 

Wichtigste ist aber, dass er auffällt. Mit unregelmäßigen Konturen, voll und rund, lang über die 

Augen, verrutscht oder ins Gesicht hängend, er muss in jedem Fall Aufmerksamkeit erregen. 

Und wenn nicht der Schnitt, dann gibt die Farbe den nötigen Charakter: von natürlich bis 

gewagt, die Pastelltöne rauf und runter. 

VIVE LA FRANGE ! Longue vie à la frange ! Reine de la saison, même si, en réalité, elle domine 

depuis longtemps désormais. Et pourtant, elle parvient toujours à nous étonner, à nous fasciner. 

Ultra courte, c’est le must have de ce printemps (même pour lui !) mais, l’important, c’est qu’on 

la remarque. Aux bords irréguliers, abondante, arrondie, tombant sur les yeux, effilée ou rideau, 

elle doit attirer l’attention. Et si ce n’est pas la coupe, ce sera la couleur qui lui donnera du 

caractère : de la plus naturelle à la plus audacieuse, en passant par les tons pastel. 

¡VIVA EL FLEQUILLO, larga vida al flequillo! Rey de esta temporada, en realidad no 

abandona el trono desde hace tiempo. Y, sin embargo consigue siempre sorprender y fascinar. 

Corto corto es la tendencia must para esta primavera (incluso para él), pero lo importante es 

que se note. Con bordes irregulares, lleno y redondo, largo sobre los ojos, desfilado o a cortina, 

en cualquier caso tiene que llamar la atención. Y si no es el corte, dará carácter el color: del más 

natural al más audaz, pasando por los tonos pastel.

Artistic Direction: Angelo Seminara 

Photo: Andrew O’Toole 

Make-up: Daniel Kolaric 

Products: Davines

Hair: Revlon Professional

BEYOND THE 

FRINGE 

Hair: Robert Masciave 

Photo: Robert Aguilar 

Make-up: Sascha Rai

Hair: Jamie Hill 

Photo: Richard Miles 

Make-up: Penelope Gwen 

Styling: Jamie Hill Salon

BEYOND THE 

FRINGE 

Hair: Detlef Gehlhaar 

Photo: John Rawson 

Make-up: Susan Voss Redfern 

Styling: Tim Hartley

Hair: Angelo Seminara 


Make-up: Laura Dominique 

Styling: Lotta Aspenberg 

DARK 

INSIDE

Hair: Alan Simpson & 

Karen Storr-Simpson 

@ Contemporary Hairdressing 


Make-up: Maddie Austin 

Styling: Jarred Green

Hair: Anna Pacitto @ Salon Pure/Photo: Ara Sassoonian Hair: Rainbow Room International Artistic Team/Photo: John Rawson Hair & Colour: Viktoriia Vradii/Photo: Tatiana Kizeeva 

Artistic Direction & Concept: 

Luigi Martini for Sens.ùs 

Photo: Mauro Mancioppi 

Make-up: Raffaella Tabanelli 

Fashion Stylist: Luca Termine 

SHORT-SHORT, THICKLY SEPARATED 

FOR A TOOTHY GRAPHIC EFFECT. 

CONTRASTING OR TECHNICOLOR HUES

BEYOND THE 

FRINGE 

Hair & Colour: 

Rodney Wayne Artistic Team 

Photo: Steven Chee 

Make-up & Styling: Amy Fiebig

Hair: Elise Antoine 

Photo: Weronika Kosinska 

Make-up: Izabela Szelagowska 

Styling: Waleria Tokarzewska 

SOFT 

WAVES

Hair: Darren Ambrose 

Colour: Clayde Baumann 

Photo: Chris Bulezuik 

Make-up: Katie Moore & Georgina Scholtz 

Styling: Jackie Ambrose

BEYOND THE 

FRINGE 

Hair: Creative Team 

Intercoiffure France 

Photo: Pascal Latil 

Make-up: Mariana Miteva 

Styling: Véronique Suchet

ROUGH 

Hair: 

