Estetica Magazine ASIA Edition (1/2019)

ASIA 

the HairMagazine 

UPDATES 

Industry news, 

products, events 

INTERNATIONAL 

Worldwide trends 

with focus on fringes 

RUNWAYS 

Haute coiffure 

for haute couture

ARE YOU YOU 

COLOR 

OBSESSED 

? 

You’re not alone! At Goldwell we believe in the power of color, 

but more importantly in the power of colorists like you! 

You’re not alone! At Goldwell we believe in the power of color, 

but more importantly in the power of colorists like you! 

This is the year for pure color creativity – bold colors and stunning shades. Forget the boring brunettes 

and lacklustre blondes – it’s time to give every client show-stopping hair color. 

This is the year for pure color creativity – bold colors and stunning shades. Forget the boring brunettes 

and lacklustre blondes – it’s time to give every client show-stopping hair color. 

So join us in Colormania. 

So join us in Colormania. 

Let’s make 2019 the most colorful year ever. 

Let’s make 2019 the most colorful year ever. 

Live your life in color 

#GOLDWELLCOLORMANIA 

Live your life in color 

#GOLDWELLCOLORMANIA

FADAO 

HAIR ESSENTIALS 

Young Hair revitalize 

SHINY and SMOOTH 

Golden TExture 

Aromatic

Estetica n. 1/2019 

contents 

PUBLISHER AND 

MANAGING DIRECTOR 

Roberto Pissimiglia 

INTERNATIONAL 

EDITORIAL DIRECTOR 

Sergi Bancells 

sergi@esteticamagazine.com 

ESTETICANETWORK 

EDITOR-IN-CHIEF 

Laura Castelli 

l.castelli@estetica.it 

INTERNATIONAL EDITORIAL 

COORDINATOR 

Fatima Pilone 

f.pilone@estetica.it 

FEATURES EDITOR 

Gary Kelly 

estetica.uk@lineone.net 

EDITORIAL STAFF 

Alice Gioannini 

adtraffic@estetica.it 

SALES & PR ASIA-PACIFIC 

Luisa Barberis 

LAYOUT 

Manuela Artosi 

m.artosi@estetica.it 

Davide Cardente 

d.cardente@estetica.it 

ESPAÑA 

Sergi Bancells, Elisabet Parra, 

Bel M. Dolla, Cristina Hernández 

DEUTSCHE AUSGABE 

Michaela Dee 

FRANCE 

Stéphanie Argentin, Marie Coccoluto 

UK 

Gary Kelly 

ITALIA 

Lucia Preziosi 

Glorianna Vaschetto 

MÉXICO-LATINOAMÉRICA 

Sergi Bancells, Erika del Paso, 

Héctor Ramírez, Ernesto Álvarez, 

Karla Cuéllar, Fernando Farfán 

USA 

Sergi Bancells, Marie Scarano 

DIGITAL 

Matteo Franceschini Beghini, 

Erica Balduini, Ludovica Cavalli, 

Erika Marchese, Wilma Sommariva, 

Valentina Stella 

Catwalks Hair 6 

Looks Jhené Aìko 10 

Exhibition Mary Quant 12 

Design Stylish excellence 14 

Vision Shiseido Professional BIA Award 2018 8 

Events Best in the World! 24 

Events Digital stories 26 

international trends 

Beyond The Fringe 33 

North American Hairstyling Awards 2019 72 

Fashion runways 

and red carpets 

are setting trends 

for this season. 

Yesterday, today, and tomorrow in 

fashion and design.

Alexander McQueen 

Spring 

Summer 

2019 

Hair 

Accessorised or sculptural. Retro surprises 

turn on a futuristic flair. Hair is the master of 

the unexpected - even from the runway. Laura Castelli 

Courrèges 

Pam Hogg 

Giorgio Armani 

Dries Van Noten 

Catwalks Photos: IMAXtree.com/Andrea Adriani

Great attention is paid to hair detail on the spring/summer 

’19 runways. Braids and fringes are again brought to the 

fore. Alongside quirky top-knots sit micro-plaits, partings 

and asymmetric shapes throughout. Are with thinking 

smooth, too? Yes, but it’s really subtle! 

Fendi 

GCDS 

The Blonds 

Byblos 

Miu Miu 

Badgley Mischka 

Gareth Pugh 

Versace 

Chloé 

catwalks 

7

Anrealage 

Transform the every-day into the extraordinary! Take a 

maxi-thimble, nonchalantly worn as a hat. Wear avant-garde 

masks and look like a queen. Show off bulky headbands on 

minimalist hair, overcoming the boundaries of reality while 

enjoying every step. Oh there are flowers... just for a tease! 

Luisa Beccaria 

Gareth Pugh 

Dolce&Gabbana 

Tianyi Li 

Anrealage 

Maison Margiela 

Moschino 

Dior

Dolce&Gabbana 

Delpozo 

Loewe Rodarte 

Prada 

Rodarte 

Headbands, flowers, silk 

scarves as jewels: the new 

dialect of spring hair 

Laura Biagiotti 

Esteban Cortazar 

Ultrachic 

catwalks 

9

Jhené Aìko 

Jhené Aìko: a great singer/songwriter but that’s not all. 

She’s also celebrated and admired for her ability to be a 

true style guru, with a chameleon-quality all her own. Gary Kelly 

Getty Images 

Getty Images 

Jhené Aìko’s strikingly beautiful looks and head-turning figure are a tribute to a cultural heritage which envelops 

Spanish, Dominican & Japanese descent on her mother’s side and Native American, African American, German 

& Jewish descent on her father’s. Born in The United States in 1988, Jhené began her musical careeras a contributing 

vocalist, as well as appearing in numerous music videos. Since 2012 her career as a soloist has been skyrocketing, 

incorporating music primarily from the R&B, neo soul and hip hop genres. She launched her dubut album, Souled Out, 

in 2014, a release which enjoyed significant commercial and critical success. In recent years, she has toured extensively. 

A vegan, she has also gained noteriety and acclaim after posing naked on behalf of PETA’s “Drop the Fur” campaign 

in conjunction with being voted the animal rights organisation’s Sexiest Vegetarian of 2016!

MICHAEL SHIH ON THE STYLE ICON... 

“Jhené Aìko can pretty much rock anything and make it look stunning with her fun, bold and 

refreshingly evolving style,” comments Michael Shih, Manager and International Educator of New 

Art Hair Salon (Shaan Honq Group partner salon). “She brings her effortless sense of style to all kinds 

of awards and events. She'd be the ideal international advocate for the “total look”, with guaranteed 

perfect make-up, a great taste in clothes & accessories and, most importantly of all, amazing hairstyles. 

Her hair versatility is exceptionally exciting: it can be half up and half down, long and braided or long 

and straight. She is also a fan of variations on a theme, such as ponytails and dreadlocks. Each style 

almost seems to create a new persona for her. While some people might focus on her face or maybe 

on the outfit she’s wearing, what make her look different and unique is mainly down to the hairstyle!” 

She can rock any look by creating an 

“I want her style” uniqueness to it 

Photos @jheneaiko 

Getty Images 

Getty Images 

Getty Images 

Getty Images 

With 6.7 million Instagram followers on her @jheneaiko page, 

Jhené Aìko is a social media influencer extraordiaire! Her page 

showcases a colourful illustration of her life and career to date. 

looks 

11

▲ 

The Mary Quant Beauty bus, 1971 © INTERFOTO Alamy Stock Photo.jpg 

Mary Quant 

and the revolution 

Creative, innovative, always one step ahead: she’s the star of 

an exhibition in London that focuses on her extraordinary talent. 

