Global Smartwatch Market

Global Smartwatch Market – Analysis By Product Type (Extension, Standalone, 

Hybrid), By OS (WatchOS, WearOS, Tizen, RTOS), By Application (Fitness, Lifestyle), 

By Channel (Online, Offline), By Region, By Country (2019 Edition): World Market 

Review and Forecast to 2024 

• By Region - North America, 

Europe, Asia Pacific and ROW. 

• By Country – US, Canada, UK, 

Germany, Italy, France, China, 

India, Japan, Australia. 

March 2019

Global 

Regional 

Scope of the Report – Global Smartwatch Market 

Historical 

Forecast 

Market 

By Product Type, 

By Value 

By Operating 

System, 

By Value 

By Distribution 

Channel, By Type 


(By Value) 

By Product Type, 

By Value 

By Operating 

System, 

By Value 

By Distribution 

Channel, By Type 

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 

Value 

Volume 

Extension 

Standalone 

Classic/Hybrid 

WatchOS 

Android/Wear 

OS 

Tizen 

RTOS 

Others 

Online 

Offline 

Extension 

Standalone 


WatchOS 

Android/Wear 

OS 

Tizen 

RTOS 

Others 

Online 

Offline 

2

Country 

Scope of the Report – Global Smartwatch Market 

Historical 

Forecast 

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 


(By Value) 

By Product 

Type, 

By Value 

Extension 

Standalone 


WatchOS 

By Operating 

System, 

By Value 

Android/WearOS 

Tizen 

RTOS 

Others 

By 

Distribution 

Channel, By 

Type 

Online 

Offline 

Company Analysis 

Regional Analysis 

Country Analysis 

Apple, Sony Corporation, Fossil Group, Xiaomi Corporation, TomTom International, Samsung, Garmin Ltd, 

Fitbit and Huawei Technologies Co. Ltd. 

North America, Europe, APAC, ROW 

US, Canda, UK, Germany, France, Italy, China, Japan, Australia, India. 

3

Table of Content 

S.No Particulars Page No. 

1. Research Methodology 30 

2. Executive Summary 31 

3. Strategic Recommendation 32 

3.1 Focus on the 33 

3.2 Focus on the Asia-Pacific Region 33 

4. Smartwatch Market : Product Outlook 34 

5. Global Smartwatch Market : An Analysis 41 

5.1 By Value (2014-2018) 42 

5.2 By Volume (2014-2018) 43 

5.3 By Value (2019-2024) 50 

5.4 By Volume (2019-2024) 51 

6. Global Smartwatch Market : Segmental Analysis 52 

6.1 Global Smartwatch Market – By Product Type 53 

6.1.1 Global Smartwatch Market, By Extension, By Value 2014-2018 54 

6.1.2 Global Smartwatch Market, By Extension, By Value 2019-2024 55 

6.1.3 Global Smartwatch Market, By Standalone, By Value 2014-2018 56 

4

S.No 


Particulars 

Page 

No. 

6.1.4 Global Smartwatch Market, By Standalone, By Value 2019-2024 57 

6.1.5 Global Smartwatch Market, By Classic/Hybrid, By Value 2014-2018 58 

6.1.6 Global Smartwatch Market, By Classic/Hybrid, By Value 2019-2024 59 

6.2 Global Smartwatch Market – By Operating System 60 

6.2.1 Global Smartwatch Market, By WatchOS, By Value 2014-2024 61 

6.2.3 Global Smartwatch Market, By WearOS, By Value 2014-2024 62 

6.2.5 Global Smartwatch Market, By Tizen, By Value 2014-2024 63 

6.2.7 Global Smartwatch Market, By RTOS, By Value 2014-2024 64 

6.2.9 Global Smartwatch Market, By Others, By Value 2014-2024 65 

6.3 Global Smartwatch Market – By Distribution Channel 66 

6.3.1 Global Smartwatch Market, By Offline, By Value 2014-2018 67 

5

S.No 


Particulars 

Page 

No. 

6.3.2 Global Smartwatch Market, By Offline, By Value 2019-2024 68 

6.3.3 Global Smartwatch Market, By Online, By Value 2014-2018 69 

6.3.4 Global Smartwatch Market, By Online, By Value 2019-2024 70 

6.4 Global Smartwatch Market – By Regional Distribution (%) 71 

7. North America Smartwatch Market – An Analysis 73 

7.1 By Value (2014-2018) 76 

7.2 By Value (2019-2024) 80 

7.3 North America Smartwatch Market – By Product Type 82 

7.3.1 North America Smartwatch Market, By Extension, By Value 2014-2024 83 

7.3.2 North America Smartwatch Market, By Standalone, By Value 2014-2024 84 

7.3.2 North America Smartwatch Market, By Classic/Hybrid, By Value 2014-2024 85 

6


S.No 

Particulars 

Page 

No. 

7.4 North America Smartwatch Market – By Operating System 86 

7.4.1 North America Smartwatch Market, By WatchOS, By Value 2014-2024 87 

7.4.2 North America Smartwatch Market, By WearOS, By Value 2014-2024 88 

7.4.3 North America Smartwatch Market, By Tizen, By Value 2014-2024 89 

7.4.4 North America Smartwatch Market, By RTOS, By Value 2014-2024 90 

7.4.5 North America Smartwatch Market, By Others, By Value 2014-2024 91 

7.5 North America Smartwatch Market – By Distribution Channel 92 

7.5.1 North America Smartwatch Market, By Online, By Value 2014-2024 93 

7.5.2 North America Smartwatch Market, By Offline, By Value 2014-2024 94 

7.6 North America Smartwatch Market – By Country Analysis (US and Canada) 95 

7.6.1 United States Smartwatch Market, By Value 2014-2018 96 

7.6.2 United States Smartwatch Market, By Value 2019-2024 98 

7.6.3 United States Smartwatch Market, By Product Type, By Value 2014-2024 99 

7


S.No 

Particulars 

Page 

No. 

