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Estetica Magazine UK (1/2024)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

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<strong>UK</strong> EDITION<br />

PHOTO FINISH<br />

The Finest Details to<br />

Create Perfection<br />

FOCAL POINT<br />

Backstage at<br />

Hair in Fashion<br />

BUSINESS<br />

When Green Can Work<br />

to your Advantage


The heat is on.<br />

Heat protection<br />

meets innovative styling.<br />

NEW<br />

This multi-tasking, Dry Heat Protection Spray shields<br />

your hair from hot tools while it nourishes, conditions<br />

and repairs strands to their softest, healthiest prime.<br />

For more information visit uk.oribe.com


haireditorial<br />

Careers in hairdressing: a pathway<br />

towards improved wellbeing?<br />

Many of us who no longer define ourselves as being among the younger<br />

cohorts of society (we’re getting on a bit!), may sometimes feel a little<br />

out-of-touch when we hear about how many younger people nowadays<br />

who are struggling with issues surrounding their mental health. Back then,<br />

did we just bottle up our feelings, or was it that we were too embarrassed to<br />

talk about a subject that was, not so very long ago, considered to be<br />

something of a taboo? I, for one, am very relieved and reassured to know<br />

that things have changed so much for the better. In our more enlightened<br />

and caring world, people of all ages now feel empowered to talk about their<br />

such important issues, in the knowledge they’ll be supported when they<br />

seek help. In the hairdressing industry, we’re very well-placed to reach out,<br />

