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What we believe,
what we do
& how we are
different
Landor

What we believe
A brand is an experience.
It is the sum impression of all encounters that
people have with your brand—in-store and
online, verbal and visual, personal and product
interactions. The strongest brands today
create unique and desirable experiences to win
the hearts and minds of customers.
Founded by Walter Landor in 1941, Landor
Associates has pioneered many of the
research, design, and branding methodologies
that have become standard today. We believe
that building a strong brand is not solely art
nor science, but the strategic combination of
the two—rigor and creativity in the service
of business growth.
Our unrivaled network of more than 650
designers and consultants in 21 offices across
17 countries creates brands that transform
businesses. We also partner with our WPP
sister companies and other research firms,
consultants, ad agencies, public relations
firms, and marketing specialists to bring
together the best ideas for your brand.
Breakstone’s | Cincinnati CÔte d’Or | Paris
City of Melbourne | Sydney
Citroën regained its status
as the preferred automobile
among the French within six
months of rebranding.
landor.com/go/citroen
L2 | Hong Kong
Kirin FIRE | Tokyo
Old Spice Fresh Collection
sales were almost double the
projected forecast and helped
propel Old Spice’s overall global
deodorant business by 17 percent.
landor.com/go/oldspice
Vivanta by Taj | Mumbai
Lovells Lager | Sydney

Eneloop | Tokyo
China Guangfa Bank | Beijing Nestea | Hong Kong, London
Kraft Macaroni & Cheese used
the new noodle smile identity in
its integrated marketing campaign
to increase revenue and raise
market share by 0.4 points.
landor.com/go/kmc
Arnott’s Shapes Sensations | Sydney
Azimut | Milan
Café Coffee Day’s new positioning
won “India’s Most Preferred Brand”
(retail/café) in the 2010 CNBC
Awaaz Consumer Awards.
landor.com/go/cafecoffeeday
BP | San Francisco
What we do
Landor creates big ideas that generate
business results. Here’s how:
Identify the opportunity
Finding a unique market opportunity is the
single most important investment a company
can make to grow its brand.
Working together with your team, Landor
uncovers the business opportunities that
hold the greatest potential for your brand.
Using proprietary analytic and strategic
techniques, we then go further, mining this
data for game-changing insights. The goal
is to reveal market territories that your
brand alone can exploit.
Define the strategy
Once you pinpoint the market territory
your brand can own, we build a detailed
plan to capture it.
The job of brand building belongs to the
entire organization, not just the marketing
department. To truly unite your enterprise
around this goal requires a unique, powerful,
and relevant brand promise, and a plan for
delivering it consistently.
Create the experience
We’re not just brand consultants. We’re
experience innovators.
For a brand to come to life, it must become
a dialogue, a bond, an authentic relationship
with consumers and employees. So once
a brand strategy is clearly in place, our team
creates lasting brand experiences using events
and environments, words and websites, pixels
and packaging.
Measure the impact
Sophisticated brand strategies and breakthrough
designs are pointless unless they
increase customer loyalty and profits. Using
proprietary assessment tools, we measure the
effectiveness of your brand for your business.
In addition to the specific insights and metrics
we uncover, these tools help unearth the path
to your business success.
S·He Stylezone | Hamburg

Great Ormond Street Hospital | London
Why we are different
Around the world, Landor clients are upending
the standard approach to doing business. It
used to be: Build products first, build brands
later. Our strategy is just the opposite: Start
with your brand promise. Lead with it. Turn
your brand into the driver of your business,
not just another pretty package. For our
clients, this change has had profound impact:
winning customers, unifying companies,
and transcending categories. Just ask FedEx,
Procter & Gamble, or Diageo.
FedEx | San Francisco
Yummy Tummy Koalas’ packaging
alone, without other marketing
support, helped the brand achieve
26.2 percent in sales above
forecast in the first 16 weeks.
landor.com/go/ytk
Hartford HealthCare | New York Barclays | New York
LG Bestshop stores were designed
around a journey that begins before
customers set foot inside. And it’s
paid off in increased store sales and
improved brand perceptions.
landor.com/go/lgbestshop
Trans Studio | Jakarta Tropicana | Hanoi
Smirnoff ascended from its place
as the No. 3 vodka in the world to
become not only the No. 1 vodka—
but the world’s No. 1 spirit.
landor.com/go/smirnoff

www.landor.com
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hello@landor.com