7.6.4 United States Smartwatch Market, By Operating System, By Value 2014-2024 100 

7.6.5 United States Smartwatch Market, By Distribution Channel, By Value 2014-2024 101 

7.6.6 United States Smartwatch Market, By Product Type, By Value 2014-2024 

7.6.7 Canada Smartwatch Market, By Value 2014-2018 104 

7.6.8 Canada Smartwatch Market, By Value 2019-2024 106 

7.6.9 Canada Smartwatch Market, By Product Type, By Value 2014-2024 107 

7.6.10 Canada Smartwatch Market, By Operating System, By Value 2014-2024 108 

7.6.11 Canada Smartwatch Market, By Distribution Channel, By Value 2014-2024 109 

8. Europe Smartwatch Market – An Analysis 111 

8.1 By Value (2014-2018) 112 

8.2 By Value (2019-2024) 115 

8.3 Europe Smartwatch Market – By Product Type 116 

8.3.1 Europe Smartwatch Market, By Extension, By Value 2014-2024 118 

8

S.No 


Particulars 

Page 

No. 

8.3.2 Europe Smartwatch Market, By Standalone, By Value 2014-2024 119 

8.3.3 Europe Smartwatch Market, By Classic/Hybrid, By Value 2014-2024 120 

8.4 Europe Smartwatch Market – By Operating System 121 

8.4.1 Europe Smartwatch Market, By WatchOS, By Value 2014-2024 122 

8.4.2 Europe Smartwatch Market, By WearOS, By Value 2014-2024 123 

8.4.3 Europe Smartwatch Market, By Tizen, By Value 2014-2024 124 

8.4.4 Europe Smartwatch Market, By RTOS, By Value 2014-2024 125 

8.4.5 Europe Smartwatch Market, By Others, By Value 2014-2024 126 

8.6 Europe Smartwatch Market – By Distribution Channel 127 

8.6.1 Europe Smartwatch Market, By Online, By Value 2014-2024 128 

8.6.2 Europe Smartwatch Market, By Offline, By Value 2014-2024 129 

8.7 Europe Smartwatch Market – By Country Analysis (UK, Germany, France, Italy and Rest of Europe) 130 

9



8.7.1 United Kingdom Smartwatch Market, By Value 2014-2018 132 

8.7.2 United Kingdom Smartwatch Market, By Value 2019-2024 134 

8.7.3 United Kingdom Smartwatch Market, By Product Type, By Value 2014-2024 135 

8.7.4 United Kingdom Smartwatch Market, By Operating System, By Value 2014-2024 136 

8.7.5 United Kingdom Smartwatch Market, By Distribution Channel, By Value 2014-2024 137 

8.7.6 Germany Smartwatch Market, By Value 2014-2018 140 

8.7.7 Germany Smartwatch Market, By Value 2019-2024 142 

8.7.8 Germany Smartwatch Market, By Product Type, By Value 2014-2024 143 

8.7.9 Germany Smartwatch Market, By Operating System, By Value 2014-2024 144 

8.7.10 Germany Smartwatch Market, By Distribution Channel, By Value 2014-2024 145 

10


S.No 

Particulars 

Page No. 

8.7.11 France Smartwatch Market, By Value 2014-2018 148 

8.7.12 France Smartwatch Market, By Value 2019-2024 150 

8.7.13 France Smartwatch Market, By Product Type, By Value 2014-2024 151 

8.7.14 France Smartwatch Market, By Operating System, By Value 2014-2024 152 

8.7.15 France Smartwatch Market, By Distribution Channel, By Value 2014-2024 153 

8.7.17 Italy Smartwatch Market, By Value 2014-2018 156 

8.7.18 Italy Smartwatch Market, By Value 2019-2024 158 

8.7.19 Italy Smartwatch Market, By Product Type, By Value 2014-2024 159 

8.7.20 Italy Smartwatch Market, By Operating System, By Value 2014-2024 160 

8.7.21 Italy Smartwatch Market, By Distribution Channel, By Value 2014-2024 161 

11

S.No 


Particulars 

Page 

No. 

8.7.22 Rest of Europe Smartwatch Market, By Value 2014-2024 163 

8.7.23 Rest of Europe Smartwatch Market, By Product Type, By Value 2014-2024 164 

8.7.24 Rest of Europe Smartwatch Market, By Operating System, By Value 2014-2024 165 

8.7.25 Rest of Europe Smartwatch Market, By Distribution Channel, By Value 2014-2024 166 

9. Asia-Pacific Smartwatch Market – An Analysis 167 

9.1 By Value (2014-2018) 168 

9.2 By Value (2019-2024) 170 

9.3 Asia-Pacific Smartwatch Market – By Product Type 171 

9.3.1 Asia-Pacific Smartwatch Market, By Extension, By Value 2014-2024 173 

9.3.2 Asia-Pacific Smartwatch Market, By Standalone, By Value 2014-2024 174 

9.3.3 Asia-Pacific Smartwatch Market, By Classic/Hybrid, By Value 2014-2024 175 

9.4 Asia-Pacific Smartwatch Market – By Operating System 176 

9.4.1 Asia-Pacific Smartwatch Market, By WatchOS, By Value 2014-2024 177 

12

S.No 


Particulars 

Page 

No. 