not only to those we work with, but also by offering a listening ear to<br />

clients who quite simply just need to get things off their chest once in a<br />

while. Young people entering our industry can expect to embark on a<br />

career-path that offers many of the opportunities and reassurances that<br />

they crave: they have a chance to express themselves creatively; they have<br />

the comradeship and friendship of others travelling the same path; they<br />

have a developmental training and educational programme set out before<br />

them, with achievable goals along the way; they have talented mentors and<br />

experts they can learn from and turn to for help; they have a structured<br />

work life, with regular appointments throughout the day and a rigid<br />

timetable to work to. Perhaps the most important benefit they gain from a<br />

career in hairdressing, however, is a chance to feel good about themselves<br />

and to enjoy the satisfaction of knowing that they’ve done well, made<br />

clients happy and been paid for the privilege of doing so!<br />

Gary Kelly<br />

Editor-in-Chief<br />

03E


28 – 30 October <strong>2024</strong><br />

Dubai<br />

Illuminating<br />

the business<br />

of beauty<br />

The region’s largest<br />

international trade fair<br />

for the beauty industry<br />

FIND OUT MORE<br />

www.beautyworldME.com


In this issue:<br />

ESTETICA<br />

THE HAIR MAGAZINE<br />

esteticamagazine.com<br />

N. 150<br />

01/<strong>2024</strong><br />

Cover Image<br />

Hair: Marc Antoni Art Team<br />

Photo: Jamie Blanshard<br />

Make-up: Katie Moore<br />

Styling: Ellen Spiller<br />

Products: Joico<br />

HAIR editorial Hairdressing: A Path to Wellbeing 03<br />

runways Spring/Summer <strong>2024</strong> 06<br />

photography Forever Pirelli 10<br />

heritage Biba: Cult Fashion 12<br />

exhibition Naomi at the V&A 14<br />

celebrity Manual for Living 16<br />

culture Mutual Inspo 18<br />

direction Photo Finish 20<br />

trends The Best of International Hair Looks 29<br />

PRO dossier Business Friendly Green 78<br />

interview Eugene Souleiman for Keune Haircosmetics 82<br />

networking BNL24: Motivation & Networking 84<br />

celebration Revlon Conference: Commitment & Talent 86<br />

$<br />

CONTACT<br />

Head Office:<br />

Edizioni ESAV<br />

via Cavour, 50<br />

10123 TURIN (Italy)<br />

estetica.uk@lineone.net<br />

www.esteticamagazine.com<br />

à<br />

SUBSCRIPTIONS<br />

e-mail: customercare@estetica.it<br />

PUBLISHER AND MANAGING DIRECTOR<br />

Roberto Pissimiglia<br />

EDITOR-IN-CHIEF<br />

Gary Kelly - esteticauk@lineone.net<br />

GLOBAL EDITORIAL AMBASSADOR<br />

Sergi Bancells - sergi@esteticamagazine.com<br />

INTERNATIONAL EDITOR-IN-CHIEF<br />

Laura Castelli - l.castelli@estetica.it<br />

INTERNATIONAL ADVERTISING COORDINATOR<br />

Monica Tessari - m.tessari@estetica.it<br />

INTERNATIONAL COORDINATOR<br />

Emanuela Vaser - e.vaser@estetica.it<br />

LAYOUT<br />

Manuela Artosi, Davide Cardente<br />

<strong>UK</strong> SALES & MARKETING MANAGER<br />

Luca Pissimiglia - l.pissimiglia@estetica.it<br />

FRANCE<br />

Bérénice Claude<br />

ESPAÑA<br />

Elisabet Parra<br />

DEUTSCHE AUSGABE<br />

Michaela Dee<br />

ITALIA<br />

Lucia Preziosi, Glorianna Vaschetto<br />

USA<br />

Marie Scarano<br />

DIGITAL<br />

Erica Balduini, Giorgia Ludovico,<br />

Stefania Rao, Elena Romani


haircatwalks<br />

O<br />

N<br />

G I<br />

R L<br />

F IL<br />

M<br />

Laura Castelli<br />

spring<br />

summer<br />

<strong>2024</strong><br />

E06<br />

CATWALKS PHOTOS: ©LAUNCHMETRICS/SPOTLIGHT


Maison Margiela Artisanal Collection <strong>2024</strong><br />

JOHN GALLIANO FOR MAISON<br />

MARGIELA PUSHES THE BOUNDARIES<br />

BEYOND WHAT IS PRECEIVED AS<br />

REALITY. FILM BECOMES THE<br />

BACKDROP: VISUAL INTERPRETATION<br />

TAKES ITS PLACE CENTRE STAGE.<br />

Time for an unforettable<br />

fashion movie!<br />

Scan the QR Code…<br />

video<br />

video<br />

07E


haircatwalks<br />

spring<br />

summer<br />

<strong>2024</strong><br />

ABOUT<br />

TURN<br />

E08


Valentino Haute Couture SS24<br />

TECHNIQUES EVOLVE IN THE ETERNAL<br />

QUEST FOR INNOVATION. THE<br />

EVERYDAY STANDS ALONGSIDE THE<br />

UNEXPECTED, WITH FASHION<br />

FREEING ITSELF FROM THE MUNDANE<br />

THROUGH TEXTURE AND DETAIL.<br />

Scan the QR Code,<br />

for catwalk ideas by Piccioli<br />

for Valentino!<br />

video<br />

video<br />

09E


hairphotography<br />

FOREVER<br />

PIRELLI<br />

THE LATEST PIRELLI CALENDAR FEATURES THE WORK<br />

OF PRINCE GYASI, WITH SUPERHERO CHARACTERS<br />

CHALLENGING OUR PERCEPTION OF SPACE & TIME.<br />

Giancarlo Rapetti<br />

A CALENDAR, or better still THE<br />

calendar - one which could be defined<br />

as a paradoxical take on timelessness.<br />

In reality, there is no contradiction<br />

intended, as the images chosen to<br />

represent <strong>2024</strong> have the power to inspire<br />

future generations. Featuring the work<br />

of Ghanaian visual artist Prince Gyasi,<br />

the latest Pirelli calendar builds on the<br />

West African sense of community to<br />

reach a universal thesis that the<br />

superheroes of our time do not follow<br />

the preconceived ideas of society. Nor<br />

do they allow themselves to be<br />

influenced by fame and fortune, but<br />

develop their talents in an authentic way.<br />

They do not realize that they are doing<br />

things out of the ordinary, or that<br />

through simple but incredible gestures,<br />

they are influencing the destiny of the<br />

world by inspiring other people. In the<br />

end, all that seems extraordinary to us<br />

turns out to be... beautifully normal.<br />

“I aim to please both those who love<br />

photography as well as those who love<br />

painting” – Prince Gyasi<br />

Among the artists featured in the calendar<br />

are actress, Angela Bassett,<br />

Nigerian megastar, Tiwa Savage,<br />

and supermodel, Naomi Campbell.<br />

E10


Margot Lee Shetterly & Amanda Gorman – The Blueprint<br />

video<br />

video<br />

Scan the QR<br />

Code for a unique<br />

glimpse behind the<br />

scenes of The Cal tm !<br />

11E


hairheritage<br />

BIBA: CULT<br />

FASHION<br />

IT WAS A PHENOMENON THAT HAS NEVER BEEN<br />

REPLICATED - A METEORIC RISE TO FAME AND A CRASHING<br />

DEMISE – ALL IN A MATTER OF JUST 10 YEARS.<br />

Gary Kelly<br />

‘THE BIBA STORY: 1964-1975’ at<br />

London’s Fashion and Textile Museum<br />

throws an intriguing spotlight on a cult<br />

fashion and lifestyle label that epitomised<br />

that colourful transition from Flower<br />

Power into Glam Rock. This is the only<br />

exhibition ever to look at the history<br />

of Biba, a company which brought<br />

affordable, up-to-the-minute fashion to<br />

the youth market, whilst simultaneously<br />

instigating many of the retailing<br />

innovations which are still with us today.<br />

Under its legendary founder, Barbara<br />

Hulanicki, Biba had a meteoric rise to<br />

fame - from a mail order catalogue in<br />

1963 to a seven-storey department store<br />

on Kensington High Street. Biba went<br />

on to become synonymous with Swinging<br />

London, with its store attracting clientele<br />

ranging from teenagers through to<br />

celebrities including Twiggy, Mick Jagger,<br />

Pattie Boyd, The Beatles and Cher. The<br />

exhibition will chronicle Biba from its first<br />

shop in 1964 to its demise in 1975.<br />

Jean Shrimpton and Barbara<br />

Miller wearing Biba, 1973. Photo<br />

Duffy © Duffy Archive<br />

Twiggy reclines on a faux<br />

leopard skin bed wearing Biba<br />

in the Biba fashion store for an<br />

article about the designer<br />

Barbara Hulanicki, December<br />

1973 ©Justin de Villeneuve /<br />

Iconic Images<br />

Floral print shift dress and<br />

matching tote bag and hat by Biba,<br />

1966 (b/w photo), Peter Atherton,<br />

© Fashion Museum Bath /<br />

Bridgeman Images<br />

E12


Scan here to discover<br />

more about the<br />

Fashion & Textile<br />

Museum’s legendary<br />

founder, designer<br />

Zandra Rhodes.<br />

video<br />

video<br />

Biba crepe coat and trousers, 1972.<br />

Photo Duffy © Duffy Archive<br />

13E


hairexhibition<br />

NAOMI<br />

AT THE V&A<br />

Gary Kelly<br />

STARTING THIS JUNE, THE V&A IN LONDON<br />

WILL BE STAGING A MAJOR EXHIBITION EXPLORING<br />

THE PHENOMENAL 40-YEAR FASHION CAREER<br />

OF THE INIMITABLE NAOMI CAMPBELL.<br />

THIS REVELATORY EXHIBITION<br />

will explore the outstanding fashion<br />

career of a true British icon. Naomi<br />

Campbell was scouted in Covent<br />

Garden at the age of just 15, then 3<br />

years later she made history when, in<br />

1988, she became the first Black model<br />

to feature on the cover of Paris Vogue.<br />

Throughout her 4-decade long career,<br />

Naomi has collaborated with every<br />

major fashion house, fashion<br />

publication and leading fashion photographer.<br />

She continues to star in global<br />

catwalk shows, advertising campaigns<br />

and editorial fashion shoots. Featuring<br />

around 100 exhibits, NAOMI will be<br />

the first event of its kind and will draw<br />

upon Naomi’s own extensive wardrobe<br />

of haute couture, as well as leading<br />

ready-to-wear ensembles alongside<br />

loans from designer archives and objects<br />

from the V&A collection.<br />

Naomi Campbell walks<br />

the runway at the Alexander<br />

McQueen SS24 show during<br />

Paris Fashion Week at<br />

Le Carreau du Temple on<br />

September 30, 2023,<br />

in Paris, France.<br />

(Photo by Dave Benett/<br />

Getty Images for<br />

Alexander McQueen)<br />

E14


more<br />

E+<br />

more<br />

Scan here to<br />

discover more<br />

about Naomi<br />

at the V&A!<br />

Naomi Campbell poses<br />

during the PrettyLittleThing<br />

launch collection designed<br />

by Naomi Campbell on<br />

August 31, 2023,<br />

in London, England.<br />

(Photo by Handout/Handout/<br />

Getty Images for<br />

PrettyLIttleThing)<br />

Naomi at the V&A: Main photo by Marco Bahler<br />

Visit the exhibition at the<br />

V&A South Kensington from<br />

22 June <strong>2024</strong> – 6 April 2025<br />

in Gallery 40.<br />

15E


haircelebrity<br />

MANUAL FOR<br />

Gary Kelly<br />

LIVING<br />

INTERNATIONAL DRAG SUPERSTAR AND POP CULTURE ICON, RUPAUL,<br />

OFFERS A REVEALING, BRUTALLY HONEST, SURPRISINGLY POIGNANT, AND<br />

DEEPLY INTIMATE MEMOIR OF GROWING UP BLACK, POOR AND QUEER.<br />

WITH PROFOUND CLARITY<br />

AND TENDERNESS, RuPaul’s<br />

just-published biography, The House<br />

of Hidden Meanings, is a self-portrait<br />

of the legendary icon from the early<br />

challenges of growing up as a queer<br />

Black kid in San Diego, to drag icon<br />

and powerhouse producer of one of the<br />

world’s largest television franchises.<br />

RuPaul’s ever-shifting nature has<br />

always been part of his brand as both<br />

supermodel and super mogul. In this<br />

memoir, RuPaul makes himself truly<br />

known. RuPaul’s singular and<br />

extraordinary story is a manual for<br />

living - a personal philosophy that<br />

testifies to the value of chosen family,<br />

the importance of harnessing what<br />

makes you different, and the<br />

transformational power of facing<br />

yourself fearlessly.<br />

RuPaul poses with the Outstanding Host for a<br />

Reality or Competition Program award during the<br />

<strong>2024</strong> Creative Arts Emmys at Peacock Theater<br />

on January 07, <strong>2024</strong> in Los Angeles, California.<br />

(Photo by Frazer Harrison/Getty Images)<br />

E16


Cast members Vanessa Vanjie Mateo, Kameron Michaels and Derrick Barry,<br />

directors RuPaul and Jamal Sims and cast members Naomi Smalls, Asia O’Hara<br />

and Yvie Oddly, speak onstage during a news conference for the world premiere<br />

of “RuPaul’s Drag Race Live!” at Flamingo Las Vegas on January 31, 2020 in Las<br />

Vegas, Nevada. (Photo by Ethan Miller/Getty Images)<br />

Scan here to hear<br />

RuPaul’s emotional<br />

announcement<br />

signalling the<br />

publication of his<br />

biography.<br />

video<br />

video<br />

17E


hairculture<br />

MUTUAL<br />

INSPO<br />

Marie Scarano<br />

AN ARCHITECT FOUND UNEXPECTED INSPIRATION IN<br />

BRAIDED AND THREADED NIGERIAN HAIRSTYLES. NOW SHE STUDIES<br />

SUSTAINABLE DESIGNS WITH SOCIOLOGICAL OVERTONES.<br />

ARCHITECTURE has often been<br />

a source of inspiration for hair, as<br />

seen especially in certain avant-garde<br />

creations during competitions. Now<br />

Nigerian braided and threaded hairstyles<br />

are inspiring architect Sheryl Tucker<br />

de Vazquez to take traditional and<br />

contemporary Black hair styles and<br />

apply them at an architectural scale to<br />

create operational shading/ventilation<br />

chimneys. Moreover, the structures<br />

are both stunning and sustainable.<br />

“Coiled strands of Black hair give<br />

it a unique plasticity, allowing it to be<br />

sculpted into a myriad of forms,” explains<br />

Sheryl, who is also a professor at the<br />

University of Houston. “The Hair Salon<br />

project demonstrates how the integration<br />

of indigenous African knowledge<br />

with western systems can support<br />

resiliency in under-resourced Black<br />

communities while also affirming Black<br />

identity and culture in the public realm.”<br />

E18<br />

Photo: J. D. ‘Okhai Ojeikere<br />

Discover more<br />

about this<br />

fascinating story<br />

by using the<br />

QR Code below.<br />

more<br />

more<br />

Tucker de Vazquez Architecture, Sheryl Tucker de Vazquez,<br />

Maisie Munoz, principals<br />

Photo: Nicholas Nguyen<br />

Photo: Nicholas Nguyen


Photo: Nicholas Nguyen<br />

19E


hairdirection<br />

Hair: Mego Ayvazian and Mckenzie Lehmann Assistant: Lorena Guevara / Photo: Mohammed Ghanayem Freshly Cut Film / Make-up: Jannette Marin & Lauren Anderson<br />

