Estetica Magazine UK (1/2024)

UK EDITION
PHOTO FINISH
The Finest Details to
Create Perfection
FOCAL POINT
Backstage at
Hair in Fashion
BUSINESS
When Green Can Work
to your Advantage

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haireditorial
Careers in hairdressing: a pathway
towards improved wellbeing?
Many of us who no longer define ourselves as being among the younger
cohorts of society (we’re getting on a bit!), may sometimes feel a little
out-of-touch when we hear about how many younger people nowadays
who are struggling with issues surrounding their mental health. Back then,
did we just bottle up our feelings, or was it that we were too embarrassed to
talk about a subject that was, not so very long ago, considered to be
something of a taboo? I, for one, am very relieved and reassured to know
that things have changed so much for the better. In our more enlightened
and caring world, people of all ages now feel empowered to talk about their
such important issues, in the knowledge they’ll be supported when they
seek help. In the hairdressing industry, we’re very well-placed to reach out,
not only to those we work with, but also by offering a listening ear to
clients who quite simply just need to get things off their chest once in a
while. Young people entering our industry can expect to embark on a
career-path that offers many of the opportunities and reassurances that
they crave: they have a chance to express themselves creatively; they have
the comradeship and friendship of others travelling the same path; they
have a developmental training and educational programme set out before
them, with achievable goals along the way; they have talented mentors and
experts they can learn from and turn to for help; they have a structured
work life, with regular appointments throughout the day and a rigid
timetable to work to. Perhaps the most important benefit they gain from a
career in hairdressing, however, is a chance to feel good about themselves
and to enjoy the satisfaction of knowing that they’ve done well, made
clients happy and been paid for the privilege of doing so!
Gary Kelly
Editor-in-Chief
03E

28 – 30 October 2024
Dubai
Illuminating
the business
of beauty
The region’s largest
international trade fair
for the beauty industry
FIND OUT MORE
www.beautyworldME.com

In this issue:
ESTETICA
THE HAIR MAGAZINE
esteticamagazine.com
N. 150
01/2024
Cover Image
Hair: Marc Antoni Art Team
Photo: Jamie Blanshard
Make-up: Katie Moore
Styling: Ellen Spiller
Products: Joico
HAIR editorial Hairdressing: A Path to Wellbeing 03
runways Spring/Summer 2024 06
photography Forever Pirelli 10
heritage Biba: Cult Fashion 12
exhibition Naomi at the V&A 14
celebrity Manual for Living 16
culture Mutual Inspo 18
direction Photo Finish 20
trends The Best of International Hair Looks 29
PRO dossier Business Friendly Green 78
interview Eugene Souleiman for Keune Haircosmetics 82
networking BNL24: Motivation & Networking 84
celebration Revlon Conference: Commitment & Talent 86
$
CONTACT
Head Office:
Edizioni ESAV
via Cavour, 50
10123 TURIN (Italy)
estetica.uk@lineone.net
www.esteticamagazine.com
à
SUBSCRIPTIONS
e-mail: customercare@estetica.it
PUBLISHER AND MANAGING DIRECTOR
Roberto Pissimiglia
EDITOR-IN-CHIEF
Gary Kelly - esteticauk@lineone.net
GLOBAL EDITORIAL AMBASSADOR
Sergi Bancells - sergi@esteticamagazine.com
INTERNATIONAL EDITOR-IN-CHIEF
Laura Castelli - l.castelli@estetica.it
INTERNATIONAL ADVERTISING COORDINATOR
Monica Tessari - m.tessari@estetica.it
INTERNATIONAL COORDINATOR
Emanuela Vaser - e.vaser@estetica.it
LAYOUT
Manuela Artosi, Davide Cardente
UK SALES & MARKETING MANAGER
Luca Pissimiglia - l.pissimiglia@estetica.it
FRANCE
Bérénice Claude
ESPAÑA
Elisabet Parra
DEUTSCHE AUSGABE
Michaela Dee
ITALIA
Lucia Preziosi, Glorianna Vaschetto
USA
Marie Scarano
DIGITAL
Erica Balduini, Giorgia Ludovico,
Stefania Rao, Elena Romani

haircatwalks
O
N
G I
R L
F IL
M
Laura Castelli
spring
summer
2024
E06
CATWALKS PHOTOS: ©LAUNCHMETRICS/SPOTLIGHT

Maison Margiela Artisanal Collection 2024
JOHN GALLIANO FOR MAISON
MARGIELA PUSHES THE BOUNDARIES
BEYOND WHAT IS PRECEIVED AS
REALITY. FILM BECOMES THE
BACKDROP: VISUAL INTERPRETATION
TAKES ITS PLACE CENTRE STAGE.
Time for an unforettable
fashion movie!
Scan the QR Code…
video
video
07E

haircatwalks
spring
summer
2024
ABOUT
TURN
E08

Valentino Haute Couture SS24
TECHNIQUES EVOLVE IN THE ETERNAL
QUEST FOR INNOVATION. THE
EVERYDAY STANDS ALONGSIDE THE
UNEXPECTED, WITH FASHION
FREEING ITSELF FROM THE MUNDANE
THROUGH TEXTURE AND DETAIL.
Scan the QR Code,
for catwalk ideas by Piccioli
for Valentino!
video
video
09E

hairphotography
FOREVER
PIRELLI
THE LATEST PIRELLI CALENDAR FEATURES THE WORK
OF PRINCE GYASI, WITH SUPERHERO CHARACTERS
CHALLENGING OUR PERCEPTION OF SPACE & TIME.
Giancarlo Rapetti
A CALENDAR, or better still THE
calendar - one which could be defined
as a paradoxical take on timelessness.
In reality, there is no contradiction
intended, as the images chosen to
represent 2024 have the power to inspire
future generations. Featuring the work
of Ghanaian visual artist Prince Gyasi,
the latest Pirelli calendar builds on the
West African sense of community to
reach a universal thesis that the
superheroes of our time do not follow
the preconceived ideas of society. Nor
do they allow themselves to be
influenced by fame and fortune, but
develop their talents in an authentic way.
They do not realize that they are doing
things out of the ordinary, or that
through simple but incredible gestures,
they are influencing the destiny of the
world by inspiring other people. In the
end, all that seems extraordinary to us
turns out to be... beautifully normal.
“I aim to please both those who love
photography as well as those who love
painting” – Prince Gyasi
Among the artists featured in the calendar
are actress, Angela Bassett,
Nigerian megastar, Tiwa Savage,
and supermodel, Naomi Campbell.
E10