▲ 

▲ 

Mary Quant selecting fabric, 1967 © Rolls Press/ 

Popperfoto/Getty Images 

Mary Quant, with Vidal Sassoon, photograph 

by Ronald Dumont, c.1967. © Ronald Dumont/ 

Stringer/Getty Images 

Mary Quant, photograph by Ronald Dumont, 

c.1967. (C) adoc-photos/Corbis Premium 

Historical/Getty Images 

12 exhibition

Kellie Wilson wearing tie dress by Mary Quant’s Ginger Group. Photograph by Gunnar Larsen, 1966. © Gunnar Larsen 

Model holding a Bazaar bag c.1959 © Mary Quant Archive 

Satin mini-dress and shorts by Mary Quant, photograph by Duffy, 1966 © Duffy Archive 

She was the queen of Carnaby Street at a time when London became the most influential 

city in terms of street fashion. In the '60s, Mary Quant had the world at her feet. Known for 

launching the miniskirt and the iconic bob sculpted by co-legend, Vidal Sasson, some of 

the most iconic images from Swinging London will be at the centre of an exhibition at the 

Victoria & Albert Museum from April 6th. It’s an experience through which visitors can 

connect with the ethos of a character who not only launched fashion trends, but trail-blazed a 

whole new lifestyle – one which remains fixed in the psyche of the British public to this day. 

Mary Quant and models at the Quant Afoot footwear collection launch, 1967 © PA Prints 2008 

personaggio 

125

Stylish 

excellence 

Synonymous with the highest levels of chic and 

sophistication, H Park Hair Dressing in Taiwan is 

devoted to offering second-to-none service. Gary Kelly 

H Park Hair Dressing really does offer its clients a comprehensive full service menu; from creative 

hairstyling and colour, manicure and pedicure, as well as many other specialised in-salon services. 

Being appointed as the state's official hairstyling creative team at Goldwell Color Zoom Event. 

H Park is well known for being a leader and trendsetter in Taiwan's hair industry. 

The key foundation of its outstanding success is the salon's strong philosophy in creating exceptional 

14 design

hairstyles for clients that are not only beautiful to look at, but will also satisfy their desire to feel stylish, confident 

and very special. H Park Hair Dressing boasts a carefully handpicked pool of talented hair professionals and 

technicians, while at the same time offering training and updates on the latest hair and fashion trends and techniques, 

in order to educate and enlighten the next generation of creative hair specialists. Looking ahead, the salon will 

continue to provide the most creative work and quality service, which carrying its beliefs and mission to a new zenith. 

H Park Hair Dressing is 

famous for tending to the 

tresses of many celebrities, 

including Jay Chou, Zhou 

Xun, David Tao, Jolin Tsai, 

Rene Lau and many more!

Shiseido Professional 

Beauty Innovator Award 2018 

Singapore 

Salon Creation Category/DESLYN KOH JIE WEN/E – Jean Hair Beauty & Design 

Total Creation Category/KENZO HOW/Shinka Ang Mo Kio 

SALON 

CREATION 

CATEGORY 

TOTAL 

CREATION 

CATEGORY

Salon Creation Category/HARRY TAN/Salon Orient Salon Creation Category/YUKIKO YAZAMA/Hair Atelier by Shunji Matsuo Salon Creation Category/ETHAN PON/Jo Hair Studio 

Salon Creation Category/ANTHONY CHOO/Vello Salon Total Creation Category/ SOO ZE SIANG/Shunji Matsuo Hair Studio Total Creation Category/SOO ZE SIANG - Shunji Matsuo Hair Studio 

Superb hair 

looks: each 

one a stunning 

& skillful 

contrast in 

beauty, style 

& imagination 

Total Creation Category/ELLES LIM/E – Jean Hair Beauty & Design 

Total Creation Category/SOO ZE SIANG/Shunji Matsuo Hair Studio 

vision 

21

Malaysia 

Salon Creation Category/JUSTIN CHIN TECK LIK/E.EX Hair Salon & Academy 

Total Creation Category/JUSTIN TAN CHING WEI/Rave Hair Salon 

SALON 

CREATION 

CATEGORY 

TOTAL 

CREATION 

CATEGORY 

22 vision

Innovation 

truly defined 

by these 

masterful and 

world-class 

hair creators 

Salon Creation Category/TEO HUA ZHENG/Barbero Hair Lab 

Salon Creation Category/STEVE YEOH YUNG CHIEW/Aire Hair Studio 

Salon Creation Category/YEK THEN LEE/Decrypt Hairdressing 

Salon Creation Category/SMITH HO KIM BOW/Earth Horizon Hair Salon 

Total Creation Category/JUSTIN TAN CHING WEI/Rave Hair Salon 

adloremter 

125 

Total Creation Category/GLENN SHEE WEI/E.EX Hair Salon & Academy Total Creation Category/DING YEE LENG/E.EX Hair Salon & Academy Total Creation Category/LEE CHEE YEE/Mit Herz Salon Café

director; Angelo Seminara, 2019 International 

Hairdresser of the Year; and Lluís Llongueras, 

named 2019 International Hair Legend Award. 

Best in the World! 

International Hairdressing Awards’ first edition takes place in 

Madrid, with an inspiring runway show & awards ceremony! 

Jim Shaw (UK), Steven Smart (UK), Sylvestre Finold (France/UK), Saco Hair (UK) and Angelo Seminara (Italy/UK) are the 

five winners of the 2019 International Hairdressing Awards. Famous Spanish hairdresser Lluís Llongueras was recognized 

with the International Hair Legend award, receiving a standing ovation from the thousand professionals from 30 different 

countries who attended the great night of the global hairdressing. The event was hosted by Mikel Luzea, Founder and 

Director of the International Hairdressing Awards, while the awards ceremony was presented by Sergi Bancells, International 

Below, left to right: Mikel Luzea, IHA founder and 

2019 International Hairdressing Awards 

finalists, jury, runway teams, sponsors, 

and VIP guests gather for a historic image! 

24 events 

Sassoon

Mikel Luzea Beauty Underground 

Revlon Professional 

Toni&Guy 

Editorial Director at Estetica Magazine. Sponsored by Revlon, Revlon Professional, Salon 

Look-IFEMA and Estetica as global media sponsor, the event included an amazing runway 

show featuring 7 renowned hair teams: Beauty Underground, Mikel Luzea, Revlon 

Professional Global Artistic Team, Sanrizz, Sassoon, Toni&Guy and X-Presion. Get all 

the action, videos & many more at our website + @esteticamagazine Instagram page! 

X-Presion 

MEET ALL 2019 IHA WINNERS! 

Jim Shaw – Best International Men’s Commercial Collection 

Steven Smart – Best International Women’s Commercial Collection 

Sylvestre Finold – Best International Avant-Garde Collection 

Saco Hair – International Artistic Team of the Year 

Angelo Seminara – International Hairdresser of the Year 

Sanrizz

Digital 

stories 

The Estetica global digital network was born 

more than twenty years ago to tell your stories. 

To all the professionals who want to emerge: 

believe in digital, we've got your backs. 

Matteo Franceschini Beghini 

Digital Executive Manager / EsteticaNetwork 

Raise your hand if you still have doubts about using the Internet to talk about your work with passion. 

Those with your hands raised, if there is anyone, I’m going to tell you a secret: there are very few of you. 

It’s true. Today it seems almost impossible to think that just a little over a decade ago there was none of 

any of this: Facebook had just be invented by a young Californian, Instagram at the time was going to be 

called “Burbn” and used to make reservations rather than photos. Twitter existed, but with no trending 

topics. The top of the line mobile phone was the iPhone 3, which did not take selfies (because at the time 

they were still called “automatic shutter”), Netflix rented DVDs and Alexa was pure science fiction. 

