SW.ChoiceAwards_031519

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14 | March 21, 2019 | 22nd Century Media Southwest Choice Awards 22ndcenturymedia.com Interiors by Diane DeCero helps clients reimagine their space Enhancing the quality of life can sometimes be as simple as designing a beautiful and comfortable home that fulfills the needs of the family that lives there. Interior design is all about improving the physical aspects of the environment to reflect personal styles and functionality within various spaces. Whether the goal of the project is to incorporate clashing tastes of traditional and modern elements into a complete transitional look and feel, or whether it is rearranging or replacing furniture pieces to offer more storage space or accommodate a growing family, at Interiors by Diane DeCero they have done it all. They have worked with all types of homeowners – those who have a very specific vision in mind and need assistance in making it a reality, as well as those who are not yet able to pinpoint what they are looking for and need guidance. Regardless of the challenge, clients can count on their professional experience to help them achieve the exact look they have always been dreaming about. The choices in custom window treatments are truly endless – from options in draperies and valances to blinds, shades and shutters. “Window treatments are the ball gowns of every room,” DeCero said. At Interiors by Diane DeCero, they take pride in their extensive knowledge and experience in assisting homeowners in making the most of their investment in custom window treatments. They focus on the goals for each room – whether it be adding a soft touch to the décor, allowing more natural light into the space, or creating a desired level of privacy. People who choose to invest in reupholstering are usually driven by the wish to preserve the quality of the furniture they already own or the need to hold on to the sentimental value associated with the different pieces in their home. In some cases, reupholstering can be costlier than replacing the furniture. But nowadays, it can be nearly impossible to obtain comparable quality at a reasonable cost. Widely available furniture has gone down in price, but also in value. Consequently, even though it can be very easy to replace a dining room set or a sofa as far as initial cost, the return on investment will likely decrease exponentially with time as furniture made today is not usually meant to last. At Interiors by Diane DeCero, they recommend considering reupholstering as a great option to make the most of the valuable pieces the homeowners already have in their possession. Many people enjoy making their homes reflect their personal décor tastes, however, there are also those homeowners who absolutely dread the process out of fear of getting it all wrong. Regardless of the category their clients fit in, most have a difficult time navigating through the immense pool of choices when it comes to colors, fabrics and styles. At Interiors by Diane DeCero, their goal is to meet and exceed their clients’ expectations in regard to professional home décor. They dissect every room while keeping in mind the overall look and feel of the home to make every space inviting and comfortable. In the process, they often inevitably help homeowners to fall in love with their property all over again. After all, home décor reflects the life of the family that lives in the home and it should tell a story of who they are. They love to help their clients write their story. Interiors by Diane De- Cero, 905 S. State St., Lockport, is open 10 a.m.- 5 p.m. Tuesdays, Thursdays and Fridays, 1-5 p.m. Wednesdays and 10 a.m.-2 p.m. Saturdays. Evening hours are available by appointment only. Submitted by Interiors by Diane DeCero, 905 S. State St., Lockport. For more information or to schedule an in-home consultation, call (815) 552-2491 or visit www. interiorsbydianedecero.com. A One Stop Shop for all of your decorating or home improvement needs. 815.552.2491 • www.interiorsbydianedecero.com • Hunter Douglas Blinds, Shades & Shutters • Custom Window Treatments & Bedding • Reupholstery • Flooring & Area Rugs • Kitchen & Bath Design • Home Decor • Custom Floral Designs Located in Historic Downtown Lockport 905 S. State Street Parking in Museum parking lot
22ndcenturymedia.com Southwest Choice Awards 22nd Century Media | March 21, 2019 | 15 Murphy Real Estate Group wins Best Real Estate Brokerage On Dec. 20, 1997, Jim Murphy walked into his CEO’s office and resigned from his executive position in the consumer electronics industry to pursue a career in real estate. After six months of preparation, Murphy launched the Murphy Real Estate Group. Although the road was rough early on, the experience was invaluable, Murphy said. “Going straight into ownership with a staff and no previous real estate experience probably is not the most prudent way to enter our business,” he said. “We would go several days, even weeks, without a phone call. But I’ve always found the best way to identify who you really are, and your true character is during your toughest moments.” Murphy Real Estate Group has been through the highs and lows of the real estate business during the last 21 years, including the tremendous real estate boom starting in 2002-2006 to the incredible market collapse from 2007-2011. “Experience is our difference maker, but our quality people is our most valuable asset,” Murphy said. Murphy Real Estate Group brokers have an average of more than 25 years of real estate experience. New technology tools and the internet have enhanced and accelerated information of the real estate business, but Murphy said “the bottom line is this a people business.” “Many new broker models will fail due to being hollow,” he said. “In other words, they are absent when critical moments in the transaction develop. “The main ingredient to being successful in real estate is your ability to effectively problem solve, while keeping your integrity and professionalism. If you are not a solid solution maker, you will not be an effective broker long term.” The Murphy Real Estate Group has grown to more than 3,000 client relationships. “A very high percentage of our business is repeat and referred clients,” Murphy said. “Some of our clients we are assisting currently are the third generation of the same family. “Our clients know we will treat it as if it were our own.” Submitted by The Murphy Real Estate Group, 25 E. Colorado Ave., Frankfort. For more information, call (815) 464-1110 or visit www. murphyrealestategroup.com. Murphy Real Estate Group 815-464-1110 Thank You for Voting Murphy Group the Best Real Estate Brokerage! 2019 WINNER James Murphy Broker Owner Joan Armon Kathleen Giacalone June Gill Gerard Huguelet Kathleen Lamarca- Keane Carol Loebe Michelle McMahon Michelle Pomykalski Joann Tomczak Marian Bode WWW.MURPHYREALESTATEGROUP.COM • FIND US ON
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