‘N’ READY 

André Delahaigue 

for Maniatis Paris 

Colour: Pamela Frangopoulos 

Photo: Laurent Darmon 

Make-up: Aline Schmitt 

Styling: Claire Sybille

BEYOND THE 

FRINGE 

Hair: Aline Legoupil 



Styling: Waleria Tokarzewska

Hair: Leonardo Rizzo for Alter Ego Italy/Colour: Sharon Cox & 

Mario Farinelli for Alter Ego Italy/Photo: Andrew O’Toole 

Hair: Elise Antoine/Photo: Weronika Kosinska 

Hair: Gen Itoh for TIGI Bed Head/Colour: Warren Boodaghian 

for TIGI copyright©olour/Photo: Alex Barron-Hough 

Hair: Christophe Gaillet 

Photo: Weronika Kosinska

Artistic Direction: Luigi Martini for Sens.ùs/Photo: Mauro Mancioppi 

Hair: Cicciput Unse Tratem/Photo: Lorem Ipsum Dolor 

Make-up:Adusmater Duretraio/Styling:Bauhaus Riputer 

Hair: Cotril 

OPEN TO INTERPRETATION, THE 

CURTAIN FRINGE IS UPDATED. OR OPTS 

FOR JUST ONE BIG-VOLUME BODY

BEYOND THE 

FRINGE 

Hair: Goldwell Color Zoom ‘19 

Creative Team 

Photo: Ralph Mecke 

Make-up: Loni Baur 

Styling: Ingo Nahrwold

Art Direction: Bruno Marc 

Hair: Altin Ismaili 

Photo: Richard Miles Photography 

Make-up: Katie Moore 

Styling: Ellen Spiller

BEYOND THE 

FRINGE 

Hair: Silas & 

Dorothy Tsang - Blushes 


Make-up: Lan Grealis

Hair: Metropolis Hairdressing Art Team 

Colour: Ceri Cushen & Katy Brereton 

Photo: Robert Masciave 

Make-up: Sascha Rai

Art Direction: Bruno Marc 

Hair: Marc Antoni Artistic Team 

Photo: Richard Miles Photography 

Make-up: Katie Moore 

Styling: Ellen Spiller

BEYOND THE 

FRINGE 

Hair: Alan Simpson and 

Karen Storr-Simpson 

@ Contemporary Hairdressing 

Make-up: Maddie Austin 


Styling: Jarred Green 

MULLET 

VIBES

Hair: Gandini Team Hair Stylist 

Photo: Paulo Renftle 

Make-up: Monica Ricciardi 

Styling: Giuseppe Dicecca 

Products: Vitality’s

Hair: JPMS Artistic Team 

Photo: Ben Cope 

Make-up: Fiona Stiles 

Styling: Martina Nilsson 

Products: Paul Mitchell 

BEYOND THE 

FRINGE

Hair: ZV Friseurhandwerk 

Hair: Essential Looks by Schwarzkopf Professional 

Hair: Leonardo Rizzo 

for Alter Ego Italy 

Colour: Sharon Cox & 

Mario Farinelli for Alter Ego Italy 


Hair: Christophe Gaillet 

Photo: Weronika Kosinska

Artistic Direction & Concept: Luigi Martini for Sens.ùs/Photo: Mauro Mancioppi 

Make-up: Raffaella Tabanelli/Fashion Stylist: Luca Termine 

FRINGES ARE BLOOMING LIKE SPRING 

FLOWERS, IN NATURAL OR PASTEL HUES 

COMBINED WITH TOUSLED STYLING 

Hair: Aline Legoupil/Photo: Weronika Kosinska 

Hair: Revlon Professional

BEYOND THE 

FRINGE 

Hair: Scott Frazer Halsey 

@ Clipso Watford 

Photo: Jamie Blanshard 

Make-up: Ellen K Bridger 

Styling: Rubina Marchiori

Hair: Gina Conway 

Photo: Desmond Murray 

Make-up: Jo Sugar 

Styling: Lamis Khamis

Hair: James Calabria 

@ Franco’s of Canberra 

Photo: Sven Kovac 

Make-up: Nicole Abelahm 

Styling: Emma Lightbown

Hair: Gandini Team Hair Stylist 

Photo: Paulo Renftle 

Make-up: Monica Ricciardi 

Styling: Giuseppe Dicecca 

Products: Vitality’s 

BEYOND THE 

FRINGE

Hair: Goldwell Color Zoom ‘19 

Creative Team 

Photo: Ralph Mecke 

Make-up: Loni Baur 

Styling: Ingo Nahrwold

Hair & Colour: Vanessa Giani, Jean-Jaques Ayache, 

Martyn Foss-Calder/Photo: Lauret Darmon Hair: Rainbow Room International Artistic Team/Photo: John Rawson 

Hair: OMC Prestige Club Creative Team/Photo: Ignat Shumilin 

Hair: Rainbow Room International Artistic Team 

Photo: John Rawson/Make-up: Maddie Austin/Styling: Claire Frith 

PERFECTLY ROUNDED. TOO PREDICTABLE? 

