Business Made Easy

The Spark | Ignite / Connect / Achieve
www.thesparkng.com
“A business starts,
grows and stays afloat
with marketing”
brand, so they go and repeat the same
process in another company or industry.
By celebrating and reviewing outstanding
brands on Live with Lynda, as well
as analyzing those that failed, SMEs
now understand the need to not just
copy and paste ideas, but create their
own unique brand, which is necessary
for business sustainability.
Create Outstanding and Effective Marketing
Campaigns
Marketing communication is the lifeblood
of a business. Unfortunately, it
is becoming more and more expensive
to achieve effective communication,
hence businesses are always on the
lookout for cost-effective ideas which
can only be achieved through creativity.
SMEs are inspired daily by the different
creative marketing tactics and out-ofthe-box
ads analyzed on my platform.
Interestingly, the number of quality attempts
by Nigerian brands sent to me
daily has also increased and I see elements
of issues discussed on my platform
utilized and the usual mistakes
avoided. Celebrating outstanding ads
from Nigerian brands on LiveWithLynda
has proven to be a great way to get
noticed and it also challenges other
SMEs to strive to become outstanding.
What is more, businesses now have access
to a pool of intelligent creatives
from Nigeria in particular and all over
the world on my platform, and can
now have their designs developed under
strict guidance by talent from the
platform. In other words, we’ve made it
easy for SMEs to access a diverse pool
of good creatives and vice versa. The
process is seamless and rewarding for
both parties as creatives work from
their comfort zone and SMEs now have
the opportunity to consider different
creative interpretations of a brief before
settling for the best option.
Build Formidable Teams and Allies
LivewithLynda is the first and biggest
media platform specializing in marketing
communications and followed by
industry professionals. Organizations
can make important decisions like
choosing their next advertising agencies
from reviewing the comments and
analyses of Agencies’ work and modus
operandi by the community of professionals
on the platform.
Also, through a LivewithLynda initiative
called #TheBriefCases, SMEs are
able to recruit intelligent, creative and
passionate staff for their marketing and
communication roles.
Become an Industry Leader
LivewithLynda constantly provides industry
news and valuable insights on
brands and businesses through posts
on feeds and stories. This information
help businesses stay informed and outsmart
their competition. Also, when
businesses get featured on the platform,
they are able to gather valuable
feedback on their brand and ads, which
helps them to continuously innovate
and excel.
With the right approach to creativity
and innovation, brands stand a chance
at making a mark and becoming reference
points in their different industries.
40 @the
sp
ark
ng