9.4.2 Asia-Pacific Smartwatch Market, By WearOS, By Value 2014-2024 178 

9.4.3 Asia-Pacific Smartwatch Market, By Tizen, By Value 2014-2024 179 

9.4.4 Asia-Pacific Smartwatch Market, By RTOS, By Value 2014-2024 180 

9.4.5 Asia-Pacific Smartwatch Market, By Others, By Value 2014-2024 181 

9.5 Asia-Pacific Smartwatch Market – By Distribution Channel 182 

9.5.1 Asia-Pacific Smartwatch Market, By Retail channel, By Value 2014-2024 183 

9.5.2 Asia-Pacific Smartwatch Market, By Online, By Value 2014-2024 184 

9.6 AsiaPacific Smartwatch Market – By Country Analysis (China, India, Japan, Australia and Rest of Europe) 185 

9.6.1 China Smartwatch Market, By Value 2014-2018 187 

9.6.2 China Smartwatch Market, By Value 2019-2024 189 

9.6.3 China Smartwatch Market, By Product Type, By Value 2014-2024 190 

9.6.4 China Smartwatch Market, By Operating System, By Value 2014-2024 191 

9.6.5 China Smartwatch Market, By Distribution Channel, By Value 2014-2024 192 

13



9.6.6 Japan Smartwatch Market, By Value 2014-2018 195 

9.6.7 Japan Smartwatch Market, By Value 2019-2024 197 

9.6.8 Japan Smartwatch Market, By Product Type, By Value 2014-2024 198 

9.6.9 Japan Smartwatch Market, By Operating System, By Value 2014-2024 199 

9.6.10 Japan Smartwatch Market, By Distribution Channel, By Value 2014-2024 200 

9.6.11 India Smartwatch Market, By Value 2014-2018 203 

9.6.11 India Smartwatch Market, By Value 2019-2024 205 

9.6.12 India Smartwatch Market, By Product Type, By Value 2014-2024 206 

9.6.13 India Smartwatch Market, By Operating System, By Value 2014-2024 207 

9.6.14 India Smartwatch Market, By Distribution Channel, By Value 2014-2024 208 

9.6.15 Australia Smartwatch Market, By Value 2014-2018 211 

9.6.16 Australia Smartwatch Market, By Value 2019-2024 213 

14



9.6.17 Australia Smartwatch Market, By Product Type, By Value 2014-2024 214 

9.6.18 Australia Smartwatch Market, By Operating System, By Value 2014-2024 215 

9.6.19 Australia Smartwatch Market, By Distribution Channel, By Value 2014-2024 216 

9.6.20 Rest of Asia-Pacific Smartwatch Market, By Value 2014-2024 218 

9.6.21 Rest of Asia-Pacific Smartwatch Market, By Product Type, By Value 2014-2024 219 

9.6.22 Rest of Asia-Pacific Smartwatch Market, By Operating System, By Value 2014-2024 220 

9.6.23 Rest of Asia-Pacific Smartwatch Market, By Distribution Channel, By Value 2014-2024 221 

10. Rest of the World Smartwatch Market – An Analysis 222 

10.1 By Value (2014-2018) 223 

10.2 By Value (2019-2024) 225 

10.3 Rest of the World Smartwatch Market, By Product Type, By Value 2014-2024 228 

10.4 Rest of the World Smartwatch Market, By Operating System, By Value 2014-2024 230 

10.5 Rest of the World Smartwatch Market, By Distribution Channel, By Value 2014-2024 232 

11 Pricing Analysis 233 

12 Market Dynamics 236 

12.1 Market Drivers 237 

15



12.2 Market Restraints 242 

12.3 Market Trends 244 

13 Porter Five Analysis 249 

14 SWOT Analysis 251 

15 Company Profiling 253 

15.1 Apple 254 

15.2 Fitbit 257 

15.3 Garmin Ltd. 260 

15.4 Xiaomi Corporation 262 

15.5 Huawei Technologies Co. Ltd. 263 

15.6 Samsung 264 

15.7 Sony Corporation 265 

15.8 TomTom International 266 

15.9 Fossil Group 267 

16. About us 268 

16

List of Figures 

Figure No. Figure Title Page No. 

Figure 1: Global Smartwatch Market Size, By Value, 2014-2018 (USD Million) 42 

Figure 2: Global Smartwatch Market Size, By Volume, 2014-2018 (Million Units) 43 

Figure 3: Global Total Spending 2014-2019 (USD Billion) 45 

Figure 4: Global Internet User Distribution, By Regions 2018 (%) 45 

Figure 5: Number of Obese Population, By Countries (%) 45 

Figure 6: Degree of Urbanization, By Continent 2018 (%) 45 

Figure 7: Healthcare Expenditure (Share of GDP), By Selected Country, 2014-2017 (In %) 46 

Figure 8: Global Wearable devices Market size, 2015 – 2019 (USD Billion) 47 

Figure 9: Global Wearable devices Market Volume, 2015 – 2019 ( in Million ) 47 

Figure 10: Global Aged Population (Above 65), 2014-2018 (% of total) 48 

Figure 11: Global Aged Population(Above 65), By Country, 2017 (% of total) 48 

Figure 12: Percentage of Usage of each function of Smartwatch 49 

Figure 13: Global Smartwatch Market Size, By Value, 2019-2024 (USD Million) 50 

Figure 14: Global Smartwatch Market Size, By Volume, 2019-2024 (in Million Units) 51 

Figure 15: Global Smartwatch Market Size, By Product Type, 2018 (%) 53 

Figure 16: Global Smartwatch Market Size, By Product Type, 2024F(%) 53 

Figure 17: Global Smartwatch Market Size, By Value, By Extension 2014-2018 (USD Million) 54 

Figure 18: Global Smartwatch Market Size, By Value, Forecast, By Extension 2019E-2024F (USD Million) 55 

Figure 19: Global Smartwatch Market Size, By Value, By Standalone 2014-2018 (USD Million) 56 

Figure 20: Global Smartwatch Market Size, By Value, Forecast, By Standalone 2019E-2024F (USD Million) 57 

17



Figure 21: Global Smartwatch Market Size, By Value, By Classic/Hybrid 2014-2018 (USD Million) 58 

Figure 22: Global Smartwatch Market Size, By Value, Forecast, By Classic/Hybrid 2019E-2024F (USD Million) 59 

