BabySparks Process

BabySparks
Mobile App Redesign
Process
Abby Fargo

CONTENTS
1 - 4
Application Overview
5 - 10
Application Research
11 - 14
Personas
15 - 18
Final Elements

APPLICATION OVERVIEW
Getting to know the background of the application
is an important step to the process. Reading over
the application features and researching positive
and negative reviews from users is very useful in the
application redesign. For this application, it was most
helpful to read the reviews from users; seeing what
they would like to stay on the app and what they
didn’t like or thought it lacked.

APPLICATION OVERVIEW
Description & Features
DESCRIPTION:
1,300+ baby development activities and milestones for children
0-24 months. Designed by experts, used by over a million parents
around the world. BabySparks gives you a customized program to
support your baby’s specific development needs.
APPLICATION FEATURES:
• Today’s Program: A daily balanced mix of suggested activities
that address all critical areas of development
• A fully browsable collection of activities – Want help with
crawling? Are you at the beach? We’ve got activities for any
situation
• Our activities are not only customized by age, as you use
BabySparks it learns and adapts to your baby’s UNIQUE
development needs
• Each activity has a brief illustrative video to help you
understand exactly what to do
• Keep track of activities you complete and those you especially
love
• All relevant content about key milestones in one place – specific
to your baby’s age and organized by development category
• Information provided by month: explore what’s coming next
• Get personalized reports summarizing your child’s development
progress
• Receive expert-written articles relevant to your baby’s current
development stage
• All of our activities and development information are organized
by critical areas of development: Gross Motor, Fine Motor,
Cognitive, Speech, Sensory, Self Care and Social-Emotional

APPLICATION OVERVIEW
Description & Features
4.7 out of 5
8.2K Ratings
POSITIVE COMMENTARY:
• “I really like the activities and information provided in this app.
It gives daily activities to try and offers different activities each
day. One feature i think they should add is the ability to review
a previous day and notate the activities done as i forget to
notate before the day is over.”
• “Love this app! Helps me figure out activities to do with my
little one and helps to keep us moving and learning.”
• “I wasn’t sure how to interact with my 2 month old and thanks
to this app I feel more connected to her than ever. Highly
recommend!”
NEGATIVE COMMENTARY:
• “If i could add somethings I would add a reminder notification
and also the availability to have more than one person attached
to the account. My SO would love to have this accessible for
him on his own device.”
• “I wish they would add how often to repeat each exercise
during the session.”
• “It is not up to my expectations. app is not elaborate with babys
current development tracking. It only has activities to follow
since the time we install the app but the progress from birth
to current date is not evaluated which is huge negative. Only
if baby’s development is assessed properly the activities for a
baby can be tailor made to understand the milestones they have
actually completed.”

APPLICATION RESEARCH
Background research for this application was easy to
find because of how many similar apps there are to
it. When deciding where to start my research, I chose
to start with milestones and then look more broadly
at it and see overall developmental apps. Not only
did I look at similar apps, but also demographics and
statistics of broader topics. To finish the research
process, I did interviews with relevant people who
could use the app at some point in their lives.

OLD APPLICATION DESIGN
Before the redesign

COMPARATIVE ANALYSIS
The competition
The Wonder Weeks - Understand the incredible
developmental changes that all babies go through
4.9 out of 5
42.2K Ratings
DESCRIPTION:
The Wonder Weeks worldwide bestselling baby app is a personalized
weekly calendar of your baby’s mental development that will keep you
informed about the leaps and bounds and the fussy phases of your baby.
“Believe me you will use this app and be so
glad you have it. When your child is fussy
you can see her chart and say oh she’s in
a stormy period until whatever date her
stormy time goes to on her calendar.”
“I would have liked to see also an indication
of growth spurts in the chart.
Also, the chart ends at around 2 years I
believe. While it is very beneficial to until
that point, the kids still have major developmental
leaps after (as I have witnessed with
my own child).”
4.8 out of 5
5.1K Ratings
Glow Baby: Newborn Tracker Log - Your baby’s
development and milestone tracker
DESCRIPTION:
All aspects of your infant’s care during the first year is covered in this one
baby app. Keep track of everything from bottle feeds to sleep schedules
and get valuable info about starting solids, developmental milestones and
much more. Plus, get personalized parenting tips delivered daily.
“I initially downloaded this app to track
breastfeeding, but I ended up using it for so
much more. I still log my nursing sessions
and it’s been 3 months. It’s helpful to remind
me which side I left off on and how long ago
it was. It helps me plan ahead by checking
to see if it’s been a while since he ate last.”
“It would have been nice just to tack that
into the original but alas, it’s not possible.
Also, the top of the app are advertisements
and soliciting for “memories” to be added.
It’s a huge chunk of the space and I would
prefer if I could make it go away since I
don’t use memories.”
4.8 out of 5
14K Ratings
Sprout Baby (Baby Tracker): Daily activity log for baby with
multi-device sync
DESCRIPTION:
The only baby app you’ll ever need! Sprout Baby is a powerful all-inone
tool allowing you to track all of your baby’s daily activities and care
including feedings, sleep, diapers, developmental milestones, growth,
health, medications, illnesses and more.
“I love this app and use it to the fullest
(tracking sleep, feeding, diapers, weight,
etc). I really like the daily summaries for
each task so I can quickly see how much
my kid has eaten or slept and how much
I’ve pumped. The interface is very easy and
rather pleasing to use.”
“It would be nice to be able to track how
much milk is pumped from each breast.
Right now, I have to manually add a note to
each session stating how much per side.”

