Executive Summary SMR

• Design and installation of new church-based interpretation and welcome point/donation places to
encourage an uplift in donations.
5.1.3 Phase 2 (Visitor number projection of 80,000)
This phase would see the business and events development side of SMR launched with the opening of the new
business/ event space. During this phase the Hogarth and Visitor centre can be under construction in
anticipation of opening during phase 3.
All of Phase 1 activities would be on-going during phase 2 and would be enhanced by the opening of the new
business/event space.
Phase 2 activity would include
• Appointment of the Education offer (0.5FTE) 6 months into this phase to develop the education/school
tours.
• Open new business and events building.
• Start business and wedding events service.
• Start music events.
• Appoint curatorial manager (1.0FTE) 6 months into this phase in preparation of the opening of the for
the Hogarth visitor centre.
During Phase 2 the Hogarth/ visitor centre would be under construction in anticipation of opening during phase 3
5.1.4 Phase 3 (Visitor number projection of 100,000)
This phase would see the opening of the Hogarth and visitor centre. The centre would house;
• The Hogarth Painting
• A temporary exhibition centre
• New and improved café and restaurant facilities
5.1.5 Phase 4 (Visitor number projection of 120,000)
This phase would see all areas of the new build open and running with visitor numbers increased to around
120,000.
The new Hogarth centre would have an on-going temporary exhibition program and lecture series managed by
the curatorial manager.
5.1.6 Phase 5 (Visitor number projection of 140,000)
This is the final phase of the business plan. The marketing budget would be increased by 50% to publicise the new
facilities and maximise visitor numbers.
This would be a consolidation phase building visitor numbers through the increased marketing budget and
strategy to the maximum of 140,000.
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