Figure 23: Global Smartwatch Market Size, By Operating System, 2018 (%) 60 

Figure 24: Global Smartwatch Market Size, By Operating System, 2024F(%) 60 

Figure 25: Global Smartwatch Market Size, By Value, By WatchOS 2014-2024 (USD Million) 61 

Figure 26: Global Smartwatch Market Size, By Value, By WearOS 2014-2024 (USD Million) 62 

Figure 27: Global Smartwatch Market Size, By Value, By Tizen 2014-2024 (USD Million) 63 

Figure 28: Global Smartwatch Market Size, By Value, By Android 2014-2024 (USD Million) 64 

Figure 29: Global Smartwatch Market Size, By Value, By Others 2014-2024 (USD Million) 65 

Figure 30: Global Smartwatch Market Size, By Distribution Channel, 2018 (%) 66 

Figure 31: Global Smartwatch Market Size, By Distribution Channel, 2024F(%) 66 

Figure 32: Global Smartwatch Market Size, By Value, By Offline Channel 2014-2018 (USD Million) 67 

Figure 33: Global Smartwatch Market Size, By Value, Forecast, By Offline Channel 2019E-2024F (USD Million) 68 

Figure 34: Global Smartwatch Market Size, By Value, By Online Channel, 2014-2018 (USD Million) 69 

Figure 35: Global Smartwatch Market Size, By Value, Forecast, By Online Channel 2019E-2024F (USD Million) 70 

Figure 36: Global Market Share of leading Smartwatch Companies, 2017 (In %) 71 

Figure 37: Global smartwatch Market, Regional Share, 2018 (%) 74 

Figure 38: Global smartwatch Market, Regional Share, 2023F(%) 74 

Figure 39: North America Smartwatch Market Size, By Value, 2014-2018 (USD Million) 76 

Figure 40: North America High Net Worth Individual Population, 2014-2017 (in thousand) 77 

18



Figure 41: North America High Net Worth Individual Population, By Countries 2014-2017 (in thousand) 77 

Figure 42: North America Urban Population, 2014-2019 (in Million) 78 

Figure 43: North America Internet User Penetration, 2014-2019 (%) 78 

Figure 44: Major Players in North America Smartwatch Market 79 

Figure 45: North America Smartwatch Market Size, By Value, 2019-2024 (USD Million) 80 

Figure 46: North America Smartwatch Market Size, By Product Type, 2018 (%) 82 

Figure 47: North America Smartwatch Market Size, By Product Type, 2024F(%) 82 

Figure 48: North America Smartwatch Market Size, By Value, By Extension, 2014-2018 (USD Million) 83 

Figure 49: North America Smartwatch Market Size, By Value, By Extension, 2019-2024 (USD Million) 83 

Figure 50: North America Smartwatch Market Size, By Value, By Standalone 2014-2018 (USD Million) 84 

Figure 51: North America Smartwatch Market Size, By Value, By Standalone 2019-2024 (USD Million) 84 

Figure 52: North America Smartwatch Market Size, By Value, By Classic/Hybrid 2014-2018 (USD Million) 85 

Figure 53: North America Smartwatch Market Size, By Value, By Classic/Hybrid 2019-2024 (USD Million) 85 

Figure 54: North America Smartwatch Market Size, By Operating System, 2018 (%) 86 

Figure 55: North America Smartwatch Market Size, By Operating System, 2024F(%) 86 

Figure 56: North America Smartwatch Market Size, By WatchOS 2014-2018 (USD Million) 87 

Figure 57: North America Smartwatch Market Size, By WatchOS 2019-2024 (USD Million) 87 

Figure 58: North America Smartwatch Market Size, By WearOS 2014-2018 (USD Million) 88 

Figure 59: North America Smartwatch Market Size, By WearOS 2019-2024 (USD Million) 88 

Figure 60: North America Smartwatch Market Size, By Value, By Tizen 2014-2018 (USD Million) 89 

19



Figure 61: North America Smartwatch Market Size, By Value, By Tizen 2019-2024 (USD Million) 89 

Figure 62: North America Smartwatch Market Size, By Value, By Android 2014-2018 (USD Million) 90 

Figure 63: North America Smartwatch Market Size, By Value, By Android 2019-2024 (USD Million) 90 

Figure 64: North America Smartwatch Market Size, By Value, By Other Operating System 2014-2018 (USD Million) 91 

Figure 65: North America Smartwatch Market Size, By Value, By Other operating system 2019-2024 (USD Million) 91 

Figure 66: North America Smartwatch Market Size, By Distribution Channel, 2018(%) 92 

Figure 67: North America Smartwatch Market Size, By Distribution Channel, 2024F(%) 92 

Figure 68: North America Smartwatch Market , By Value, By Retail Channel 2014-2018 (USD Million) 93 

Figure 69: North America Smartwatch Market Market, By Value, By Retail Channel 2019-2024 (USD Million) 93 

Figure 70: North America Smartwatch Market, By Value, By Online Channel, 2019-2024 (USD Million) 94 

Figure 71: North America Smartwatch Market, By Value, By Online Channel 2019-2024 (USD Million) 94 

Figure 72: US Smartwatch Market Size, By Value, 2014-2018 (In USD Million) 96 

Figure 73: Smartwatch Use Preferences in US 97 

Figure 74: United States Wearables Users, 2015-2019 (In Million) 97 

Figure 75: Percentage of Internet Users in United States 2019 and 2022E (%) 97 

Figure 76: United States Watch Sales, By Type, 2014-2018 (%) 97 

Figure 77: US Smartwatch Market Size, By Value, 2019-2024 (In USD Million) 98 

Figure 78: US Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million) 99 

Figure 79: US Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million) 100 

Figure 80: US Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million) 101 

20



Figure 81: Canada Smartwatch Market Size, By Value, 2014-2018 (In USD Million) 104 