PHOTO<br />

FINISH<br />

E20


■ BIG IS BEAUTIFUL. “Step into a world<br />

where the vivid, the audacious, and<br />

the extraordinary take form within<br />

the Rouge de CHI collection. In the<br />

world of beauty, red is not just a colour;<br />

it also represents excitement, passion,<br />

energy, and love. Add extreme coils<br />

and volume and the picture is complete.”<br />

Mego Ayvazian and McKenzie<br />

Lehmann (USA)<br />

▲<br />

PRAVANA Creator, Taylor Rae: French & Ivi<br />

WHEN IT COMES TO<br />

EDITORIAL WORK,<br />

THE DETAILS MAKE<br />

ALL THE DIFFERENCE.<br />

LIGHT AND SHADOWS,<br />

COMPOSITION,<br />

STYLING AND<br />

FINISHING. HERE ARE<br />

SOME OF OUR FAVES.<br />

Gary Kelly & Marie Scarano<br />

▲ GIRL ON FIRE. “For my model<br />

Cameron, I used Pravana’s VIVIDS<br />

Flame, a fiery red-orange, complemented<br />

with pops of VIVIDS Sunstone and<br />

Neon Orange for subtle dimension<br />

throughout. For the finish, I chose a<br />

1-inch long barrel curling iron to create<br />

a lived-in wave with a finishing touch<br />

of dry texture spray for added volume.”<br />

Taylor Rae, Pravana Creator (USA)<br />

◆ CONTOURING. “Creating this look<br />

involved meticulous attention to detail,<br />

particularly focusing on precise lines<br />

to enhance the various lengths and<br />

textures. I carefully tailored each<br />

section, ensuring seamless blend in the<br />

beard and paying close attention to the<br />

unique characteristics of the texture.<br />

The use of detailed, precise lines played<br />

a significant role in achieving the refined<br />

and polished finish.” Nieves Almaraz,<br />

Lead WAHL Educator (USA)<br />

● GREY-GREEN GORGEOUS . “The<br />

vulnerability of the pose aligned<br />

perfectly with the structure of the hair.<br />

This was about taking textured hair and<br />

applying different techniques to show<br />

how you can create unexpected looks.<br />

The shine on the finish and the overall<br />

dynamism instill a desire to interpret<br />

what lies beneath.” Lisa Farrall (<strong>UK</strong>)<br />

Hair: Nieves Almaraz Photo: John Gress<br />

◆<br />

●<br />

Hair: @lisafarrall @wig_london / Photo: @condrycalvinmlilo / Creative Direction:<br />

@lisafarrall / Make-up: @laurenkay.co.uk / Styling: @elevate.the.everyday<br />

21E


hairdirection<br />

Hair&Styling: Audrey Adrine Petrosyan / Photo: Kale Friesen / Make-up: Ashley Guerra<br />

◆<br />

Hair: Andy Heasman, International Creative Director, RUSH Hair and the RUSH Artistic Team /<br />

Photo: Jack Eames / Make-up: Lans London / Styling: Robert Morrison<br />

■<br />

Hair: Danilo Giangreco / Photo: Jack Eames / Make-up: Megumi Matsuno / Clothes Styling: Veronika Greenhill<br />

▲<br />

■ GRAPHIC GEOMETRICS. “The Rush<br />

Artistic Team shares a strong love for<br />

beautiful hair and the partnership<br />

between cut and colour. For our “Up In<br />

The Clouds” collection, we were inspired<br />

by the contrast of light and dark. Using a<br />

light and subtle background we knew we<br />

wanted to create a strong, head-turning<br />

look. Opting for such a fiery colour, our<br />

vision was to marry this with a strong,<br />

sharp and defined cut, adding a high<br />

shine and gloss to give the essence of<br />

luxury.” Andy Heasman (<strong>UK</strong>)<br />

▲ TWIST & SHOUT. “The sleeked, polished<br />

and hi-shine hair exudes elegance and<br />

sophistication. Each strand is meticulously<br />

brushed, creating a seamless effect that<br />

reflects a radiant sheen. Its simplicity<br />

speaks of meticulous grooming and an<br />

unwavering commitment to a sleek, stylish<br />

presentation. The whole look was set to<br />

dry with a diffuser and finished using<br />

Revlon Glamourama shine spray.”<br />

Danilo Giangreco (<strong>UK</strong>)<br />

◆ DIFFERENT STROKES. “After cutting<br />

and colouring, I applied a smoothing<br />

shine product and blow-dried the hair in<br />

different direction, ensuring that the hair<br />

could be styled in front of the camera in<br />

different directions. I finished using a flat<br />

iron at the lowest temperature. For the<br />

shoot, I used a wide-tooth comb and shiny<br />

hairspray to play with the hair to see where<br />

my colour placement looked the best.”<br />

Audrey Adrine Petrosyan (USA)<br />

● QUIFFS & TAILS . “Taking two totally<br />

contrasting shapes, textures and<br />

references to create a cohesive image<br />

is always the ultimate challenge.<br />

The graphic gelled lines and the Marcelinspired<br />

wave achieve balance with the<br />

clothes. But what makes the whole thing<br />

work is the finish. The lines must be<br />

fluid, the top needs the right height and<br />

the wave needs a cleanliness that shines<br />

without appearing unnatural. Technique<br />

combined with taste is what makes<br />

an image.” Tom Connell (<strong>UK</strong>)


●<br />

Hair, Art Direction & Photo: Tom Connell / Colour: Ashleigh Hodges / Hair Team: Mathew Gavin, Alessandro Tammaro, Nadina Ray / Make-up: Michelle Guandalini<br />

23E


hairdirection<br />

Hair: Jack & the Wolfe / Colour: Lydia Wolfe / Photo: Phillip Veitch / Make-up: Ellie Durdridge<br />


● FLIP IT! “We absolutely love this<br />

image from our collection “Heiress”.<br />

It has the precision of a classic bob, but<br />

is styled to create a unique shape with<br />

an airy texture. Hair moves and our goal<br />

is always to create a finished result that<br />

nevber looks lifeless.” Jack Mead (<strong>UK</strong>)<br />

■ TO THE POINT. “I adore this image<br />

from my recent collection, “Prism”. It’s<br />

all about reflecting tone through colour<br />

merging, blending and sectioning to<br />

create a phenomenon of light refraction.<br />

When creating this red tone, I wanted<br />

it to look as vibrant as possible, with a<br />

gorgeous sleekness and shine. Using an<br />

intense pigment ensured the colour has<br />

intense results, while also caring for the<br />

hair to ensure it looked as healthy and<br />

glossy as possible following the colour<br />

process. To finish I used Schwarzkopf<br />

Professional Chroma ID Red Bonding<br />

Color Mask to create maximum punch<br />

and shine.” Suzie McGill (<strong>UK</strong>)<br />

▲ PAINT SHOP. “This collection<br />

celebrates the imperfect; the<br />

disconnected, and the unexpected<br />

visual anomalies that enthrall the eye.<br />

We started with a round brush blowout,<br />

leaving the root and fringe area flatter.<br />

3-dimensional flat iron waves were then<br />

added and hand-placed for optimum<br />

enhancement of the grad shape. We used<br />

Olivia Garden tools and Lisap finishing<br />

products.” Liza Espinoza Achurra&<br />

Cherry Barber Petenbrink (USA)<br />

◆ WELL-APPOINTED. “This shoot was<br />

inspired by the latest Newance fashion<br />

shades launch. This is one of two looks<br />

I created – based on Orange and the<br />

other on Red Violet - to accentuate the<br />

model’s features. Chevonne’s skin tone<br />

was fairer, which made her look pale<br />

sometimes, so I used shades of orange to<br />

brighten up her overall features as well as<br />

the look.” Alex Neo (Singapore)<br />

■<br />

Hair: Suzie McGill, Artistic Director at Rainbow Room International / Photo: Michael Young<br />

