The Canadian Parvasi - Issue 103

The International News Weekly Canada
July 19, 2019 | Toronto 02
Canada Dry® Invites Consumers to Chill
This Summer with Bollywood Picnic
Canada Dry® is introducing
a new, insights-driven
marketing campaign developed
specifically for South
Asian consumers. Coming
this summer, the new creative
concept invites South
Asian community to chill
and unwind with Canada
Dry® and a “Bollywood Picnic”
experience.”
A 2017 qualitative study
suggested that watching TV
shows and movies from back
home is important for many
visible minorities in Canada
to stay connected to their culture.
To South Asian Canadians,
there’s nothing better
than enjoying a Bollywood
movie night with their family
and friends.
The 2-month campaign
leverages the famous Bollywood
movie culture to deliver
the brand message – “Real
Ginger, Real Chill” through
TV ads, digital ads and instore
POS.
The highlight of the
campaign is the Bollywood
Picnic Contest, offering a
private Bollywood Picnic experience
for the winner and
his/her guests, including a
performance by renowned
Bollywood singer and actress,
Miraya Varma. Some
of Miraya’s famous tracks
include “Lovely” and “Yalla
Yalla”. It is all about celebration
with decoration, cuisine,
music, live performance and
Canada Dry® Ginger Ale.
To effectively deliver the
campaign message to the
target audience, the brand
transcreated its existing
English TV commercial
to Hinglish and Punjabi,
along with a specially designed
end tag with a call to
action, directing consumers
to the campaign microsite to
PSB Senior Club Canada Celebrates Multicultural Day
PSB Seniors Club Canada
celebrates Multicultural
Day and annual Picnic at
Heart Land Conservation
Park located in Brampton.
More than 120 club members
participated in the
event. Mr. Gurcharan Singh
Khakh, President of the club
greeted the members and
introduced new members.
Both men and women members
participated in the cultural
activities during the
day. PSB Seniors Club Canada
was formed in three years
ago and is affiliated with the
City of Brampton. Talking to
the Weekly Voice Mr. Gian
Paul, Vice President of the
club said “ At PSB Seniors
Club Canada we strive to
enable our aging population
to remain vital, healthy and
connected to their community
while enhancing the
lives of all seniors who need
assistance to live safely and
independently in their own
homes.’ Mr. Harcharan
Singh Secretary informed
the members that next Winter
Gala diner will be held on
Nov 10. 2019 at Shingar Banquet
Hall, Brampton.
enter the contest.
The 30-second TV commercial
and 15-second digital
video advertisement will run
on major ethnic channels
including Zee TV, B4U and
PTC Punjabi through an engaging
media buy executed
by the brand’s agency of record,
Ethnicity Matters.
About Canada Dry
Mott’s Inc.
Canada Dry
Mott’s, is a leading
beverage business
marketing a wide
range of soft drinks,
juices, teas, mixers
and other premium
beverages throughout
Canada. In addition
to Mott’s Fruitsations®,
the company’s portfolio
includes Mott’s Garden
Cocktail®, Canada Dry®,
Crush®, Mott’s Clamato®,
Dr Pepper®, Schweppes®,
and Snapple®. Based in Mississauga,
Ontario, Canada
Dry Mott's Inc. operating as
Keurig Dr Pepper Canada,
is a Campaign Microsite-
Campaign MicrositeCampaign
MicrositeCampaign
MicrositeCampaign MicrositeCampaign
Microsite-
Campaign MicrositeCampaign
Microsite Campaign
Microsite Keurig Dr Pepper
Company, one of the leading
refreshment beverage businesses
in Canada. For more
information, please visit
www.canadadrymotts.ca.
Humber East residents & Mr. Goyat
for organizing a town hall meeting
Jotvinder Sodhi
Thanked Vales of Humber
East residents and Mr. Goyat
for organizing a town hall
meeting on the break-in in the
community.
Jotvinder Sodhi said that I had a de- tailed discussion
with the police chief Mr. McCard on public safety
concerns and he assured that division 21 will increase
police patrol in our area. Police chief admit at least 17
recorded break in incidents have been in the particular
small area. There were some arrests were made.
In the presence of Mayor and representing Counillor
we raised public safety break-ins and road conditions especially
on Gore and Mayfield, Clark way and Mayfield.
There is no left or right turning lane which is causing accidents
for the community who contributes almost 4 million
dollars as a property tax to the city.
We demand our fair share in development projects.
We feel that all the projects have been allocated to one
particular area, neglecting rest of Brampton.
South Asian Health Expo: Tradeshow Focusing On Health, Wellness, Beauty & Fitness
Brampton, ON - After
many years of producing
health-focused trade shows
specifically for the South Asian
community in Surrey BC, business
woman Rina Gill is now
executing her broader vision
of expanding across Canada.
She is launching Brampton's
first South Asian focused trade
show with vendors from the
health, wellness, beauty and
fitness industry. This initiative
is important for the South
Asian community and encourages
them to be proactive
about their health vs. being reactive
once they get diagnosed.
The official launch of the South
Asian Health Expo is taking
place from 12pm to 5pm on Saturday,
July 27th at Brampton
Soccer Centre. Attendees can
take advantage of FREE AD-
MISSION and family fun for
everyone!
The City of Brampton is
the ideal location for the South
Asian Health Expo in Eastern
Canada as Brampton's total
visible minority population in
the city sits at 433,230, who are
mostly of South Asian descent.
According to the 2016 Census,
Brampton’s South Asian
population is over 260,000.
South Asians are genetically
predisposed to many health
issues and an extremely busy
lifestyle can cause high stress
levels which result in poor
diet, lack of exercise, sleep deprivation,
etc. These bad habits
can eventually lead to serious
medical conditions like obesity,
diabetes, high blood pressure
as well as emotional and
mental disorders.This is an
opportunity to bring the entire
community together under
one roof to further explore the
world of health, wellness, beauty
and fitness. There will also
be a diverse group of vendors,
advertisers, media sponsors
and attendees. Good health is
important for everyone regardless
of age, gender and ethnicity.What
to expect: Industry
Experts On-Site, FREE Health
Testing, Product Demonstrations,
FREE Product Sampling,
FREE Exercise/ Dance
classes, FREE Workshops,
Play Area for Children, Tons
of Prize Giveaways and Flea
Market. Also have a chance
to win tons of prize giveaways
and pick up a
FREE copy of the South
Asian Health magazine.For
more information about the
South Asian Health Expo or to
become a vendor, advertiser,
and/or sponsor, please contact
the Event Organizer Rina Gill
at 778 688 4973 or rina@thehypeadagency.com
Since it is FREE ADMIS-
SION, the attendees have the
option of bringing a food donation
for local organization,
SEVA Food Bank.The Seva
Food Bank provides safe, nutritious
and culturally-appropriate
food to low-income families
living in Mississauga.An
initiative of Sikhs Serving Canada,
a registered not-for-profit
charitable organization, their
mission is to positively impact
local communities by acting on
the basic Sikh tenets of sarbat
da bhalla (the well-being of all),
chardi kala (eternal optimism)
and seva (selfless service).