47135 W Eldorado

47135 W. Eldorado – Custom Marketing Plan 

Prepared for: 

Diane McGee 

Compliments of: 

SIGNE, INC. 

The Luxury Team of Signe, Inc. 

7 6 0 . 8 3 7 . 7 7 7 7 

47100 Washington, Suite101 

La Quinta, California, 92253 

w w w .S i g n e I n c . c o m

Custom Marketing Plan – 47135 W. Eldorado 

Diane McGee 

47135 W. El Dorado 

Indian Wells, CA 92210 

Dear Diane, 

We are different from most real estate professionals. We have built our business on results, and we are 

confident we can deliver for you. 

Thank you for choosing us to list your property. We are so looking forward to working with you to get 

you the best possible price, in the shortest time, with the least amount of inconvenience to you. 

Most agents simply list homes. We market them. 

From listing to closing, we are committed to working closely with you to navigate the entire sale 

process; taking the time and using my expertise to understand the unique selling points of your home 

and neighborhood. 

That means that we will sell your home smoothly, for top price. We will actively target the types of 

buyers most likely to want your home. We will advise you about the home repairs and improvements 

that will maximize your asking price. And we will advertise your home 24 hours a day, 7 days a week. 

This package contains helpful information for you, including information on how to stage and price your 

home, a step-by-step process for how we will get your home sold and some frequently asked questions. 

We appreciate the opportunity to work with you. 

Sincerely, 

The Luxury Team with Signe, Inc. 

SIGNE, INC. 


760.837.7777 

Email - info@signeinc.com 

www.SigneInc.com 

Each Keller Williams Realty office is independently owned and operated. 

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It’s all about you. 

Our real estate business has been built around one guiding principle: It's all about 

you. 

Your needs 

Your dreams 

Your concerns 

Your questions 

Your finances 

Your time 

Your life 

Our entire focus is on your complete satisfaction. In fact, we work to get the job 

done so well, you will want to tell your friends and associates about it. Maybe that's 

why more than 50% of our business comes from repeat customers and referrals. 

Good service speaks for itself. 

We look forward to delivering that service to you. 

SIGNE, INC. 


760.837.7777 




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The Home Selling Process 

There are a lot of details to be handled when selling a home. This overview was 

designed to help you understand the various steps along the way. 

Preparing for Sale 

• Conduct comparative market analysis to establish a fair market value of your 

home 

• Prepare and complete the listing agreement 

• Recommend improvements to maximize your home's value 

• Schedule professional photography of your home 

Marketing Your Home 

• Enter listing information into the MLS 

• Place a For Sale sign on your property where appropriate 

• Prepare four page color brochures of your home 

• Prepare two sided color brochures for sign boxes where appropriate. 

• Notify top local agents of this new listing 

• Schedule your home for a brokers open 

• Distribute Just Listed postcards to your neighborhood 

• Post your home information on the Internet 

• Schedule and hold open houses 

• Notify all potential buyers with details of listing 

• Arrange showings for other agents by appointment only 

Communicating With You 

• Contact you regularly with feedback 

• Prepare and deliver regular progress reports to you 

• Discuss all marketing activities with you 

SIGNE, INC. 


760.837.7777 




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The Home Selling Process 

Coordinating Your Sale 

• Pre-qualify potential buyers 

• Present and discuss all offers with you 

• Negotiate your transaction with the other agent 

• Schedule and meet all inspectors 

• Prepare and finalize the closing 

Other Ways We Can Help 

• Arrange for an agent to assist you in your relocation if outside the valley 

• Recommend a moving company 

• Provide you with a helpful moving checklist 

• Recommend preferred companies for related services 

SIGNE, INC. 


760.837.7777 




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What We Do for You 

All real estate agents will claim they can sell your house... 

We promise to sell your house at the maximum price, with minimum hassle. 

Selling a home successfully requires experience, time and resources. 

Experience 

From pinpointing an optimal asking price to writing a purchase agreement and 

negotiating terms of sale, real estate transactions are a science. 

Time 

Selling a home involves hours of open houses, phone calls and paperwork that you 

shouldn't have to worry about. We will take care of it all for you. 

Resources 

Yard signs (where applicable), brochures, ads, direct mail and Internet technology. 

Keeping your home in front of potential buyers requires marketing 24 hours a day, 

7 days a week. 