NOT IF THERE IS A HEFTY HUE OR FEISTY 

CONTRASTS TO KEEP THINGS INTERESTING.

BEYOND THE 

FRINGE 

Hair: ZV Friseurhandwerk

Hair & Colour: 

Rodney Wayne Artistic Team 

Photo: Steven Chee 

Make-up & Styling: Amy Fiebig 

VINTAGE 

ECHOES

Hair: Artistic Team Vog Coiffure 

Geoffrey Tentiller, Alexandra Dieu, 

Florent Debruxelles 



Styling: Waleria Tokarzewska 

Products: L’Oréal Professionnel, 

Kérastase

Hair: JPMS Artistic Team 

Photo: Ben Cope 

Make-up: Fiona Stiles 

Styling: Martina Nilsson 

Products: Paul Mitchell 

BEYOND THE 

FRINGE

Congratulations to the 

2019 

NAHA WINNERS 

The North American Hairstyling Awards (NAHA) celebrated its 30th anniversary in Long Beach, California, 

recognizing the vision, skill and passion of the USA & Canada beauty professionals and artists who entered this 

prestigious photographic competition. The esteemed event was held Saturday, January 26th at the Long Beach 

Convention Center during ISSE, a first in the award show’s 30-year history. NAHA celebrates the industry’s 

leading talent and features 16 categories of excellence across hair, make-up, and nail artistry, including the 

coveted Hairstylist of the Year Award! Here’s our tribute to the best of the best in North America – for a 

complete overview of 2019 NAHA, please visit www.esteticamagazine.com 

I North American Hairstyling Awards (NAHA) hanno celebrato il 30° anniversario a Long Beach, in California, 

premiando vision, abilità e passione dei professionisti e artisti della bellezza americani e canadesi che hanno 

partecipato a questo prestigioso concorso fotografico. L’evento si è tenuto sabato 26 gennaio presso il Long 

Beach Convention Center durante ISSE, per la prima volta nei 30 anni di storia del premio. NAHA celebra i 

talenti leader del settore e presenta 16 categorie di eccellenza capelli, trucco e nail, incluso l’ambito premio 

Hairstylist of the Year! Ecco il nostro contributo al meglio del meglio del Nord America - per una panoramica 

completa dei NAHA 2019: www.esteticamagazine.com 

Die North American Hairstyling Awards (NAHA) feierten ihr 30-jähriges Bestehen in Long Beach, Kalifornien und 

würdigten damit die Vision, das Können und die Leidenschaft der amerikanischen und kanadischen Fachleute 

und Schönheitskünstler, die an diesem prestigeträchtigen Fotowettbewerb teilnahmen. Die angesehene 

Veranstaltung fand am Samstag, den 26. Januar, im Long Beach Convention Center während der ISSE statt, 

einer Premiere in der 30-jährigen Geschichte der Award-Show. NAHA würdigt die besten Talente der Branche 

und umfasst 16 Kategorien für Spitzenleistungen in den Bereichen Haare, Make-up und Nagelkunst, darunter 

den begehrten Hairstylist of the Year Award! Hier ist unsere Hommage an die Besten der Besten in Nordamerika 

– für einen vollständigen Überblick über die NAHA 2019, besuchen Sie bitte www.esteticamagazine.com. 

Les North American Hairstyling Awards (les NAHA) ont célébré leur 30e anniversaire à Long Beach, en 

Californie, en récompensant la vision, l’expertise et la passion des professionnels et des artistes de la beauté 

américains et canadiens qui ont participé à ce prestigieux concours de photo. L’évènement s’est tenu le 

samedi 26 janvier auprès du Long Beach Convention Center au cours des ISSE, grande première en 30 ans 

d’histoire du prix. Les NAHA rendent hommage aux grands talents du secteur et présentent 16 catégories 

d’excellence de la coiffure, du maquillage et des ongles, y compris le prix très convoité du Meilleur coiffeur de 

l’année ! Voici notre contribution au meilleur de l’Amérique du Nord. Pour un panorama complet des NAHA 

2019, rendez-vous sur www.esteticamagazine.com. 

