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Issue 99 / May 2019

May 2019 issue of Bido Lito! magazine. Featuring: SUB BLUE, CLINIC, CATE LE BON,SOUND CITY 2019 PREVIEW, LOYLE CARNER, SHAME, THE ZUTONS, ANNA CALVI, LITTLE SIMZ and much more.

May 2019 issue of Bido Lito! magazine. Featuring: SUB BLUE, CLINIC, CATE LE BON,SOUND CITY 2019 PREVIEW, LOYLE CARNER, SHAME, THE ZUTONS, ANNA CALVI, LITTLE SIMZ and much more.

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Cultural alienation happens at every social level and<br />

individuality is difficult to experience anywhere, but Mensah<br />

made a breakthrough discovery on a trip to America. “It was<br />

when I took a trip to Houston to go see my uncle, I think it was in<br />

like 2008, 2009. I remember, it was the first time I’d discovered<br />

Drake; they were playing a lot of Drake on the radio at that time,<br />

it was his So Far Gone mixtape. I remember I came back to the<br />

UK hyped about Drake, telling all my friends to listen to this guy;<br />

and no one really listened. Give it a year or two years and he was,<br />

like, the biggest artist in the UK. It was always an interesting one<br />

growing up in a predominantly white<br />

neighbourhood, or a predominantly<br />

white high school – it definitely shaped<br />

me into the person and artist that I am<br />

today.” Growing up in the suburbs is<br />

supposed to be a sheltered experience,<br />

but this stereotype doesn’t reflect<br />

Mensah’s experience: “I’ve seen a lot<br />

of things that not a lot of young teens<br />

should have seen; I guess that’s down<br />

to being surrounded by suburban kids<br />

and being a suburban kid myself. It’s<br />

been an amazing journey, and I don’t<br />

think I would change anything about<br />

where I come from.”<br />

Since breaking through aged 16,<br />

Mensah has been on a path of constant<br />

development, having been identified as<br />

a prodigious talent from an early age. He’s been part of the LIMF<br />

Academy artist development programme, worked with industry<br />

exces and ‘big name’ producers and tipped to achieve great<br />

things. This scrutiny brings its own kind of pressure – but it’s not<br />

something that seems to ruffle Mensah’s feathers. He’s taken<br />

his time and allowed his craft to develop, pouring his own brand<br />

“I want to tell this<br />

story of our generation<br />

and how addicted<br />

to their phones they<br />

are. If you don’t take<br />

a picture… what are<br />

you even there for?”<br />

of electronic soul into Sub Blue. It’s the kind of route that other<br />

artists at the start of their careers could learn a lot from.<br />

“I think the message I want to get across is that it doesn’t<br />

matter where you come from or the ‘things’ you have,” he says.<br />

“We all have our struggles and demons that we are battling as<br />

we try to make sense of ourselves, the world and our place in it.<br />

On this project, I try to touch on the dark side of what happens if<br />

we don’t ‘wake up’ in time.”<br />

Another experience that hits people from all walks of life<br />

is leaving childhood, and Sub Blue is one of those rare artists<br />

who will get to look back on his own<br />

documentation of that delicate process.<br />

His performances are interspersed<br />

with vocal samples from moments in<br />

his life. “One of the interludes is from<br />

my debut EP Suburban View, after<br />

Teen No More,” he explains. “It was<br />

a voicemail from my dad wishing me<br />

a happy birthday when I was just<br />

turning 21. That was the year that I’d<br />

finished writing Teen No More, got back<br />

from LA, and I was kind of feeling the<br />

pressures of life, I guess. I’d have to<br />

maybe get a full-time job, and not be<br />

able to do music full-time. That was<br />

one of the reasons why I wrote that<br />

record.”<br />

He’s inspired by other work<br />

documenting the experience of wealthy children: “A lot of the<br />

other samples that are running throughout the set are from a<br />

movie I watched on Amazon Prime called Generation Wealth. It<br />

really touched on the life of suburban kids; and I really connected<br />

with that story. It gave me the inspiration for what I wanna write<br />

my album about. The whole thing about wealth being the centre<br />

of attention for kids in the suburbs, and that being their coping<br />

mechanism, I guess, for dealing with pain or whatever it is that<br />

they’re going through. Like I say on Think We’re Fine, ‘We spend<br />

money like we don’t like money,’ as quoted by J Hus.”<br />

In my view, we give privileged white men the licence to wax<br />

lyrical about their ennui and sadness on a daily basis, tending<br />

to accommodate any difference between us in order to feel a<br />

shared sense of essential human anxiety. Thom Yorke’s allowed<br />

to be miserable. Ricky Gervais just released a six-episode Netflix<br />

series on one suburban man’s journey from nihilism to hope.<br />

Why shouldn’t Sub Blue lay claim to sensitivity and suffering<br />

because he grew up in Cheshire? Surely a hard-liner who<br />

demands that musicians writing about their emotions should<br />

be working class would also possess the ability to see that<br />

capitalist luxury is an expression of emptiness? In any case, the<br />

vast majority of people in this country grow up in a comparatively<br />

luxurious environment when using a global standard. Everyone is<br />

entitled to unhappiness and the catharsis of expression – there’s<br />

something universal in that. Especially when it’s in the form of<br />

Sub Blue’s smooth, spotless melodies, voiced with a sincere<br />

depth of emotion. !<br />

Words: Niloo Sharifi<br />

Interview: Joel Durksen<br />

Photography: Robin Clewley / robinclewley.co.uk<br />

iamsubblue.com<br />

Wilfully Blind is out now. Sub Blue plays Sound City on Sunday<br />

5th <strong>May</strong> at Love Lane Brewery – tickets available now from<br />

ticketquarter.co.uk<br />

FEATURE<br />

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