Is A Digital Or Print Magazine Right For You Or Your Business?

MAGAZINES ARE ON TH
Newstands
+ Private
Website
+ Socials
Current
Sweet Spot
P
Pla
PRINT
PDFs
Online
PDF/HTML5
FLIPBOOKS
Multimedia
Interactive
PDFs/HTML5
WEB
K
Magazines are a unique way to
put your branded content out
into the world. The magazines
business has been evolving
from print to digital over the
past decade and much has been
said about the decline in print
publications and the meteoric
rise of content being made
available online - free and via
subscription.
So how does that relate to your
opportunity to get your own
personal or business magazine?
The good news is - you have
plenty of options open to you.
1. Print
Let’s start at Print magazineswe
know what they are. We
have all bought one from a
newsstand or perhaps picked
one up in the reception area
waiting for our accountant or
doctor looking for something
interesting to read.
We are now seeing an increase
in free print magazines in
all major supermarkets and
hardware stores for example
as the recognition increases
INDIE PUBLISHERS
for magazines as a way to
3. PDF/HTML5
successfully increase customer Flipbooks
engagement. The advent of
An extension to the
private publishing i.e publish humble PDF is to
directly to your customers, is not turn it into a flipbook
new either, and has some specific or magazine format,
use cases where ‘print works best’ showing dual pages at
- see Page 8
once, either with a ‘page
turning’ feature or a
Magalogs (meaning a combination swipe feature on mobile
of a magazine and a catalog) has devices. This is a nice
been around for some time as add on to the reading
another form of print magazine for experience as it has the
business owners as well.
feel of ‘flicking through a
magazine’ mimicking the
2. PDFs Online
behavior we show when
Most magazine design outputs we have a magazine in
as a PDF format. There are other our hand. Anyone with a
formats but the most common is a website can today access
PDF. The ability to attach that PDF a wide range of free
to emails or click to download as a plugins that will take
lead magnet is incredibly common your humble PDF and
and easy to do. The upside is that turn it into a flipbook in
it is a super simple process, the just a few simple steps.
downside is that PDFs are not Easy!
particularly friendly to read on
mobile devices.
6