Aspire-annual-report2017-18-forwebsite

OUR
COLLABORATIONS
In the FY 2017-18, Akshaya Patra widened its footprint by adding 9 new kitchens, with the support of our patrons, such as
Infosys, Bank of Tokyo, Citi Bank, Bosch, Ms. Shobu Yarlagadda, Damani Group, Navbharat, ZenQ, and GMDC. Collaborations
have been pivotal to Akshaya Patra’s pursuit of a world where children are not deprived of education because of hunger.
Throughout the journey, the Foundation has been supported by corporates and individuals in various capacities, right from
sponsoring delivery vans and kitchen equipment to donating funds and even running campaigns to raise funds for the
programme.
We conducted a number of campaigns during the year to establish the need for sustained partnerships and enhance the sense of
camaraderie and fellowship among individuals and institutions. As a part of the ‘Feed the Future Now’ campaign, we organised
the ‘Nourish the Change Confluence, 2018,’ with ‘Collaborative Impact’ as the theme of the event. It was aimed at scaling-up
cross-sector partnership with the Governments and leading corporates.
‘Feed The Future Now’ campaign is a movement for social change based on the premise that every child deserves a nutritious
diet, fulfilling education, and a bright future. It is supported by GlaxoSmithKline, PepsiCo, Nestle, Reliance Fresh, Viacom18,
Facebook, Big FM, PVR Cinemas and The Lalit Group of Hotels. In support of the initiative, PVR Cinemas facilitated the screening
of the campaign video across 101 screens across the country.
We also conducted campaigns to collaborate with individuals through digital media. ‘Back to School’ was one such digital
marketing campaign coinciding with the beginning of the new academic year to encourage donors to help children get back to
school.
In addition, we also encourage volunteering efforts of individuals and organisations. We completed 32,058 volunteering hours,
engaging over 6,000 employees from 83 corporate entities, through 280 events across India. Volunteering activities were carried
out at Akshaya Patra kitchens, Government schools, corporate campuses, and public places in the form of activities like quizzes,
drawing competitions, cleanliness drives, painting walls, awareness drives, green initiatives, etc.
ANNUAL REPORT 2017-18 ASPIRE - 47 ASPIRE - 48 ANNUAL REPORT 2017-18