Margot Lee Shetterly & Amanda Gorman – The Blueprint
video
video
Scan the QR
Code for a unique
glimpse behind the
scenes of The Cal tm !
11E

hairheritage
BIBA: CULT
FASHION
IT WAS A PHENOMENON THAT HAS NEVER BEEN
REPLICATED - A METEORIC RISE TO FAME AND A CRASHING
DEMISE – ALL IN A MATTER OF JUST 10 YEARS.
Gary Kelly
‘THE BIBA STORY: 1964-1975’ at
London’s Fashion and Textile Museum
throws an intriguing spotlight on a cult
fashion and lifestyle label that epitomised
that colourful transition from Flower
Power into Glam Rock. This is the only
exhibition ever to look at the history
of Biba, a company which brought
affordable, up-to-the-minute fashion to
the youth market, whilst simultaneously
instigating many of the retailing
innovations which are still with us today.
Under its legendary founder, Barbara
Hulanicki, Biba had a meteoric rise to
fame - from a mail order catalogue in
1963 to a seven-storey department store
on Kensington High Street. Biba went
on to become synonymous with Swinging
London, with its store attracting clientele
ranging from teenagers through to
celebrities including Twiggy, Mick Jagger,
Pattie Boyd, The Beatles and Cher. The
exhibition will chronicle Biba from its first
shop in 1964 to its demise in 1975.
Jean Shrimpton and Barbara
Miller wearing Biba, 1973. Photo
Duffy © Duffy Archive
Twiggy reclines on a faux
leopard skin bed wearing Biba
in the Biba fashion store for an
article about the designer
Barbara Hulanicki, December
1973 ©Justin de Villeneuve /
Iconic Images
Floral print shift dress and
matching tote bag and hat by Biba,
1966 (b/w photo), Peter Atherton,
© Fashion Museum Bath /
Bridgeman Images
E12

Scan here to discover
more about the
Fashion & Textile
Museum’s legendary
founder, designer
Zandra Rhodes.
video
video
Biba crepe coat and trousers, 1972.
Photo Duffy © Duffy Archive
13E

hairexhibition
NAOMI
AT THE V&A
Gary Kelly
STARTING THIS JUNE, THE V&A IN LONDON
WILL BE STAGING A MAJOR EXHIBITION EXPLORING
THE PHENOMENAL 40-YEAR FASHION CAREER
OF THE INIMITABLE NAOMI CAMPBELL.
THIS REVELATORY EXHIBITION
will explore the outstanding fashion
career of a true British icon. Naomi
Campbell was scouted in Covent
Garden at the age of just 15, then 3
years later she made history when, in
1988, she became the first Black model
to feature on the cover of Paris Vogue.
Throughout her 4-decade long career,
Naomi has collaborated with every
major fashion house, fashion
publication and leading fashion photographer.
She continues to star in global
catwalk shows, advertising campaigns
and editorial fashion shoots. Featuring
around 100 exhibits, NAOMI will be
the first event of its kind and will draw
upon Naomi’s own extensive wardrobe
of haute couture, as well as leading
ready-to-wear ensembles alongside
loans from designer archives and objects
from the V&A collection.
Naomi Campbell walks
the runway at the Alexander
McQueen SS24 show during
Paris Fashion Week at
Le Carreau du Temple on
September 30, 2023,
in Paris, France.
(Photo by Dave Benett/
Getty Images for
Alexander McQueen)
E14

more
E+
more
Scan here to
discover more
about Naomi
at the V&A!
Naomi Campbell poses
during the PrettyLittleThing
launch collection designed
by Naomi Campbell on
August 31, 2023,
in London, England.
(Photo by Handout/Handout/
Getty Images for
PrettyLIttleThing)
Naomi at the V&A: Main photo by Marco Bahler
Visit the exhibition at the
V&A South Kensington from
22 June 2024 – 6 April 2025
in Gallery 40.
15E

haircelebrity
MANUAL FOR
Gary Kelly
LIVING
INTERNATIONAL DRAG SUPERSTAR AND POP CULTURE ICON, RUPAUL,
OFFERS A REVEALING, BRUTALLY HONEST, SURPRISINGLY POIGNANT, AND
DEEPLY INTIMATE MEMOIR OF GROWING UP BLACK, POOR AND QUEER.
WITH PROFOUND CLARITY
AND TENDERNESS, RuPaul’s
just-published biography, The House
of Hidden Meanings, is a self-portrait
of the legendary icon from the early
challenges of growing up as a queer
Black kid in San Diego, to drag icon
and powerhouse producer of one of the
world’s largest television franchises.
RuPaul’s ever-shifting nature has
always been part of his brand as both
supermodel and super mogul. In this
memoir, RuPaul makes himself truly
known. RuPaul’s singular and
extraordinary story is a manual for
living - a personal philosophy that
testifies to the value of chosen family,
the importance of harnessing what
makes you different, and the
transformational power of facing
yourself fearlessly.
RuPaul poses with the Outstanding Host for a
Reality or Competition Program award during the
2024 Creative Arts Emmys at Peacock Theater
on January 07, 2024 in Los Angeles, California.
(Photo by Frazer Harrison/Getty Images)
E16

Cast members Vanessa Vanjie Mateo, Kameron Michaels and Derrick Barry,
directors RuPaul and Jamal Sims and cast members Naomi Smalls, Asia O’Hara
and Yvie Oddly, speak onstage during a news conference for the world premiere
of “RuPaul’s Drag Race Live!” at Flamingo Las Vegas on January 31, 2020 in Las
Vegas, Nevada. (Photo by Ethan Miller/Getty Images)
Scan here to hear
RuPaul’s emotional
announcement
signalling the
publication of his
biography.
video
video
17E

hairculture
MUTUAL
INSPO
Marie Scarano
AN ARCHITECT FOUND UNEXPECTED INSPIRATION IN
BRAIDED AND THREADED NIGERIAN HAIRSTYLES. NOW SHE STUDIES
SUSTAINABLE DESIGNS WITH SOCIOLOGICAL OVERTONES.
ARCHITECTURE has often been
a source of inspiration for hair, as
seen especially in certain avant-garde
creations during competitions. Now
Nigerian braided and threaded hairstyles
are inspiring architect Sheryl Tucker
de Vazquez to take traditional and
contemporary Black hair styles and
apply them at an architectural scale to
create operational shading/ventilation
chimneys. Moreover, the structures
are both stunning and sustainable.
“Coiled strands of Black hair give
it a unique plasticity, allowing it to be
sculpted into a myriad of forms,” explains
Sheryl, who is also a professor at the
University of Houston. “The Hair Salon
project demonstrates how the integration
of indigenous African knowledge
with western systems can support
resiliency in under-resourced Black
communities while also affirming Black
identity and culture in the public realm.”
E18
Photo: J. D. ‘Okhai Ojeikere
Discover more
about this
fascinating story
by using the
QR Code below.
more
more
Tucker de Vazquez Architecture, Sheryl Tucker de Vazquez,
Maisie Munoz, principals
Photo: Nicholas Nguyen
Photo: Nicholas Nguyen

