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Vanguard Newspaper 14 April 2019

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SUNDAY Vanguard, APRIL 14, 2019, PAGE 33<br />

Between the moribund Nigeria Airways<br />

and the dom<strong>in</strong>er<strong>in</strong>g Ethiopian Airl<strong>in</strong>es<br />

•Ext<strong>in</strong>ct<br />

By Folu Olamiti, FNGE<br />

TO say Nigeria-the supposed Giant<br />

of Africa-is without a national<br />

airl<strong>in</strong>e, befuddles right th<strong>in</strong>k<strong>in</strong>g<br />

Nigerians. Once buoyant Nigeria<br />

Airways came to <strong>in</strong>to limelight <strong>in</strong> 1958<br />

after the dissolution of West African<br />

Corporation, WAAC. It began operation<br />

on October 1, 1958; and <strong>in</strong> 1971, it was<br />

rebranded to the name it had until it<br />

ceased operations <strong>in</strong> 2003.<br />

At the peak of its life span, the airl<strong>in</strong>e<br />

had 44 aircraft on its fleet, and strongly<br />

showcased and flew Nigeria’s flag<br />

around the world. Through the sheer<br />

magnificence and efficiency of the<br />

airl<strong>in</strong>e, Nigeria became the toast of<br />

many airl<strong>in</strong>es and attracted their<br />

managements to Nigeria to learn the<br />

rope on how to run a viable and<br />

profitable airl<strong>in</strong>e.<br />

Nigeria boasted of the best and latest<br />

airplanes <strong>in</strong> the <strong>in</strong>dustry, rang<strong>in</strong>g from<br />

Airbus A310 to Boe<strong>in</strong>g 737 to Douglas<br />

DC 10. Not only that,the airl<strong>in</strong>e was<br />

boom<strong>in</strong>g with a workforce of 2,191. But<br />

then, some easily predictable and some<br />

unforeseen variables set <strong>in</strong> and ailed<br />

the popular airl<strong>in</strong>e; then began its slow<br />

and sure death.<br />

The ugly variables <strong>in</strong>clude:<br />

complacency, lack of foresight, <strong>in</strong>ability<br />

to analyse current trends and predict<br />

the future. Others are; mismanagement,<br />

corruption and over staff<strong>in</strong>g, to mention<br />

a few. The airl<strong>in</strong>e <strong>in</strong> its history<br />

accumulated a huge debt totall<strong>in</strong>g<br />

$528m. F<strong>in</strong>ally, the airl<strong>in</strong>e ceased<br />

operations <strong>in</strong> 2003 and was liquidated<br />

a year later. More than 3000 jobs went<br />

with it.<br />

I went this far, giv<strong>in</strong>g the history of<br />

the behemoth to show how poor<br />

management, <strong>in</strong>discipl<strong>in</strong>e and lack of<br />

foresight can kill a dream, no matter<br />

how big. While Nigeria’s neighbours<br />

like Chad, Togo, Cameroon and Ghana,<br />

to mention but a few, that had next to<br />

noth<strong>in</strong>g <strong>in</strong> terms of the size of their<br />

economies, still boast of viable and<br />

profitable airl<strong>in</strong>es, Nigeria is lost from<br />

the pack.<br />

Of course, among this pack of nations,<br />

Ethiopia stands out. Until the recent<br />

disaster, the Ethiopian Airl<strong>in</strong>e is proudly<br />

the market leader <strong>in</strong> aviation <strong>in</strong> Africa.<br />

Sadly, and ostensibly due to no<br />

apparent fault of its own, disaster befell<br />

the airl<strong>in</strong>e on March 10 2019 this year<br />

when its Boe<strong>in</strong>g 737 Max crashed six<br />

m<strong>in</strong>utes after take-off. Many families,<br />

•Still fly<strong>in</strong>g<br />

<strong>in</strong>clud<strong>in</strong>g those of two em<strong>in</strong>ent<br />