All in all, the world has changed in just ten years and it was absolutely unthinkable that together with 

this revolution there would not also be a revolution in communications. Today perhaps it would almost 

be unthinkable not to have a profile on social networks, except for those who deliberately intend to 

avoid the new digital social forums. Interaction between humans today occurs through these tools in 

exactly the same way is passed for millennia only through speech, then through writing, then paper, and 

print, the radio, the telephone, the TV... And today the web and social. 

This is a technological evolution that - like many others - has created a new model in human relations. 

And where there is a new way of communicating, there is also a new language for telling stories. Perhaps 

one’s own or those belonging to your audience, those that describe one’s own passion, profession, 

creativity. 

Our magazine latched onto this trend very early: just think that the web as we know it today (www.) was 

made public in 1993 and the domain of our first website (estetica.it) was registered in 1996. 

Today the Estetica Magazine digital network is the widest and most diversified in the world in its own 

sector: no other publisher has available a diffusion of vertical content that covers 20 specialised national 

portals (each in the local language, from the United States and Brazil to China and Indonesia, via the main 

European nations), just as many official pages of the magazine on Facebook with hundreds of thousands 

of professionals who follow our publications from every corner of the globe, an official Instagram 

account followed now by more than 200 thousand hair-lovers, to whom we offer up to 14 original 

contents daily and who reward us with an engagement rate that is unmatched on the specialised hair 

industry panorama. Speaking to such a vast public of hairdressing professionals - stylists obviously, but 

also distributors, manufacturers, trainers - is a huge responsibility. 

If today there is a rampant buzz of “Influencer marketing”, let us say that we have discovered a new 

26 network

definition for a job that we have been carrying out for 

decades, first on the precious paper of the magazine and now 

for the past twenty years in the real time of the digital world. 

A job that has a dual purpose: that of keeping our 

professional readers up to date on everything that happens in the global world of hairdressing and that 

of guaranteeing that each of them has a secure and reliable context when outside people are battling 

over “fake news” to collect a few followers or a few clicks more. 

So this is a promise that goes beyond the commitment that we renew daily: whoever works in the digital 

world like we do has to crunch numbers every day, sometimes more than once a day. 

Discovering that 2019 began with an explosion of results on the profile, reading the numbers in the 

editorial at the opening of this issue and the dedicated box - is for us a great satisfaction, but above all it 

is the confirmation of the promise we make to our readers: follow us as you have always done and we 

will tell you fantastic stories on the world of hairdressing that we love experiencing together with you. 

Invest like we do in telling your stories on Instagram, on Facebook, on the web; write to us, tag us, 

engage us in your everyday digital and we will always be where we promised to be: at your side, near 

those who create beauty, beside hairdressers all over the world. 

201 thousand followers 2,412,218 likes 

in 2018 for 3,300 posts published 

1,760,174 views of InstaStories published 

The Estetica Facebook page with the most 

followers is the Italian one, with +232k followers. 

The best content of 2018 reached nearly 870 

thousand people and developed more than 

25 thousand interactions among users. 

The main portal of the Estetica Network (estetica.it) 

opened 2019 with an encouraging +50% of visits. 

The objective for 2019 to extend this success to 

all the group's portals worldwide.

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#

MODA 

INT’L 

Hair: Cotril 

BEYOND THE 

FRINGE

Hair: Fudge Professional

BEYOND THE 

FRINGE 

ALL HAIL THE FRINGE! Long live the fringe! The queen of this season has actually never 

stepped down from her throne. The fringe continues to hold the power to astonish and charm. 

Short-short is the must trend for this spring (even for him!), but so short that it cannot 

possibily go unnoticed. With irregular edges, full and round, long over the eyes, snipped or 

curtain-style, they must attract attention. And if not the cut, the color will add oomph: from 

the most natural to the most audacious, and everything in between. 

VIVA LA FRANGIA, lunga vita alla frangia! Regina di questa stagione, in realtà non 

abbandona il trono da tempo ormai. Eppure riesce sempre a stupire e ad affascinare. 

Corta corta è il trend must per questa primavera (persino per lui), ma l’importante è che si noti. 

Dai bordi irregolari, piena e rotonda, lunga sugli occhi, sfilata o a tendina, deve attirare 

attenzione in ogni caso. E se non è il taglio, a donare carattere sarà il colore: dal più naturale 

al più audace, passando per i pastelli. 

LANG LEBE DER PONY, ein Hoch auf den Pony! Er steht im Mittelpunkt dieser Saison, doch 

eigentlich schon seit geraumer Zeit. Schafft er es doch immer wieder zu begeistern und zu 

faszinieren. Der absolute Trend für diesen Frühling ist die kurze Variante (auch für ihn), das 

Wichtigste ist aber, dass er auffällt. Mit unregelmäßigen Konturen, voll und rund, lang über die 

Augen, verrutscht oder ins Gesicht hängend, er muss in jedem Fall Aufmerksamkeit erregen. 

Und wenn nicht der Schnitt, dann gibt die Farbe den nötigen Charakter: von natürlich bis 

gewagt, die Pastelltöne rauf und runter. 

VIVE LA FRANGE ! Longue vie à la frange ! Reine de la saison, même si, en réalité, elle domine 

depuis longtemps désormais. Et pourtant, elle parvient toujours à nous étonner, à nous fasciner. 

Ultra courte, c’est le must have de ce printemps (même pour lui !) mais, l’important, c’est qu’on 

la remarque. Aux bords irréguliers, abondante, arrondie, tombant sur les yeux, effilée ou rideau, 

elle doit attirer l’attention. Et si ce n’est pas la coupe, ce sera la couleur qui lui donnera du 

caractère : de la plus naturelle à la plus audacieuse, en passant par les tons pastel. 

¡VIVA EL FLEQUILLO, larga vida al flequillo! Rey de esta temporada, en realidad no 

abandona el trono desde hace tiempo. Y, sin embargo consigue siempre sorprender y fascinar. 

Corto corto es la tendencia must para esta primavera (incluso para él), pero lo importante es 

que se note. Con bordes irregulares, lleno y redondo, largo sobre los ojos, desfilado o a cortina, 

en cualquier caso tiene que llamar la atención. Y si no es el corte, dará carácter el color: del más 

natural al más audaz, pasando por los tonos pastel.

Artistic Direction: Angelo Seminara 

Photo: Andrew O’Toole 

Make-up: Daniel Kolaric 

Products: Davines

Hair: Revlon Professional

BEYOND THE 

FRINGE 

Hair: Robert Masciave 

Photo: Robert Aguilar 

Make-up: Sascha Rai

Hair: Jamie Hill 

Photo: Richard Miles 

Make-up: Penelope Gwen 

Styling: Jamie Hill Salon

BEYOND THE 

FRINGE 

Hair: Detlef Gehlhaar 

Photo: John Rawson 

Make-up: Susan Voss Redfern 

Styling: Tim Hartley

Hair: Angelo Seminara 


Make-up: Laura Dominique 

Styling: Lotta Aspenberg 

DARK 

INSIDE

Hair: Alan Simpson & 

Karen Storr-Simpson 

@ Contemporary Hairdressing 


Make-up: Maddie Austin 

Styling: Jarred Green

Hair: Anna Pacitto @ Salon Pure/Photo: Ara Sassoonian Hair: Rainbow Room International Artistic Team/Photo: John Rawson Hair & Colour: Viktoriia Vradii/Photo: Tatiana Kizeeva 

Artistic Direction & Concept: 

Luigi Martini for Sens.ùs 

Photo: Mauro Mancioppi 

Make-up: Raffaella Tabanelli 

Fashion Stylist: Luca Termine 

SHORT-SHORT, THICKLY SEPARATED 

FOR A TOOTHY GRAPHIC EFFECT. 