Photo: Nicholas Nguyen
19E

hairdirection
Hair: Mego Ayvazian and Mckenzie Lehmann Assistant: Lorena Guevara / Photo: Mohammed Ghanayem Freshly Cut Film / Make-up: Jannette Marin & Lauren Anderson
PHOTO
FINISH
E20

■ BIG IS BEAUTIFUL. “Step into a world
where the vivid, the audacious, and
the extraordinary take form within
the Rouge de CHI collection. In the
world of beauty, red is not just a colour;
it also represents excitement, passion,
energy, and love. Add extreme coils
and volume and the picture is complete.”
Mego Ayvazian and McKenzie
Lehmann (USA)
▲
PRAVANA Creator, Taylor Rae: French & Ivi
WHEN IT COMES TO
EDITORIAL WORK,
THE DETAILS MAKE
ALL THE DIFFERENCE.
LIGHT AND SHADOWS,
COMPOSITION,
STYLING AND
FINISHING. HERE ARE
SOME OF OUR FAVES.
Gary Kelly & Marie Scarano
▲ GIRL ON FIRE. “For my model
Cameron, I used Pravana’s VIVIDS
Flame, a fiery red-orange, complemented
with pops of VIVIDS Sunstone and
Neon Orange for subtle dimension
throughout. For the finish, I chose a
1-inch long barrel curling iron to create
a lived-in wave with a finishing touch
of dry texture spray for added volume.”
Taylor Rae, Pravana Creator (USA)
◆ CONTOURING. “Creating this look
involved meticulous attention to detail,
particularly focusing on precise lines
to enhance the various lengths and
textures. I carefully tailored each
section, ensuring seamless blend in the
beard and paying close attention to the
unique characteristics of the texture.
The use of detailed, precise lines played
a significant role in achieving the refined
and polished finish.” Nieves Almaraz,
Lead WAHL Educator (USA)
● GREY-GREEN GORGEOUS . “The
vulnerability of the pose aligned
perfectly with the structure of the hair.
This was about taking textured hair and
applying different techniques to show
how you can create unexpected looks.
The shine on the finish and the overall
dynamism instill a desire to interpret
what lies beneath.” Lisa Farrall (UK)
Hair: Nieves Almaraz Photo: John Gress
◆
●
Hair: @lisafarrall @wig_london / Photo: @condrycalvinmlilo / Creative Direction:
@lisafarrall / Make-up: @laurenkay.co.uk / Styling: @elevate.the.everyday
21E

hairdirection
Hair&Styling: Audrey Adrine Petrosyan / Photo: Kale Friesen / Make-up: Ashley Guerra
◆
Hair: Andy Heasman, International Creative Director, RUSH Hair and the RUSH Artistic Team /
Photo: Jack Eames / Make-up: Lans London / Styling: Robert Morrison
■
Hair: Danilo Giangreco / Photo: Jack Eames / Make-up: Megumi Matsuno / Clothes Styling: Veronika Greenhill
▲
■ GRAPHIC GEOMETRICS. “The Rush
Artistic Team shares a strong love for
beautiful hair and the partnership
between cut and colour. For our “Up In
The Clouds” collection, we were inspired
by the contrast of light and dark. Using a
light and subtle background we knew we
wanted to create a strong, head-turning
look. Opting for such a fiery colour, our
vision was to marry this with a strong,
sharp and defined cut, adding a high
shine and gloss to give the essence of
luxury.” Andy Heasman (UK)
▲ TWIST & SHOUT. “The sleeked, polished
and hi-shine hair exudes elegance and
sophistication. Each strand is meticulously
brushed, creating a seamless effect that
reflects a radiant sheen. Its simplicity
speaks of meticulous grooming and an
unwavering commitment to a sleek, stylish
presentation. The whole look was set to
dry with a diffuser and finished using
Revlon Glamourama shine spray.”
Danilo Giangreco (UK)
◆ DIFFERENT STROKES. “After cutting
and colouring, I applied a smoothing
shine product and blow-dried the hair in
different direction, ensuring that the hair
could be styled in front of the camera in
different directions. I finished using a flat
iron at the lowest temperature. For the
shoot, I used a wide-tooth comb and shiny
hairspray to play with the hair to see where
my colour placement looked the best.”
Audrey Adrine Petrosyan (USA)
● QUIFFS & TAILS . “Taking two totally
contrasting shapes, textures and
references to create a cohesive image
is always the ultimate challenge.
The graphic gelled lines and the Marcelinspired
wave achieve balance with the
clothes. But what makes the whole thing
work is the finish. The lines must be
fluid, the top needs the right height and
the wave needs a cleanliness that shines
without appearing unnatural. Technique
combined with taste is what makes
an image.” Tom Connell (UK)

●
Hair, Art Direction & Photo: Tom Connell / Colour: Ashleigh Hodges / Hair Team: Mathew Gavin, Alessandro Tammaro, Nadina Ray / Make-up: Michelle Guandalini
23E

hairdirection
Hair: Jack & the Wolfe / Colour: Lydia Wolfe / Photo: Phillip Veitch / Make-up: Ellie Durdridge
●

● FLIP IT! “We absolutely love this
image from our collection “Heiress”.
It has the precision of a classic bob, but
is styled to create a unique shape with
an airy texture. Hair moves and our goal
is always to create a finished result that
nevber looks lifeless.” Jack Mead (UK)
■ TO THE POINT. “I adore this image
from my recent collection, “Prism”. It’s
all about reflecting tone through colour
merging, blending and sectioning to
create a phenomenon of light refraction.
When creating this red tone, I wanted
it to look as vibrant as possible, with a
gorgeous sleekness and shine. Using an
intense pigment ensured the colour has
intense results, while also caring for the
hair to ensure it looked as healthy and
glossy as possible following the colour
process. To finish I used Schwarzkopf
Professional Chroma ID Red Bonding
Color Mask to create maximum punch
and shine.” Suzie McGill (UK)
▲ PAINT SHOP. “This collection
celebrates the imperfect; the
disconnected, and the unexpected
visual anomalies that enthrall the eye.
We started with a round brush blowout,
leaving the root and fringe area flatter.
3-dimensional flat iron waves were then
added and hand-placed for optimum
enhancement of the grad shape. We used
Olivia Garden tools and Lisap finishing
products.” Liza Espinoza Achurra&
Cherry Barber Petenbrink (USA)
◆ WELL-APPOINTED. “This shoot was
inspired by the latest Newance fashion
shades launch. This is one of two looks
I created – based on Orange and the
other on Red Violet - to accentuate the
model’s features. Chevonne’s skin tone
was fairer, which made her look pale
sometimes, so I used shades of orange to
brighten up her overall features as well as
the look.” Alex Neo (Singapore)
■
Hair: Suzie McGill, Artistic Director at Rainbow Room International / Photo: Michael Young
Make-up: Jak Morgan / Styling: Clare Frith
Cut: Liza Espinoza Achurra Color: Cherry Barber Petenbrink / Styling:
Liza Espinoza, Cherry Petenbrink, Bryce Adams and Reynaldo Achurra / Photo: Nohemi Capetillo (@
noamyphotographer) / Make-up: Ashley Klepitsch (@ashleyklepitch)Michael Wright
▲
◆
Stylist: Alex Neo Salon: The Lawn Hairdressing / Model: Chevonne Yang
25E

