Belle Inspiration Magazine March-April 2019 FINAL COPY

here and how did the bicycle become your brand
image?
I love this question! I know many people think “what a
strange name for a brand” when they hear Falling Off
Bicycles. The truth is, I was living in Amsterdam at the time I
started to work on a new project. I wanted to create a website
to share all the new places and scenes I was enjoying in my
new city. There are hundreds of thousands of bikes in
Amsterdam, and I saw that they are like their own characters
on the stage that is that wonderful city. But I needed a name
for this site where I was showcasing the photos and city info.
Sitting in a café one day, I listed several potential names for
the site. ‘Falling Off Bicycles’ was among them and felt the
most whimsical, which is what I was going for. And for those
who are wondering about my cycling abilities, I have fallen off
a bike only a couple of times in my life, so it’s not autobiographical!
You can read more about my brand name and logo
on my website.
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