Make-up: Jak Morgan / Styling: Clare Frith<br />

Cut: Liza Espinoza Achurra Color: Cherry Barber Petenbrink / Styling:<br />

Liza Espinoza, Cherry Petenbrink, Bryce Adams and Reynaldo Achurra / Photo: Nohemi Capetillo (@<br />

noamyphotographer) / Make-up: Ashley Klepitsch (@ashleyklepitch)Michael Wright<br />

▲<br />

◆<br />

Stylist: Alex Neo Salon: The Lawn Hairdressing / Model: Chevonne Yang<br />

25E


<strong>UK</strong> EDITION<br />

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PLUS VIDEOS AND ADDITIONAL<br />

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For information and subscriptions contact: Email: customercare@estetica.it - www.esteticamagazine.com


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HAIR TRENDS >>><br />

The best of international hair looks<br />

Il meglio della modacapelli internazionale<br />

Le meilleur des tendances coiffure internationales<br />

Die Top internationalen Hair Looks<br />

Lo mejor de la modacabello internacional


hairtrends<br />

>>><br />

ON-LINE COLLECTION conveys Elise Antoine‘s desire for minimalism<br />

through her use of pastel shades. She has no qualms about mixing feminine and<br />

masculine beauty in her desire for timeless authenticity.<br />

ON-LINE COLLECTION comunica il minimalismo di Elise Antoine<br />

attraverso sfumature pastello. In libertà, mixa bellezza femminile e maschile, alla<br />

ricerca di un’autenticità senza tempo.<br />

ON-LINE COLLECTION exprime le désir d'Élise Antoine pour le minimalisme<br />

à travers l'utilisation de teintes pastel. Elle ne cesse d’explorer les beautés<br />

androgynes visant une authenticité intemporelle.<br />

ON-LINE COLLECTION zeigt Elise Antoines Wunsch nach Minimalismus<br />

durch die Verwendung von Pastelltönen. In ihrem Wunsch nach zeitloser<br />

Authentizität vermischt sie weibliche und männliche Schönheit.<br />

ON-LINE COLLECTION transmite el deseo de Elise Antoine por el minimalismo<br />

a través del uso de tonos pastel. Mezcla la belleza femenina y masculina<br />

en su búsqueda de autenticidad atemporal.<br />

Hair: Elise Antoine<br />

Photo: Weronika Kosinska<br />

Make-up: Maja Blawuciak<br />

Styling: Patryk Gajewski


video<br />

video


hairtrends<br />

Hair: Dee Parker Attwood<br />

@Wieselmann<br />

Photo: Andrew O'Toole<br />

Make-up: Kylie O'Toole<br />

Styling: Emma Bosley


Hair: Michelle Pargee<br />

Photo: Gary Liu<br />

Make-up: Timothy Hung<br />

NAHA <strong>2024</strong> Finalist


hairtrends<br />

Hair: Erin Fernandes@Bon Bon Salon<br />

Photo: Natasha Gerschon<br />

Make-up: Kim Creton<br />

NAHA <strong>2024</strong> Finalist


Hair: Tia Gentles<br />

Photo: Desmond Murray<br />

Make-up: Abbie Beautement<br />

Styling: Lewis Robert Cameron<br />

Images: FPA<br />

video<br />

video


hairtrends<br />

Hair: Tracey Ann Smith<br />

Photo: Richard Miles<br />

Make-up: Lauren Mathis<br />

Styling: Magdalena Jacobs


video<br />

video<br />

International Creative Direction:<br />

Simon Ellis@Schwarzkopf Professional<br />

Hair: Brendnetta Ashley,<br />

Maggie Hancock, Nick Irwin<br />

Photo: Raffaele Cariou<br />

Make-up: Helge Branscheidt<br />

Styling: Fanny Ourevitch


hairtrends<br />

BIRCH COLLECTION<br />

Creativity connects organically with nature illuminating<br />

an infusion of harmonious magic.<br />

Creatività e natura si contaminano creando<br />

un’unica, armoniosa magia.<br />

La créativité se connecte de manière organique à la nature,<br />

infusée d’une magie harmonieuse.<br />

Kreativität verbindet sich organisch mit der Natur<br />

und illuminiert einen Hauch harmonischer Magie.<br />

La creatividad se conecta orgánicamente con la naturaleza,<br />

iluminando una infusión de magia armónica.<br />

Hair, styling & video: Kati Suokas@Glohair<br />

Photo: Mikko Karekivi<br />

Make-up: Tiina Lamberg<br />

video<br />

video<br />

KATI SUOKAS


hairtrends<br />

Creative Direction: Mimmo Laserra<br />

@Farmaca International<br />

Colour: Davide Maisano, Nicolò Antonelli<br />

Photo: Mauro Mancioppi<br />

Make-up: Davide Maisano, Zeno Sorini<br />

Styling: Luca Termine


Hair: Cos Sakkas@Toni&Guy<br />

Colour: Francesco Fontana<br />

Photo: Jack Eames<br />

Make-up: Lans Nguyen-Grealis<br />

Styling: Borna Prikaski


hairtrends<br />

Swirling, dynamic upward patterns.<br />

Texture dinamiche e danzanti.<br />

Motifs ascensionnels et dynamiques.<br />

Wirbelnd dynamische Aufwärtsmuster.<br />

Patrones ascendentes y dinámicos.<br />

Creative Direction: Antoinette Beenders,<br />

Hannah Ruth Evans@Aveda<br />

Co-Directors, Colour: Joey Hooten,<br />

Ashley McCarty<br />

Photo: Lauren Krysti<br />

Make-up: Peter Phung<br />

Wardrobe: Neviasier


video<br />

video


hairtrends<br />

Hair: Lorenzo Marchelle<br />

Photo: Lele Oldrini<br />

Make-up: Rossella Pisani<br />

Styling: Isabella Ingravallo<br />

Products: Extensions by Hairdreams


Hair: Stephanie Bellairs<br />

Photo: David Mannah<br />

Make-up: Laura Robertson<br />

Styling: Josie McManus


hairtrends<br />

Hair: Julie Vriesinga@Entrenous<br />

Photo: Paula Tizzard<br />

Make-up: Florencia Taylor<br />

NAHA <strong>2024</strong> Finalist


Art Direction: Bruno Marc Giamattei<br />

@Marc Antoni<br />

Photo: Jamie Blanshard<br />

Make-up: Katie Moore<br />

Styling: Ellen Spiller


hairtrends<br />

Art Direction: David Katchadourian<br />

Hair: Intercoiffure Paca Team<br />

Photo: Pascal Latil<br />

Make-up: Ambre Thomas<br />

Styling: Crystel Pilone


video<br />

Hair: Cos Sakkas@Toni&Guy<br />

Colour: Francesco Fontana<br />

Photo: Jack Eames<br />

Make-up: Lans Nguyen-Grealis<br />

Styling: Borna Prikaski<br />

video


hairtrends<br />

Hair: Rebecca Jacques<br />

Hair Team: Aimee Atkins & Sarah Webley<br />

Photo: Trevor & Patricia Photography<br />

Make-up: Roseanna Velin


Hair: Krasa Team@Ulta Beauty<br />

Photo: Richard Monsieurs<br />

Make-up: M. Wulff, D. Adam, D. Potapov<br />

NAHA <strong>2024</strong> Finalist


hairtrends


FRAMESI COLLECTION <strong>2024</strong><br />

Proposals with a style story in which<br />

every woman can recognize herself.<br />

Proposte con una storia di stile<br />

in cui ogni donna può riconoscersi.<br />

Des propositions avec une histoire de style dans lequel<br />

chaque femme peut se reconnaître.<br />

Verschiedenste Hairstyles, in denen sich jede Frau<br />

wiedererkennen kann.<br />

Propuestas con una historia de estilo, en la que<br />

cada mujer puede reconocerse.<br />

Hair: Italian Style Energy, Italian Style Framesi, Italian Style International<br />