82% 

of home sales are the result of agent connections 

Source: National Association of 

REALTORS ® 

SIGNE, INC. 


760.837.7777 




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Our Points of Difference 

• Full Time Sales Team including a Customer Service Coordinator 

• Full Time Buyer Specialists that work with Buyers 

• Private office lines answered by one of our team members 

• Extensive database to facilitate networking between buyers and sellers 

• Extensive database of vendors to help assist in getting your home sold 

Professional Designations 

Keller Williams Global Property Specialist 

Keller Williams Luxury Homes Specialist 

Graduate of the Real Estate Institute, GRI 

Top Listing Agent for Keller Williams 

ALC Member and Member of the year 

SIGNE, INC. 


760.837.7777 




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Why KW Luxury Homes International? 

For affluent clients such as yourself, KW Luxury Homes International offers an elite 

network of Luxury Consultants that set the standard for service and expertise in the 

upper-tier real estate market. 

OUR MISSION: 

To be the company of choice in the luxury homes market for affluent buyers 

and sellers. 

OUR BELIEF SYSTEM: 

Win-Win Or no deal 

Integrity Do the right thing 

Customers Always come first 

Commitment 

In all things 

Communication Seek first to understand 

Creativity Ideas before results 

Teamwork Together everyone achieves more 

Trust Starts with honesty 

Success Results through people 

SIGNE, INC. 


760.837.7777 




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Why Signe, Inc. with KW Luxury Homes International? 

WHAT WE OFFER: 

Knowledge 

Powerful curriculum through the Institute of Luxury Homes Marketing and Keller 

Williams University keeps us ahead of trends, tools and advancements in the real 

estate industry. 

Speed 

Our leading-edge technology solutions accelerate our efficiency and productivity. 

Reliability 

Keller Williams Realty and Luxury Homes by Keller Williams was founded on the 

principles of trust and honesty, emphasizing the importance of having the integrity 

to do the right thing and always putting the customers needs first. 

Success 

Keller Williams Realty and Luxury Homes by Keller Williams have a long legacy of 

delivering unparalleled service to our clients. That’s why our company continues to 

grow throughout all the ups and downs of the real estate market. 

SIGNE, INC. 


760.837.7777 




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Price Right – Attract Buyers 

Pricing your home competitively generates the most activity from agents and 

buyers. 

Pricing your home too high may make it necessary to drop the price below the 

market to complete with new, well-priced listings that may come on the market. 

SIGNE, INC. 


760.837.7777 




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Pricing Misconceptions 

It is very important to price your property at competitive market value when we 

finalize the listing agreement. 

Buyers and Sellers Determine Value 

The value of your property is determined by what a buyer is willing to pay and a 

seller is willing to accept in today's market. Buyers make their pricing decision 

based on comparing your property to other properties SOLD in your area. 

Historically, your first offer is usually your best. 

SIGNE, INC. 


760.837.7777 




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Price Right – Time on Market Works Against You 

If you want to compete, be competitive! 

• The buying market has a short attention span. 

• Pricing your home right the first time is key. 

• Proper pricing attracts buyers. 

• An overpriced house will not sell. 

• We want to generate offers before the market moves on to newer listings. 

SIGNE, INC. 


760.837.7777 




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Price Competitively – The First 30 Days Are Critical 

The right price is important. 

• A property generates the most interest when it first hits the market. 

• The number of showings is greatest during this time if it is priced at a realistic 

market value. 

• Starting too high and dropping the price later misses the excitement and fails to 

generate strong activity. 

• Many homes that start high end up selling below market value. 

SIGNE, INC. 


760.837.7777 




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The Power of Pricing 

To get your home sold for the most money in the least time, we have to price it 

“in the market.” 

SIGNE, INC. 


760.837.7777 




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Our Pricing Strategy 

This is about strategy. 

We have compiled detailed information to help us price your home. 

It reflects: 

A detailed, custom market analysis 

The unique characteristics of your home and its setting 

Our expertise in the real estate market 

We believe this pricing plan, matched with our marketing plan, will draw buyers to 

your home and position it as a highly appealing, highly competitive property. 

The recommended list price is based on comparable properties that have recently 

SOLD, pending and those that are currently listed for sale in your market area. 

The expert level of marketing through Signe, Inc. draws a more qualified level of 

buyer thus pricing may be adjusted to a higher asking price. 