CONTRASTING OR TECHNICOLOR HUES

BEYOND THE 

FRINGE 

Hair & Colour: 

Rodney Wayne Artistic Team 

Photo: Steven Chee 

Make-up & Styling: Amy Fiebig

Hair: Elise Antoine 

Photo: Weronika Kosinska 

Make-up: Izabela Szelagowska 

Styling: Waleria Tokarzewska 

SOFT 

WAVES

Hair: Darren Ambrose 

Colour: Clayde Baumann 

Photo: Chris Bulezuik 

Make-up: Katie Moore & Georgina Scholtz 

Styling: Jackie Ambrose

BEYOND THE 

FRINGE 

Hair: Creative Team 

Intercoiffure France 

Photo: Pascal Latil 

Make-up: Mariana Miteva 

Styling: Véronique Suchet

ROUGH 

Hair: 

‘N’ READY 

André Delahaigue 

for Maniatis Paris 

Colour: Pamela Frangopoulos 

Photo: Laurent Darmon 

Make-up: Aline Schmitt 

Styling: Claire Sybille

BEYOND THE 

FRINGE 

Hair: Aline Legoupil 



Styling: Waleria Tokarzewska

Hair: Leonardo Rizzo for Alter Ego Italy/Colour: Sharon Cox & 

Mario Farinelli for Alter Ego Italy/Photo: Andrew O’Toole 

Hair: Elise Antoine/Photo: Weronika Kosinska 

Hair: Gen Itoh for TIGI Bed Head/Colour: Warren Boodaghian 

for TIGI copyright©olour/Photo: Alex Barron-Hough 

Hair: Christophe Gaillet 

Photo: Weronika Kosinska

Artistic Direction: Luigi Martini for Sens.ùs/Photo: Mauro Mancioppi 

Hair: Cicciput Unse Tratem/Photo: Lorem Ipsum Dolor 

Make-up:Adusmater Duretraio/Styling:Bauhaus Riputer 

Hair: Cotril 

OPEN TO INTERPRETATION, THE 

CURTAIN FRINGE IS UPDATED. OR OPTS 

FOR JUST ONE BIG-VOLUME BODY

BEYOND THE 

FRINGE 

Hair: Goldwell Color Zoom ‘19 

Creative Team 

Photo: Ralph Mecke 

Make-up: Loni Baur 

Styling: Ingo Nahrwold

Art Direction: Bruno Marc 

Hair: Altin Ismaili 

Photo: Richard Miles Photography 

Make-up: Katie Moore 

Styling: Ellen Spiller

BEYOND THE 

FRINGE 

Hair: Silas & 

Dorothy Tsang - Blushes 


Make-up: Lan Grealis

Hair: Metropolis Hairdressing Art Team 

Colour: Ceri Cushen & Katy Brereton 

Photo: Robert Masciave 

Make-up: Sascha Rai

Art Direction: Bruno Marc 

Hair: Marc Antoni Artistic Team 

Photo: Richard Miles Photography 

Make-up: Katie Moore 

Styling: Ellen Spiller

BEYOND THE 

FRINGE 

Hair: Alan Simpson and 

Karen Storr-Simpson 

@ Contemporary Hairdressing 

Make-up: Maddie Austin 


Styling: Jarred Green 

MULLET 

VIBES

Hair: Gandini Team Hair Stylist 

Photo: Paulo Renftle 

Make-up: Monica Ricciardi 

Styling: Giuseppe Dicecca 

Products: Vitality’s

Hair: JPMS Artistic Team 

Photo: Ben Cope 

Make-up: Fiona Stiles 

Styling: Martina Nilsson 

Products: Paul Mitchell 

BEYOND THE 

FRINGE

Hair: ZV Friseurhandwerk 

Hair: Essential Looks by Schwarzkopf Professional 

Hair: Leonardo Rizzo 

for Alter Ego Italy 

Colour: Sharon Cox & 

Mario Farinelli for Alter Ego Italy 


Hair: Christophe Gaillet 

Photo: Weronika Kosinska

Artistic Direction & Concept: Luigi Martini for Sens.ùs/Photo: Mauro Mancioppi 

Make-up: Raffaella Tabanelli/Fashion Stylist: Luca Termine 

FRINGES ARE BLOOMING LIKE SPRING 

FLOWERS, IN NATURAL OR PASTEL HUES 

COMBINED WITH TOUSLED STYLING 

Hair: Aline Legoupil/Photo: Weronika Kosinska 

Hair: Revlon Professional

BEYOND THE 

FRINGE 

Hair: Scott Frazer Halsey 

@ Clipso Watford 

Photo: Jamie Blanshard 

Make-up: Ellen K Bridger 

Styling: Rubina Marchiori

Hair: Gina Conway 

Photo: Desmond Murray 

Make-up: Jo Sugar 

Styling: Lamis Khamis

Hair: James Calabria 

@ Franco’s of Canberra 

Photo: Sven Kovac 

Make-up: Nicole Abelahm 

Styling: Emma Lightbown

Hair: Gandini Team Hair Stylist 

Photo: Paulo Renftle 

Make-up: Monica Ricciardi 

Styling: Giuseppe Dicecca 

Products: Vitality’s 

BEYOND THE 

FRINGE

Hair: Goldwell Color Zoom ‘19 

Creative Team 

Photo: Ralph Mecke 

Make-up: Loni Baur 

Styling: Ingo Nahrwold

Hair & Colour: Vanessa Giani, Jean-Jaques Ayache, 

Martyn Foss-Calder/Photo: Lauret Darmon Hair: Rainbow Room International Artistic Team/Photo: John Rawson 

Hair: OMC Prestige Club Creative Team/Photo: Ignat Shumilin 

Hair: Rainbow Room International Artistic Team 

Photo: John Rawson/Make-up: Maddie Austin/Styling: Claire Frith 

PERFECTLY ROUNDED. TOO PREDICTABLE? 

NOT IF THERE IS A HEFTY HUE OR FEISTY 

CONTRASTS TO KEEP THINGS INTERESTING.

BEYOND THE 

FRINGE 

Hair: ZV Friseurhandwerk

Hair & Colour: 

Rodney Wayne Artistic Team 

Photo: Steven Chee 

Make-up & Styling: Amy Fiebig 

VINTAGE 

ECHOES

Hair: Artistic Team Vog Coiffure 

Geoffrey Tentiller, Alexandra Dieu, 

Florent Debruxelles 



Styling: Waleria Tokarzewska 

Products: L’Oréal Professionnel, 

Kérastase

Hair: JPMS Artistic Team 

Photo: Ben Cope 

Make-up: Fiona Stiles 

Styling: Martina Nilsson 

Products: Paul Mitchell 

BEYOND THE 

FRINGE

Congratulations to the 


NAHA WINNERS 

The North American Hairstyling Awards (NAHA) celebrated its 30th anniversary in Long Beach, California, 

recognizing the vision, skill and passion of the USA & Canada beauty professionals and artists who entered this 

prestigious photographic competition. The esteemed event was held Saturday, January 26th at the Long Beach 

Convention Center during ISSE, a first in the award show’s 30-year history. NAHA celebrates the industry’s 

leading talent and features 16 categories of excellence across hair, make-up, and nail artistry, including the 

coveted Hairstylist of the Year Award! Here’s our tribute to the best of the best in North America – for a 

complete overview of 2019 NAHA, please visit www.esteticamagazine.com 

I North American Hairstyling Awards (NAHA) hanno celebrato il 30° anniversario a Long Beach, in California, 

premiando vision, abilità e passione dei professionisti e artisti della bellezza americani e canadesi che hanno 

partecipato a questo prestigioso concorso fotografico. L’evento si è tenuto sabato 26 gennaio presso il Long 

