Spa Executive |Issue 5 | April 2019
Are we as open and inclusive as we could be in the spa and wellness industry? Or are we stuck in our ways? Patrick Huey, who is on Spa Executive’s cover this month, told us that when it comes to diversity, “we have made great strides in educating the public about the importance of what we do, but we have not been able to have the ranks of our leaders reflect the changing demographics of our world.” Openness and inclusion aren’t limited to diversity. They’re themes that run throughout our other interviews with Eric Stephenson, of Elements Massage, and Stephanie Rest, of Caribbean WE, both of whom we spoke with about recruiting, retaining, and managing team members. These interviews provide those new ideas and food for thought that can help us all build relationships and improve our business practices.
Are we as open and inclusive as we could be in the spa and wellness industry? Or are we stuck in our ways?
Patrick Huey, who is on Spa Executive’s cover this month, told us that when it comes to diversity, “we have made great strides in educating the public about the importance of what we do, but we have not been able to have the ranks of our leaders reflect the changing demographics of our world.”
Openness and inclusion aren’t limited to diversity. They’re themes that run throughout our other interviews with Eric Stephenson, of Elements Massage, and Stephanie Rest, of Caribbean WE, both of whom we spoke with about recruiting, retaining, and managing team members.
These interviews provide those new ideas and food for thought that can help us all build relationships and improve our business practices.
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Seven creative<br />
marketing ideas<br />
for attracting new<br />
spa customers<br />
Attracting new spa customers can take some<br />
effort and creativity on your part. There are a<br />
lot of wonderful spas out there. How do you<br />
make those new guests choose yours?<br />
Obviously, creating the best guest experience<br />
that you possibly can is a key piece of the<br />
puzzle. Beautiful facilities and a well trained,<br />
competent, and friendly team are also<br />
important. But once you have all that, you still<br />
need to market yourself. If nobody knows<br />
about you, they won’t come, and all those<br />
wonderful staff members will just sit there<br />
with nothing to do.<br />
05 | <strong>Spa</strong> <strong>Executive</strong> Feature
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