A home priced at market value will attract more buyers than a home priced above 

market value. Also consider that a home priced competitively will attract a greater 

number of potential buyers and increase your chances for a quick sale. 

We look forward to working together to get your home sold. 

SIGNE, INC. 


760.837.7777 




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Marketing Your Home 

Our marketing plan is designed to get your home the maximum amount of exposure in the shortest period of 

time. Each step involves proven techniques that leverage the opportunities to showcase your home to key 

people that can either buy your home or help us find the right buyer: 

We will: 

1. Price your home strategically to be competitive with the current market and current price trends. 

2. Help you stage the showcase features that buyers are most interested in: uncluttered rooms and closets, fresh 

paint and pleasing drive-up appeal. 

3. Place For Sale signage, complete with property flyers that are accessible to drive-by prospects when 

applicable for the area. 

4. Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your 

home. 

5. Optimize your home's Internet presence by posting it on local MLS systems and adding multiple professional 

photographs and creative descriptions. We will also feed your listing to more than 340 Internet sites on the 

Web to maximize your homes exposure. 

6. Create a virtual tour of your home and place it on multiple websites to attract local and out-of-town buyers. 

7. Create a home book, and flyers for your property. Showcasing additional information and photos of your 

home and neighborhood will attract extra attention. 

8. Target our marketing to active real estate agents that specialize in selling homes in this category. 

9. Include your home in our company/MLS tour to allow other agents to see your home first hand. 

10. Create an Open House schedule to promote your home to prospective buyers. 

11. Target our marketing to active buyers and investors in our database that are looking for homes in your price 

range and area. 

12. Provide you with weekly updates detailing our marketing efforts, including comments from prospective 

buyers and agents that have visited your home. 

SIGNE, INC. 


760.837.7777 




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How Buyers Find the Home They Purchase 

Buyers find the home they purchase primarily by looking on the Internet and by 

asking real estate agents. 

An excellent agent with a terrific Internet marketing program is your best path to a 

sale. 

SIGNE, INC. 


760.837.7777 




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Extended Marketing Reach 

When you list with us, we’ll have access to the Keller Williams Listing System, or KWLS. This 

proprietary, exclusive system ensures your property is marketed online 24/7 through more 

than 340 of the most popular search Websites. 

SIGNE, INC. 


760.837.7777 




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Where else your home will be featured: 

The Wall Street Journal’s website - Here your home will be available to 

affluent buyers on one of the most coveted audiences in the market place. 

Proxio Pro - Proxio Pro, an International MLS, positions your 

home in front of affluent buyers all over the world. 

SIGNE, INC. 


760.837.7777 




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We Joined the Nation's Premier Network for Marketing U.S. 

Properties Throughout the World 

Our real estate company has an aggressive strategy for attracting international home 

buyers to our listings. By distributing your listing information, along with 

photographs, to a wide array of premier consumer websites around the world, we 

make sure that we maximize every opportunity to attract qualified buyers. Our 

listings appear across a network of over 80 publishers with key coverage in Asia, 

Europe, and North and South America. 

• The total international market is estimated at $68.2 billion. 

• International home sales have reached their second highest levels in recent years. 

• More than 6% of the total market and in some markets up to 30%. 

SIGNE, INC. 


760.837.7777 




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Our International Network through Proxio Pro 

By working with us, your property will be advertised to over 500,000 international 

real estate agents in over 100 different countries. 

We also have the tools to translate your property in 19 different languages, 

including Simplified and Traditional Chinese, Spanish, Hindi, French, German, 

Arabic, etc. This means other international agents are able to show your property to 

their buyers in the native language! 

SIGNE, INC. 


760.837.7777 




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One Out of every Twelve Properties Sold in the U.S. is an 

International Transaction 

These flows represent 

75% of human migration from 

2005 – 2010. Source: qz.com 

According to the National Association of Realtors® , international buyers: 

• Paid a 60 percent higher median price 

• Paid cash 60 percent of the time 

• Accounted for $92.2 billion in sales from April 2013 – March 2014 (35%) 

• International transactions increased by $24 billion in the last 12 months 

Source: NAR, 2014 Profile of International Home Buying Activity. 

SIGNE, INC. 


760.837.7777 




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Global Listing Syndication Sites 

SIGNE, INC. 