Beach Convention Center durante ISSE, per la prima volta nei 30 anni di storia del premio. NAHA celebra i 

talenti leader del settore e presenta 16 categorie di eccellenza capelli, trucco e nail, incluso l’ambito premio 

Hairstylist of the Year! Ecco il nostro contributo al meglio del meglio del Nord America - per una panoramica 

completa dei NAHA 2019: www.esteticamagazine.com 

Die North American Hairstyling Awards (NAHA) feierten ihr 30-jähriges Bestehen in Long Beach, Kalifornien und 

würdigten damit die Vision, das Können und die Leidenschaft der amerikanischen und kanadischen Fachleute 

und Schönheitskünstler, die an diesem prestigeträchtigen Fotowettbewerb teilnahmen. Die angesehene 

Veranstaltung fand am Samstag, den 26. Januar, im Long Beach Convention Center während der ISSE statt, 

einer Premiere in der 30-jährigen Geschichte der Award-Show. NAHA würdigt die besten Talente der Branche 

und umfasst 16 Kategorien für Spitzenleistungen in den Bereichen Haare, Make-up und Nagelkunst, darunter 

den begehrten Hairstylist of the Year Award! Hier ist unsere Hommage an die Besten der Besten in Nordamerika 

– für einen vollständigen Überblick über die NAHA 2019, besuchen Sie bitte www.esteticamagazine.com. 

Les North American Hairstyling Awards (les NAHA) ont célébré leur 30e anniversaire à Long Beach, en 

Californie, en récompensant la vision, l’expertise et la passion des professionnels et des artistes de la beauté 

américains et canadiens qui ont participé à ce prestigieux concours de photo. L’évènement s’est tenu le 

samedi 26 janvier auprès du Long Beach Convention Center au cours des ISSE, grande première en 30 ans 

d’histoire du prix. Les NAHA rendent hommage aux grands talents du secteur et présentent 16 catégories 

d’excellence de la coiffure, du maquillage et des ongles, y compris le prix très convoité du Meilleur coiffeur de 

l’année ! Voici notre contribution au meilleur de l’Amérique du Nord. Pour un panorama complet des NAHA 

2019, rendez-vous sur www.esteticamagazine.com. 

Los North American Hairstyling Awards (NAHA) celebraron su 30º aniversario en Long Beach, California, 

reconociendo la visión, el talento y la pasión de los profesionales de la belleza de USA y Canadá que se 

presentaron a esta prestigiosa competición fotográfica. El magno evento tuvo lugar el sábado 26 de enero en 

el Long Beach Convention Center durante la feria ISSE, por primera vez en los 30 años de historia de los 

premios. NAHA premia al talento más destacado de la industria a través de 16 categorias incluyendo cabello, 

maquillaje y uñas, destacando el distinguido premio Hairstylist of the Year! Este es nuestro tributo a los mejores de 

la peluquería norteamericana – para una visión completa de los NAHA 2019, visite www.esteticamagazine.com

HAIRSTYLIST OF THE YEAR 

JULIE VRIESINGA @ Salon Entrenous 

Photo: Paula Tizzard/Styling: Julie Vriesinga/Make-up: Florenica Taylor

AVANT GARDE 

MICHELLE O’CONNOR @ Salon by In Style JCP 

Photo: Roberto Ligresti/Styling: Nikko Kefalas/Make-up: Joanne Gair

MEN’S HAIRSTYLIST OF THE YEAR 

PETE GOUPIL 

Photo: Jordan Holloway/Styling: Alicia Leclerc /Make-up: Marika D’Auteuil

HAIRCUTTING 

LORI ZABEL @ Dop Dop Salon 

Photo: Babak/Styling: Pascal et Jeremie/Make-up: Marie-Laure Larrieu & Gwendoline Carcal

HAIRCOLOR 

CHRYSTOFER BENSON 

Photo: John Rawson/Styling: Hannah Leigh/Make-up: Danielle Donahue

STYLING & FINISHING 

SARAJANE MAPLES @ Studio Sage 

Photo: Daryna Barykina/Make-up: Jill Rae Bogers

NEWCOMER STYLIST OF THE YEAR 

JESSE ERVIN @ Civello Salon 

Photo: Natasha Gerschon/Make-up: Hassan Haque

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COSMOPROF INDIA 

MUMBAI 

12 – 14 JUNE 

BOMBAY 

CONVENTION & EXHIBITION 

CENTRE (BCEC) 

New 

venue! 

A new world for beauty 

Bologna, Hong Kong, 

Las Vegas, Mumbai 

cosmoprofindia.com 

Sales Office Asia Pacific 

UBM India Pvt. Ltd 

Mumbai, India 

P +91 22 6172 7510 

F +91 22 6172 7273 

cosmoprof-India@ubm.com 

Sales Office Europe, Africa, Marketing and Promotion 

Middle East, The Americas BolognaFiere Cosmoprof S.p.a. 

BolognaFiere Cosmoprof S.p.a. Milan, Italy 

Milan, Italy 

P +39 02 796 420 

P +39 02 796 420 / F +39 02 795 036 F +39 02 795 036 

international@cosmoprof.it info@cosmoprof.it 

Organised by

Beauty - 

with benefits 

Goldwell’s new Dualsenses Intensive 

Conditioning Serums are tailormade 

beauty boosters with longlasting 

effects for every hair need. 

Easy to use for healthy, more 

beautiful hair - instantly! 

To each her own: 

a specific Serum 

for every hair type 

and need, for longer 

lasting colour and 

healthier hair. 

T 

oday when clients are 

constantly demanding 

more for less, 

hairdressers need a 

professional partner 

who can guarantee 

them hair color services 

that offer safety, quality, the latest 

techniques, and long-lasting 

fashion-forward nuances for 

personalised looks. And once 

again, Goldwell takes all this 

and pushes it up a notch with 

the new Dualsenses Intensive 

Conditioning Serum to keep 

coloured hair healthier and 

beautiful longer, while optimising 

treatment time during the service, 

much to the delight of salon 

professional and their clients alike. 

PERSONALISED. 

INTENSIVE. LONG-LASTING 

The new Dualsenses Intensive 

Conditioning Serums take 

customised salon services to the 

next level! The seven intensive

care serums continue Dualsenses’s 

success story and facilitate even 

more specifically targeted 

treatment for every hair need - 

without consuming additional 

time during the service. 

The new beauty boosters combine 

several benefits into one, as they 

provide an intensive, nourishing 

treatment with a long-lasting 

effect - the perfect addition to 

the entire Dualsenses range, which 

delivers visible and noticeable 

care results for every hair type 

and hair need instantly. 

THE NEW DEEP 

TREATMENT 

Brilliant, cared-for hair that not 

only feels healthy, but also looks it. 

Long-lasting, rich and intense 

salon-fresh hair color – even 

after multiple washes. 

A nourishing deep treatment, 

but one that saves time! 

Client wishes at the salon are as 

diverse as the various hair 

treatments that exist for all kinds 

of hair types. Goldwell is therefore 

relaunching its successful range 

of seven instantly effective 

serums that ensure a long-lasting 

deep treatment. 

Thanks to the smart twist-andpush 

activation and the perfect 

integration into the salon routine, 

no additional time investment 

is needed. A total upgrade for 

every salon and especially 

suitable for customers who 

require particularly effective and 

nourishing care after chemical 

treatments, customised for the 

hair type and needs! 

From Color for fine to normal 

hair; Color Extra Rich for strong 

to frizzy hair; Blondes & Highlights 

perfect for blonde and highlighted 

hair; Rich Repair for dry and 

damaged hair; Just Smooth for 

unruly, frizzy hair; Ultra Volume 

for fine to limp hair; Curly Twist 

for wavy, curly or permed hair - 

all with colour protection. 