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HAIR TRENDS >>>
The best of international hair looks
Il meglio della modacapelli internazionale
Le meilleur des tendances coiffure internationales
Die Top internationalen Hair Looks
Lo mejor de la modacabello internacional

hairtrends
>>>
ON-LINE COLLECTION conveys Elise Antoine‘s desire for minimalism
through her use of pastel shades. She has no qualms about mixing feminine and
masculine beauty in her desire for timeless authenticity.
ON-LINE COLLECTION comunica il minimalismo di Elise Antoine
attraverso sfumature pastello. In libertà, mixa bellezza femminile e maschile, alla
ricerca di un’autenticità senza tempo.
ON-LINE COLLECTION exprime le désir d'Élise Antoine pour le minimalisme
à travers l'utilisation de teintes pastel. Elle ne cesse d’explorer les beautés
androgynes visant une authenticité intemporelle.
ON-LINE COLLECTION zeigt Elise Antoines Wunsch nach Minimalismus
durch die Verwendung von Pastelltönen. In ihrem Wunsch nach zeitloser
Authentizität vermischt sie weibliche und männliche Schönheit.
ON-LINE COLLECTION transmite el deseo de Elise Antoine por el minimalismo
a través del uso de tonos pastel. Mezcla la belleza femenina y masculina
en su búsqueda de autenticidad atemporal.
Hair: Elise Antoine
Photo: Weronika Kosinska
Make-up: Maja Blawuciak
Styling: Patryk Gajewski

video
video

hairtrends
Hair: Dee Parker Attwood
@Wieselmann
Photo: Andrew O'Toole
Make-up: Kylie O'Toole
Styling: Emma Bosley

Hair: Michelle Pargee
Photo: Gary Liu
Make-up: Timothy Hung
NAHA 2024 Finalist

hairtrends
Hair: Erin Fernandes@Bon Bon Salon
Photo: Natasha Gerschon
Make-up: Kim Creton
NAHA 2024 Finalist

Hair: Tia Gentles
Photo: Desmond Murray
Make-up: Abbie Beautement
Styling: Lewis Robert Cameron
Images: FPA
video
video

hairtrends
Hair: Tracey Ann Smith
Photo: Richard Miles
Make-up: Lauren Mathis
Styling: Magdalena Jacobs

video
video
International Creative Direction:
Simon Ellis@Schwarzkopf Professional
Hair: Brendnetta Ashley,
Maggie Hancock, Nick Irwin
Photo: Raffaele Cariou
Make-up: Helge Branscheidt
Styling: Fanny Ourevitch

hairtrends
BIRCH COLLECTION
Creativity connects organically with nature illuminating
an infusion of harmonious magic.
Creatività e natura si contaminano creando
un’unica, armoniosa magia.
La créativité se connecte de manière organique à la nature,
infusée d’une magie harmonieuse.
Kreativität verbindet sich organisch mit der Natur
und illuminiert einen Hauch harmonischer Magie.
La creatividad se conecta orgánicamente con la naturaleza,
iluminando una infusión de magia armónica.
Hair, styling & video: Kati Suokas@Glohair
Photo: Mikko Karekivi
Make-up: Tiina Lamberg
video
video
KATI SUOKAS

hairtrends
Creative Direction: Mimmo Laserra
@Farmaca International
Colour: Davide Maisano, Nicolò Antonelli
Photo: Mauro Mancioppi
Make-up: Davide Maisano, Zeno Sorini
Styling: Luca Termine

Hair: Cos Sakkas@Toni&Guy
Colour: Francesco Fontana
Photo: Jack Eames
Make-up: Lans Nguyen-Grealis
Styling: Borna Prikaski

hairtrends
Swirling, dynamic upward patterns.
Texture dinamiche e danzanti.
Motifs ascensionnels et dynamiques.
Wirbelnd dynamische Aufwärtsmuster.
Patrones ascendentes y dinámicos.
Creative Direction: Antoinette Beenders,
Hannah Ruth Evans@Aveda
Co-Directors, Colour: Joey Hooten,
Ashley McCarty
Photo: Lauren Krysti
Make-up: Peter Phung
Wardrobe: Neviasier

video
video

hairtrends
Hair: Lorenzo Marchelle
Photo: Lele Oldrini
Make-up: Rossella Pisani
Styling: Isabella Ingravallo
Products: Extensions by Hairdreams

Hair: Stephanie Bellairs
Photo: David Mannah
Make-up: Laura Robertson
Styling: Josie McManus

hairtrends
Hair: Julie Vriesinga@Entrenous
Photo: Paula Tizzard
Make-up: Florencia Taylor
NAHA 2024 Finalist

Art Direction: Bruno Marc Giamattei
@Marc Antoni
Photo: Jamie Blanshard
Make-up: Katie Moore
Styling: Ellen Spiller

hairtrends
Art Direction: David Katchadourian
Hair: Intercoiffure Paca Team
Photo: Pascal Latil
Make-up: Ambre Thomas
Styling: Crystel Pilone

video
Hair: Cos Sakkas@Toni&Guy
Colour: Francesco Fontana
Photo: Jack Eames
Make-up: Lans Nguyen-Grealis
Styling: Borna Prikaski
video

hairtrends
Hair: Rebecca Jacques
Hair Team: Aimee Atkins & Sarah Webley
Photo: Trevor & Patricia Photography
Make-up: Roseanna Velin

Hair: Krasa Team@Ulta Beauty
Photo: Richard Monsieurs
Make-up: M. Wulff, D. Adam, D. Potapov
NAHA 2024 Finalist

hairtrends

FRAMESI COLLECTION 2024
Proposals with a style story in which
every woman can recognize herself.
Proposte con una storia di stile
in cui ogni donna può riconoscersi.
Des propositions avec une histoire de style dans lequel
chaque femme peut se reconnaître.
Verschiedenste Hairstyles, in denen sich jede Frau
wiedererkennen kann.
Propuestas con una historia de estilo, en la que
cada mujer puede reconocerse.
Hair: Italian Style Energy, Italian Style Framesi, Italian Style International
Photo: Karel Losenicky
Make-up: Silvia Dell’Orto
video
video
FRAMESI

hairtrends
International Creative Direction:
Simon Ellis@Schwarzkopf Professional
Hair: Brendnetta Ashley,
Maggie Hancock, Nick Irwin
Photo: Raffaele Cariou
Make-up: Helge Branscheidt
Styling: Fanny Ourevitch

