14 Unbeatable eCommerce Marketing Strategies to Escalate Sales

Best eCommerce Marketing Strategies for
Small Business Owners

eCommerce Marketing Strategy is about sending the
right messages to the right person at the exact right
moments.
Running an eCommerce store is having an online
storefront and a connected warehouse. Running it
successfully involves multiple tactics, preparations and
creating a solid eCommerce Marketing strategy.

What’s the best eCommerce marketing strategy?
Which one should I be using for my eCommerce store?
Which one will work for me?

There is a ton of competition online for eCommerce businesses, so
knowing how to set yourself apart and get your name out there is
essential.
Whether an eCommerce marketing strategy works for
you depends on your context. It depends on your
industry, what you sell, what your customers are used
to.

Running eCommerce successfully involves multiple tactics,
preparations and creating a solid eCommerce Marketing
strategy.
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This is important for small business
owners who dream of gaining the best
ROI for their efforts.
Here we highlight different eCommerce
marketing strategies based on the
expertise you have.

eCommerce Marketing Strategies For
Small Business Who Are Starting Out
Overall eCommerce marketing strategy would be to identify the needs of the visitor and
provide them a good user experience.
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List out your customer journey
Create a content marketing plan
Set up an email marketing automation
Invest in a good recommendation engine

Create a Content Marketing
Plan
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Content marketing is free if you do it
yourself, though you can also hire
content marketers to develop your
strategy for you or to write the posts
entirely.
Many eCommerce companies have
succeeded with content marketing.
Invest in a Good
Recommendation Engine
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A good recommendation engine is a
bridge between your product knowledge
and what your customers are looking for.
Set up an Email Marketing
Automation
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Emails are a great way to achieve this
as they are easy to use.
Setting up an email marketing
automation doesn’t involve you jumping
through hoops; all you need is an email
service provider (MailChimp, Hubspot,
Aweber, etc) a client relationship
management software (Zoho,
Salesforce, Microsoft Dynamics, etc)
and the integration of both with your
storefront.

eCommerce Marketing Strategies for
People Comfortable With Their Business
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Conduct Sweepstakes or
Giveaways to increase
engagement
Have a Loyalty reward program
Invest in a display ad program
SEO and SEM
Implement correct abandonment
preventive measures
Implementing correct
abandonment preventive
measures help you bring
back the traffic that you put
in efforts to visit your store.

Conduct Sweepstakes or Giveaways to Increase Engagement
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Sweepstakes draws in new visitors to your website and they would explore the rest of
the website after taking part.
Have a Loyalty Reward Program
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Success of a business depends on repeat
orders and loyal customers.
Invest in a Display ad Program
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Display ad program brings revenue for website
owners and visibility for brands. Great way to
bring your brand in front of those who satisfy
particular traits.
SEO and SEM
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Now a days most of the shoppers
report conducting online research
prior to making a large purchase.
By adding relevant keywords to
specific pages and have a good
SEO score is best suit for
someone’s search query and you
get a visitor.

eCommerce Marketing Strategies for People
Who Wish To Push Their Boundaries
Now time to focus on innovating your existing eCommerce marketing strategies to
expand your business to the next level.
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Simplify your checkout process
Create a shopping guide for different occasions
Sell on Instagram
Ask for product reviews
Plan your holiday marketing early

Simplify your Checkout Process
● Simplifying the shopping experience
involves small steps such as simplifying
the registration or sign up process, simple
user interface, streamlined page design that
directs the attention to the checkout.
Create a Shopping Guide For
Different Occasions
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A shopping guide manages to hit two
birds with a single stone. Greatly
helpful in case of ‘high-end’ items
such as furniture, home decor, and
electrical appliances.
Ask for Product Reviews
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To collect more reviews, easy
way to get more sales is to ask
for product reviews.
Sell on Instagram
● IN Instagram, you can showcase
real-world photos of your products
along with a link for your followers
to buy it.

Best eCommerce Marketing
Strategies
This is a great starting point for small business to give them a boost when they are first
selling products.
If you feel like you need some fresh ideas for e-commerce marketing success, give
these lesser-known strategies a chance. Enlist our professionals at QeRetail eCommerce
Marketing to take your ecommerce business to the next level. Contact us today to see
how we can help your online store grow.