For more information visit: 

www.goldwell.com 

A quick & easy, personalised 

intensive treatment for longerlasting 

colour on all hair types 

products 

83

Beauty 

Innovator 

aking their cues from 

How can hairdressers Tinternational (NY/ 

London/Milano/Paris) 

keep up with fashion 

and Asian fashion week 

trends, Shiseido 

Professional to propose 

trends that change so 

a main theme for the 

coming season and then get their 

quickly? Shiseido 

top Hair & Make-Up artists from 

Shiseido Beauty Creation Center to 

Professional helps by 

create and develop cuts, colours, 

styles and techniques. These ideas 

publishing a fashion 

and creations are then compiled in a 

twice yearly trend journal to inspire 

and support Shiseido Professional 

forward vademecum. 

partners in their salons, while 

imbuing them with the brand 

philosophy, mission and vision. 

Shiseido Professional is a brand that 

84 trends 

believes “Don’t be beautiful. Do 

Beautiful” and makes it their 

mission to foster the individual 

hairdresser’s talent to create 

untamed beauty, free from 

expectations and limitations. 

The 2019 Spring-Summer theme is 

“Authenticity”, an attribute that is 

perhaps difficult to come by 

nowadays in today’s digital world. 

With runways focusing on mixing 

and matching street styles, 

sportswear, and prints in contrasting 

colour palettes of brights and soft 

pastels, lines were predominantly 

modern, hybrid, and authentic: 

hence the theme for the coifs in this 

issue. Even men’s trends captured 

the best of both street fashion and

classic elegance. 

These cut, colour, and stylistic 

contrasts are all reflected in the 

trends presented here, especially 

when it comes to textures and 

lengths. For example, there are a 

variety of disconnected cuts that 

may give a nod to the now 

infamous mullet, but updated with 

a very retro-modern flair and cut 

according to the Golden Ratio. 

This makes it possible to obtain 

exaggerated styles and contrasting 

lengths, but with a precise 

geometric form and balance. 

Micro-bangs are given a wet look 

while other silhouettes flaunt 

contrasting sleek-crimped-spiky 

textures all on one head of hair! 

Curls and waves - rigorously with 

matte finish - can add a playful or 

an elegant touch. Colours are 

warm, ranging from smokey tones 

and gingers and hints of yellow, 

orange, pink and blue. Even once 

icy platinum hues are looking less 

cold and icy, with toned up bases, 

highlights on the tips and lowlights 

The creative team 

focuses on "total 

beauty"... hairstyles 

and make-up 

that reflect the 

individual's whole 

personality and 

values: features, 

complexion, fashion 

and lifestyle. 

in the middle to the roots for a 

perfect gradation. 

Hence "Authenticity" can focus on 

the individual, with tailored jackets, 

crisp white shirts, simple satin 

dresses, classic lines and fabrics 

that can be offset at whim with 

dressed-down or dressed-up 

accessories like tech-accessories or 

tennis shoes. Today the focus is 

now where it should be: the 

individual! And what better way to 

express individuality than with 

authentically fabulous hair! 

The Digital revolution piques us to question 

what kind of Authenticity we need

Award time 

The Beauty Innovator 

Award Grand Prix 

Winner was selected 

from among the top 

10 finalists of Total 

Creation and Salon 

Creation Categories. 

The 6th edition of the 


Beauty Innovator Award, 

designed to offer a holistic 

beauty experience that 

connects both inner and 

outer beauty, has gone 

digital. With its mission of unveiling 

new talents in the hairstyling 

industry, Shiseido Professional 

and FEMALE, Malaysia’s leading 

fashion and beauty magazine 

have come together to present this 

Beauty Innovator Award, the largest 

hairdressing competition to the 

consumers especially with the new 

entry of Salon Creation. The top 10 

creations of Salon Creation Category 

are replicated on FEMALE cover 

model finalists presented in both 

FEMALE printed and digital 

platform and were showcased on 

the actual event day. The theme of 

the 2018 edition reflects “Untame 

Beauty”, seeking to inspire, support, 

and empower a new generation 

of beauty creators.This year 

Beauty Innovator Award welcomed 

new member and artistic genius, 

Toshihide Mori to Beauty Creative 

Team with his first appearance in 

presenting the upcoming Spring 

Summer trend to Malaysia. 

The Grand Prix Winners receive the experience of a 

lifetime: The Total Creation winner participates in the 

Shiseido Professional Creator’s Academy while the 

Salon Creation winner attends a Color Special Seminar. 

86 events

Untame 

beauty 


brings creativity and 

beauty to over 300 

guests to celebrate 

the 2018/19 Beauty 

Innovator Award. 

Marking the sixth 

edition of Asia’s 

largest annual 

photographic 

hairdressing awards 

show, Shiseido Professional Beauty 

Innovator Award 2018/19, the 

company celebrated its awards 

ceremony and brought hair, 

makeup and local fashion to life at 

Singapore Wine Vault. The Shiseido 

Professional Beauty Innovator 

Award 2018/19 is not just a simple 

hair show. It also showcased the 

Asian cross-culture, colours, 

textures, beauty and style. With a 

rich and vibrant history of creating 

and inspiring beauty, Shiseido 

Professional created an unprecedented 

fashion style runway that transcends 

the rest, with trends of fashion, hair 

and makeup culminating into one 

amazing show choreographed by 

Jerome Awasthi, a renowned 

Singaporean show producer who 

has worked with many international 

fashion brands. The night rose to a 

crescendo as the Representative 

Director of Tricca Salon (Japan) 

and ambassador of Shiseido 

Professional Beauty Creative Team, 

Toshihide Mori performed a special 

live hair cutting and styling 

performance, to be topped only by 

the crowning of the Award winners 

at the end of the evening. 

Ms Deslyn Koh from E-Jean Hair Beauty 

& Design was crowned the Grand Prix 

winner of Salon Creation for her 

showpiece; BLOODLINE, and Mr Kenzo 

How from Shinka Ang Mo Kio was 

crowned the Grand Prix winner of Total 

Creation with his creative expression 

combining traditional and modern 

aspects in his masterpiece; KABUKI.

The Shiseido 

Professional Beauty 

Innovator Award seeks 

to connect both inner 

and outer beauty and 

promoting fashion 

trends throughout Asia. 

Beauty 

creators 

Given the theme of 

“Beauty is...”, young 

hairstylists from 

Japan, China, Hong 

Kong, Singapore, 

Korea, Malaysia, 

Taiwan, and Thailand 

unleashed their creative freedom in 

two categories. Total Creation – 

innovative and creative hair designs 

that embrace hairstyling, make-up 

and costume, and Salon Creation 

The grand finale was led by Tadashi Harada (above), Shiseido Top Hair 

& Mak.up Artist, who staged five of his best creations, ranging from – salon creative hair designs that 

kimono variations to classical glamour, and bridal playfulness. 

enhance color effect. 

His show was an invaluable learning opportunity for industry players. 

88 awards 

The BIA 2018 Hong Kong Final 5 

Award Presentation commenced 

with a catwalk to showcase the 

Final 5 creations in both categories, 

allowing the audience to closely 

appreciate the creativity and skills 

of the contestants. 

All winners from 8 participating 

regions will attend the award 

presentation ceremony in Tokyo 

to receive accolades, certificates, 

trophies, and Shiseido Professional 

scissors, as well as an exclusive 

opportunity to attend a special 

course at the Shiseido Academy 

of Beauty and Fashion. 

The Hair Show featured such stars 

as Shiseido Professoinal HK 

Ambassadors 2018 Pork CHU, Jeff 

FUNG, Adrian AU (photo below), 

who created long, medium, and 

short hairstyles in an array of 

vibrant colours, textures, and styles, 

with coordinated make-up and 

fashion to delight the audience. 

