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Vanguard, FRIDAY, APRIL 19, 2019 — 23<br />
FORD has gone further in<br />
the ultra-competitive light<br />
commercial vehicle, LCV, segment<br />
with the launch of the<br />
New Ranger <strong>for</strong> 2019. The new<br />
Ranger was launched in Pre<strong>to</strong>ria,<br />
South Africa, recently.<br />
Featuring an extensive range<br />
of mechanical, technological,<br />
feature and com<strong>for</strong>t upgrades,<br />
the new line-up will make the<br />
Ranger an even more compelling<br />
choice amongst workhorse<br />
and leisure-oriented pick-up<br />
cus<strong>to</strong>mers.<br />
According <strong>to</strong> Doreen Mashinini,<br />
General Manager Marketing<br />
at Ford Mo<strong>to</strong>r Company<br />
Sub-Saharan Africa, SSA,<br />
Region, "the current Ranger<br />
has been a fantastic success s<strong>to</strong>ry<br />
<strong>for</strong> Ford in Sub-Saharan Africa,<br />
and is the leading LCV<br />
export <strong>to</strong> markets in Europe,<br />
the Middle East and the rest<br />
of Africa.<br />
“The New Ranger introduces<br />
fresh exterior and interior<br />
design cues that build on its<br />
‘<strong>to</strong>ugh truck’ image, complemented<br />
by the adoption of new<br />
technologies that further bolster<br />
the Ranger’s established<br />
reputation <strong>for</strong> supreme safety,<br />
convenience and com<strong>for</strong>t,” she<br />
adds.<br />
The model line-up has been<br />
revised <strong>for</strong> New Ranger, with<br />
the new XLS series slotting in<br />
above the entry-level Base and<br />
Ford Ranger<br />
Ford unveils all new Ranger<br />
XL versions. The XLS offers<br />
superb value <strong>for</strong> <strong>money</strong> along<br />
with an impressive list of standard<br />
features. The Ranger Limited<br />
makes way <strong>for</strong> an enhanced<br />
XLT specification in<br />
SSA, and the range is <strong>to</strong>pped<br />
off as usual with the exclusive<br />
and luxuriously appointed<br />
Ranger Wildtrak.<br />
Commenting on the New<br />
Ranger, Abiona Babarinde, the<br />
General Manager, Marketing<br />
and Corporate Communications<br />
at Coscharis Mo<strong>to</strong>rs, the exclusive<br />
distribu<strong>to</strong>rs of Ford in Nigeria<br />
said “we are excited<br />
about this new addition <strong>to</strong> our<br />
Ford collections that will certainly<br />
deliver the expected value<br />
in the au<strong>to</strong> market as this is<br />
expected <strong>to</strong> delight our numerous<br />
existing cus<strong>to</strong>mers and<br />
convert new prospects in the<br />
truck segment. Surprisingly,<br />
some of our loyal cus<strong>to</strong>mers<br />
have already started <strong>to</strong> make<br />
enquiries on this New Ranger<br />
which is a good signal that this<br />
vehicle will be well accepted<br />
and will do well in our market”.<br />
Continuing the Ranger’s<br />
proven ‘Built Ford Tough’ heritage,<br />
the assertive styling of<br />
the 2019 model delivers an even<br />
more powerful presence on the<br />
road. The latest model offers<br />
the opportunity <strong>to</strong> provide<br />
greater differentiation in the<br />
series. Accordingly, the frontend<br />
design of the popular XLT<br />
series has been updated <strong>to</strong><br />
have a more horizontal feel,<br />
with the centre grille bar now<br />
divided in<strong>to</strong> two, giving it a<br />
more precise and well-crafted<br />
look.<br />
The lower bumper also presents<br />
a sense of solidity and<br />
strength through the centre<br />
beam that runs in<strong>to</strong> the outer<br />
fog lamp areas. With a wider<br />
lower grille the new bumper<br />
complements and harmonises<br />
well with new front end. The<br />
same design execution has<br />
been applied <strong>to</strong> XL and XLS<br />
variants.<br />
The new Ranger comes in<br />
three different engine options:<br />
The powerful five-cylinder 3.2-<br />
litre Dura<strong>to</strong>rq TDCi engine<br />
continues <strong>to</strong> lead the range,<br />
delivering impressive per<strong>for</strong>mance<br />
and outstanding loadlugging<br />
abilities with a peak<br />
power of 147kW matched <strong>to</strong><br />
470Nm of <strong>to</strong>rque.<br />
The reliable and efficient 2.2-<br />
litre TDCi engine remains a<br />
key part of the New Ranger<br />
line-up across the Single Cab,<br />
SuperCab and Double Cab<br />
models. It continues in the two<br />
existing levels: 88kW/285Nm<br />
with a five-speed manual gearbox<br />
<strong>for</strong> the base-spec models,<br />
and 118kW/385Nm <strong>for</strong> the more<br />
upmarket versions, available<br />
with a choice of six-speed manual<br />
and au<strong>to</strong>matic transmissions<br />
on selected derivatives.