ACU March-19 Final Draft

COVER STORY
or senior or middle or senior
management positions. That has
changed. I'm very happy that that has
changed. But as an industry, we need
to make greater efforts to promote
more gender equality,” says Nassberg.
To d a y , w o m e n a r e a c t i v e l y
employed in the industry even
holding top management positions.
WFS is among companies in the
industry that strive to promote gender
equality, knowing that women can
perform as effectively as their male
counterparts in all areas.
“I'd like to think that we as a
company have made a lot of inroads
for women and we have pushed
gender equality as a goal. There's a
good representation of women up to
and including the executive
committee of the company and we do
actively look to fill positions with well
qualified female talent,” said
Nassberg.
“There are no barriers to women in
o u r i n d u s t r y , o t h e r t h a n t h e
perceptions of the past. Women bring
an additional dimension to it. I would
encourage those looking at a
nontraditional career path to look at
air cargo,” he added but agreed that
it's still a long stretch to reach a 50-50
ratio.
With his signature fedora hat, a
friendly smile and an expert look,
it's hard to miss Barry D. Nassberg
at any major cargo events.
The Group Chief Commercial
Officer of WFS, Barry has been
around the industry probably far
longer than most executives with
40 years solid experience yet still
keeps his feet on the ground.
His longevity in surviving this
tough yet dynamic industry is
tested time and again at WFS
which changed management six
times over the course of his 26
years career at the firm.
The secret, Nassberg says, lies
on being flexible & adaptable as
well as taking advantage of
opportunities that come your way.
“Things change. This is a very
dynamic industry and the success
or failure of companies is often
dictated by economic conditions.
Sometimes by changes in
Barry Nassberg
The aviation & air cargo maven
ownership. Changes in management.
Be flexible. Be adaptable.
Take advantage of opportunities.
It worked for me,” Nassberg
shared.
“I have moved many times. I've
worked under many leadership
teams in the 26 years I've been
with this company. Six different
shareholders and each one with
somewhat different agenda and
style,” he noted to illustrate his
point.
Barry says aviation is the only
industry he has ever wanted to
work in even as a child and his
love for it has brought him life
and to so many cities and places
across Europe, the US, Asia and
beyond.
And the future still looks bright
for this aviation and air cargo
expert highly regarded in the
industry for his invaluable insights
and resolve to push for growth.