Figure 82: Canada Average Expenditure Per Household 2014-2017 (USD Dollars) 105 

Figure 83: Percentage of Internet Users in Canada 2014-2017 (%) 105 

Figure 84: Overweight and Obese Population in Canada, 2015-2017 (% of total) 105 

Figure 85: Canada Smartwatch Market Size, By Value, 2019-2024 (In USD Million) 106 

Figure 86: Canada Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million) 107 

Figure 87: Canada Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million) 108 

Figure 88: Canada Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million) 109 

Figure 89: Europe Smartwatch Market Size, By Value, 2014-2018 (USD Million) 112 

Figure 90: Central and Eastern Europe Total Spending 2014-2019F (USD Billions) 113 

Figure 91: Western Europe Total Spending 2014-2019F (USD Billions) 113 

Figure 92: Europe High Net Worth Individual Population, By Countries 2014-2017 (in Thousand) 113 

Figure 93: North America Urban Population, 2014-2019 (in Million) 114 

Figure 94: Internet penetration in European Union, By Countries (%) 114 

Figure 95: Europe Smartwatch Market Size, By Value, 2019-2024 (USD Million) 115 

Figure 96: Europe Smartwatch Market Size, By Product Type, 2018 (%) 117 

Figure 97: Europe Smartwatch Market Size, By Product Type, 2024F(%) 117 

Figure 98: Europe Smartwatch Market Size, By Value, By Extension, 2014-2018 (USD Million) 118 

Figure 99: Europe Smartwatch Market Size, By Value, By Extension, 2019-2024 (USD Million) 118 

Figure 100: Europe Smartwatch Market Size, By Value, By Standalone 2014-2018 (USD Million) 119 

21



Figure 101: Europe Smartwatch Market Size, By Value, By Standalone 2019-2024 (USD Million) 119 

Figure 102: Europe Smartwatch Market Size, By Value, By Classic/Hybrid 2014-2018 (USD Million) 120 

Figure 103: Europe Smartwatch Market Size, By Value, By Classic/Hybrid 2019-2024 (USD Million) 120 

Figure 104: Europe Smartwatch Market Size, By Operating System, 2018 (%) 121 

Figure 105: Europe Smartwatch Market Size, By Operating System, 2024F(%) 121 

Figure 106: Europe Smartwatch Market Size, By WatchOS 2014-2018 (USD Million) 122 

Figure 107: Europe Smartwatch Market Size, By WatchOS 2019-2024 (USD Million) 122 

Figure 108: Europe Smartwatch Market Size, By WearOS 2014-2018 (USD Million) 123 

Figure 109: Europe Smartwatch Market Size, By WearOS 2019-2024 (USD Million) 123 

Figure 110: Europe Smartwatch Market Size, By Value, By Tizen 2014-2018 (USD Million) 124 

Figure 111: Europe Smartwatch Market Size, By Value, By Tizen 2019-2024 (USD Million) 124 

Figure 112: Europe Smartwatch Market Size, By Value, By Android 2014-2018 (USD Million) 125 

Figure 113: Europe Smartwatch Market Size, By Value, By Android 2019-2024 (USD Million) 125 

Figure 114: Europe Smartwatch Market Size, By Value, By Other Operating System 2014-2018 (USD Million) 126 

Figure 115: Europe Smartwatch Market Size, By Value, By Other operating system 2019-2024 (USD Million) 126 

Figure 116: Europe Smartwatch Market Size, By Distribution Channel, 2018(%) 127 

Figure 117: Europe Smartwatch Market Size, By Distribution Channel, 2024F(%) 127 

Figure 118: Europe Smartwatch Market , By Value, By Retail Channel 2014-2018 (USD Million) 128 

Figure 119: Europe Smartwatch Market Market, By Value, By Retail Channel 2019-2024 (USD Million) 128 

Figure 120: Europe Smartwatch Market, By Value, By Online Channel, 2019-2024 (USD Million) 129 

22



Figure 121: Europe Smartwatch Market, By Value, By Online Channel 2019-2024 (USD Million) 129 

Figure 122: UK Smartwatch Market Size, By Value, 2014-2018 (In USD Million) 132 

Figure 123: United Kingdom Population, By Gender 133 

Figure 124: Internet Users in UK, By Age Group 2017 (%) 133 

Figure 125: UK Smartwatch Market Size, By Value, 2019-2024 (In USD Million) 134 

Figure 126: UK Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million) 135 

Figure 127: UK Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million) 136 

Figure 128: UK Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million) 137 

Figure 129: Germany Smartwatch Market Size, By Value, 2014-2018 (In USD Million) 140 

Figure 130: Number of Internet Users in Germany, 2014-2018 (in millions) 141 

Figure 131: High Net Worth Population in Germany, 2014-2018 ( in Million) 141 

Figure 132: Urbanisation in Germany, 2014-2018 ( in Million) 141 

Figure 133: Germany Smartwatch Market Size, By Value, 2019-2024 (In USD Million) 142 

Figure 134: Germany Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million) 143 

Figure 135: Germany Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million) 144 

Figure 136: Germany Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million) 145 

Figure 137: France Smartwatch Market Size, By Value, 2014-2018 (In USD Million) 148 

Figure 138: Internet Penetration in France, 2014-2018 (%) 149 

Figure 139: France Urban population, 2013-2017 (% of total population) 149 

Figure 140: Number of mobile phone users in France, 2015 to 2019 (in millions) 149 

23



Figure 141: France Smartwatch Market Size, By Value, 2019-2024 (In USD Million) 150 

Figure 142: France Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million) 151 

Figure 143: France Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million) 152 

Figure 144: France Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million) 153 

Figure 145: Italy Smartwatch Market Size, By Value, 2014-2018 (In USD Million) 156 

Figure 146: Degree of Urbanization in Italy, 2014-2017 (%) 157 

Figure 147: Number of Internet Users in Italy, 2014-2018 (in million) 157 

Figure 148: Total Population of Italy, 2014-2017 (in million) 157 

Figure 149: Italy Smartwatch Market Size, By Value, 2019-2024 (In USD Million) 158 