760.837.7777 




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Global Listing Syndication Sites - Continued 

SIGNE, INC. 


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Preparing Your Home for Sale 

It's a fact: acquiring the highest market value and elevating your home above others in the same 

price range often comes down to first impressions. In our experience, there are some simple ways 

we can maximize your home's appeal. 

Exterior 

• Plant bright and colorful flowers. 

• Don’t park in your driveway. 

• Store away any lawn equipment, children’s toys, etc. 

• Clean outdoor furniture. 

• Mend fences and paint them if needed. 

• Improve or replace lawn grasses. Have the lawn cut every week. 

• Rake leaves and sweep the sidewalks. 

• Update landscaping by trimming bushes and scrubs. 

• Replace light fixtures to update look if old and out of date. 

• Wash windows both inside and out. 

• Clean or paint your front door. Install new door hardware. 

• Install new house numbers, making sure they are visible from the street. 

• Put out new welcome mat. 

• Place potted flowers around the front door. 

Interior 

• Update or clean lighting fixtures 

• Professionally clean all carpets. 

• De-clutter the house (counters, tables, etc). 

• Remove/Reposition furniture to create open easy flowing rooms. 

• Organize closets. 

• Remove outdated window coverings. 

• Paint interior with bright, neutral colors. 

• Get rid of house odors use air fresher plug-ins. Try to locate pets elsewhere temporarily. 

• Replace low level light bulbs with high wattage bulbs and lighten up dark areas. 

Kitchen 

• Remove small kitchen appliances and gadgets from countertops. 

• Clean fans and vent hoods. 

• Add a basket of fruit, a plant or vase of flowers to the counter. 

• If necessary, paint dark cabinets white. 

• Install new kitchen cabinet hardware if necessary. 

SIGNE, INC. 


760.837.7777 




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Bathroom 

• Purchase soap scum and mildew removers and use them liberally. Do not clean bathroom directly 

before showing as chemical orders can be overwhelming. 

• Thoroughly clean mirrors, glass, chrome and porcelain surfaces. 

• Remove stains from sinks, toilets, and bathtubs. 

• Clear clutter from the top of the countertops. 

• Place all bodily care articles out of sight. 

• Keep all toilet seats closed. 

• Update towel bars and faucets, if necessary. 

• Put out fresh white towels, and make sure that they are clean and fluffy. 

• Place out fresh flowers. 

• Freshen the air with lemon-scented products. 

Bedrooms 

• Make sure the bedrooms are spotless. 

• Organize all closets. 

• Keep bedrooms well lit by opening window coverings or adding lamps to dark areas. 

• Replace all dark bed coverings with solid neutral (white, ivory or sand) colors. 

Living/Family Room 

• Remove unnecessary clutter and furniture. Less is more. 

• Use mirrors to bring in light and make the room look larger. 

• Sweep your fireplace clean and make sure the screen is in good condition. 

• Replace pillows and throws with bright neutral colors. 

Garage 

• Keep as neat and clean as possible. Remove as many unnecessary items as possible, to make the 

garage look as large as possible. 

• Clean up any oil stains. 

• Hang gardening tools and loose articles on the wall. 

For showings 

• Turn on all the lights if you are present prior to showing 

• Open drapes in the daytime 

• Keep pets secured outdoors or in a kennel or with you 

• Play quiet background music or show us how to operate your sound system 

• Light the fireplace if seasonally appropriate 

• Infuse home with a comforting scent like apple spice or vanilla 

• Turn on all outdoor water features 

• Vacate the property while it is being shown 

SIGNE, INC. 


760.837.7777 




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Contract to Close: Our Promise 

Once an offer is accepted on your home, our service doesn‘t stop. We are the pilots 

of the plane, delivering you safely and smoothly to your final destination. We will 

monitor the progress and insure all requirements are met by all parties including the 

following: 

• Inspection – Negotiation and Paperwork 

• Appraisal – Checking on status and requirements 

• Loan Process - Status and Approval 

• Homeowner’s Association paperwork and documents through escrow 

• Direct all necessary documentation to escrow or title company, lender, 

co-op agent, unrepresented buyer, attorneys, etc. 

• Provide contact information for utilities, vendors for repairs, insurance 

requirements, tax information, etc. 

