14042019 - 144 Killed in nine days
Vanguard Newspaper 14 April 2019
Vanguard Newspaper 14 April 2019
- No tags were found...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
SUNDAY Vanguard, APRIL 14, 2019, PAGE 33<br />
Between the moribund Nigeria Airways<br />
and the dom<strong>in</strong>er<strong>in</strong>g Ethiopian Airl<strong>in</strong>es<br />
•Ext<strong>in</strong>ct<br />
By Folu Olamiti, FNGE<br />
TO say Nigeria-the supposed Giant<br />
of Africa-is without a national<br />
airl<strong>in</strong>e, befuddles right th<strong>in</strong>k<strong>in</strong>g<br />
Nigerians. Once buoyant Nigeria<br />
Airways came to <strong>in</strong>to limelight <strong>in</strong> 1958<br />
after the dissolution of West African<br />
Corporation, WAAC. It began operation<br />
on October 1, 1958; and <strong>in</strong> 1971, it was<br />
rebranded to the name it had until it<br />
ceased operations <strong>in</strong> 2003.<br />
At the peak of its life span, the airl<strong>in</strong>e<br />
had 44 aircraft on its fleet, and strongly<br />
showcased and flew Nigeria’s flag<br />
around the world. Through the sheer<br />
magnificence and efficiency of the<br />
airl<strong>in</strong>e, Nigeria became the toast of<br />
many airl<strong>in</strong>es and attracted their<br />
managements to Nigeria to learn the<br />
rope on how to run a viable and<br />
profitable airl<strong>in</strong>e.<br />
Nigeria boasted of the best and latest<br />
airplanes <strong>in</strong> the <strong>in</strong>dustry, rang<strong>in</strong>g from<br />
Airbus A310 to Boe<strong>in</strong>g 737 to Douglas<br />
DC 10. Not only that,the airl<strong>in</strong>e was<br />
boom<strong>in</strong>g with a workforce of 2,191. But<br />
then, some easily predictable and some<br />
unforeseen variables set <strong>in</strong> and ailed<br />
the popular airl<strong>in</strong>e; then began its slow<br />
and sure death.<br />
The ugly variables <strong>in</strong>clude:<br />
complacency, lack of foresight, <strong>in</strong>ability<br />
to analyse current trends and predict<br />
the future. Others are; mismanagement,<br />
corruption and over staff<strong>in</strong>g, to mention<br />
a few. The airl<strong>in</strong>e <strong>in</strong> its history<br />
accumulated a huge debt totall<strong>in</strong>g<br />
$528m. F<strong>in</strong>ally, the airl<strong>in</strong>e ceased<br />
operations <strong>in</strong> 2003 and was liquidated<br />
a year later. More than 3000 jobs went<br />
with it.<br />
I went this far, giv<strong>in</strong>g the history of<br />
the behemoth to show how poor<br />
management, <strong>in</strong>discipl<strong>in</strong>e and lack of<br />
foresight can kill a dream, no matter<br />
how big. While Nigeria’s neighbours<br />
like Chad, Togo, Cameroon and Ghana,<br />
to mention but a few, that had next to<br />
noth<strong>in</strong>g <strong>in</strong> terms of the size of their<br />
economies, still boast of viable and<br />
profitable airl<strong>in</strong>es, Nigeria is lost from<br />
the pack.<br />
Of course, among this pack of nations,<br />
Ethiopia stands out. Until the recent<br />
disaster, the Ethiopian Airl<strong>in</strong>e is proudly<br />
the market leader <strong>in</strong> aviation <strong>in</strong> Africa.<br />
Sadly, and ostensibly due to no<br />
apparent fault of its own, disaster befell<br />
the airl<strong>in</strong>e on March 10 2019 this year<br />
when its Boe<strong>in</strong>g 737 Max crashed six<br />
m<strong>in</strong>utes after take-off. Many families,<br />
•Still fly<strong>in</strong>g<br />
<strong>in</strong>clud<strong>in</strong>g those of two em<strong>in</strong>ent<br />
Nigerians that perished <strong>in</strong> the crash,<br />
are still <strong>in</strong> deep mourn<strong>in</strong>g.<br />
But will the tragedy mark the<br />
beg<strong>in</strong>n<strong>in</strong>g of the end of Ethiopian<br />
Airl<strong>in</strong>es? The answer is a big NO. By<br />
the grace of God Almighty the airl<strong>in</strong>e<br />
is set to cont<strong>in</strong>ue its seamless<br />
operations with the same resolute<br />
resolve its management has been<br />
<strong>in</strong>vest<strong>in</strong>g <strong>in</strong> achiev<strong>in</strong>g excellence as to<br />
