MLO Canggu Avocado Report NO APP

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DEVELOPMENT ANALYSIS As far as developments of Canggu are concerned, what can be stated based on the collected primary data is the fact that the entire area of Canggu is homogeneous in this aspect. In other words, the developments taking place in either Berawa or Batu Bolong, as seen by medium and large enterprises, as well as participant observation, informal conversations and focus groups share a common background for the entire area. Several of these interviewed organisations have stated that they had a business elsewhere in Bali, but saw the opportunity of growth in Canggu and relocated their business, along with the trend of many businesses moving there. With regards to facilities and services in particular, restaurants are opening their doors (Gado Gado, 2019) with fine dining being pushed forward (W Hotel, 2019) with a strong trend being emphasised on healthy and organic food (Vault, 2019). In addition, more hotels and accommodation facilities are being constructed throughout all of Canggu (Como, 2019; Finns Beach Club, 2019; Indonesian Tapas & Bar; W Hotel, 2019). This is all done in line with the growing number of visitors to Canggu, as two – three years ago Canggu had not seen as many tourist arrivals. As a general development, the vast majority of interviewees acknowledged that Canggu is developing, with some stating that “Canggu is growing at astronomical rates” (W Hotel, 2019); “Canggu has seen a lot of development for the past 3 years” (Indonesian Tapas & Bar, 2019), “…a lot of development occurring in Canggu” (Roxy, 2019), “…developments are going quicker each day” (Deus, 2019). This notion has also been confirmed by informal conversations with returning visitors to Canggu, local residents and expats. This is in line with the accepted notion by the interviewees that developments have gone throughout several development stages in South Bali. Namely the development of Kuta, continuing to Seminyak and now Canggu. 16
In addition, the significance of investors in the area has been noted as well with interviewees stating that five years ago was the point where rapid investments started taking place (Panama 2019, Indonesian Tapas & Bar, 2019). In addition, it was noted that the vast majority of these come from foreign investors and their interest in Canggu is only growing (Deus, 2019; Gado Gado, 2019; Manggis, 2019; Panama, 2019). As a consequence, it can be deducted that some businesses have expanded into offering more than one product/service. This is a current trend and the growing demand of visitors coming to Canggu can be justified as a reasons why businesses have made this decision. What is more, as mentioned beforehand, one of the trends currently present in Canggu, is the healthy lifestyle. Bearing this trend in mind, MLOs have adapted (or are planning to adapt) to the needs and wants of the market segments. This is done by, for example, adhering the preferences in terms of menus including vegetarian and vegan – friendly dishes (Como, 2019; Deus 2019; Vault, 2019). Along with this trend, businesses have acknowledged the need to be environmentally sustainable. This is evidenced by organisations switching to alternatives of using plastic, and instead switching to the use of non-plastic materials (Como, 2019; Deus, 2019; Indonesia Tapas & Bar, 2019; Elora Hardy Design Architect, 2019; Finns Beach Club, 2019; Lalasa Villas, 2019, Panama Restaurant, 2019, Thurman, 2019; Tropical Nomad Co-Working Space, 2019). It is worth to note that sustainability is not only related to reducing the use of plastic materials, but also recycling (Tropical Nomad Co-working Space, 2019), the use of solar power instead of electricity (Tropical Nomad Co-working Space, 2019), and controlled growth and development (Como, 2019; Lalasa Villas, 2019; Tropical Nomad Co-working Space, 2019). Moreover, a major development in term of markets noticed by the vast majority of interviewed representatives of MLOs was the substantial growth of the Russian market segment (Deus, 2019; Indonesian Tapas & Bar, 2019; Koa Surfer Hotel, 2019; Lalasa Villas, 2019; Thurman, 2019; Vault, 2019). Apart from Russians, some MLOs have noted the potential increase in the number of visitor arrivals from China, as sophisticated individual travellers rather than the traditional Chinese tour packages (Gado Gado, 2019; Alilla, 2019; Lalasa Villas, 2019, Manggis, 2019). These two markets are of substantial importance, largely due to the fact that, as noted by UNWTO, these two markets, represented by Russia and Chinese respectively, occupy the positions within the top 10 tourists with the largest expenditure. More specifically, the Chinese market segment takes the lead as the number one market segment in terms of expenditure, while the Russian occupies the eight position (China Daily.com, 2018). 17
Page 1 and 2: MLO Canggu The preferable future an
Page 3 and 4: TABLE OF CONTENT EXECUTIVE SUMMARY
Page 5 and 6: RESEARCH GOAL AND RESEARCH QUESTION
Page 7 and 8: SITUATION ANALYSIS GENERAL VIBE A c
Page 9 and 10: THE AREA As mentioned before, the r
Page 11 and 12: TRENDS IN THE AREA LIFESTYLE Health
Page 13 and 14: SUSTAINABLE PRACTICES Sustainabilit
Page 15: CLUSTERING The clustering process o
Page 19 and 20: CHALLENGES With developments come c
Page 21 and 22: Also, the owner of Panama restauran
Page 23 and 24: Unfortunately, a representative amo
Page 25 and 26: HOW TO KEEP THE BALANCE BETWEEN MAK
Page 27 and 28: BE GREEN Being green is a key eleme
Page 29 and 30: BE SOPHISTICATED V.I.BE #PARTOFTHEV
Page 31 and 32: BE DIFFERENT As mentioned beforehan
Page 33 and 34: AVOCADO TEAM MOMCHIL MAHI SIBBY ISA
Page 35: THANKS. 35

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