• Arrange final inspection if necessary 

• Arrange final walk-through if desired 

• Keep in constant contact to keep you well informed of the closing process 

• Review the Settlement Statement in advance when possible and distribute to you 

• Attend Closing when applicable and transfer keys 

SIGNE, INC. 


760.837.7777 




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Closing 101 

The closing process finalizes the sale of your home and makes everything official. 

Also called the settlement, the closing is when you get paid and the buyer receives 

the deed to your home. 

Here are a few things to provide us prior to closing: 

• House keys 

• Garage door opener(s) 

What can you expect? 

The closing agent will look over the purchase contract and identify what payments are 

owed and by whom; prepare documents for the closing; conduct the closing; make sure 

taxes, title searches, real estate commissions and other closing costs are paid; ensure that 

the buyer's title is recorded; and ensure that you receive any monies due to you. 

What are your costs? 

Sellers commonly pay the following at closing: 

• Mortgage balance and prepayment penalties, if applicable 

• Other claims against your property, such as unpaid property taxes 

• Unpaid special assessments on your property 

• Document stamps (or taxes) on the deed 

• Real estate commission 

• Title insurance premium 

After the closing...make sure you keep the following for tax purposes: 

• Copies of all closing documents 

• All home improvement receipts on the home you sold 

SIGNE, INC. 


760.837.7777 




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Moving Checklist 

New Telephone Number: ____________________________________________ 

New Address: _____________________________________________________ 

Before you move, you should contact the following companies and service providers when 

applicable: 

Utilities: 

______Electric 

______Telephone 

______Water 

______Cable 

______Gas 

Professional Services: 

______Broker 

______Accountant 

______Doctor 

______Dentist 

______Lawyer 

Government: 

______Internal Revenue Service 

______Post Office 

______Schools 

______State Licensing 

______Library 

______Veterans Administration 

Clubs: 

______Health & Fitness 

______Country Club 

Insurance Companies: 

______Accidental 

______Auto 

______Health 

______Home 

______Life 

______Renters 

Business Accounts: 

______Banks 

______Cellular Phone 

______Department Stores 

______Finance Companies/Credit Cards 

Subscriptions: 

______Magazines 

______Newspapers 

Miscellaneous: 

______Business Associates 

______House of Worship 

______Drug Store 

______Dry Cleaner 

______Hair Stylist 

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Frequently Asked Questions 

Are there things we should do to our home to help ensure the maximum price? 

Yes. There is a benefit to making sure your home look its best prior to offering it for sale. 

There are also small remodeling jobs that will pay off at resale. I can advise you about specific 

improvements or changes that will increase your home's marketability and value during our listing 

presentation. 

How often will you advertise our property? 

We don't just list homes; we market them. We will make sure your home is marketed to potential 

buyers around the clock, 24 hours a day, 7 days a week. We will customize a marketing plan to 

reach the types of buyers most likely to purchase your home. We know how to maximize the 

power of the internet for our clients, while also using traditional methods including newspaper 

ads, brochures, yard signs and direct mail. 

Will you be present at all showings? 

Most of our listings are by appointment only so we will be there or a member of our team. This 

allows us to point out to the potential buyer or buyer’s agent all the important characteristics of 

your home. 

What if another agent tells us they can get us more for the house? 

Some agents will quote a higher listing price just to get your business, but an overpriced house 

will not sell. If you choose to work with us, we will conduct a comparative market analysis prior to 

recommending an asking price for your home. We will explain how we arrived at the price, but 

ultimately the decision is up to you. We will offer our professional opinion on how the market will 

value your home. 

Do we have any responsibilities during the marketing of our home? 

Your primary job during the sale of your home is to keep it neat and clean for showings. A large 

part of a home's appeal involves staging, which is everything from furniture placement to home 

fragrance. We will advise you on how to stage your home well, giving you easy tips and quick 

fixes to maximize your home's appeal. 

What happens once we get an offer? 

We will help you consider each offer and negotiate the best deal for you. Once you've accepted 

an offer, we will guide you through the entire closing process and ensure everything proceeds 

smoothly. 

SIGNE, INC. 


760.837.7777 




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Our Commitment 

We will personally guarantee you the most extensive and well-executed 

marketing plan available. 

We are dedicated and committed to making this relationship and 

transaction successful. 

Our goal is to exceed your expectations. 

SIGNE, INC. 


760.837.7777 




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47135 W Eldorado

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