Nigerians that perished <strong>in</strong> the crash,<br />

are still <strong>in</strong> deep mourn<strong>in</strong>g.<br />

But will the tragedy mark the<br />

beg<strong>in</strong>n<strong>in</strong>g of the end of Ethiopian<br />

Airl<strong>in</strong>es? The answer is a big NO. By<br />

the grace of God Almighty the airl<strong>in</strong>e<br />

is set to cont<strong>in</strong>ue its seamless<br />

operations with the same resolute<br />

resolve its management has been<br />

<strong>in</strong>vest<strong>in</strong>g <strong>in</strong> achiev<strong>in</strong>g excellence as to<br />

its corporate goals.<br />

I flew <strong>in</strong> an Ethiopian aircraft, last<br />

December, to Johannesburg and I was<br />

spoiled a little dur<strong>in</strong>g the journey. I was<br />

amazed at the high level of efficiency<br />

<strong>in</strong> every aspect of its operations. From<br />

check-<strong>in</strong> to board<strong>in</strong>g and take-off,<br />

everyth<strong>in</strong>g was seamless.<br />

Ethiopian Airl<strong>in</strong>es started operation<br />

<strong>in</strong> 1946 hav<strong>in</strong>g been founded by the<br />

late leader, Emperor Haile Sellasie. It<br />

all began as a state-owned carrier<br />

operat<strong>in</strong>g <strong>in</strong> a jo<strong>in</strong>t venture with the<br />

defunct Trans World Airl<strong>in</strong>es, TWA. It<br />

underwent radical upheaval <strong>in</strong> the<br />

follow<strong>in</strong>g decades - <strong>in</strong>clud<strong>in</strong>g the fall<br />

of Ethiopia’s monarchy, the reign of a<br />

brutal Marxist regime, and a fam<strong>in</strong>e<br />

that killed over one million people. The<br />

irony here is the magical way the<br />

Ethiopian Airl<strong>in</strong>es weathered the storms<br />

and bounced back <strong>in</strong> a market where<br />

several flag carriers from bigger African<br />

economies, such as South African<br />

Airways and Kenya Airways, fell <strong>in</strong>to<br />

bankruptcy or f<strong>in</strong>ancial difficulty.<br />

Nigeria Airway went <strong>in</strong>to permanent<br />

death.<br />

The success story of Ethiopian<br />

Airl<strong>in</strong>es lies <strong>in</strong> its managerial ability.<br />

Tewolde GebreMariam, the current<br />

Chief Operation Officer, began his<br />

career with the airl<strong>in</strong>e <strong>in</strong> 1985. Though<br />

Ethiopia’s weak economy might have<br />

been a bless<strong>in</strong>g, the airl<strong>in</strong>e’s<br />

management has always been acutely<br />

aware that "if they made losses, the<br />

government was not <strong>in</strong> a position to bail<br />

them out", us<strong>in</strong>g the words of Elijah<br />

Ch<strong>in</strong>gosho, a former Secretary General<br />

of the African Airl<strong>in</strong>es Association and<br />

manag<strong>in</strong>g director of Ultimate Solutions<br />

Consult<strong>in</strong>g, an aviation pioneer.<br />

For decades, Ethiopian Airl<strong>in</strong>es<br />

survived-but it wasn't until the mid-<br />

2000s that it started to thrive. In 2005,<br />

that the airl<strong>in</strong>e started mak<strong>in</strong>g global<br />

headl<strong>in</strong>es when it announced that it<br />

would be the first <strong>in</strong> Africa to launch<br />

Boe<strong>in</strong>g787 Dreaml<strong>in</strong>er, plac<strong>in</strong>g a $1.3<br />

billion order for 15 of the fuel-efficient,<br />

long- range aircraft. Soon after, the<br />

airl<strong>in</strong>e began expand<strong>in</strong>g its<br />

<strong>in</strong>ternational network with a focus on<br />

emerg<strong>in</strong>g economies. One major target,<br />

Ch<strong>in</strong>a, is now one of the Ethiopian<br />

government economic partners.<br />

The airl<strong>in</strong>e grew by leaps and bounds.<br />

One Negatu, born <strong>in</strong> Ethiopia, said:<br />

"Everyone belittl<strong>in</strong>g its strategy" has<br />

been tak<strong>in</strong>g unawares as the airl<strong>in</strong>e<br />

now flies 40-plus per week to Ch<strong>in</strong>a,<br />

20 to India and 14 to Nigeria. As part<br />

of its expansionist programme, Ethiopia<br />

Airl<strong>in</strong>es would soon sign an agreement<br />

with Lufthansa, S<strong>in</strong>gapore Airl<strong>in</strong>es and<br />

Asian Airl<strong>in</strong>es. The airl<strong>in</strong>e also operates<br />