Los North American Hairstyling Awards (NAHA) celebraron su 30º aniversario en Long Beach, California, 

reconociendo la visión, el talento y la pasión de los profesionales de la belleza de USA y Canadá que se 

presentaron a esta prestigiosa competición fotográfica. El magno evento tuvo lugar el sábado 26 de enero en 

el Long Beach Convention Center durante la feria ISSE, por primera vez en los 30 años de historia de los 

premios. NAHA premia al talento más destacado de la industria a través de 16 categorias incluyendo cabello, 

maquillaje y uñas, destacando el distinguido premio Hairstylist of the Year! Este es nuestro tributo a los mejores de 

la peluquería norteamericana – para una visión completa de los NAHA 2019, visite www.esteticamagazine.com

HAIRSTYLIST OF THE YEAR 

JULIE VRIESINGA @ Salon Entrenous 

Photo: Paula Tizzard/Styling: Julie Vriesinga/Make-up: Florenica Taylor

AVANT GARDE 

MICHELLE O’CONNOR @ Salon by In Style JCP 

Photo: Roberto Ligresti/Styling: Nikko Kefalas/Make-up: Joanne Gair

MEN’S HAIRSTYLIST OF THE YEAR 

PETE GOUPIL 

Photo: Jordan Holloway/Styling: Alicia Leclerc /Make-up: Marika D’Auteuil

HAIRCUTTING 

LORI ZABEL @ Dop Dop Salon 

Photo: Babak/Styling: Pascal et Jeremie/Make-up: Marie-Laure Larrieu & Gwendoline Carcal

HAIRCOLOR 

CHRYSTOFER BENSON 

Photo: John Rawson/Styling: Hannah Leigh/Make-up: Danielle Donahue

STYLING & FINISHING 

SARAJANE MAPLES @ Studio Sage 

Photo: Daryna Barykina/Make-up: Jill Rae Bogers

NEWCOMER STYLIST OF THE YEAR 

JESSE ERVIN @ Civello Salon 

Photo: Natasha Gerschon/Make-up: Hassan Haque

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▲ 

The Mary Quant Beauty bus, 1971 © INTERFOTO Alamy Stock Photo.jpg 

Mary Quant 

and the revolution 

Creative, innovative, always one step ahead: she’s the star of 

an exhibition in London that focuses on her extraordinary talent. 

▲ 

▲ 

Mary Quant selecting fabric, 1967 © Rolls Press/ 

Popperfoto/Getty Images 

Mary Quant, with Vidal Sassoon, photograph 

by Ronald Dumont, c.1967. © Ronald Dumont/ 

Stringer/Getty Images 

Mary Quant, photograph by Ronald Dumont, 

c.1967. (C) adoc-photos/Corbis Premium 

Historical/Getty Images 

66 exhibition

Kellie Wilson wearing tie dress by Mary Quant’s Ginger Group. Photograph by Gunnar Larsen, 1966. © Gunnar Larsen 

Model holding a Bazaar bag c.1959 © Mary Quant Archive 

Satin mini-dress and shorts by Mary Quant, photograph by Duffy, 1966 © Duffy Archive 

She was the queen of Carnaby Street at a time when London became the most influential 

city in terms of street fashion. In the '60s, Mary Quant had the world at her feet. Known for 

launching the miniskirt and the iconic bob sculpted by co-legend, Vidal Sasson, some of 

the most iconic images from Swinging London will be at the centre of an exhibition at the 

Victoria & Albert Museum from April 6th. It’s an experience through which visitors can 

connect with the ethos of a character who not only launched fashion trends, but trail-blazed a 

whole new lifestyle – one which remains fixed in the psyche of the British public to this day. 

Mary Quant and models at the Quant Afoot footwear collection launch, 1967 © PA Prints 2008 

personaggio 

125


Milano, Museo Nazionale della Scienza e della Tecnologia Leonardo da Vinci 

#ALFAPARFPEOPLE 

DREAM LIKE LEONARDO 

NEW CONCEPTS OF RED, BLONDE AND BROWN. 