This event also set new benchmarks 

for social engagement, as it was 

held in a shopping mall with guests 

voting on touch screens and 

broadcast live in 360° virtual reality 

on different online platforms.

Eye on the prize 

Japanese aesthetics 

blended with digital 

transformation in this 

cross-borders journey. 

The four lead consultants, Benny (Hair Culture; art), Govin (Govin Hair 

Salon; image), Ander (Ander Hair Salon; education), and TR (Visavis; 

commercial) united to create unprecedented hair design inspired by 

Taiwan’s aquatic and landscape beauty. 

S 

hiseido Professional 

works incessantly to foster 

young hair designers, as 

once again demonstrated 

during the 2018 Beauty 

Innovator Award. 

Ten winning teams were 

produced in two of the categories: 

Total Creation and Salon Creation, 

with the Grand Prix going to Kobe 

Yen (Kazi Kazi Hair Salon) and 

Keng Chu (More Far Hair Space). 

To keep the atmosphere festive 

and inspirational, brand 

ambassadors, Shiseido’s consultant 

team, and previous Grand Prix 

winners were all invited to attend 

and perform extraordinary shows. 

Jennifer Hsu, GM of Shiseido 

Professional Business Division 

(Taiwan) observed, “Beauty 

Innovator Award provides a platform 

where Asian hair designers have 

an extraordinary opportunity to 

test their mettle and exhibit their 

creativity and aesthetic ideas 

through competition and sharing 

experience, ultimately standing on 

the global stage.” Kuo-Shiang Lee, 

Chairman of Taiwan Shiseido, 

was also present at the ceremony 

venue.Indeed, the Beauty 

Innovator Award focuses on 

the overall design and the 

presentation of “total beauty.” 

This comprises theme, make-up, 

the selection of models, attire and 

accessories, and even the camera 

angle. This time, the themes 

chosen by the ten Taiwanese 

winners were incredibly diverse, 

ranging from industrial elements, 

to the re-creation of cultural 

features, and even mythological 

stories that reveal a profound 

exploration of spirituality. Each 

and every “look” was so eyeopening 

that it transcended the 

superficiality of beauty. The two 

Grand Prix winners will enjoy the 

chance to be enrolled in Shiseido 

Academy of Beauty and Fashion 

(SABFA), the most highly 

recognized institute in Japan, 

where they will be able to grow 

and share their experiences with 

other winners from eight Asian 

nations. Five previous gold award 

designers: Queena Tsai, Tim 

Chen, Carter Tsai, Ken Yang, and 

Rita Sun, showed their finesse on 

the stage, using a variety of 

Japanese cultural attributes, while 

Shiseido’s brand ambassadors, an 

all-stars team, consisting of Ben 

Hung (8%), Ralph Lee (Found 

Hair), Anson Kao (Modern 

House), and Jason Tsai (Soleil 

Salon) used a diversified range of 

materials featuring the quality of 

digital technologies, coupled with 

Shiseido Professional’s Colormuse 

to evolve new-age aesthetics. 

awards 

89

All about 

sustainability 

KMS meets sustainable fashion 

at the Redress Design Award with 

eco-chic styles by KMS team. 

Fashion in general 

has a surprisingly 

enormous impact 

on the environment, 

so many companies 

in all fashion 

sectors worldwide 

are climbing onto the sustainability 

bandwagon, working to reduce 

wastes and innovate production 

processes. This is now the second 

consecutive year that KMS has 

been the official hair sponsor 

of the Redress Design Award 

by Redress, a pioneering Hong 

Kong-based NGO working 

directly with designers, industry 

professionals to promote a cyclical 

economy for fashion. 

This year's show featured KMS 

Hong Kong artists Marco Chan, 

Anthony Cheng, Jonas Chan, 

and Chloe Lo, who joined forces 

to create “Urban Dreadlocks 

Explosions” - using multi-textured 

looks with spikes and plenty 

of Rock'n'Roll spirit for today's 

street-smart eco-fashionistas. 

With KMS START. STYLE. 

FINISH styling concept, KMS 

volume and texturizing products 

were instrumental in creating 

these looks, of course - especially 

the ADDVOLUME Leave-in 

Conditioner, Styling Foam, 

Volumizing Spray - backed up by 

HAIRSTAY Working Hairspray, 

Molding Pomade and HAIRPLAY 

Liquid Wax for a haute-couture 

designer textured effect. 

Mixed wet and dry textures will 

upgrade any hairstyle this season! 

For more information visit: 

www.kmshair.com 

“I created a wet look at the front and 

dry texture towards the back of the 

head. Then we slightly broke up the 

pieces to make it look razored and 

volumized. Precision isn’t necessary. 

It’s the spirit and texture that count!” 

Marco Chan 

90 events

The Shaan Honq team 

was delighted to welcome 

guests who dropped by 

and learn more about the 

hair care series and looks 

forward to even more 

visitors in 2019. 

Total Care 

Shaan Honq once 

more attends the 

Cosmoprof Asia hair 

and beauty trade 

exhibitionin Hong Kong, 

from 14 - 16 November. 

T 

he Shaan Honq 

International Cosmetics 

Corporation has 

become a regular 

participant at 

Cosmoprof Asia, having 

attended now for a 

number of consecutive years. 

As well as participating as part 

of the haircare sector, this year 

the brand also represented the 

skincare market in the dedicated 

pavilion on the 1st floor. 

With the development of 2 new 

distributors for the SH-RD hair 

care last year, Shaan Honq has 

enjoyed continued success while 

introducing a one-of- a-kind 

leave-in protein treatment, 

which repairs and protects the 

hair, leaving it soft and shiny. 

As for the Chihtsai series, the 

focus is on colour expertise 

and Color Reflection, a line 

designed with essential oils for 

different types or hair and scalps; 

plus the semi-permanent SP color 

and the crazy and bright Color 

Fun. In the PS Pure Scalp System 

meanwhile, products are designed 

specifically for the care of the 

scalp and include 12 products 

to solve the 4 major problems 

in the scalp: oily scalp, dandruff, 

sensitive, and hair loss. 

Product treatment include: 

Relaxation, Exfoliation, Cleansing, 

Calming, and Activating 

(Nourishing), all of which 

attracted much attention from the 

many visitors to the Shaan Honq 

booth at Cosmoprof Asia. 

Haircare was divided into 3 

brands: Chihtsai Hair Care, SH 

RD Hair Care and PS Pure 

Scalp System, while the 

skincare was represented by 

G-Belle, Hematite, as well as 

the homecare line, Shaan Life. 

events 

91

Since its success at 

Cosmoprof Asia 2018 

in Hong Kong, the 

Australian brand Alonzo 

has made a strong and 

significant impression 

on the region’s hair 

cosmetics market. 

C 

osmoprof Asia is the 

leading B2B trade fair for 

the hair products industry 

in the Asia-Pacific region; 

during the 3-day event 

last November, Alonzo 

Australia affirmed its 

essence in international market 

by appearing at Cosmoprof Asia, 

by approaching prime business 

potentials, updating market 

information and establishing 

new networks among the 83,700 

professional visitors and 3,000 

enterprises which were present at 

the event. Building on its current 

core-brand philosophies of quality, 

client support and globalisation, 

Cosmoprof Asia was not only the 

chance for Alonzo to gain exposure, 

but also to understand the global 

hair cosmetics market and generate 

innovation that could fulfill market 

needs in the near future. Numerous 

Global 

exposure 

Contributing to Alonzo's high level of 

engagement at Cosmoprof Asia was 

undoubtedly the enthusiasm and friendliness 

of the brand’s representatives. 

industry partners trust in the 

Alonzo name, since the brand 

focuses on natural ingredients 

which are both safe and highly 

nutritional for the hair. Special 

interest has been expressed in its 

Ceramic Perm System and Keratin 

Straight, Alonzo’s newest addition to 

its spectrum of products on offer. 