Photo: Karel Losenicky<br />

Make-up: Silvia Dell’Orto<br />

video<br />

video<br />

FRAMESI


hairtrends<br />

International Creative Direction:<br />

Simon Ellis@Schwarzkopf Professional<br />

Hair: Brendnetta Ashley,<br />

Maggie Hancock, Nick Irwin<br />

Photo: Raffaele Cariou<br />

Make-up: Helge Branscheidt<br />

Styling: Fanny Ourevitch


Creative Direction:<br />

Richard Ashforth@Saco<br />

Photo: Jack Eames<br />

Make-up: Megumi Matsuno<br />

Styling: Michelle Kelly


hairtrends<br />

Hair: Jordanna Cobella<br />

Photo: Jack Eames<br />

Make-up: Meg Lindow<br />

Styling: Magdalena Jacobs


Hair: Annie Ankervik<br />

Photo: Linda Andersson<br />

Make-up: Adam Nilsson<br />

Styling: Matilda Eliasson


hairtrends<br />

Hair Direction: Anna Pacitto<br />

@Salon Pure Montreal<br />

Photo: Brian Ypperciel<br />

Make-up: E. Ulianova, N. Archambo<br />

Styling: Florence O. Durand<br />

Products: Davines


Hair: Tia Gentles<br />

Photo: Desmond Murray<br />

Make-up: Abbie Beautement<br />

Styling: Lewis Robert Cameron<br />

Images: FPA


hairtrends<br />

Blonde… captured in its glorious diversity.<br />

Il biondo… in tutta la sua magnifica diversità.<br />

La blondeur... dans toute sa diversité.<br />

Blond… in der herrlichsten Vielfalt.<br />

Rubia... en toda su gloriosa diversidad.<br />

Hair: Eric Zemmour<br />

@L'Oréal Professionnel<br />

Photo: Stéphane Gagnard<br />

Make-up: Laurie<br />

Styling: Your's Monaco<br />

Tools: Mizutani Scissors


hairtrends<br />

Hair: Quinn Enright & Michelle Oliver<br />

Photo: Morgan Gold<br />

Make-up: Renee Rampersad<br />

NAHA <strong>2024</strong> Finalist


Hair Direction: Anna Pacitto<br />

@Salon Pure Montreal<br />

Photo: Brian Ypperciel<br />

Make-up: E. Ulianova, N. Archambo<br />

Styling: Florence O. Durand<br />

Products: Davines


hairtrends<br />

Hair: Antonio Palladino<br />

Photo: Chris Bulezuik<br />

Make-Up: Grace Hayward<br />

Styling: Lewis Robert Cameron<br />

Images: FPA


Hair: Chris Cutz@The BarberBar<br />

Photo: Georgia Wallace<br />

Make-up: Brooke Clarke


hairtrends<br />

video<br />

video<br />

Creative Direction:<br />

Richard Ashforth@Saco<br />

Photo: Jack Eames<br />

Make-up: Megumi Matsuno<br />

Styling: Michelle Kelly


Hair: Liza Espinoza Achurra<br />

Colour: Cherry Barber Petenbrink<br />

Photo & Styling: Nohemi Capetillo<br />

Make-up: Ashley Klepitsch


hairtrends<br />

Hair: Lorenzo Marchelle<br />

Photo: Lele Oldrini<br />

Make-up: Rossella Pisani<br />

Styling: Isabella Ingravallo<br />

Products: Extensions by Hairdreams


Hair: Ria & Laura Kulik<br />

@The HairBank<br />

Photo: Narita Savoor<br />

Make-up: Morgan Defre


hairtrends


BE YOU 24 COLLECTION<br />

Classic, extravagant, or retro, the texture & length give each<br />

look an unexpected twist.<br />

Classico, stravagante, o rétro, lunghezza e texture<br />

danno a ogni look un twist inaspettato.<br />

Classique, extravagant ou rétro, texture et longueur donnent<br />

à chaque look une touche inattendue.<br />

Klassisch, extravagant oder retro - Textur und Länge<br />

verleihen jedem Look einen unerwarteten Twist.<br />

Clásico, extravagante o retro, la textura y longitud<br />

dan a cada look un giro inesperado.<br />

Hair: Martin Dürrenmatt@MD Hair Atelier<br />

Photo: Christian Schild<br />

Make-up: Christian Schild<br />

Styling: Lukas Blasberg<br />

Video: Niko Iliadis<br />

video<br />

video<br />

MARTIN DÜRRENMATT


hairtrends<br />

Hair: Tracey Ann Smith<br />

Photo: Richard Miles<br />

Make-up: Lauren Mathis<br />

Styling: Magdalena Jacobs


Hair: Julie Vriesinga@Entrenous<br />

Photo: Paula Tizzard<br />

Make-up: Florencia Taylor<br />

NAHA <strong>2024</strong> Finalist


hairtrends<br />

Art Direction: David Katchadourian<br />

Hair: Intercoiffure Paca Team<br />

Photo: Pascal Latil<br />

Make-up: Ambre Thomas<br />

Styling: Crystel Pilone


Hair: JorgeX and János Déri


hairtrends<br />

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prodossiergreen<br />

Gary Kelly<br />

BUSINESS-<br />

FRIENDLY<br />

GREEN<br />

E78


We take a look a 4 in-salon incentives which<br />

can not only help the environment, but also<br />

benefit your business without breaking the bank.<br />

Do you ever feel like you just want to be left<br />

alone to manage your salon as best you can?<br />

Running a successful hair business is<br />

challenging at the best of times - it requires<br />

huge resources of time, effort and<br />

commitment, not to mention a team of hair<br />

artists who remain both creative and<br />

enthusiatic. It can therefore feel quite irksome<br />

when ‘shouty’ people on social media are<br />

constantly telling you you’re not green enough;<br />

you’re not protecting the environment; you’re<br />

not working in a sustainable way; you should<br />

be recycling more efficiently. And then there’s<br />

our carbon footprint to consider as well... But<br />

what do they really know about what YOU have<br />

to contend with, day in and day out?<br />

Since global warming became such a hot topic<br />

a few years ago, we’ve spoken to countless<br />

hairdressers and other people working in our<br />

industry about this subject. Without exception,<br />

everyone appears to be mindful of the peril our<br />

planet is facing and sympathetic to the need<br />

for each and every one of us to do our part.<br />

So let’s look at a few simple ways<br />

of how being more environmental<br />

will also benefit our businesses: >>><br />

79E


prodossiergreen<br />

Water, Water Everywhere<br />

Hair salons use a lot of it, of course they do – and it’s warm! Is there a viable alternative<br />

to water that clients will be happy with? Of course not. And how many clients do you hope<br />

to book in for a follow-up appointment in 6 weeks’ time if you start rinsing them off in cold<br />

water? None. So there we have it – warm water is staying put. However, it’s very<br />

expensive to heat water and often the consumption is metered as well, so being more<br />

efficient in the way we use can only be a good thing for both our pockets and the<br />

environment. Clients may have washed their hair in the day or two before visiting the<br />