Creative Direction:
Richard Ashforth@Saco
Photo: Jack Eames
Make-up: Megumi Matsuno
Styling: Michelle Kelly

hairtrends
Hair: Jordanna Cobella
Photo: Jack Eames
Make-up: Meg Lindow
Styling: Magdalena Jacobs

Hair: Annie Ankervik
Photo: Linda Andersson
Make-up: Adam Nilsson
Styling: Matilda Eliasson

hairtrends
Hair Direction: Anna Pacitto
@Salon Pure Montreal
Photo: Brian Ypperciel
Make-up: E. Ulianova, N. Archambo
Styling: Florence O. Durand
Products: Davines

Hair: Tia Gentles
Photo: Desmond Murray
Make-up: Abbie Beautement
Styling: Lewis Robert Cameron
Images: FPA

hairtrends
Blonde… captured in its glorious diversity.
Il biondo… in tutta la sua magnifica diversità.
La blondeur... dans toute sa diversité.
Blond… in der herrlichsten Vielfalt.
Rubia... en toda su gloriosa diversidad.
Hair: Eric Zemmour
@L'Oréal Professionnel
Photo: Stéphane Gagnard
Make-up: Laurie
Styling: Your's Monaco
Tools: Mizutani Scissors

hairtrends
Hair: Quinn Enright & Michelle Oliver
Photo: Morgan Gold
Make-up: Renee Rampersad
NAHA 2024 Finalist

Hair Direction: Anna Pacitto
@Salon Pure Montreal
Photo: Brian Ypperciel
Make-up: E. Ulianova, N. Archambo
Styling: Florence O. Durand
Products: Davines

hairtrends
Hair: Antonio Palladino
Photo: Chris Bulezuik
Make-Up: Grace Hayward
Styling: Lewis Robert Cameron
Images: FPA

Hair: Chris Cutz@The BarberBar
Photo: Georgia Wallace
Make-up: Brooke Clarke

hairtrends
video
video
Creative Direction:
Richard Ashforth@Saco
Photo: Jack Eames
Make-up: Megumi Matsuno
Styling: Michelle Kelly

Hair: Liza Espinoza Achurra
Colour: Cherry Barber Petenbrink
Photo & Styling: Nohemi Capetillo
Make-up: Ashley Klepitsch

hairtrends
Hair: Lorenzo Marchelle
Photo: Lele Oldrini
Make-up: Rossella Pisani
Styling: Isabella Ingravallo
Products: Extensions by Hairdreams

Hair: Ria & Laura Kulik
@The HairBank
Photo: Narita Savoor
Make-up: Morgan Defre

hairtrends

BE YOU 24 COLLECTION
Classic, extravagant, or retro, the texture & length give each
look an unexpected twist.
Classico, stravagante, o rétro, lunghezza e texture
danno a ogni look un twist inaspettato.
Classique, extravagant ou rétro, texture et longueur donnent
à chaque look une touche inattendue.
Klassisch, extravagant oder retro - Textur und Länge
verleihen jedem Look einen unerwarteten Twist.
Clásico, extravagante o retro, la textura y longitud
dan a cada look un giro inesperado.
Hair: Martin Dürrenmatt@MD Hair Atelier
Photo: Christian Schild
Make-up: Christian Schild
Styling: Lukas Blasberg
Video: Niko Iliadis
video
video
MARTIN DÜRRENMATT

hairtrends
Hair: Tracey Ann Smith
Photo: Richard Miles
Make-up: Lauren Mathis
Styling: Magdalena Jacobs

Hair: Julie Vriesinga@Entrenous
Photo: Paula Tizzard
Make-up: Florencia Taylor
NAHA 2024 Finalist

hairtrends
Art Direction: David Katchadourian
Hair: Intercoiffure Paca Team
Photo: Pascal Latil
Make-up: Ambre Thomas
Styling: Crystel Pilone

Hair: JorgeX and János Déri

hairtrends
DISCOVER MORE...
IN OUR HAIR GALLERY
ESTETICA CONTINUA!
GUARDA L’HAIRGALLERY
ESTETICA HAIR, ENCORE PLUS
AVEC SA GALERIE D’IMAGES
ENTDECKE MEHR…
IN UNSERER HAARGALERIE
DESCUBRE MÁS…
EN NUESTRA HAIR GALLERY
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video

Spa MiSt ii
Introducing the
Spa Mist II
An exquisite enhancement for your beauty
offerings. Its refined, soft mist delicately
permeates the scalp, hair, and skin, offering
an unparalleled experience.
This gentle mist opens pores, providing a
thorough cleanse and deep moisturisation for
radiant and revitalised skin.
Elevate your manicure and hand massage
treatments with this device, designed to add
a touch of luxury and sophistication.
Make a showroom appointment today to
experience the Spa Mist II.
www.takarahairdressing.co.uk

prodossiergreen
Gary Kelly
BUSINESS-
FRIENDLY
GREEN
E78

We take a look a 4 in-salon incentives which
can not only help the environment, but also
benefit your business without breaking the bank.
Do you ever feel like you just want to be left
alone to manage your salon as best you can?
Running a successful hair business is
challenging at the best of times - it requires
huge resources of time, effort and
commitment, not to mention a team of hair
artists who remain both creative and
enthusiatic. It can therefore feel quite irksome
when ‘shouty’ people on social media are
constantly telling you you’re not green enough;
you’re not protecting the environment; you’re
not working in a sustainable way; you should
be recycling more efficiently. And then there’s
our carbon footprint to consider as well... But
what do they really know about what YOU have
to contend with, day in and day out?
Since global warming became such a hot topic
a few years ago, we’ve spoken to countless
hairdressers and other people working in our
industry about this subject. Without exception,
everyone appears to be mindful of the peril our
planet is facing and sympathetic to the need
for each and every one of us to do our part.
So let’s look at a few simple ways
of how being more environmental
will also benefit our businesses: >>>
79E