its corporate goals.<br />
I flew <strong>in</strong> an Ethiopian aircraft, last<br />
December, to Johannesburg and I was<br />
spoiled a little dur<strong>in</strong>g the journey. I was<br />
amazed at the high level of efficiency<br />
<strong>in</strong> every aspect of its operations. From<br />
check-<strong>in</strong> to board<strong>in</strong>g and take-off,<br />
everyth<strong>in</strong>g was seamless.<br />
Ethiopian Airl<strong>in</strong>es started operation<br />
<strong>in</strong> 1946 hav<strong>in</strong>g been founded by the<br />
late leader, Emperor Haile Sellasie. It<br />
all began as a state-owned carrier<br />
operat<strong>in</strong>g <strong>in</strong> a jo<strong>in</strong>t venture with the<br />
defunct Trans World Airl<strong>in</strong>es, TWA. It<br />
underwent radical upheaval <strong>in</strong> the<br />
follow<strong>in</strong>g decades - <strong>in</strong>clud<strong>in</strong>g the fall<br />
of Ethiopia’s monarchy, the reign of a<br />
brutal Marxist regime, and a fam<strong>in</strong>e<br />
that killed over one million people. The<br />
irony here is the magical way the<br />
Ethiopian Airl<strong>in</strong>es weathered the storms<br />
and bounced back <strong>in</strong> a market where<br />
several flag carriers from bigger African<br />
economies, such as South African<br />
Airways and Kenya Airways, fell <strong>in</strong>to<br />
bankruptcy or f<strong>in</strong>ancial difficulty.<br />
Nigeria Airway went <strong>in</strong>to permanent<br />
death.<br />
The success story of Ethiopian<br />
Airl<strong>in</strong>es lies <strong>in</strong> its managerial ability.<br />
Tewolde GebreMariam, the current<br />
Chief Operation Officer, began his<br />
career with the airl<strong>in</strong>e <strong>in</strong> 1985. Though<br />
Ethiopia’s weak economy might have<br />
been a bless<strong>in</strong>g, the airl<strong>in</strong>e’s<br />
management has always been acutely<br />
aware that "if they made losses, the<br />
government was not <strong>in</strong> a position to bail<br />
them out", us<strong>in</strong>g the words of Elijah<br />
Ch<strong>in</strong>gosho, a former Secretary General<br />
of the African Airl<strong>in</strong>es Association and<br />
manag<strong>in</strong>g director of Ultimate Solutions<br />
Consult<strong>in</strong>g, an aviation pioneer.<br />
For decades, Ethiopian Airl<strong>in</strong>es<br />
survived-but it wasn't until the mid-<br />
2000s that it started to thrive. In 2005,<br />
that the airl<strong>in</strong>e started mak<strong>in</strong>g global<br />
headl<strong>in</strong>es when it announced that it<br />
would be the first <strong>in</strong> Africa to launch<br />
Boe<strong>in</strong>g787 Dreaml<strong>in</strong>er, plac<strong>in</strong>g a $1.3<br />
billion order for 15 of the fuel-efficient,<br />
long- range aircraft. Soon after, the<br />
airl<strong>in</strong>e began expand<strong>in</strong>g its<br />
<strong>in</strong>ternational network with a focus on<br />
emerg<strong>in</strong>g economies. One major target,<br />
Ch<strong>in</strong>a, is now one of the Ethiopian<br />
government economic partners.<br />
The airl<strong>in</strong>e grew by leaps and bounds.<br />
One Negatu, born <strong>in</strong> Ethiopia, said:<br />
"Everyone belittl<strong>in</strong>g its strategy" has<br />
been tak<strong>in</strong>g unawares as the airl<strong>in</strong>e<br />
now flies 40-plus per week to Ch<strong>in</strong>a,<br />
20 to India and 14 to Nigeria. As part<br />
of its expansionist programme, Ethiopia<br />
Airl<strong>in</strong>es would soon sign an agreement<br />
with Lufthansa, S<strong>in</strong>gapore Airl<strong>in</strong>es and<br />
Asian Airl<strong>in</strong>es. The airl<strong>in</strong>e also operates<br />
Africa's largest aviation academy, where<br />
pilots, ground staff, ma<strong>in</strong>tenance<br />
technicians and cab<strong>in</strong> crew from across<br />
the cont<strong>in</strong>ent come to tra<strong>in</strong>. But its<br />
biggest <strong>in</strong>novation is still to come as it<br />
plans to open Africa's skies. Africa skies<br />
rema<strong>in</strong> largely unconnected. Only five<br />
countries have direct flights to more<br />
than 20 other nations accord<strong>in</strong>g to the<br />