salon, so there’s no harm in making a habit of asking them if<br />

they require one shampoo or two. It’s also easy to leave the<br />

water flowing between washes, which can be very wasteful.<br />

Other suggestions we’ve heard concern regulating the water<br />

flow more efficiently at the tap - and perhaps checking that<br />

the nozzle on the shower head has an aerator to help reduce<br />

consumption. For example, L’Oréal Professionnel has just<br />

launched Water Saver, the first showerhead leveraging<br />

patented water fragmentation technology to reduce water<br />

flow at the backwash by up to 69%.<br />

Getty Images<br />

Water Saver by<br />

L’Oréal Professionnel<br />

WHAT’S IN A PRODUCT?<br />

It goes without saying that there are literally<br />

thousands of substances and chemicals in<br />

the world which are harmful to human<br />

beings, animals and the environment. All<br />

our reputable product manufacturers in the<br />

<strong>UK</strong> do make a concerted effort to keep them<br />

to a minimum, but how can you perform a<br />

chemical reaction on the hair such as a<br />

colour treatment without...um, chemicals?<br />

So here again, we need to keep things in<br />

perspective. Whether it be a colour, a<br />

treatment a styling product, or a finishing<br />

product, it’s about feeling reassured that the<br />

products you’re using are ‘clean’ – i.e. they<br />

don’t contain anything known to be harmful,<br />

such as any of the real nasties like<br />

parabens, silicones, sulfates, pesticides, or<br />

some petroleum derivatives.<br />

E80


Scrummi Towels<br />

RECYCLING<br />

This is the big one for many salons. Recycling is the<br />

environmental issue that most salon clients can<br />

engage with – probably because it’s something they<br />

have to deal with themselves at home on a daily<br />

basis. Recycling can also have a huge visual impact<br />

on clients, as throughout their visit they surrounded<br />

by objects like bottles and packaging which may or<br />

may not be destined for landfill. Green Salon<br />

Collective is an organisation which was launched<br />

with the goal of recycling the unrecyclable within<br />

hairdressing. Their philanthropic outlook has led to<br />

the launch of a host of altruistic new initiatives,<br />

supporting even more good causes, including<br />

Haircuts for Homeless and Mossy Earth. As well as<br />

WASH DAY<br />

An established alternative to terry<br />

towels in many <strong>UK</strong> salons are<br />

eco-towels. You might have difficulty<br />

working out which option is more<br />

economical to use, as the cost in<br />

detergents, energy and water of<br />

washing and drying traditional towels<br />

is tricky to calculate. Eco-towels are<br />

manufactured using a number of<br />

different by-products like wood pulp<br />

or bamboo pulp, so in that respect<br />

they’re very environmentally friendly.<br />

They are also single-use, making<br />

them very hygienic, as well as being<br />

highly absorbent and in most cases<br />

100% biodegradable. One of the most<br />

popular choices in salons is Scrummi,<br />

a company which has been providing<br />

salons and spas with biodegradable<br />

single-use towels since 2010.<br />

Rita Ora - Getty Images<br />

their charity partnerships, Green Salon Collective<br />

have also undertaken research projects to bolster<br />

their values of sustainability and support for the<br />

hairdressing community. Topics include investigating<br />

the true cost of disposable towels, and most recently<br />

how hairdressers can influence consumer behaviour.<br />

Initially created to transform recycling within<br />

hairdressing, Green Salon Collective have already<br />

saved 200 tons of waste from going to landfill<br />

through their professional salon network and<br />

recycling at industry events.<br />

Getty Images<br />

Green Salon Collective<br />

81E


prointerview<br />

Interview with<br />

EUGENE<br />

Gary Kelly<br />

SOULEIMAN<br />

Eugene Souleiman,<br />

discusses his work<br />

backstage styling<br />

the hair for Simone<br />

Rocha’s AW24 LFW<br />

SCAN HERE<br />

show, using Keune<br />

For Keune Haircosmetics’s<br />

fantastic behind-the-scenes<br />

Haircosmetics.<br />

VIDEO!<br />

video<br />

The medieval splendour of St.<br />

Bartholomew the Great in the heart of<br />

London was the destination for ‘The<br />

Wake’ - Simone Rocha’s presentation<br />

at the London Fashion Week Autumn/<br />

Winter <strong>2024</strong> collections. Eugene<br />

Souleiman crafted the exceptional hair<br />

looks harnessing the expertise of<br />

leading hair brand of the moment,<br />

Keune Haircosmetics, a family-owned<br />

B Corp brand with a century-long<br />

legacy of supporting professional<br />

hairstylists.<br />

Eugene curated looks that flawlessly<br />

complemented Simone Rocha’s chosen<br />

Victorian theme, utilizing products<br />

renowned for their quality, versatility<br />

and innovation.<br />

In this exclusive London Fashion Week<br />

backstage interview for <strong>Estetica</strong><br />

<strong>Magazine</strong>, Eugene discusses his work,<br />

his inspiration and, of course, the<br />

experience of working with this visionary<br />

professional hair product brand:<br />

E82<br />

video


Eugene used Triple X Gel to<br />

create a high shine,<br />

followed by Brilliant Gloss<br />

spray to give the hair a<br />

plastic-like appearance.<br />

<strong>Estetica</strong>: How was your experience<br />

working at London Fashion Week for<br />

Simone Rocha?<br />

Eugene Souleiman: “It’s been absolutely<br />

amazing. I admire her as an incredible<br />

designer with a global perspective. Her<br />

immense talent inspired me to create a<br />

unique ‘hair language’ for her vision. It’s a<br />

challenge I thrive on in my career.”<br />

What do you enjoy the most about<br />

working backstage here?<br />

“I find the blending of fashion, music, and<br />

everything in between exhilarating. It’s like<br />

they all collide and feed off each other at<br />

different times. The pressure backstage is<br />

something I thrive on, while embracing the<br />

fear of the unknown drives me forward<br />

creatively.”<br />

What was your main focus for the<br />

hair in the show?<br />

“Simone provided me with illustrations of<br />

Queen Victoria, and I immersed myself in<br />

them along with references to her<br />

clothing. Considering the Victorian era’s<br />

hair coils and the potential squashing<br />

effect of hats, I envisioned the hair as if it<br />

had been worn and then compressed. We<br />

aimed to replicate the texture of hair under<br />

these conditions by using Keune’s Triple X<br />

gel for shine and Salt Mist for a dry,<br />

weathered look. The ultimate goal was to<br />

create a hairstyle that embodied the<br />

memory of being worn under a balaclava,<br />

achieving a laminated appearance, while<br />

emphasizing the importance of capturing a<br />

natural, human quality.”<br />

Which Keune Haircosmetics products<br />

helped bring the look to life?<br />

To achieve the desired textures and<br />

effects, we utilized several Keune<br />

Haircosmetics products. For the centre<br />

parting in the front, we used Triple X Gel<br />

to create a high shine, followed by<br />

Brilliant Gloss spray to give it a plasticlike<br />

appearance. To create the dry,<br />

weathered curls, we applied Salt Mist<br />

spray, then deliberately squashed the hair<br />

to achieve an imperfect braid,<br />

incorporating pieces of hair throughout.<br />

Finally, we used the High Impact hairspray<br />

to further compress and laminate the hair.<br />

Why is it important for hairdressers to<br />

keep up to date with fashion weeks?<br />

“Fashion shows offer a glimpse into<br />

what’s currently fashionable, inspiring us<br />

to experiment with textures and<br />

techniques. Trying out new skills helps us<br />

refine our craft, even if we don’t use them<br />

all in our everyday work.”<br />

What advice would you give session<br />

stylists?<br />

“Explore your craft, enjoy the journey, and<br />

never stop learning. Mastery takes time<br />

and effort, and it’s crucial to be versatile<br />

in your skills. Progression is essential,<br />

staying stagnant means falling behind, so<br />

continuously challenge yourself, stay<br />

inspired, and always be willing to learn.”<br />

How do you come up with such<br />

creative ideas?<br />

“Being highly self-critical, both technically<br />

and creatively, and understanding your<br />

role in a broader cultural concept is<br />

critical. Without it innovation is unlikely.<br />

Exploring hair concepts is good, but why<br />

not also read poetry, listen to music, or be<br />

active? Trying new things and conversing<br />

with intriguing individuals can be deeply<br />

inspiring. Personally, travel is one of my<br />

most inspiring activities, allowing me to<br />

experience new cultures.”<br />

83E


pronetworking<br />

Motivation<br />

&<br />

Networking<br />

What a way to bid farewell to a cold, wet<br />

January! Wella RED Business Network<br />

Live is one of the top networking events<br />

in the hairdressing calendar.<br />

For its 26th outing, the Wella RED<br />

Business Network Live event was<br />

held at a new venue - the luxurious<br />

Titanic Hotel in Liverpool Docks -<br />

on 29 – 30th January. One of the<br />

most anticipated events by Wella’s<br />

RED community, every year the<br />

schedule is packed full of a<br />

programme of motivational and<br />

inspirational speakers; these are<br />

perfectly teamed with plenty of<br />

networking opportunities for likeminded<br />

Wella RED members,<br />

salon owners and managers in<br />

which to share experiences and<br />

business challenges, as well as<br />

enjoying the pleasure of each<br />

other’s company.<br />

Wella RED members,<br />

salon owners and guests<br />

shared their experiences<br />

and business challenges.<br />

E84


Host this year was industry<br />

influencer and podcaster, Dom<br />

Lehane, who not only compared<br />

the entire two-day event, but also<br />

introduced Wella’s Managing<br />

Director <strong>UK</strong> & Ireland, Max Amen,<br />

for the official opening: “What<br />

better way to reignite our industry<br />

than to connect as a Wella family<br />

and think outside the box?,” said<br />