SURVEY DATA
Daily self-reported media usage of moms in the
United States in as of January 2018 (in minutes)
250
200
150
100
50
0
Internet TV Radio
Most popular daily smartphone activities of
mobile moms in the United States as of July 2014
Mobile device ownership of moms in the United
States in as of January 2018
120%
Texting
Social media
100%
Playing games
Watching videos
80%
Parenting communities
60%
Instant messaging
Parenting information
40%
Health information or advice
20%
Shopping
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Share of respondents
0%
Smartphone
Tablet
Nearly 70% of Moms believe technology helps
them to be better moms.

INTERVIEW QUESTIONS
Participant Two
NAME
Rosie Foley
AGE
53 YRS
GENDER
Female
OCCUPATION
Child Care
HOMETOWN
Wakefield, MA
DEVICE
iPhone XS
1. How often are you on your iPhone roughly each day?
I’m on my phone constantly, mostly because I’m a stay at home
mom so when the kids are sleeping or at school I have a lot of time
to myself.
2. Can you see yourself using this app as a new mom?
I can definitely see myself needing an app like this. I have two
sons, one is 3 and one is 1.5 years old. My mom and the babysitter
are also with the kids a lot and having them document milestones
and progress would be helpful for me.
3. Is this app easy to figure out? Why or why not?
I think it’s easy to figure out for me, but I consider myself pretty
good with the iPhone so I don’t know if it would be as easy for
someone else.
4. Is it easy to navigate throughout the app?
It’s easy, but it’s not entertaining.
5. What do you think about the overall design of the app?
I don’t like the design at all, it is not an app that looks like
something a new mom wants to use. It should be using softer more
welcoming colors.
6. Have you seen apps like this? If so, what was good or bad?
I have an app similar, but I just use it to track their naps. The app is
okay, but I don’t use any of it’s other features so I’m definitely open
to other ideas!
7. If you could add anything to this app, what would it be?
I would change the introduction page to be more welcoming
because my immediate reaction when opening the app is to ‘x’ out.

INTERVIEW QUESTIONS
Participant Three
NAME
Hannah Durant
AGE
22 YRS
GENDER
Female
OCCUPATION
Babysitter
HOMETOWN
Reading, MA
DEVICE
iPhone XS
1. How often are you on your iPhone roughly each day?
I use my phone very often, being a 22 year old there’s a lot to look
at between social media, e-mails, etc.
2. Can you see yourself using this app as a new mom?
I’m not necessarily thinking about that at this point in life, but
being a regular babysitter I would definitely be willing to use
something like this to report back to the parents.
3. Is this app easy to figure out? Why or why not?
Yeah, I think it’s easy to figure out, but I don’t really get the point
of it. I think it’s a little bit too wordy and it should be a lot more
simple. Especially if it’s targeted towards new mothers, I can’t see
a new mom sitting down and wanting to figure out a complicated
app.
4. Is it easy to navigate throughout the app?
I guess so, it’s confusing at times though.
5. What do you think about the overall design of the app?
The design is a little too bland for me, I think it could be cleaned
up and more appealing to the eye.
6. Have you seen apps like this? If so, what was good or bad?
I’ve only seen apps for children’s naps and things like the camera
that watches the baby, but nothing really developmental like this.
7. If you could add anything to this app, what would it be?
I would change the way it’s laid out to make it more simple and
clean, and also I would change the colors and overall vibe of the
app.

PERSONAS
Personas are always somewhat difficult for me
because of the fact that I’m making up someone
who doesn’t actually exist. It really requires you to
get into the mind of the person you are creating and
actually picture them using the application. I chose to
do three different age ranges to show that this app
can be used across the board with all ages.