Figure 150: Italy Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million) 159 

Figure 151: Italy Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million) 160 

Figure 152: Italy Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million) 161 

Figure 153: Rest of Europe Smartwatch Market Size, By Value, 2014-2018 (USD Million) 163 

Figure 154: Rest of Europe Smartwatch Market Size, By Value, 2019-2024 (USD Million) 163 

Figure 155: Rest of Europe Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million) 164 

Figure 156: Rest of Europe Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million) 165 

Figure 157: Rest of Europe Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million) 166 

Figure 158: Asia Pacific Smartwatch Market Size, By Value, 2014-2018 (USD Million) 168 

Figure 159: Asia-Pacific total Spending 2013-2019F (USD Billion) 169 

Figure 160: Asia Pacific Smartwatch Market Size, By Value, 2019-2024 (USD Million) 170 

24



Figure 161: Asia-Pacific Smartwatch Market Size, By Product Type, 2018 (%) 172 

Figure 162: Asia-Pacific Smartwatch Market Size, By Product Type, 2024F(%) 172 

Figure 163: Asia-Pacific Smartwatch Market Size, By Value, By Extension, 2014-2018 (USD Million) 173 

Figure 164: Asia-Pacific Smartwatch Market Size, By Value, By Extension, 2019-2024 (USD Million) 173 

Figure 165: Asia-Pacific Smartwatch Market Size, By Value, By Standalone 2014-2018 (USD Million) 174 

Figure 166: Asia-Pacific Smartwatch Market Size, By Value, By Standalone 2019-2024 (USD Million) 174 

Figure 167: Asia-Pacific Smartwatch Market Size, By Value, By Classic/Hybrid 2014-2018 (USD Million) 175 

Figure 168: Asia-Pacific Smartwatch Market Size, By Value, By Classic/Hybrid 2019-2024 (USD Million) 175 

Figure 169: Asia-Pacific Smartwatch Market Size, By Operating System, 2018 (%) 176 

Figure 170: Asia-Pacific Smartwatch Market Size, By Operating System, 2024F(%) 176 

Figure 171: Asia-Pacific Smartwatch Market Size, By WatchOS 2014-2018 (USD Million) 177 

Figure 172: Asia-Pacific Smartwatch Market Size, By WatchOS 2019-2024 (USD Million) 177 

Figure 173: Asia-Pacific Smartwatch Market Size, By WearOS 2014-2018 (USD Million) 178 

Figure 174: Asia-Pacific Smartwatch Market Size, By WearOS 2019-2024 (USD Million) 178 

Figure 175: Asia-Pacific Smartwatch Market Size, By Value, By Tizen 2014-2018 (USD Million) 179 

Figure 176: Asia-Pacific Smartwatch Market Size, By Value, By Tizen 2019-2024 (USD Million) 179 

Figure 177: Asia-Pacific Smartwatch Market Size, By Value, By Android 2014-2018 (USD Million) 180 

Figure 178: Asia-Pacific Smartwatch Market Size, By Value, By Android 2019-2024 (USD Million) 180 

Figure 179: Asia-Pacific Smartwatch Market Size, By Value, By Other Operating System 2014-2018 (USD Million) 181 

Figure 180: Asia-Pacific Smartwatch Market Size, By Value, By Other operating system 2019-2024 (USD Million) 181 

25



Figure 181: Asia-Pacific Smartwatch Market Size, By Distribution Channel, 2018(%) 182 

Figure 182: Asia-Pacific Smartwatch Market Size, By Distribution Channel, 2024F(%) 182 

Figure 183: Asia-Pacific Smartwatch Market , By Value, By Retail Channel 2014-2018 (USD Million) 183 

Figure 184: Asia-Pacific Smartwatch Market Market, By Value, By Retail Channel 2019-2024 (USD Million) 183 

Figure 185: Asia-Pacific Smartwatch Market, By Value, By Online Channel, 2019-2024 (USD Million) 184 

Figure 186: Asia-Pacific Smartwatch Market, By Value, By Online Channel 2019-2024 (USD Million) 184 

Figure 187: China Smartwatch Market Size, By Value, 2014-2018 (In USD Million) 187 

Figure 188: Number of Internet Users in China, 2014-2017 (in Million) 188 

Figure 189: China Urban Population, 2014-2017 (% of total) 188 

Figure 190: China Smartwatch Market Size, By Value, 2018-2023 (In USD Million) 189 

Figure 191: China Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million) 190 

Figure 192: China Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million) 191 

Figure 193: China Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million) 192 

Figure 194: Japan Smartwatch Market Size, By Value, 2014-2018 (In USD Million) 195 

Figure 195: Internet Penetration in Japan, 2014-2018 (%) 196 

Figure 196: Japan Urban population, 2013-2017 (In Million) 196 

Figure 197: Japan Smartwatch Market Size, By Value, 2018-2023 (In USD Million) 197 

Figure 198: Japan Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million) 198 

Figure 199: Japan Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million) 199 

Figure 200: Japan Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million) 200 

26



Figure 201: India Smartwatch Market Size, By Value, 2014-2018 (In USD Million) 203 

Figure 202: Number of Internet Users in India, 2014-2017 (in millions) 204 

Figure 203: Number of Urban Population in India, 2014-2017 (in millions) 204 

Figure 204: India Smartwatch Market Size, By Value, 2018-2023 (In USD Million) 205 

Figure 205: India Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million) 206 

Figure 206: India Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million) 207 

Figure 207: Italy Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million) 208 

Figure 208: Australia Smartwatch Market Size, By Value, 2014-2018 (In USD Million) 211 

Figure 209: Distribution of internet users in Australia, By Age Group 2016 212 

Figure 210: Degree of urbanization in Australia, 2014-2017 (%) 212 

Figure 211: Australia Smartwatch Market Size, By Value, 2018-2023 (In USD Million) 213 

Figure 212: Australia Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million) 214 