prodossiergreen
Water, Water Everywhere
Hair salons use a lot of it, of course they do – and it’s warm! Is there a viable alternative
to water that clients will be happy with? Of course not. And how many clients do you hope
to book in for a follow-up appointment in 6 weeks’ time if you start rinsing them off in cold
water? None. So there we have it – warm water is staying put. However, it’s very
expensive to heat water and often the consumption is metered as well, so being more
efficient in the way we use can only be a good thing for both our pockets and the
environment. Clients may have washed their hair in the day or two before visiting the
salon, so there’s no harm in making a habit of asking them if
they require one shampoo or two. It’s also easy to leave the
water flowing between washes, which can be very wasteful.
Other suggestions we’ve heard concern regulating the water
flow more efficiently at the tap - and perhaps checking that
the nozzle on the shower head has an aerator to help reduce
consumption. For example, L’Oréal Professionnel has just
launched Water Saver, the first showerhead leveraging
patented water fragmentation technology to reduce water
flow at the backwash by up to 69%.
Getty Images
Water Saver by
L’Oréal Professionnel
WHAT’S IN A PRODUCT?
It goes without saying that there are literally
thousands of substances and chemicals in
the world which are harmful to human
beings, animals and the environment. All
our reputable product manufacturers in the
UK do make a concerted effort to keep them
to a minimum, but how can you perform a
chemical reaction on the hair such as a
colour treatment without...um, chemicals?
So here again, we need to keep things in
perspective. Whether it be a colour, a
treatment a styling product, or a finishing
product, it’s about feeling reassured that the
products you’re using are ‘clean’ – i.e. they
don’t contain anything known to be harmful,
such as any of the real nasties like
parabens, silicones, sulfates, pesticides, or
some petroleum derivatives.
E80

Scrummi Towels
RECYCLING
This is the big one for many salons. Recycling is the
environmental issue that most salon clients can
engage with – probably because it’s something they
have to deal with themselves at home on a daily
basis. Recycling can also have a huge visual impact
on clients, as throughout their visit they surrounded
by objects like bottles and packaging which may or
may not be destined for landfill. Green Salon
Collective is an organisation which was launched
with the goal of recycling the unrecyclable within
hairdressing. Their philanthropic outlook has led to
the launch of a host of altruistic new initiatives,
supporting even more good causes, including
Haircuts for Homeless and Mossy Earth. As well as
WASH DAY
An established alternative to terry
towels in many UK salons are
eco-towels. You might have difficulty
working out which option is more
economical to use, as the cost in
detergents, energy and water of
washing and drying traditional towels
is tricky to calculate. Eco-towels are
manufactured using a number of
different by-products like wood pulp
or bamboo pulp, so in that respect
they’re very environmentally friendly.
They are also single-use, making
them very hygienic, as well as being
highly absorbent and in most cases
100% biodegradable. One of the most
popular choices in salons is Scrummi,
a company which has been providing
salons and spas with biodegradable
single-use towels since 2010.
Rita Ora - Getty Images
their charity partnerships, Green Salon Collective
have also undertaken research projects to bolster
their values of sustainability and support for the
hairdressing community. Topics include investigating
the true cost of disposable towels, and most recently
how hairdressers can influence consumer behaviour.
Initially created to transform recycling within
hairdressing, Green Salon Collective have already
saved 200 tons of waste from going to landfill
through their professional salon network and
recycling at industry events.
Getty Images
Green Salon Collective
81E

prointerview
Interview with
EUGENE
Gary Kelly
SOULEIMAN
Eugene Souleiman,
discusses his work
backstage styling
the hair for Simone
Rocha’s AW24 LFW
SCAN HERE
show, using Keune
For Keune Haircosmetics’s
fantastic behind-the-scenes
Haircosmetics.
VIDEO!
video
The medieval splendour of St.
Bartholomew the Great in the heart of
London was the destination for ‘The
Wake’ - Simone Rocha’s presentation
at the London Fashion Week Autumn/
Winter 2024 collections. Eugene
Souleiman crafted the exceptional hair
looks harnessing the expertise of
leading hair brand of the moment,
Keune Haircosmetics, a family-owned
B Corp brand with a century-long
legacy of supporting professional
hairstylists.
Eugene curated looks that flawlessly
complemented Simone Rocha’s chosen
Victorian theme, utilizing products
renowned for their quality, versatility
and innovation.
In this exclusive London Fashion Week
backstage interview for Estetica
Magazine, Eugene discusses his work,
his inspiration and, of course, the
experience of working with this visionary
professional hair product brand:
E82
video

Eugene used Triple X Gel to
create a high shine,
followed by Brilliant Gloss
spray to give the hair a
plastic-like appearance.
Estetica: How was your experience
working at London Fashion Week for
Simone Rocha?
Eugene Souleiman: “It’s been absolutely
amazing. I admire her as an incredible
designer with a global perspective. Her
immense talent inspired me to create a
unique ‘hair language’ for her vision. It’s a
challenge I thrive on in my career.”
What do you enjoy the most about
working backstage here?
“I find the blending of fashion, music, and
everything in between exhilarating. It’s like
they all collide and feed off each other at
different times. The pressure backstage is
something I thrive on, while embracing the
fear of the unknown drives me forward
creatively.”
What was your main focus for the
hair in the show?
“Simone provided me with illustrations of
Queen Victoria, and I immersed myself in
them along with references to her
clothing. Considering the Victorian era’s
hair coils and the potential squashing
effect of hats, I envisioned the hair as if it
had been worn and then compressed. We
aimed to replicate the texture of hair under
these conditions by using Keune’s Triple X
gel for shine and Salt Mist for a dry,
weathered look. The ultimate goal was to
create a hairstyle that embodied the
memory of being worn under a balaclava,
achieving a laminated appearance, while
emphasizing the importance of capturing a
natural, human quality.”
Which Keune Haircosmetics products
helped bring the look to life?
To achieve the desired textures and
effects, we utilized several Keune
Haircosmetics products. For the centre
parting in the front, we used Triple X Gel
to create a high shine, followed by
Brilliant Gloss spray to give it a plasticlike
appearance. To create the dry,
weathered curls, we applied Salt Mist
spray, then deliberately squashed the hair
to achieve an imperfect braid,
incorporating pieces of hair throughout.
Finally, we used the High Impact hairspray
to further compress and laminate the hair.
Why is it important for hairdressers to
keep up to date with fashion weeks?
“Fashion shows offer a glimpse into
what’s currently fashionable, inspiring us
to experiment with textures and
techniques. Trying out new skills helps us
refine our craft, even if we don’t use them
all in our everyday work.”
What advice would you give session
stylists?
“Explore your craft, enjoy the journey, and
never stop learning. Mastery takes time
and effort, and it’s crucial to be versatile
in your skills. Progression is essential,
staying stagnant means falling behind, so
continuously challenge yourself, stay
inspired, and always be willing to learn.”
How do you come up with such
creative ideas?
“Being highly self-critical, both technically
and creatively, and understanding your
role in a broader cultural concept is
critical. Without it innovation is unlikely.
Exploring hair concepts is good, but why
not also read poetry, listen to music, or be
active? Trying new things and conversing
with intriguing individuals can be deeply
inspiring. Personally, travel is one of my
most inspiring activities, allowing me to
experience new cultures.”
83E

pronetworking
Motivation
&
Networking
What a way to bid farewell to a cold, wet
January! Wella RED Business Network
Live is one of the top networking events
in the hairdressing calendar.
For its 26th outing, the Wella RED
Business Network Live event was
held at a new venue - the luxurious
Titanic Hotel in Liverpool Docks -
on 29 – 30th January. One of the
most anticipated events by Wella’s
RED community, every year the
schedule is packed full of a
programme of motivational and
inspirational speakers; these are
perfectly teamed with plenty of
networking opportunities for likeminded
Wella RED members,
salon owners and managers in
which to share experiences and
business challenges, as well as
enjoying the pleasure of each
other’s company.
Wella RED members,
salon owners and guests
shared their experiences
and business challenges.
E84

