WCN April 2019

Continued from Page 24
take us years to do an in-orchard visit
with every grower, but we can meet
them online through our series so
they get the front row experience of a
field visit.
Q: What Can Viewers Expect When
They Watch an Episode?
COOPER: Clarity and focus.
Each episode is about three-to-four
minutes in length and we concentrate
on a single topic each episode. One
might be about how to use a pressure
chamber, with the next one being
about how to estimate soil moisture
by using the hand-feel method, and
another may focus on calculating
evapotranspiration. These topics
are also timed to what’s happening
in the orchard at that time of year.
For example, we focus on using the
pressure chamber in April—not in
December—because that’s when
growers will start using it.
In “The Irrigation Station” video series, Cooper demonstrates how to properly use irrigation tools and equipment
in the orchard.
Q: What’s the Philosophy Behind
Reaching Growers This Way?
COOPER: Our approach is to
demonstrate how to use tools in the
orchard. Our philosophy is “showing is
better than telling” and that excites me
about this series. It’s not three minutes
of a talking head telling a grower how
to ground truth. Rather, you are going
to see me ground truthing and sharing
some tricks of the trade or “irrigation
hacks,” as some may call them. Growers
will also see some other faces during
the series, including UC University
DON’T FALL
FOR UNPROVEN
CROP INPUTS.
Acadian’s efficacy has been scientifically proven and validated through years of
in-field research. Don’t fall for products brought to the market without thorough
research or trials. Why risk your time, money, and crops to test their claims and
substantiate their value? Proven to deliver results for growers, invest in
what works today and harvest the rewards tomorrow. Ask for Acadian ® .
Benefits for tree nuts:
• Increases nutritional uptake
• Mitigates environmental stress
• Improves overall yield and quality
Contact your local
Acadian ® representative.
Chris Coolidge (Central CA) 559-779-3579
Taylor Hoover (Coastal CA) 949-547-0880
Annalisa Williams (CA) 805-801-5238
Jeff Downs (SoCal/AZ) 559-285-8448
delivers results.
Acadian Plant Health is a division of Acadian Seaplants Limited,
Acadian ® is a registered trademark of Acadian Seaplants Limited.
26
McDaniels Marketing • Client: Acadian • #10485 • “Don’t Fall for Unproven
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DO West NOT Coast PRINT Nut April 2019
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