6 ORIGINAL EVOLUTION OF THE COLOR 3 SHADES 

DISCOVER THE STORY ON ALFAPARFMILANO.COM

Alexander McQueen 

Spring 

Summer 

2019 

Hair 

Accessorised or sculptural. Retro surprises 

turn on a futuristic flair. Hair is the master of 

the unexpected - even from the runway. Laura Castelli 

Courrèges 

Pam Hogg 

Giorgio Armani 

Dries Van Noten 

Catwalks Photos: IMAXtree.com/Andrea Adriani 

catwalks 

69


Great attention is paid to hair detail on the spring/summer 

’19 runways. Braids and fringes are again brought to the 

fore. Alongside quirky top-knots sit micro-plaits, partings 

and asymmetric shapes throughout. Are with thinking 

smooth, too? Yes, but it’s really subtle! 

Fendi 

GCDS 

The Blonds 

Byblos 

Badgley Mischka 

Miu Miu 

Gareth Pugh 

Versace 

Chloé 

adloremter catwalks 

125 71


Anrealage 

Transform the every-day into the extraordinary! Take a 

maxi-thimble, nonchalantly worn as a hat. Wear avant-garde 

masks and look like a queen. Show off bulky headbands on 

minimalist hair, overcoming the boundaries of reality while 

enjoying every step. Oh there are flowers... just for a tease! 

Luisa Beccaria 

Gareth Pugh 

Dolce&Gabbana 

Tianyi Li 

Anrealage 

Maison Margiela 

Moschino 

Dior 

catwalks 

73


Loewe Rodarte 

Dolce&Gabbana 

Delpozo 

Prada 

Rodarte 

Headbands, flowers, silk 

scarves as jewels: the new 

dialect of spring hair 

Laura Biagiotti 

Esteban Cortazar 

Ultrachic 

catwalks 

75


IT'S JUST A MATTER OF STYLE 

G.V.F. - GIVIEFFE S.p.A. | c/o BioLife Medical and Beauty Center 

via Giovanni Falcone, 8/35 | 20080 Vernate | Milan | Italy | T +39 02 90093743 | Fax +39 02 90093740 

www.itelyhairfashion.it | www.revivre.it | www.patriciami.it | www.revipharma.it

John Paul Mitchell Systems 

Making a 

difference 

It’s going to take time and effort to save our planet. These 

are just a few ways we can take baby steps to make 

more conscientious choices in the world of hairdressing. 

Marie Scarano 

There is growing demand for natural and healthy ingredients such as vitamins and botanicals, while 

certain ingredients perceived as more “artificial”, like parabens, triclosan, sulphates and silicones, are under 

the spotlight due to health and safety concerns. Brands looking to meet consumer demands are marketing 

products that look delicious enough to eat, containing recognisable ingredients such as avocado or honey, 

as part of the daily hair care routine. Environmentally savvy consumers are also demanding more of manufacturing 

companies, seeking out those who apply sustainable production practices, no-animal cruelty, 

water conservation, responsible corporate policies, and the ethical sourcing of raw ingredients. 

dossier 

77

Lea St. Germain Photography 

Greenery 

Even just surrounding ourselves in natural 

materials and plants can uplift the spirit. 

Like many others, for her Salon & Spa in 

Reading Massachusetts, Kiara Mooney 

opted for earthy brickwork, wood accents 

and lots of lush greenery to bring a touch of 

the outdoors inside. 

More and more salons are opting for 

sustainable materials and construction 

methods, including energy-saving systems 

(solar panels, more efficient heating/cooling 

systems and appliances, etc) to save both 

money and the planet. 

Committed 

For 30 years, ABBA® Pure 

Performance Hair Care has 

made a commitment to purity, 

formulating 100% vegan, 

cruelty-free and gluten-free 

products using plant-derived 

botanicals and the cleanest 

ingredients available - while 

never sacrificing the highstandard 

of performance its 

salon customers demand. 

Each product is free from 

toxic additives while gentle 

natural surfactants protect 

hair and maintain luscious 

color. 

Back 

to nature 

ECRU is another prestige 

brand that pays constant 

attention to the ingredients 

in its products. For example, 

this New York Dry Shampoo 

contains charcoal, a powerful 

detoxifier that draws out 

bacteria, impurities, toxins, 

pollutants and dirt; Aloe 

Barbadensis Leaf Juice for 

its healing and soothing 

properties, to help calm and 

refresh the scalp; chamomile 

for its anti-inflammatory 

properties, as it refreshes and 

soothes skin.

