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Vanguard Newspaper 16 March 2019

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36—SATURDAY Vanguard, MARCH 16, 2019<br />

These men have built an<br />

app <strong>to</strong> promote<br />

hairdressers, make-up<br />

artists, others<br />

Continues from page 35<br />

ment of the youths in the<br />

country. A lot of empowerment<br />

programmes are been<br />

carried out by the government<br />

but they are not targeted<br />

at the right people. They<br />

just do empowerment for social<br />

and political reasons.<br />

What we have done is <strong>to</strong><br />

bridge the gap for government<br />

and the artisans. When<br />

the government requires an<br />

empowerment for the youths<br />

they can approach us and<br />

tell us who they want <strong>to</strong><br />

reach out for. We can easily<br />

give them those data.<br />

Through that, they can also<br />

create tax remittance while<br />

they are working.<br />

Let’s get <strong>to</strong> know more<br />

about the app and how it<br />

works?<br />

The app is a revolutionary<br />

<strong>to</strong>ol for artisan services and<br />

skilled workers. It is more<br />

like sitting in your house and<br />

needing maybe a barber and<br />

clicking on your phone. The<br />

app will direct you on the artisan’s<br />

location, then you<br />

click and request for a service.<br />

Category of skilled workers<br />

on our platform are<br />

plumbers, bricklayers, barbers,<br />

carpenters, electricians,<br />

make-up artists, lesson<br />

teachers (private), hairdressers,<br />

cobblers, tailors<br />

and so on. It is for everyone<br />

that has special skill <strong>to</strong> sale.<br />

For example, when you<br />

have a wedding and your<br />

make-up artists or your barber<br />

is not available or probably<br />

stuck on traffic, a click<br />

on app will enable you see<br />

other service providers near<br />

<strong>to</strong> you. What we have done<br />

• Steve Asemota<br />

is basically <strong>to</strong> make life easier<br />

for people. The app gives<br />

you an option <strong>to</strong> select<br />

whichever service you need<br />

at a particular time.<br />

Do your services include<br />

drivers?<br />

We don’t provide drivers.<br />

Ours is basically for skilled<br />

artisans, including educational<br />

tu<strong>to</strong>rs that can handle<br />

private lessons. This is also<br />

good for people who are already<br />

in a job and wants <strong>to</strong><br />

do something extra. When<br />

you download the app and<br />

get registered, you will be<br />

approached for services. After<br />

your regular job that<br />

ends maybe, 5.pm, you can<br />

switch on your app <strong>to</strong> receive<br />

service request from clients.<br />

And this can be carried on<br />

till 10 pm. We are not engaging<br />

drivers because their<br />

kind of services already exists.<br />

We are not also engaging<br />

baby-sitters and related<br />

duties like that. Our focus is<br />

on skilled people.<br />

In this kind of service,<br />

there will be competi<strong>to</strong>rs.<br />

<strong>How</strong> do you handle such<br />

challenge?<br />

We started the whole idea<br />

since 2016 and it <strong>to</strong>ok us almost<br />

two years <strong>to</strong> get it running.<br />

We have put a lot in<strong>to</strong><br />

the application. Competition<br />

is not a challenge <strong>to</strong> us because<br />

we created unique operational<br />

schemes that will<br />

outclass any competi<strong>to</strong>r.<br />

Moreover, our App was developed<br />

in Canada by some<br />

experts. We didn’t just<br />

start by asking artisans <strong>to</strong><br />

log in<strong>to</strong> it because cus<strong>to</strong>mer’s<br />

security is very important<br />

<strong>to</strong> us. We worked with<br />

some government agencies<br />

that are already training<br />

skilled men. We ask them <strong>to</strong><br />

identify and verify these artisans<br />

and after that, we onboard<br />

them in<strong>to</strong> the app <strong>to</strong><br />

start working with us. We do<br />

extra security check. That’s<br />

what most of our competi<strong>to</strong>rs<br />

do not do and that<br />

keeps us ahead of others.<br />

We don’t send<br />

unverified artisans<br />

out <strong>to</strong> work. We<br />

make sure that<br />

their identity, integrity<br />

and background<br />

check are<br />

intact and approved.<br />

Security is our<br />

<strong>to</strong>p priority in this industry.<br />

Although, there’s a saying<br />

that you might not know<br />

what is in a man’s heart, but<br />

the best we do is an extra<br />

security check on both the<br />

cus<strong>to</strong>mers and the artisans<br />

on our platform. We have a<br />

regular security line manned<br />

by our chief security officer<br />

(CSO) in the office. He is always<br />

on point <strong>to</strong> treat any<br />

We started the<br />

whole idea<br />

since 2016 and<br />

it <strong>to</strong>ok us almost<br />

two<br />

years <strong>to</strong> get it<br />

running<br />

matter from both a cus<strong>to</strong>mer<br />

and an artisan. If any life is<br />

threatened while at work, the<br />

CSO will immediately relate<br />

with the nearest Police officer<br />

within the area for immediate<br />

action.<br />

Besides, we do a special<br />

ethical training, safety and<br />

cus<strong>to</strong>mer relations training<br />

including environmental<br />

management and financial<br />

training and others for the<br />

artisans before we set them<br />

out <strong>to</strong> work. Our coverage<br />