Africa's largest aviation academy, where<br />

pilots, ground staff, ma<strong>in</strong>tenance<br />

technicians and cab<strong>in</strong> crew from across<br />

the cont<strong>in</strong>ent come to tra<strong>in</strong>. But its<br />

biggest <strong>in</strong>novation is still to come as it<br />

plans to open Africa's skies. Africa skies<br />

rema<strong>in</strong> largely unconnected. Only five<br />

countries have direct flights to more<br />

than 20 other nations accord<strong>in</strong>g to the<br />

African Union. Ethiopia tops that list.<br />

From the <strong>in</strong>flight magaz<strong>in</strong>e, Selamta,<br />

I read how Ethiopian Airl<strong>in</strong>es has<br />

pursued its own strategy: a 15- year<br />

plan to dom<strong>in</strong>ate Africa's<br />

skies by acquir<strong>in</strong>g m<strong>in</strong>ority<br />

stakes <strong>in</strong> other carriers. In<br />

2010, it became a found<strong>in</strong>g<br />

partner <strong>in</strong> Togo-based<br />

airl<strong>in</strong>e ASKY. Two years<br />

later, it helped establish<br />

Malawian Airl<strong>in</strong>es. It<br />

replicated the strategy last<br />

year with airl<strong>in</strong>es <strong>in</strong><br />

Gu<strong>in</strong>ea, Chad and<br />

Mozambique. It goes<br />

further by help<strong>in</strong>g its<br />

partners with expertise and<br />

credit l<strong>in</strong>es for new aircraft.<br />

James Asquith, one of the<br />

frequent fliers on the<br />

airl<strong>in</strong>e, also the official<br />

Gu<strong>in</strong>ness World Record<br />

Holder as the Youngest Person to Travel<br />

to every country <strong>in</strong> the world, has this<br />

to say as he concludes his impression<br />

after a trip to Addis Ababa:<br />

"My flight flew with Cloud N<strong>in</strong>e<br />

bus<strong>in</strong>ess class with great food, an<br />

It was not only<br />

the family of<br />

those that<br />

perished <strong>in</strong> the<br />

crash that<br />

mourned or are<br />

mourn<strong>in</strong>g. Many<br />

people, across<br />

the world, wept as<br />

if they had their<br />

loved ones <strong>in</strong> the<br />

tragic flight<br />

extensive dr<strong>in</strong>ks selection and a very<br />

comfortable and semi-private seat that<br />

turned <strong>in</strong>to a flat-lie <strong>in</strong> bed. The<br />

experience was fantastic. As I stepped<br />

off my return flight <strong>in</strong>to the U.S., I<br />

smiled remember<strong>in</strong>g the last th<strong>in</strong>g I did:<br />

attend the welcome ceremony for the<br />

100 aircraft. When I say goodbye, I<br />

congratulated everyone on their<br />

achievements and the Ethiopian<br />

Airl<strong>in</strong>es CEO said he hope to see me<br />

when they receive their 200th plane.<br />

This was met with shouts of 'no, 300',<br />

'400'. This is an airl<strong>in</strong>e that is<br />

unstoppable growth path-driven by its<br />

people. One way or another, hopefully<br />

I'll be back for aircraft number 200<br />

soon".<br />

Ethiopian airl<strong>in</strong>es is arguably the<br />

biggest Aviation brand <strong>in</strong> Africa. It is a<br />

successful billion-dollar company that<br />

competes globally every s<strong>in</strong>gle day. The<br />

crash of the airl<strong>in</strong>e's Boe<strong>in</strong>g 737 Max<br />

last month was felt deeply. It was not<br />

only the family of those that perished<br />

<strong>in</strong> the crash that mourned or are<br />

mourn<strong>in</strong>g. Many people, across the<br />

world, wept as if they had their loved<br />

ones <strong>in</strong> the tragic flight.<br />

However, despite the deluge of tears,<br />

many saw the crash as a wake-up call<br />

for the airl<strong>in</strong>e. The management has<br />

resolved that the airl<strong>in</strong>es focus to<br />

dom<strong>in</strong>ate the aviation<br />

world must rema<strong>in</strong> on<br />

course. With the open<strong>in</strong>g<br />

of the first phase of Bole<br />

International Airport's<br />

new term<strong>in</strong>al to handle<br />

22 million travellers each<br />

year, the airport, accord<strong>in</strong>g<br />

to the CEO,Tawolde,<br />

will exceed Johannesburg's<br />

OR Tambo International<br />

Airport as the<br />

largest capacity airport <strong>in</strong><br />

Africa.<br />

The big question is ;<br />

why has Nigeria refused<br />

to pick up from where<br />

she failed many years<br />

ago, rather she prefers<br />

to donate her airspace to foreign airl<strong>in</strong>es<br />

who are now mak<strong>in</strong>g millions of<br />

dollars out of the country daily. Ethiopia<br />

is bruised but she is not allow<strong>in</strong>g<br />

one disaster to kill her dream.<br />

•Folu Olamiti Media Consultant<br />

writes from Abuja.

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