Natural 

materials 

The Olivia Garden EcoHair 

Collection uses a new 

proprietary bamboo technology 

with an anti-slip grip and 

ergonomic handle that is softer, 

more durable, and easier for 

styling. And because bamboo 

is a 100% natural renewable 

resource, unlike wood, these 

brushes help preserve other 

natural forests and their 

surrounding eco-systems. The 

brush design also features a 

ceramic coated barrel that works 

to heat faster and retain heat 

longer, to help shorten styling 

time and save energy, too. 

For example, John Paul Mitchell Systems Tea Tree line (featuring botanical ingredients) continues its 

partnership with Reforest Action to plant a total of 750,000 trees by the end of 2019. Over the course of their 

lifespans, those trees will remove 85,000 tons of CO2 from the atmosphere. Eufora's goal is to “Create Good 

Global Karma” through ecological harvesting, respecting and maintaining the environment their raw materials 

come from; socially fair practices that deliver positive benefits to the communities that grow, produce and 

live in the area from which materials are harvested; and economically fair trade with processes that align in 

value with costs to ensure fair demand for materials. Another “green giant”, Aveda was born cruelty-free, 

and by 2020 all of its formulations will be 100% vegan by removing all beeswax, honey and beeswax-derived 

ingredients from its products. Moreover, in 2018, Aveda’s annual Earth Month campaign crossed a major 

milestone- raising over $60 million over 20 years for environmental and clean water initiatives. 

Well-being to “better-being” 

Much of the “green movement” is founded on the concept of well-being for the planet, 

but also in terms of improved holistic approaches to life quality in general... including 

less noise! Gamma+ Italia, the iconic leader in the luxury eco-conscious professional 

hair dryer, introduces RELAX dryers, which bring down the decibel level (dB) to 64 

- 69, to reduce in-salon noise pollution and allow better client communication while 

styling. Most importantly, these new “silent” dryers help drastically lower the risk of 

long-term hearing loss from constant use close to the head and ears. Moreover, the 

Relax line is handmade in an eco-conscious and solar-powered facility! 

dossier 

79

Reducing waste 

Suretint Technologies, the industry 

leader in innovative hair color business 

technology, have launched LaRu. 

Specifically designed for savvy salon 

owners, managers and colorists who 

want to beautify their bottom line while 

more accurately and more efficiently 

managing their hair color business, 

while eliminating color waste for salon 

savings and reduced pollution. 

Ethical 

Beauty 

“Ten years ago I decided to adopt a vegan lifestyle,”co-founder Thom Priano says. “...[and it] made me aware of all the 

damage humans have done to our planet as well as the cruelty and torture that we subject to animals—I’ll never turn back. 

That’s why I’m proud that R+Co products are now vegan.” Though vegan formulated, all R+Co products retain the same 

performance and results that hairstylists have come to know and love. 

Recycling 

“Recycling is important to who we are!" says Allyson King, 

Co-owner of Hair & Co BKLYN, "We believe being part of the 

community means ensuring our salon, neighborhood and city 

are aware of our carbon footprint and looking for sustainable 

solutions to be better as humans.” In other news, KAO, parent 

company of Goldwell and KMS hair products, was included 

in the Global 100 list of the most sustainable corporations in 

the world. Global 100 companies represent the top 1.3% in the 

world on sustainability performance. 

80 dossier


FUDGE 

PROFESSIONAL 

Colour: Sophie Maccorquodale 

for Fudge Professional 

Cut & Style: Dean Bradwell 

for Fudge Professional

COLOUR FORMULAS 

Initial hair colour: natural depth 6.0 

Dark Blonde Previous Copper Tint 

on mid length and ends 

Formula A: Headpaint 20g 6.4 + 40g 

77.43 + Catalyst Crème Developer 3% 

Formula B: Headpaint 40g 77.43 + 

Catalyst Crème Developer 6% 

Formula C: Speed + & Catalyst Crème 

Developer 6% 

Formula D: Headpaint 10g 99.43 + 

Catalyst Crème Developer no lift 

5 

6 

1 

2 

3 

4 

11 

7 

12 

Unlimited colour 

possibilities from 

Headpaint - packed 

with naturally 

derived ingredients 

for body, texture 

and beautiful shine 

8 

13 

CUT 

1. Take a triangle section 

from the middle parting to 

the back of the ear. Leave out 

the perimeter in line with the 

eyebrow. To create the back 

section take a section from the 

occipital bone to the back 

of the ear, then join the sides 

into the front perimeter. 