MEGAN O’BRIEN
AGE: 32
JOB: Stay at home mom
GENDER: Female
EDUCATION: Rutgers University
RACE: White
INCOME: None
RESIDENCE: Park Ridge, NJ
BIO
Meg is a 32 year old mother of one child. She is married, but is usually home
taking care of her son while her husband works. She fears that her husband is
missing out on all the important parts of her child’s life and wishes there was
a way she could share with him what happened during the day without just
taking pictures. She is also looking for new ways to advance her child’s life
and development.
GOALS & MOTIVATIONS
- Being there for her child.
- Keeping a happy family.
- Staying on top of things.
LIKES
- Reading and writing
- Family time
- Taking care of her child
DISLIKES
- Being alone
- Complicated technology
TECHNOLOGY ABILITIES
Mobile / Tablet
BIG 5 PERSONALITY
Extroversion
- Rude people
Laptop / Desktop
Openness to Experience
Software
Agreeableness
Social Media
IT & Internet
Neuroticism
Conscientiousness
APP Use: Everyday
Phone Use: Everyday
Computer Use: Everyday

MARY ANN CAIN
AGE: 73
JOB: Retired
GENDER: Female
EDUCATION: High School
RACE: White
INCOME: Social Security
RESIDENCE: Houston, TX
BIO
Mary Ann is a 73 year old grandmother living in Houston, Texas. She has
4 kids of her own and 12 grandkids. She wants an easy way to report back
to her kids after a day of taking care of her infant grandkids. Tracking their
milestones and activities would be very helpful for her kids to see when they
come to pick up their kids. She wants to stay up to date with technology and
would love an app she can easily figure out.
TECHNOLOGY ABILITIES BIG 5 PERSONALITY
GOALS & MOTIVATIONS
- Staying up to date
- Maintaining a positive atmosphere
- Staying “young”
LIKES
- Her family
- Solitaire on her tablet
- Gambling
DISLIKES
- Complication
- Being lazy
Mobile / Tablet
Extroversion
- Disrespectful children
Laptop / Desktop
Openness to Experience
Software
Agreeableness
Social Media
IT & Internet
Neuroticism
Conscientiousness
APP Use: Every other day
Phone Use: Everyday
Computer Use: Once a week

ABBY FARGO
AGE: 22
GENDER: Female
RACE: White
JOB: Internship
EDUCATION: Quinnipiac University
INCOME: Minimum Wage
GOALS & MOTIVATIONS
- Getting through college
- Positive environment
- Learning new things
RESIDENCE: Reading, MA
BIO
Abby is a 22 year old studying at Quinnipiac University. When she’s not at
school she’s usually home babysitting around the neighborhood. She has
about 4 families that she consistently sits for. Reporting back to the parents
is an important part of babysitting and having an app where she can clearly
show what happened in the time the parents were out would be extremely
helpful for her and the parents.
TECHNOLOGY ABILITIES BIG 5 PERSONALITY
LIKES
- Hanging out with friends
- Making money
- Working hard
DISLIKES
- Waiting for things to load
- Complications
Mobile / Tablet
Extroversion
- Rude people
Laptop / Desktop
Openness to Experience
Software
Agreeableness
Social Media
IT & Internet
Neuroticism
Conscientiousness
APP Use: Everyday
Phone Use: Everyday
Computer Use: Everyday

FINAL ELEMENTS
The final elements of this process were the
information architecture, wireframes, and final
design. The information architecture gets confusing
if you don’t follow it thoroughly. It helps to lay out
your application before you move to the wireframing
process. Once at the wireframing process, I found it
very easy to base my design off of my info arch and
eventually get a final design that captured everything
I wanted it to ensure a great user experience.

INFORMATION ARCHITECTURE
START PAGE
SIGN UP
HOME
ACTIVITIES MILESTONE MEMORIES CALENDAR NOTES PROGRESS
Cognitive
Cognitive
Camera
Calendar Elec. Notepad Child’s Progress
Activity
Article
Milestone
Pop up
Photo 1
Pop up
Gross Motor
Gross Motor
Activity
Milestone
Photo 2
Article
Pop up
Pop up
Fine Motor
Activity
Fine Motor
Milestone
Photo 3
Pop up
MAIN NAVIGATION
Article
Social
Pop up
Social
SUBSECTION
Activity
Milestone
HOME
Article
Age
Pop up
Article
3RD LEVEL SUBSECTION
Activity
SWIPE
Article
Article
4TH LEVEL SUBSECTION
BUTTON

APPLICATION WIREFRAMES
START UP SIGN UP HOME INTERIOR 1
INTERIOR 2 INTERIOR 3

FINAL DESIGN