Max Amen “Business Network<br />

Live is an opportunity to learn not<br />

only from the inspirational speakers<br />

but from each other. This is an<br />

investment in yourself and that is<br />

the best investment you can make.”<br />

This year‘s Host was industry influencer and podcaster, Dom Lehane<br />

PROFESSIONAL AND PERSONAL<br />

GUIDANCE<br />

For two days, an impressive line-up<br />

of entrepreneurs, authors, and iconic<br />

business leaders, including a<br />

behavioural scientist and esteemed<br />

psychiatrist, took to the stage to<br />

share their compelling words of<br />

wisdom. Each story delivered<br />

something completely different,<br />

with an abundance of advice to take<br />

away. Anecdotes contained plenty<br />

of life changing guidance, both on a<br />

professional and personal level.<br />

Wella’s Managing Director <strong>UK</strong> & Ireland, Max Amen<br />

The evening is without doubt a<br />

section of RED Business Network<br />

Live that all guests enjoy to the<br />

extreme! Given the name of the<br />

hotel, this year’s celebration had<br />

something of a nautical theme, with<br />

a drinks reception followed by a threecourse<br />

meal with entertainment.<br />

Comedian Justin Moorhouse then<br />

took to the stage to entertain guests<br />

before live music took over and the<br />

partying began in force!<br />

more<br />

more<br />

Scan here to discover<br />

more about this year’s<br />

speakers and RED<br />

Business Network Live<br />

An impressive line-up<br />

of speakers took to<br />

the stage to share<br />

their compelling<br />

words of wisdom.<br />

85E


procelebration<br />

Commitment<br />

& Talent<br />

Earlier this year, Revlon Professional® <strong>UK</strong><br />

& Ireland brought together its dynamic team to<br />

celebrate its Annual Conference and Awards.<br />

The conference began at the<br />

Revlon headquarters, Greater<br />

London House in Camden, when<br />

Matt Horder, General Manager of<br />

Revlon Professional <strong>UK</strong> & Ireland<br />

welcomed attendees before<br />

handing over to Regional General<br />

Manager Northern Europe, Charbel<br />

Katra. The daytime event focused<br />

on success stories from 2023, as<br />

well as business objectives and<br />

themes for <strong>2024</strong>. These left no<br />

one in any doubt that it’s going to<br />

be an exciting year ahead for the<br />

brand. Guests were then transported<br />

to the Treehouse Hotel for a<br />

glamorous evening of excitement<br />

and celebration. There, the highly<br />

talented Revlon Professional<br />

Visionaries team gathered for their<br />

final showcase of what has been<br />

an outstanding year for them.<br />

The evening marked the culmination<br />

of their remarkable journey under<br />

the mentorship of Revlon Professional<br />

Global Ambassador, Mark Leeson<br />

and Richard Darby.<br />

THE ANNUAL AWARDS <strong>2024</strong><br />

The much-anticipated annual awards<br />

included titles for both Newcomer<br />

of the Year and Team of the Year (see<br />

facing page for the full list of<br />

winners). Matt and Charbel made<br />

the award presentations to the<br />

E86


talented winners. Then, in a final<br />

twist, Matt himself went on to win<br />

the award for Best Leadership. The<br />

evening wrapped up with a meal,<br />

mingling as well as more cocktails of<br />

course! Guests finished off their<br />

evening with an afterparty at The Nest<br />

rooftop with its panoramic London<br />

views overlooking the city skyscape.<br />

The attendees met back the next<br />

morning for some motivational<br />

speaking, before a marketing catch<br />

up featuring a review of 2023, plus a<br />

preview of what <strong>2024</strong> has in store.<br />

After covering Education and a<br />

global company viewpoint delivered<br />

by Marketing Director of Revlon<br />

Professional Northern Europe Marine<br />

Paillet, Ian Harrold, International<br />

American Crew All Star demonstrated<br />

his creative vision for <strong>2024</strong>. “This<br />

was a triumphant gathering in every<br />

way,” closed Matt Horder. “Not only<br />

did we salute those who have<br />

achieved such success in 2023, we<br />

also got an exciting glimpse into<br />

what looks set to be a recordbeating<br />

year for the Revlon<br />

Professional family.”<br />

The highly talented<br />

Revlon Professional<br />

Visionaries team<br />

gathered for their<br />

final showcase of<br />

what has been an<br />

outstanding year.<br />

WINNERS OF THE<br />

REVLON PROFESSIONAL<br />

ANNUAL AWARDS <strong>2024</strong><br />

• Newcomer of the Year:<br />

Rachel Hodgetts<br />

• Colour Salesperson of the Year:<br />

Emma O’Brien<br />

• New Business Salesperson of the Year:<br />

Conor Picking<br />

• Revlon Professional ‘Champion’ Award:<br />

Sheree Rankin<br />

• Educator of the Year: Karen Thomas<br />

• Salon Account Manager of the Year:<br />

Brendan Thompson<br />

• Outstanding Achievement: Nadine<br />

Reilly; Jaye Walton; Sophia Coltas<br />

• Team of the Year: Matt Carrigan,<br />

Northern Region<br />

• Best Leadership: Matt Horder<br />

87E


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probrandnews<br />

Great Lengths:<br />

Sustainable Extensions<br />

Great Lengths is the first extensions brand to be awarded global B Corp<br />

certification, thanks to its heritage of environmental & social responsibility.<br />

Over ten years ago, Great Lengths was already focusing on a<br />

desire to care for both people and the planet by working towards<br />

a circular economy. The remarkable achievement of<br />

receiving B Corp certification recognises Great Lengths’ continuing<br />

efforts be more inclusive at all levels - from the welfare<br />

of its employees and the trust of its consumers, to working<br />

towards reducing the beauty footprint of the entire<br />

production chain. Being a B Corp requires ethical business<br />

practices, creating a circle where community, business, and<br />

environment are related and mutually beneficial. As the<br />

world’s leading name in human hair extensions, Great Lengths<br />

hopes to use its influence for good and encourage others to<br />

consider the differences they can make.<br />

A COMMITMENT TO WELLBEING<br />

Made in Italy, Great Lengths are also proud to<br />

be able to offer a fully circular, transparent chain<br />

with their hair. Ethical sourcing of hair is fundamental<br />

to the Great Lengths philosophy and the<br />

brand prides itself on their stringent processes<br />

and measures that ensure both the quality and<br />

ethicality of their hair. All hair is sourced from<br />

temples, where it is voluntarily donated during a<br />

ritual known as tonsuring; each strand is given<br />

willingly and with full consent, and revenue<br />

generated is fed back into the local community.<br />

“Working with B Corp brands such as Great<br />

Lengths is incredibly important to us; we actively<br />

seek out suppliers that are committed to the<br />

wellbeing of people and the planet,” says Susan Collins,<br />

owner of B Corp certified Home of Hair in Co. Wicklow,<br />

Ireland.” Furthermore, clients know that there are no shady<br />

or grey areas in the product they’re investing in.”<br />

ETHICAL PARTNERSHIPS<br />

“For a long time, Great Lengths has understood the importance<br />

of operating an ethical, inclusive business that not<br />

only considers the world around it, but also benefits it,” continues<br />

Joscelin McCourt, CEO of HB Collective, the home<br />

of Great Lengths. “Achieving B Corp status is recognition<br />

of the stringent measures the brand has put in place to benefit<br />

employees, customers and the planet.” Great Lengths<br />

also has a global partnership with The Little Princess Trust<br />

and offers a donation scheme in over<br />

1500 salons in the <strong>UK</strong> and Ireland<br />

and over 60 countries worldwide. HB<br />

Collective, home of Great Lengths<br />

<strong>UK</strong> & Ireland also work closely with<br />

Green Salon Collective, allowing salons<br />

and extensionists to provide a fully<br />

sustainable and transparent service<br />

from start to finish.<br />

Susan Collins, owner of<br />

B Corp certified Home of Hair<br />

in Co. Wicklow, Ireland.<br />

E90


Perception<br />

Collection<br />

by<br />

Great Lengths<br />

Creative Directors: Rick & Zoe Roberts<br />

Hair: Jo Fox, Linda Thornton,<br />

Katie Hemming & Jade Hobster<br />

Photo: Richard Miles<br />

Make-up: Roseanna Velin<br />

Stylist: Robert Morrison<br />

91E


proproduct<br />

Damage Repair<br />

in 90 Seconds *<br />

Ultimate Repair Mask by Wella Professionals: Intense smoothing<br />

without over-weighing - and perfect for all hair types.<br />

A year ago, Wella Professionals launched Ultimate Repair - a<br />

revolutionary line of products that has seen hair all around<br />

the world looking like never<br />

before. The challenge of achieving<br />

inside out repair for heavily<br />

damaged hair continues to be<br />

met, with the launch of the<br />

latest addition to your ultimate<br />

care routine:<br />

ULTIMATE REPAIR MASK<br />

This extraordinarily beneficial<br />

addition to the line uses adaptive<br />

technology to give hair personalised<br />

repair. This is because<br />

everyone’s hair gets damaged<br />

unevenly and in a different way.<br />

As well as the overall impact of<br />

environmental factors, the use<br />

of elastics, extensions and hot tools damage the hair in<br />

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grows. Adaptive conditioning<br />

agents in the Ultimate Repair<br />

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Ultimate Repair Mask<br />

targets the most<br />

damaged parts of the<br />

hair, repairing it and<br />

leaving it smoother,<br />

healthier-looking and<br />

easier to style.<br />

E92


AHA + OMEGA-9<br />

Working on the inside, Alpha-Hydroxy Acid (AHA) is<br />

an organic acid, small enough to penetrate the hair fibre<br />

at the deepest level. It helps build hydrogen bonds in the<br />

cortex, for a strong hair core. Meanwhile on the surface,<br />

Omega-9 is a bio-identical lipid which targets the outside<br />

of the hair fibre. It replenishes the hair by coating its<br />

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The result? Inside our repair for heavily damaged hair!<br />