During the event, Alonzo 

successfully attracted widespread 

international interest for both its 

brand philosophy and its products, 

engaging with various potential 

partners from many international 

markets, achieving this thanks to: 

its “Maximum Haircare” message 

conveyed through its stand design 

concept and the quality of its 

products; supporting the latest 

hairstyle trends including with 

step-by-steps in Estetica Collection; 

the enthusiasm and friendliness 

of the brand’s representatives. 

Alonzo engaged 

with potential 

partners from many 

countries such as 

Italy, New Zealand, 

USA, South Korea, 

China, Dubai, India, 

Ukraine, Turkey, 

Israel and S. Africa.

Cosmoprof Asia and 

Cosmopack Asia: 

87,284 visitors and 

3,030 exhibiting 

companies from every 

corner of the globe. 

Breaking 

records 

Always bigger and increasingly 

global, Cosmoprof Asia’s 

“One Fair, Two Venues” 

formula proved successful 

yet again in its 23rd 

edition, exceeding 

expectations and 

confirming the exhibition as the 

ultimate meeting point for beauty 

professionals, industry insiders 

and innovative brands in Asia. 

Cosmopack Asia, hosted exhibitors 

from the avant-garde supply 

chain: leaders in raw materials and 

ingredients, machinery and 

automation, primary and secondary 

packaging, contract manufacturing, 

applicators and private labels. 

Cosmoprof Asia focused on finished 

goods across all the main cosmetic 

sectors: perfumery and cosmetics, 

beauty salon and spa, hair, nail, 

and accessories, as well as natural 

and organic. 

“This year’s visitor numbers, fair 

exhibitors and products confirm 

what global trends are telling us, 

that as an industry beauty and 

cosmetics are not only continually 

pushing the boundaries of 

innovation and science, but also 

that the Asia market is full of savvy 

consumers keen to understand and 

invest in cutting-edge products,” 

said David Bondi, Senior Vice 

President, UBM Asia. 

Antonio Bruzzone, General 

Manager BolognaFiere, said, “This 

exhibition is the perfect stage for 

companies, retailers, importers, 

buyers and distributors interested 

in new business opportunities in 

Asia. BolognaFiere Group, organiser 

of the events of the Cosmoprof 

international network, and UBM 

Asia Ltd are working together to 

aid the development of the beauty 

industry worldwide. 

“We are delighted 

to share that this 

record-breaking 

year brought 

together more 

exhibitors, attendees 

and business than 

ever before,” said 

David Bondi, Senior 

Vice President, 

UBM Asia. 

events 

93

PRESENTED BY 

OMC WORLD CUP PARIS 2019 

14, 15 &16 SEPTEMBER 

The OMC World Championship “The Olympics of Beauty” 

1,500 competitors in 41 different categories teams from 50 countries will challenge their 

talent & skills to win the highest coveted title OMC World Champion 2019! 

OMC IS THE OFFICIAL GLOBAL ORGANIZATION IN HAIR & BEAUTY, AUTHORIZED TO PRESENT THE WORLD CHAMPION TITLE 

www.omchairworld.com

Beauty 

revealed 

The Miss Univerise 

China finals witnessed 

outstanding artistry 

thanks to the FEELING 

Creative Team. 

The 69th Miss Universe 

China final and award 

ceremony came to a 

successful conclusion 

with Miss Rosie Zhu 

Xin being crowned 

as the 2018 winner. 

As designated brand at the 

competition, FEELING 

Professional sent its creative team 

to create outstanding hair looks 

for each of the 26 regional 

finalists. General Manager of 

FEELING Hong Kong 

Professional, James Shi, was 

also on hand to present the 

'Gorgeous Hair Award'. 

HAIR ARTISTS: 

BEHIND THE SCENES 

There are two prominent hair 

stylists from Hong Kong who 

make up part of the FEELING 

Creative Team: Harris Lai and 

Vim Au. “It was my pleasure to be 

a part of this exceptionally 

talented and inspirational team,” 

explained Harris on completing 

his work backstage at Miss 

Universe China. “To participate at 

such a large-scale event was a real 

honour for me and despite the 

fact that I am a regular at 

FEELING’s events, I will 

particularly remember this one 

as a truly unforgettable 

experience.” As a newcomer 

in creative team, Vim was 

surprised and amazed by what 

he experienced at this event. 

“It’s been an invaluable chance to 

work with professional hairstylists 

from different regions; this has 

helped me to grow my ability of 

adapt into different situations and 

gain new inspiration from the hair 

artists with whom I've had the 

pleasure to work alongside. 

We look forward to seeing further 

brilliant performances by the 

FEELING Creative Team in 

upcoming events throughout 2019 

and beyond. 

As designated brand at the competition, FEELING Professional sent its 

creative team to create outstanding hair looks for the 26 regional finalists. 

events 

95

Inspiring 

style 

The 2-day AHMA 

event attracted crowds to 

enjoy a hair contest, an 

awards ceremony and 

an industrial summit. 

Participants, performers and 

attendees were all smiles thanks 

to top-notch demonstrations 

and an exciting competition. 

The 2018 Grand Opening 

of the successful event 

was organized by Asia 

Hair Masters Association 

(AHMA), 2018 Hong 

Kong Hair & Styling 

Arts Festival was held 

at Hong Kong Convention and 

Exhibition Centre on November 

14-15, 2018, funded by SME 

Development Fund of Trade 

and Industry Department. 

This spectacular hair event 

attracted tens of thousands of 

hairdressing elites in the Asia 

Pacific region as well as top 

international and local hair 

mentors and stylists, who all 

brought the latest fashion trends, 

unique creativity and superb 

technology to our audiences. 

The Hong Kong Hair and Styling 

Awards brought together 

hundreds of contestants from 

Hong Kong, China, Taiwan and 

Indonesia to compete in one of 

the 6 categories, taking advantage 

of this platform to demonstrate 

their imagination and creativity. 

Another highlight was the 

AHMA Hair and Salon 

Management International Forum, 

which focused on current issues in 

the industry to help salon leaders 

decide how to future-proof their 

business by tackling the industry’s 

toughest issues alongside their 

peers. The forum also looked 

at the education of the young 

generation, as they came together 

to share, innovate and expand 

their business concepts in a 

relaxing, social atmosphere. 

96 events

Hair: Kenzo How using 


Photo: Raymond Pung 

Make-up: Geraldine Loy @ 

Artists At Work 

Styling: Jeremy Yap 

Estetica n. 1/2019 

ad index 

AHMA - ASIA HAIR MASTER ASSOCIATION 96 

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www.alonzo.com.au 

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COSMOPROF ASIA 81/93 

www.cosmoprof-asia.com 

DANCOLY COSMETIQUE 16-17 

www.dancoly.com / +33 442381250 

ESTETICA ASIA 

EDIZIONI ESAV 

Via Cavour, 50 

10123 Torino (Italy) 

Tel.: +39 011 83921111 

Fax: +39 011 8125661 

info@estetica.it 

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www.feelinghair.com 

GOLDWELL/KMS CALIFORNIA 

www.goldwell.com / +49 (0) 61513960102 

Membre de l’Association 

Internationale de la 

Presse Professionnelle 

2-3/82-83/IVC 

GOLDWELL HONG KONG 90 

www.goldwell.com / +852 2529 1018 

OMC 94 

www.omchairworld.com 

SHAAN HONQ 28-29/91 

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www.pro.shiseido.com.jp / +81 3 62187982 

IFC-1/IIC-1/84-89 

TAKARA BELMONT 30-32 

www.takarabelmont.co.jp / +81 6 62123523 

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Estetica Magazine ASIA Edition (1/2019)

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