African Union. Ethiopia tops that list.<br />
From the <strong>in</strong>flight magaz<strong>in</strong>e, Selamta,<br />
I read how Ethiopian Airl<strong>in</strong>es has<br />
pursued its own strategy: a 15- year<br />
plan to dom<strong>in</strong>ate Africa's<br />
skies by acquir<strong>in</strong>g m<strong>in</strong>ority<br />
stakes <strong>in</strong> other carriers. In<br />
2010, it became a found<strong>in</strong>g<br />
partner <strong>in</strong> Togo-based<br />
airl<strong>in</strong>e ASKY. Two years<br />
later, it helped establish<br />
Malawian Airl<strong>in</strong>es. It<br />
replicated the strategy last<br />
year with airl<strong>in</strong>es <strong>in</strong><br />
Gu<strong>in</strong>ea, Chad and<br />
Mozambique. It goes<br />
further by help<strong>in</strong>g its<br />
partners with expertise and<br />
credit l<strong>in</strong>es for new aircraft.<br />
James Asquith, one of the<br />
frequent fliers on the<br />
airl<strong>in</strong>e, also the official<br />
Gu<strong>in</strong>ness World Record<br />
Holder as the Youngest Person to Travel<br />
to every country <strong>in</strong> the world, has this<br />
to say as he concludes his impression<br />
after a trip to Addis Ababa:<br />
"My flight flew with Cloud N<strong>in</strong>e<br />
bus<strong>in</strong>ess class with great food, an<br />
It was not only<br />
the family of<br />
those that<br />
perished <strong>in</strong> the<br />
crash that<br />
mourned or are<br />
mourn<strong>in</strong>g. Many<br />
people, across<br />
the world, wept as<br />
if they had their<br />
loved ones <strong>in</strong> the<br />
tragic flight<br />
extensive dr<strong>in</strong>ks selection and a very<br />
comfortable and semi-private seat that<br />
turned <strong>in</strong>to a flat-lie <strong>in</strong> bed. The<br />
experience was fantastic. As I stepped<br />
off my return flight <strong>in</strong>to the U.S., I<br />
smiled remember<strong>in</strong>g the last th<strong>in</strong>g I did:<br />
attend the welcome ceremony for the<br />
100 aircraft. When I say goodbye, I<br />
congratulated everyone on their<br />
achievements and the Ethiopian<br />
Airl<strong>in</strong>es CEO said he hope to see me<br />
when they receive their 200th plane.<br />
This was met with shouts of 'no, 300',<br />
'400'. This is an airl<strong>in</strong>e that is<br />
unstoppable growth path-driven by its<br />
people. One way or another, hopefully<br />
I'll be back for aircraft number 200<br />
soon".<br />
Ethiopian airl<strong>in</strong>es is arguably the<br />
biggest Aviation brand <strong>in</strong> Africa. It is a<br />
successful billion-dollar company that<br />
competes globally every s<strong>in</strong>gle day. The<br />
crash of the airl<strong>in</strong>e's Boe<strong>in</strong>g 737 Max<br />
last month was felt deeply. It was not<br />
only the family of those that perished<br />
<strong>in</strong> the crash that mourned or are<br />
mourn<strong>in</strong>g. Many people, across the<br />
world, wept as if they had their loved<br />
ones <strong>in</strong> the tragic flight.<br />
However, despite the deluge of tears,<br />
many saw the crash as a wake-up call<br />
for the airl<strong>in</strong>e. The management has<br />
resolved that the airl<strong>in</strong>es focus to<br />
dom<strong>in</strong>ate the aviation<br />
world must rema<strong>in</strong> on<br />
course. With the open<strong>in</strong>g<br />
of the first phase of Bole<br />
International Airport's<br />
new term<strong>in</strong>al to handle<br />
22 million travellers each<br />
year, the airport, accord<strong>in</strong>g<br />
to the CEO,Tawolde,<br />
will exceed Johannesburg's<br />
OR Tambo International<br />
Airport as the<br />
largest capacity airport <strong>in</strong><br />
Africa.<br />
The big question is ;<br />
why has Nigeria refused<br />
to pick up from where<br />
she failed many years<br />
ago, rather she prefers<br />
to donate her airspace to foreign airl<strong>in</strong>es<br />
who are now mak<strong>in</strong>g millions of<br />
dollars out of the country daily. Ethiopia<br />
is bruised but she is not allow<strong>in</strong>g<br />
one disaster to kill her dream.<br />
•Folu Olamiti Media Consultant<br />
writes from Abuja.