• 6x easier detangling**<br />

• A smoother look without hot tools***<br />

• Instant frizz reduction<br />

*When using Ultimate Repair Step 3<br />

**On wet hair, vs non-conditioning shampoo<br />

***Excluding blow-dryer vs non-conditioning shampoo<br />

“Ultimate Repair by<br />

Wella Professionals<br />

rises to the challenge<br />

of achieving inside<br />

out repair for heavily<br />

damaged hair.”<br />

〉〉〉 For more information visit www.wella.com/professional/en-<strong>UK</strong><br />

93E


probrandnews<br />

Framesi:<br />

Hairdressers<br />

Centre Stage<br />

Since 1945, an enduring story of beauty, style and fashion told through<br />

the skill and creative expertise of hairdressers themselves.<br />

Framesi is a multinational company firmly rooted in over 80<br />

countries and dedicated to a distribution philosophy which<br />

exclusively favours hairdressing salons. It supports the work<br />

of professionals with cutting-edge products, plus technical &<br />

management training programs, as well as fashion collections<br />

which illustrate emerging trends, styles and services on offer<br />

to salon clients. Framesi’s closeness to its customers is the<br />

recognized hallmark of a brand which combines its vocation<br />

for international growth with an unfailing personal touch.<br />

Framesi’s production is entirely Italian and boasts a highlyregarded<br />

research & development operation, which regularly<br />

incorporates developments in trichological science to<br />

improve the performance of all its products, be they in hair<br />

colour formulations, beauty treatments, or all-round haircare.<br />

With over 650 products covering all hair needs, Framesi<br />

guarantees the hair professional the highest quality<br />

formulations, translating into visible results in hair health.<br />

3 BEST SELLERS FOR 3 SOLUTIONS:<br />

• Framcolor 2001 Intense: 100%<br />

intense colour in half the time<br />

One of the most successful innovations<br />

among colourists. Thanks to the exclusive<br />

Fast Process System, innovative colouring<br />

molecules, licorice extract and<br />

moisturizing agents work in synergy with<br />

this enhanced developing system which<br />

can shorten the processing time and<br />

intensify the depth of the colour while<br />

E94


highlighting it brightness and brilliance.<br />

Fast pigmentation and an exceptional<br />

chromatic result make Framcolor 2001<br />

Intense the perfect product for refined<br />

creations, ready in half the time.<br />

• Morphosis Restructure -<br />

Hair Beauty Elixir<br />

A luxurious regenerating treatment to<br />

restore the extraordinary shine of<br />

naturally healthy, full-bodied hair. The<br />

Restructure Hair Beauty Elixir formula<br />

reconstructs damaged areas of the hair<br />

while smoothing out the cuticles thanks<br />

to a formula rich in fermented rice<br />

extract, plant peptides, phyto-collagen,<br />

hyaluronic acid and a 100% plant-based<br />

polymer. With the support of the<br />

hairdresser, this intensive mask can<br />

become part of every client’s hair<br />

beauty routine for instantly plumped<br />

up, stronger hair.<br />

• FOR-ME 308 - Elevate Me Curl Cream<br />

A product created to give curly hair the<br />

best definition, plus deep hydration to<br />

keep it soft and shiny. Several factors<br />

contribute to the effectiveness of this<br />

styling cream’s ability to provide beautiful<br />

results. Firstly, the Wakame seaweed<br />

extract present in the entire FOR-ME<br />

range has been selected for its antipollution<br />

protective power. The anti-frizz<br />

action forms a film to create a barrier<br />

effect. This envelops the hair, keeping the<br />

shaft compacted and smooth. Shea butter<br />

provides superb hydration, fundamental<br />

for an elastic, well-formed curl. Finally, a<br />

UV filter guarantees colour protection to<br />

both dyed and virgin hair, leaving curls<br />

intensely shiny.<br />

^<br />

“Our mission is to<br />

work exclusively<br />

for the success of<br />

the hairdresser.”<br />

Fabio Franchina, Framesi President.<br />

^<br />

95E


<strong>UK</strong> EDITION<br />

<strong>Estetica</strong> <strong>UK</strong> Edition, n. 150 - Since 1991 - N.1 Spring <strong>2024</strong><br />

Ad Index<br />

EDIZIONI ESAV<br />

Via Cavour, 50<br />

10123 Torino (Italy)<br />

Tel.: +39 011 83921111<br />

Fax: +39 011 8125661<br />

info@estetica.it<br />

ESTETICA <strong>UK</strong><br />

estetica.uk@lineone.net<br />

www.esteticamagazine.com<br />

Registration n. 435 of 7.4.49, Turin Law Court.<br />

All rights reserved.<br />

Reproduction in whole or in part of texts or<br />

photography is prohibited. Manuscripts,<br />

photographs and art are selected at the<br />

discretion of the publi sher free of charge<br />

(advertising exclu ded). Whether published or<br />

not, no material will be returned and remains<br />

the property of the publishing house, which<br />

may make use of it as seen fit. This may<br />

include the withdrawal of publication rights to<br />

other publishing houses. <strong>Estetica</strong> requires<br />

exclusive publication rights in the hairdressing<br />

sector for all photography submitted which<br />

must not therefore be offered for publication to<br />

other magazines in the hairdressing trade or<br />

industry.<br />

Notice to subscribers (Art. 13 of EU Regulation<br />

679/2016)<br />

Pursuant to Art.13 of EU Regulation 679/2016,<br />

our company will proceed with the processing<br />

of the personal data you provide in compliance<br />

with current laws in force concerning the<br />

protection of the processing of personal data<br />

and in keeping with the obligations and<br />

guarantees of the legal, contractual, and<br />

regulatory standards. Subscription information<br />

may be known only bny subjects specifically<br />

authorised and instructed by our Company and<br />

by third parties subjects authorised to carry out<br />

the orginasational and economic activities<br />

connected with the subscription (ex. Shipping<br />

management, enveloping, sending<br />

correspondence) and will not be communicated<br />

to third parties for purposes not allowed by law<br />

or without explicit consent; they will be stored<br />

for teh purpose of sending our publications and<br />

for the time necessary to complete the<br />

purposes of professional updating for which<br />

the same information was collected. Data<br />

process controller is the company Edizioni Esav<br />

S.r.l. - Via Cavour 50, 10123 Turin. The person<br />

whose information was processes may, at any<br />

time, exercise the rights established by the EU<br />

Regulation (Art. 15 Right to access; Art.16<br />

Correction; Art. 17 Cancellation) by writing to<br />

Edizioni Esav - edizioniesav@pec.it.<br />

Alternative Hair Show www.alternativehair.org IBC<br />

Beauty World Middle East www.beautyworldme.com 04<br />

Framesi www.framesi.it 52-53; 94-95<br />

Fresha www.fresha.com 89<br />

Great Lengths www.greatlengthshair.co.uk 90-91<br />

Hair and Beauty Charity www.hairandbeautycharity.org 02<br />

Keune www.keune.com 27<br />

Olaplex www.uk.olaplex.com 28<br />

Oribe uk.oribe.com IFC-01<br />

Takara Belmont www.takarahairdressing.co.uk 77<br />

Wella Professional www.wella.com/professional/en-uk/home 92-93; OBC<br />

Printed by artigraficheparini.it<br />

TO SUBSCRIBE<br />

e-mail: customercare@estetica.it<br />

®<br />

E96


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