Host this year was industry
influencer and podcaster, Dom
Lehane, who not only compared
the entire two-day event, but also
introduced Wella’s Managing
Director UK & Ireland, Max Amen,
for the official opening: “What
better way to reignite our industry
than to connect as a Wella family
and think outside the box?,” said
Max Amen “Business Network
Live is an opportunity to learn not
only from the inspirational speakers
but from each other. This is an
investment in yourself and that is
the best investment you can make.”
This year‘s Host was industry influencer and podcaster, Dom Lehane
PROFESSIONAL AND PERSONAL
GUIDANCE
For two days, an impressive line-up
of entrepreneurs, authors, and iconic
business leaders, including a
behavioural scientist and esteemed
psychiatrist, took to the stage to
share their compelling words of
wisdom. Each story delivered
something completely different,
with an abundance of advice to take
away. Anecdotes contained plenty
of life changing guidance, both on a
professional and personal level.
Wella’s Managing Director UK & Ireland, Max Amen
The evening is without doubt a
section of RED Business Network
Live that all guests enjoy to the
extreme! Given the name of the
hotel, this year’s celebration had
something of a nautical theme, with
a drinks reception followed by a threecourse
meal with entertainment.
Comedian Justin Moorhouse then
took to the stage to entertain guests
before live music took over and the
partying began in force!
more
more
Scan here to discover
more about this year’s
speakers and RED
Business Network Live
An impressive line-up
of speakers took to
the stage to share
their compelling
words of wisdom.
85E

procelebration
Commitment
& Talent
Earlier this year, Revlon Professional® UK
& Ireland brought together its dynamic team to
celebrate its Annual Conference and Awards.
The conference began at the
Revlon headquarters, Greater
London House in Camden, when
Matt Horder, General Manager of
Revlon Professional UK & Ireland
welcomed attendees before
handing over to Regional General
Manager Northern Europe, Charbel
Katra. The daytime event focused
on success stories from 2023, as
well as business objectives and
themes for 2024. These left no
one in any doubt that it’s going to
be an exciting year ahead for the
brand. Guests were then transported
to the Treehouse Hotel for a
glamorous evening of excitement
and celebration. There, the highly
talented Revlon Professional
Visionaries team gathered for their
final showcase of what has been
an outstanding year for them.
The evening marked the culmination
of their remarkable journey under
the mentorship of Revlon Professional
Global Ambassador, Mark Leeson
and Richard Darby.
THE ANNUAL AWARDS 2024
The much-anticipated annual awards
included titles for both Newcomer
of the Year and Team of the Year (see
facing page for the full list of
winners). Matt and Charbel made
the award presentations to the
E86

talented winners. Then, in a final
twist, Matt himself went on to win
the award for Best Leadership. The
evening wrapped up with a meal,
mingling as well as more cocktails of
course! Guests finished off their
evening with an afterparty at The Nest
rooftop with its panoramic London
views overlooking the city skyscape.
The attendees met back the next
morning for some motivational
speaking, before a marketing catch
up featuring a review of 2023, plus a
preview of what 2024 has in store.
After covering Education and a
global company viewpoint delivered
by Marketing Director of Revlon
Professional Northern Europe Marine
Paillet, Ian Harrold, International
American Crew All Star demonstrated
his creative vision for 2024. “This
was a triumphant gathering in every
way,” closed Matt Horder. “Not only
did we salute those who have
achieved such success in 2023, we
also got an exciting glimpse into
what looks set to be a recordbeating
year for the Revlon
Professional family.”
The highly talented
Revlon Professional
Visionaries team
gathered for their
final showcase of
what has been an
outstanding year.
WINNERS OF THE
REVLON PROFESSIONAL
ANNUAL AWARDS 2024
• Newcomer of the Year:
Rachel Hodgetts
• Colour Salesperson of the Year:
Emma O’Brien
• New Business Salesperson of the Year:
Conor Picking
• Revlon Professional ‘Champion’ Award:
Sheree Rankin
• Educator of the Year: Karen Thomas
• Salon Account Manager of the Year:
Brendan Thompson
• Outstanding Achievement: Nadine
Reilly; Jaye Walton; Sophia Coltas
• Team of the Year: Matt Carrigan,
Northern Region
• Best Leadership: Matt Horder
87E

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product manufacturers entering
new international markets.
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probrandnews
Great Lengths:
Sustainable Extensions
Great Lengths is the first extensions brand to be awarded global B Corp
certification, thanks to its heritage of environmental & social responsibility.
Over ten years ago, Great Lengths was already focusing on a
desire to care for both people and the planet by working towards
a circular economy. The remarkable achievement of
receiving B Corp certification recognises Great Lengths’ continuing
efforts be more inclusive at all levels - from the welfare
of its employees and the trust of its consumers, to working
towards reducing the beauty footprint of the entire
production chain. Being a B Corp requires ethical business
practices, creating a circle where community, business, and
environment are related and mutually beneficial. As the
world’s leading name in human hair extensions, Great Lengths
hopes to use its influence for good and encourage others to
consider the differences they can make.
A COMMITMENT TO WELLBEING
Made in Italy, Great Lengths are also proud to
be able to offer a fully circular, transparent chain
with their hair. Ethical sourcing of hair is fundamental
to the Great Lengths philosophy and the
brand prides itself on their stringent processes
and measures that ensure both the quality and
ethicality of their hair. All hair is sourced from
temples, where it is voluntarily donated during a
ritual known as tonsuring; each strand is given
willingly and with full consent, and revenue
generated is fed back into the local community.
“Working with B Corp brands such as Great
Lengths is incredibly important to us; we actively
seek out suppliers that are committed to the
wellbeing of people and the planet,” says Susan Collins,
owner of B Corp certified Home of Hair in Co. Wicklow,
Ireland.” Furthermore, clients know that there are no shady
or grey areas in the product they’re investing in.”
ETHICAL PARTNERSHIPS
“For a long time, Great Lengths has understood the importance
of operating an ethical, inclusive business that not
only considers the world around it, but also benefits it,” continues
Joscelin McCourt, CEO of HB Collective, the home
of Great Lengths. “Achieving B Corp status is recognition
of the stringent measures the brand has put in place to benefit
employees, customers and the planet.” Great Lengths
also has a global partnership with The Little Princess Trust
and offers a donation scheme in over
1500 salons in the UK and Ireland
and over 60 countries worldwide. HB
Collective, home of Great Lengths
UK & Ireland also work closely with
Green Salon Collective, allowing salons
and extensionists to provide a fully
sustainable and transparent service
from start to finish.
Susan Collins, owner of
B Corp certified Home of Hair
in Co. Wicklow, Ireland.
E90