areas for now are within Lagos<br />

cities. We intend <strong>to</strong> cover<br />

the entire Lagos state after<br />

which we move <strong>to</strong> Abuja,<br />

Port-Harcourt, Owerri, Benin<br />

and other parts of Nigeria<br />

cities. We are currently doing<br />

a documentation <strong>to</strong> start<br />

off the business in Canada<br />

and United States and this<br />

will be handled by our partners<br />

who reside in these<br />

countries.<br />

<strong>How</strong> is payment made between<br />

the cus<strong>to</strong>mer and artisan?<br />

For the mode of payment,<br />

currently, a cus<strong>to</strong>mer pays<br />

an artisan direct. We want the<br />

artisans and the cus<strong>to</strong>mers<br />

<strong>to</strong> get used <strong>to</strong> the app first,<br />

then other means like a payment<br />

gateway app will be<br />

introduced <strong>to</strong> handle efficient<br />

payment method with<br />

a minimal percent deducted<br />

by the app for running cost.<br />

There is also a monthly subscription<br />

fee of N5.000 by the<br />

artisans while in the company<br />

services. This covers a<br />

monthly period that gives an<br />

artisan the full opportunity<br />

<strong>to</strong> use the app and reach as<br />

many cus<strong>to</strong>mers as possible.<br />

With regards <strong>to</strong> the low<br />

educational background of<br />

some of the artisans in<br />

terms of handling the technology<br />

involved in the use<br />

of the apps, how do you handle<br />

their shortcomings?<br />

Actually, we do have few<br />

challenges in that area, but<br />

mind you that these artisans<br />

are smart equally. Operating<br />

the application is very easy.<br />

In less than 10 minutes, the<br />

app is operated and like you<br />

know, everyone uses an Android<br />

phone this days and<br />

operating the app is not difficult.<br />

The issue here is that<br />

government have not taken<br />

this particular set of people<br />

serious based on their low<br />

academic background thereby<br />

losing huge income that<br />

moves around them. For instance,<br />

my gateman has an<br />

Android phone and he is on<br />

face-book, WhatsApp, instagram<br />

and other applications<br />

that the phone offers. He<br />

communicates with me easily<br />

on these platforms, send<br />

message <strong>to</strong> me without necessarily<br />

coming <strong>to</strong> my office<br />

<strong>to</strong> report any issue. What<br />

we have done also is <strong>to</strong> create<br />

a whatsApp group for all<br />

the artisans after onboarding<br />

them, where information are<br />

shared.<br />

Talking about technology<br />

also, how do you handle<br />

network and server failures<br />

including phones on low<br />

battery as a result of inconsistent<br />

power failure in the<br />

country? These, <strong>to</strong> me can<br />

easily demoralize either the<br />

artisan or the cus<strong>to</strong>mer when<br />

a service is critically needed.<br />

Nigeria as we know is still<br />

a developing country technology<br />

wise, but I can boldly<br />

say that we have exceeded<br />

all the expectations in<br />

terms of technology challenges.<br />

The app was developed<br />

in Canada. We are very<br />

confident that it cannot fail.<br />

The network services are<br />

now competitive among the<br />

providers. As a result this,<br />

users have option <strong>to</strong> switch<br />

<strong>to</strong> a provider that is consistent.<br />

It will not be difficult<br />

for us because we created an<br />

application that is as easy as<br />

opening an email. Our app<br />

is very easy <strong>to</strong> use. You can<br />

download it from Google<br />

s<strong>to</strong>re for android users.<br />

When you type<br />

hustlesquare, the site will<br />

appear and lead you <strong>to</strong> other<br />

ways of getting information<br />

about us and how <strong>to</strong><br />

register and become a member<br />

of the group for both the<br />

artisans and cus<strong>to</strong>mers.<br />

Do you have any insurance<br />

plan <strong>to</strong> cater for injury<br />

at work?<br />

Naturally, we are not employers<br />

of labour and do not<br />

include any insurance plan<br />

<strong>to</strong> cater for any artisan at<br />

work. What we did is <strong>to</strong> create<br />

a platform where the cus<strong>to</strong>mer<br />

and artisan can relate<br />

and agree on common terms<br />

excluding our absolute involvement<br />

or interference.<br />

<strong>How</strong>ever, we train and sensitize<br />

the artisans very well<br />

before onboarding them on<br />

our platform so that safety<br />

consciousness should be<br />

their watchword all time. We<br />

also give them safety tips<br />

periodically.<br />

Secondly, we do not determine<br />

job costing nor prizing<br />

for the artisan, neither do we<br />

have a prize list chart as in<br />

the case of other platforms.<br />

We only connect the two<br />

parties while they determine<br />

and agree on prize before<br />

job commences. Our only<br />

concern is that the artisan<br />

has <strong>to</strong> register and fill the job<br />

completion form in the app<br />

for our record purposes. And<br />

also, we sensitize the artisans<br />

of cus<strong>to</strong>mer ethics so<br />

that they should be reasonable<br />

and sincere in dealing<br />

with cus<strong>to</strong>mers. Moreover, a<br />

cus<strong>to</strong>mer will always review<br />

artisan’s chart, agree on our<br />

terms and conditions on the<br />

app before engaging him.<br />

Continues on page 37

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