2/3. Cut a guide through the 

perimeter starting at the sides 

then working around the 

head in a circular motion. 

4. Create a halo section leaving 

out the middle area. 

5. Work your way up the back 

of the head in horizontal sections. 

Using the natural fall, create a 

weight line at the back in line 

with the jaw. 

6. Work in horizontal sections 

up one side, following your 

guideline from step one. 

Repeat on opposite side. 

7. Take a vertical 1cm wide 

section from the back to use 

9 

10 

as your guide. Pull the hair up 90 

degrees and use the short length 

as a guide to cut a square layer. 

COLOUR 

8. Following the sectioning pattern 

of the hair cut take the whole back 

disconnection as one section. 

Divide the front area (cut shorter) 

into five sections. Five sections: a 

small triangle through the centre 

parting, two very fine triangles 

below on the front hair line and 

two rectangles following the head 

shape around the ear. 

9. Apply Formula A to the 

back section, starting from the 

roots and continuing through 

to the mid lengths and ends. 

10. Apply Formula B to the side 

sections starting at the roots and 

continuing through to the mid 

lengths and ends. 

11. Apply Formula B to the 

root area of the two fine triangles, 

followed by applying Formula 

C onto the mid lengths and ends. 

12. Finally apply Formula D 

onto the centre triangle. 

13. Rinse and shampoo the 

bleach off the two fine triangle 

sections once the desired lift 

has been achieved and then 

apply Formula D. 

step by step 

83

director; Angelo Seminara, 2019 International 

Hairdresser of the Year; and Lluís Llongueras, 

named 2019 International Hair Legend Award. 

Best in the World! 

International Hairdressing Awards’ first edition takes place in 

Madrid, with an inspiring runway show & awards ceremony! 

Jim Shaw (UK), Steven Smart (UK), Sylvestre Finold (France/UK), Saco Hair (UK) and Angelo Seminara (Italy/UK) are the 

five winners of the 2019 International Hairdressing Awards. Famous Spanish hairdresser Lluís Llongueras was recognized 

with the International Hair Legend award, receiving a standing ovation from the thousand professionals from 30 different 

countries who attended the great night of the global hairdressing. The event was hosted by Mikel Luzea, Founder and 

Director of the International Hairdressing Awards, while the awards ceremony was presented by Sergi Bancells, International 

Below, left to right: Mikel Luzea, IHA founder and 

2019 International Hairdressing Awards 

finalists, jury, runway teams, sponsors, 

and VIP guests gather for a historic image! 

84 events 

Sassoon

Mikel Luzea Beauty Underground 

Revlon Professional 

Toni&Guy 

Editorial Director at Estetica Magazine. Sponsored by Revlon, Revlon Professional, Salon 

Look-IFEMA and Estetica as global media sponsor, the event included an amazing runway 

show featuring 7 renowned hair teams: Beauty Underground, Mikel Luzea, Revlon 

Professional Global Artistic Team, Sanrizz, Sassoon, Toni&Guy and X-Presion. Get all 

the action, videos & many more at our website + @esteticamagazine Instagram page! 

X-Presion 

MEET ALL 2019 IHA WINNERS! 

Jim Shaw – Best International Men’s Commercial Collection 

Steven Smart – Best International Women’s Commercial Collection 

Sylvestre Finold – Best International Avant-Garde Collection 

Saco Hair – International Artistic Team of the Year 

Angelo Seminara – International Hairdresser of the Year 

Sanrizz

BEST IN ITALY 

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cover Best in Italy 210x300 Las Vegas.indd 1 20/07/18 10:11 

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BIF2_Cover Best in France 2018.indd 1 27/04/18 11:30

Each Export Manager 

keeps his secret to success. 

The world seems smaller if someone is ready to 

help you reach a new horizon. Born in Italy, for 

25 years we have been an international network 

with distribution relationships on all continents. 

Today we are a global partner for every player 

in the world of beauty. Even for you. 

The global beauty industry partner. 

Now out with printed 

and digital issues of Italy, 

Germany, USA, France and Spain. 

Soon Asia and Brazil.

PRESENTED BY 

OMC WORLD CUP • PARIS 2019 

14, 15 &16 SEPTEMBER 

The OMC World Championship “The Olympics of Beauty” 

1,500 competitors in 41 different categories teams from 50 countries will challenge their 

talent & skills to win the highest coveted title OMC World Champion 2019! 