Perception
Collection
by
Great Lengths
Creative Directors: Rick & Zoe Roberts
Hair: Jo Fox, Linda Thornton,
Katie Hemming & Jade Hobster
Photo: Richard Miles
Make-up: Roseanna Velin
Stylist: Robert Morrison
91E

proproduct
Damage Repair
in 90 Seconds *
Ultimate Repair Mask by Wella Professionals: Intense smoothing
without over-weighing - and perfect for all hair types.
A year ago, Wella Professionals launched Ultimate Repair - a
revolutionary line of products that has seen hair all around
the world looking like never
before. The challenge of achieving
inside out repair for heavily
damaged hair continues to be
met, with the launch of the
latest addition to your ultimate
care routine:
ULTIMATE REPAIR MASK
This extraordinarily beneficial
addition to the line uses adaptive
technology to give hair personalised
repair. This is because
everyone’s hair gets damaged
unevenly and in a different way.
As well as the overall impact of
environmental factors, the use
of elastics, extensions and hot tools damage the hair in
different parts – and this damage can accumulate as hair
grows. Adaptive conditioning
agents in the Ultimate Repair
Mask target the most damaged
parts of the hair and repair it
accordingly, leaving hair
smoother, healthier-looking and
easier to style.
Ultimate Repair Mask
targets the most
damaged parts of the
hair, repairing it and
leaving it smoother,
healthier-looking and
easier to style.
E92

AHA + OMEGA-9
Working on the inside, Alpha-Hydroxy Acid (AHA) is
an organic acid, small enough to penetrate the hair fibre
at the deepest level. It helps build hydrogen bonds in the
cortex, for a strong hair core. Meanwhile on the surface,
Omega-9 is a bio-identical lipid which targets the outside
of the hair fibre. It replenishes the hair by coating its
surface and filling in the cuticle to re-create a protective
barrier.
The result? Inside our repair for heavily damaged hair!
• 6x easier detangling**
• A smoother look without hot tools***
• Instant frizz reduction
*When using Ultimate Repair Step 3
**On wet hair, vs non-conditioning shampoo
***Excluding blow-dryer vs non-conditioning shampoo
“Ultimate Repair by
Wella Professionals
rises to the challenge
of achieving inside
out repair for heavily
damaged hair.”
〉〉〉 For more information visit www.wella.com/professional/en-UK
93E

probrandnews
Framesi:
Hairdressers
Centre Stage
Since 1945, an enduring story of beauty, style and fashion told through
the skill and creative expertise of hairdressers themselves.
Framesi is a multinational company firmly rooted in over 80
countries and dedicated to a distribution philosophy which
exclusively favours hairdressing salons. It supports the work
of professionals with cutting-edge products, plus technical &
management training programs, as well as fashion collections
which illustrate emerging trends, styles and services on offer
to salon clients. Framesi’s closeness to its customers is the
recognized hallmark of a brand which combines its vocation
for international growth with an unfailing personal touch.
Framesi’s production is entirely Italian and boasts a highlyregarded
research & development operation, which regularly
incorporates developments in trichological science to
improve the performance of all its products, be they in hair
colour formulations, beauty treatments, or all-round haircare.
With over 650 products covering all hair needs, Framesi
guarantees the hair professional the highest quality
formulations, translating into visible results in hair health.
3 BEST SELLERS FOR 3 SOLUTIONS:
• Framcolor 2001 Intense: 100%
intense colour in half the time
One of the most successful innovations
among colourists. Thanks to the exclusive
Fast Process System, innovative colouring
molecules, licorice extract and
moisturizing agents work in synergy with
this enhanced developing system which
can shorten the processing time and
intensify the depth of the colour while
E94

highlighting it brightness and brilliance.
Fast pigmentation and an exceptional
chromatic result make Framcolor 2001
Intense the perfect product for refined
creations, ready in half the time.
• Morphosis Restructure -
Hair Beauty Elixir
A luxurious regenerating treatment to
restore the extraordinary shine of
naturally healthy, full-bodied hair. The
Restructure Hair Beauty Elixir formula
reconstructs damaged areas of the hair
while smoothing out the cuticles thanks
to a formula rich in fermented rice
extract, plant peptides, phyto-collagen,
hyaluronic acid and a 100% plant-based
polymer. With the support of the
hairdresser, this intensive mask can
become part of every client’s hair
beauty routine for instantly plumped
up, stronger hair.
• FOR-ME 308 - Elevate Me Curl Cream
A product created to give curly hair the
best definition, plus deep hydration to
keep it soft and shiny. Several factors
contribute to the effectiveness of this
styling cream’s ability to provide beautiful
results. Firstly, the Wakame seaweed
extract present in the entire FOR-ME
range has been selected for its antipollution
protective power. The anti-frizz
action forms a film to create a barrier
effect. This envelops the hair, keeping the
shaft compacted and smooth. Shea butter
provides superb hydration, fundamental
for an elastic, well-formed curl. Finally, a
UV filter guarantees colour protection to
both dyed and virgin hair, leaving curls
intensely shiny.
^
“Our mission is to
work exclusively
for the success of
the hairdresser.”
Fabio Franchina, Framesi President.
^
95E

UK EDITION
Estetica UK Edition, n. 150 - Since 1991 - N.1 Spring 2024
Ad Index
EDIZIONI ESAV
Via Cavour, 50
10123 Torino (Italy)
Tel.: +39 011 83921111
Fax: +39 011 8125661
info@estetica.it
ESTETICA UK
estetica.uk@lineone.net
www.esteticamagazine.com
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Correction; Art. 17 Cancellation) by writing to
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Framesi www.framesi.it 52-53; 94-95
Fresha www.fresha.com 89
Great Lengths www.greatlengthshair.co.uk 90-91
Hair and Beauty Charity www.hairandbeautycharity.org 02
Keune www.keune.com 27
Olaplex www.uk.olaplex.com 28
Oribe uk.oribe.com IFC-01
Takara Belmont www.takarahairdressing.co.uk 77
Wella Professional www.wella.com/professional/en-uk/home 92-93; OBC
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E96

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