Figure 213: Australia Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million) 215 

Figure 214: Australia Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million) 216 

Figure 215: Rest of APAC Smartwatch Market Size, By Value, 2014-2018 (USD Million) 218 

Figure 216: Rest of APAC Smartwatch Market Size, By Value, 2018-2023 (USD Million) 218 

Figure 217: Rest of Asia-Pacific Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million) 219 

Figure 218: Rest of Asia-Pacific Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million) 220 

Figure 219: Rest of APAC Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million) 221 

Figure 220: Rest of the World Smartwatch Market Size, By Value, 2013-2017 (USD Million) 223 

27



Figure 221: Latin America Total Spending 2014-2019F (USD Billions) 224 

Figure 222: Middle East/ Africa Total Spending 2013-2019F (USD Billions) 224 

Figure 223: Rest of the World Smartwatch Market Size, By Value, 2018-2023 (USD Million) 225 

Figure 224: Rest of the World Smartwatch Market Size, By Product Type, 2018 (%) 227 

Figure 225: Rest of the World Smartwatch Market Size, By Product Type, 2024F(%) 227 

Figure 226: Rest of the World Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million) 228 

Figure 227: Rest of the World Smartwatch Market Size, By Operating System, 2018 (%) 229 

Figure 228: Rest of the World Smartwatch Market Size, By Operating System, 2024F(%) 229 

Figure 229: Rest of the World Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million) 230 

Figure 230: Rest of the World Smartwatch Market Size, By Distribution Channel, 2018(%) 231 

Figure 231: Rest of the World Smartwatch Market Size, By Distribution Channel, 2024F(%) 231 

Figure 232: Rest of the World Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million) 232 

Figure 233: Apple Unit sales of Smartwatch, 2015-2018 ( in Million Units) 255 

Figure 234: Apple Product Revenue, By Segment 2017 255 

Figure 235: Fitbit Smartwatch Revenue 2014-2018 (USD Millions) 258 

Figure 236: Average Selling Price of Fitbit watch 2014-2017 (USD) 258 

Figure 237: Fitbit Unit Sales of Smartwatch, 2014-2018 ( in Million) 259 

Figure 238: Fitbit Devices Revenue, By Geographical Region, 2016 & 2017 259 

Figure 239: Garmin Ltd. Outdoor Segment Market Revenue, 2014-2018 (USD Millions) 261 

Figure 240: Garmin Ltd. Revenue, By Geographical Region, 2017 (%) 261 

28



Table A: Types of Smartwatch 38 

Table B: Comparison of Leading Smart Watches 234 

Table C: Apple Smartwatch Models 256 

29

Research Methodology 

For our study on Global Smartwatch Market, we have conducted comprehensive secondary research 

followed by an extensive primary research. In the process of secondary research, we have scrutinized 

industry documents, accessed from open sources, premium paid databases and our internal knowledge 

base. In the process of primary research, we have interviewed various industry experts across the 

structure of the Smartwatch industry. 

Market size of the actual period (2014-2018) has been evaluated on the basis of growth trends of the 

industry in the last five years, and confirming the findings through primary research. Annual reports of 

the companies are scanned to further validate the market value which involves the revenues earned by 

the Smartwatch companies. Market sizing and growth in the forecast period (2019-2024) is estimated 

through revenue mapping, growth of the economies, growth across various industry sectors and 

historical growth pattern of the industry. All the relevant data points/ statistics in the forecast period are 

validated through relevant and reliable primary sources. 

Report Focus: Global Smartwatch Market. 

- By Product Type (Extension, Standalone and Classic) 

- By Operating System (WatchOS, WearOS, Tizen, RTOS, and Others 

- By Distributional Channel (Offline and Online) 

- By Region ( North America, Europe, Asia Pacific, ROW), 

- By Country ( U.S., Canada, Mexico, UK, Germany, Spain, China, Japan, South Korea) 

- Company Coverage (Apple, Sony Corporation, Fossil Group, Xiaomi Corporation, TomTom International, 

Samsung, Garmin Ltd, Fitbit and Huawei Technologies Co. Ltd.) 

Companies Contacted: 

30

Global Smartwatch Market, By Value 

Increasing popularization of smart wearable devices coupled with growing awareness about personal 

health and fitness is injecting growth in the smartwatch market. 

Figure 1: Global Smartwatch Market Size, By Value, 2014-2018 (USD Million) 

CAGR 2014-2018 

xx% 

2014 2015 2016 2017 2018 

Source: Azoth Analytics Estimates 

Xx 

Xx 

Xx 

Xx 

Xx 

Xx 

xx 

31

Global Smartwatch Market, By Volume 

Diminishing average selling price of smart wearables devices coupled with emergence of contactless 

payment technology is bolstering the market growth. 

Figure 2: Global Smartwatch Market Size, By Volume, 2014-2018 (Million Units) 

CAGR 2014-2018 

xx% 

2014 2015 2016 2017 2018 


Xx 

Xx 

Xx 

Xx 

Xx 

Xx 

32

Global Smartwatch Market : By WatchOS 

Increasing spending on premium health oriented technology products coupled with stable 

average selling price is stimulating demand in the market. 

Figure 25: Global Smartwatch Market Size, By Value, By WatchOS 2014-2024 (USD Million) 

CAGR 2014-2018 

xx% 

CAGR 2019-2024 

xx% 

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 

Xx 


Xx 

Xx 

Xx 

Xx 

Xx 

33

Global Smartwatch Market : By Android/WearOS 

Amplifying development of various innovative features coupled with rising consumer demand 

of high quality smartwatch processors is expected to propel the market growth globally 

Figure 26: Global Smartwatch Market Size, By Value, By WearOS 2014-2024 (USD Million) 

CAGR 2014-2018 

xx% 

CAGR 2019-2024 

xx% 

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 


Xx 

Xx 

Xx 

Xx 

Xx 

Xx 

34

Global Smartwatch Market : By Offline Channel 

High degree of trust on retail outlets coupled with growing penetration of hypermarkets and 

supermarkets stores across the globe is driving the market of smartwatch in the recent years. 