OMC IS THE OFFICIAL GLOBAL ORGANIZATION IN HAIR & BEAUTY, AUTHORIZED TO PRESENT THE WORLD CHAMPION TITLE 

www.omchairworld.com

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PAGINA ESTETICA alta.pdf 1 20/04/18 as 10:07seen in “Best In Italy” 

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210x300.indd 1 25/10/18 11:13

Headpaint 

Speed + Gel Toners 

■ Clean Blonde Violet Luxe Lightener 

■ Tingle-free 

* , fume-free formula 

■ 22% less breakage 

* 

■ Translucent toning, soothing gel texture 

■ Free from ammonia, PPD and parabens 

■ 85% more shine * 

*versus a market leading bleach 

*clinical study, In comparison to bleached hair 

Find your stockist at: Fudgeprofessional.com 

Fudgehair

Break 

the rules! 

Unlimited colour 

possibilities with 

the new Headpaint 

portfolio from 

Fudge Professional. 

New Fudge Professional 

Headpaint: the most 

versatile, easy to use colour 

created for the specialist 

looking for great shine and 

perfect results. 

T 

he new Fudge 

Professional Dual Colour 

System Technology 

brings you unlimited 

colour possibilities in one 

truly integrated 

permanent and demipermanent 

portfolio, “Hair colour 

technology is constantly improving 

to ensure that the hair’s condition 

isn’t compromised during the 

colouring process,” explains Fudge 

Professional Global Head of 

Technical Training, Tracy Hayes. 

“We’ve added a new Triple 

Conditioning Complex that’s made 

up of naturally-derived ingredients 

to replenish the broken bonds and 

condition the hair from within, 

whilst giving it an extra boost of 

natural shine and softness.” 

Fudge Professional also ensures you 

embrace colour that cares and 

nourishes; Hydrolysed Rice 

Proteins’ penetrates the hair’s cortex 

to replenish protein, Wheat Germ 

Oil rich in Vitamin E moisturises 

the cuticle, and Limnanthes Alba 

Seed Oil creates a protective barrier 

to prevent dehydration, 

rejuvenate colour 

vibrancy, and replenish 

shine and softness, whilst colourcorrecting 

micro-droplets help to 

provide 100% grey coverage and 

maintain shade integrity and 

vibrancy between salon visits, for up 

to 30 washes*. 

NO-BLEACH BLONDES 

“Whether its Prism Light effect or 

hazy iridescent blondes, blondes 

continue to take centre stage this 

year” explains Tracy, “Our 5 new 

Luxe Ultra Light shades are all 

enriched with Vitamin E and 

PRISM-Plex Technology and will 

lift up to five levels to give clearer, 

crisper blondes than ever before.” 

KINDER BLEACHES 

“Our pioneering new Violet Luxe 

Lightener, Clean Blonde Speed+, is 

our most conditioning bleach yet. 

What amazed me during the testing 

process was it’s tingle-free and fumefree 

application; it really improves 

the client experience in a busy salon.” 

The formula lifts up to 7 levels, as 

Creatine rebuilds and strengthens 

hair from within, while Baobab Oil’s 

fatty acids and vitamins nourish the 

hair to add brightness and shine. 

ROOT TO TIP 

NOURISHMENT 

“We’ve also introduced 3 new Gel 

Toners all free from Ammonia, PPD 

and Parabens. For clients who love 

bleach application, they also contain 

Calendula flower extract to help 

soothe the scalp afterwards, so are 

the perfect option for colourists who 

like to push their creativity,” 

concludes Tracy. 

Created for the specialist looking for 

great shine, nourished hair, and perfect 

results, the new Fudge Professional 

Headpaint colour line is the most 

versatile and easy to use, yet. 

To order Fudge Professional for 

your salon call 020 7845 6333 

or visit fudgeprofessional.com 

*when using Fudge Professional Damage Rewind 

Shampoo and Conditioner 

products 

93


EXCLUSIVE 

INGREDIENT: 

MEYEN YEAST 

guaranteed results, based on science


From the Old English traditional Men’s grooming 

pagina best in italy 2019.indd 1 07/02/19 14:39

Hair: Angelo Seminara 


Make-up: Laura Dominique 

Stylist: Lotta Aspenberg 

Estetica n. 1/2019 

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