Figure 32: Global Smartwatch Market Size, By Value, By Offline Channel 2014-2018 (USD Million) 

CAGR 2014-2018 

xx% 

2014 2015 2016 2017 2018 

Xx 


Xx 

Xx 

Xx 

Xx 

Xx 

xx 

35

Global Smartwatch Market : By Offline Channel 

Introduction of market specific products coupled with rising sedentary lifestyle of consumers, 

is anticipated to elevate the demand in the future. 

Figure 33: Global Smartwatch Market Size, By Value, Forecast, By Offline Channel 2019E-2024F (USD Million) 

CAGR 2018-2024 

xx% 

2014 2015 2016 2017 2018 

Xx 


Xx 

Xx 

Xx 

Xx 

Xx 

36

North America Smartwatch Market Overview – By Extension 

Increasing investment on building connected ecosystem coupled with escalating growth in demand of 

wireless fitness and sports devices, is fuelling the market growth in the region 

Figure 48: North America Smartwatch Market Size, By 

Value, By Extension, 2014-2018 (USD Million) 

CAGR 2014-2018 

xx% 


Value, By Extension, 2019-2024 (USD Million) 

CAGR 2019-2024 

xx% 

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 

Xx 


Xx 

Xx 

Xx 

Xx 

Xx 

37

North America Smartwatch Market Overview – By WatchOS 

Stable average selling price of Apple’s smartwatch and emerging demand of luxury watch brands 

among the young consumers is supplementing market growth in North America 


WatchOS 2014-2018 (USD Million) 

CAGR 2014-2018 

xx% 


WatchOS 2019-2024 (USD Million) 

CAGR 2019-2024 

xx% 

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 


Xx 

Xx 

Xx 

Xx 

Xx 

Xx 

38

North America Smartwatch Market – By Online Channel 

Emergence of various private label brands over the e-commerce website will boost the market in future 

Figure 70: North America Smartwatch Market, By Value, By 

Online Channel, 2019-2024 (USD Million) 

Figure 71: North America Smartwatch Market, By Value, By 

Online Channel 2019-2024 (USD Million) 

CAGR 2014-2018 

xx% 

CAGR 2019-2024 

xx% 

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 


Xx 

Xx 

Xx 

Xx 

Xx 

Xx 

39

US Smartwatch Market, By Value 

Presence of highly diversified and technologically advanced companies and entrance of new players 

with growing focus on fitness applications is supporting the demand for smartwatch in the US market 

Figure 72: US Smartwatch Market Size, By Value, 2014-2018 (In USD Million) 

CAGR 2014-2018 

xx% 

2014 2015 2016 2017 2018 


Xx 

Xx 

Xx 

Xx 

Xx 

Xx 

xx 

40

US Smartwatch Market, By Value 

Increasing purchase of smartwatches by millennial population in the country coupled with up surge in 

the adoption among employers in servicing industry, is expected to pull the smartwatch market growth. 

Figure 77: US Smartwatch Market Size, By Value, 2019-2024 (In USD Million) 

CAGR 2018-2024 

xx% 

2014 2015 2016 2017 2018 


Xx 

Xx 

Xx 

Xx 

Xx 

Xx 

41

US Smartwatch Market, By Product Type 

Figure 78: US Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million) 

CAGR 2014-2018 

Extension : xx% 

Standalone : xx% 

Classic/Hybrid : xx% 

CAGR 2019-2024 

Extension : xx% 

Standalone : xx% 

Classic/Hybrid : xx% 

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 

Extension Standalone Classic/Hybrid 

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 

Extension xx xx xx xx xx xx xx xx xx xx xx 

Standalone xx xx xx xx xx xx xx xx xx xx xx 

Classic/Hybrid xx xx xx xx xx xx xx xx xx xx xx 


42

US Smartwatch Market, By Operating System 

Figure 79: US Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million) 

CAGR 2014-2018 

WatchOS : xx% 

WearOS: xx% 

Tizen: xx% 

RTOS: xx% 

Others : xx% 

CAGR 2019-2024 

WatchOS : xx% 

WearOS: xx% 

Tizen: xx% 

RTOS: xx% 

Others : xx% 

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 

WatchOS WearOS Tien RTOS Others 

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 

WatchOS xx xx xx xx xx xx xx xx xx xx xx 

WearOS xx xx xx xx xx xx xx xx xx xx xx 

Tizen xx xx xx xx xx xx xx xx xx xx xx 

RTOS xx xx xx xx xx xx xx xx xx xx xx 

Others xx xx xx xx xx xx xx xx xx xx xx 


43

US Smartwatch Market, By Distribution Channel 

Figure 80: US Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million) 

CAGR 2014-2018 

Online : xx% 

Offline : xx% 

CAGR 2019-2024 

Online : xx% 

Offline : xx% 

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 

Online 

Offline 

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 

Online xx xx xx xx xx xx xx xx xx xx xx 

Offline xx xx xx xx xx xx xx xx xx xx xx 


44

About Azoth Analytics Pvt Ltd. 

Azoth Analytics (ISO 9001:2015) is a business research and analytics company that creates in-depth research reports and provides customized research 

solutions and consulting services. An ISO 9001:2015 certified company, Azoth Analytics adheres to international quality management standard and has strong 

commitment to a culture of continuous improvement. The business research and market analysis of Azoth Analytics helps organizations across different 

industry verticals solve their business problems. Strategic market sizing and data dredging techniques include secondary research, and primary research 

(interviews with management personnel and industry experts). Azoth Analytics provide syndicated and customized market research reports on different 

verticals including pharmaceutical and healthcare, oil and gas and power, chemicals, automotive, technology, FMCG, food & beverages and media sectors. 

(c) AZOTH Analytics 

45

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