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Lafarge Matters_Mid Year Newsletter_2019

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<strong>Lafarge</strong>matters<br />

MID YEAR NEWSLETTER<br />

<strong>2019</strong><br />

SHAPE THE FUTURE<br />

CORFIX<br />

THE PROCUREMENT INITIATIVES<br />

HAVE CONTRIBUTED 81% OF THE<br />

IDENTIFIED BENEFIT VALUE.<br />

Shaping<br />

the Future<br />

of Lichtenburg<br />

FINANCE<br />

Health and Safety<br />

<strong>Lafarge</strong> South Africa has a bold vision to shape the future into something extraordinary.<br />

Our pioneering research enables us to develop advanced materials and innovative<br />

building solutions for the sustainable communities of tomorrow.


2<br />

L a f a r g e m a t t e r s / Q3-<strong>2019</strong><br />

MID YEAR REVIEW<br />

L a f a r g e m a t t e r s / Q3-<strong>2019</strong><br />

LOCAL DEVELOPMENTS<br />

3<br />

MESSAGE<br />

FROM THE CEO<br />

DEAR COLLEAGUES,<br />

We are already in the third Quarter<br />

of <strong>2019</strong> and our business has come<br />

through challenging times, operating<br />

in a turbulent economic environment<br />

and deteriorating construction<br />

industry. Nevertheless, the efforts<br />

that our teams have invested in<br />

turning the business around have<br />

started to materialise, placing<br />

<strong>Lafarge</strong> South Africa back on a<br />

profitability path. For the first time<br />

since 2017, our results are positive<br />

in both quarter two and half-year<br />

<strong>2019</strong>.<br />

This positive momentum came as a<br />

result of the execution of our ‘Fixing<br />

the Core’ turnaround strategy. We<br />

have achieved improved profitability<br />

/ 0 2<br />

in all our businesses thanks to<br />

a margin-focused commercial<br />

strategy. In a declining market, our<br />

Aggregates and Ash businesses have<br />

delivered excellent results, beating<br />

both budget and previous-year<br />

benchmarks. We have strategically<br />

reviewed our Readymix footprint<br />

by targeting profitable operations,<br />

leading to a significant improvement<br />

in performance. We continue to see<br />

tangible progress on the stabilisation<br />

of the Lichtenburg Plant, and have<br />

made strides in rigorous cost and<br />

cash management initiatives across<br />

our business.<br />

The second half of <strong>2019</strong> is likely to<br />

remain challenging, and we cannot<br />

count on any significant tail wind<br />

coming from a shift in economic<br />

and market conditions. We must<br />

therefore remain focused on our key<br />

priorities of being customer centric,<br />

driving margins, cash conversion<br />

and rigorous cost management,<br />

while staying committed to Health<br />

and Safety.<br />

I am aware that these are difficult<br />

times for all of us, and I would like<br />

to thank each and every one of you<br />

for your dedication and continuous<br />

contribution to the turnaround of our<br />

company, <strong>Lafarge</strong> South Africa.<br />

Best regards,<br />

Rossen<br />

CORFIX<br />

THE CORFIX PROJECT WAS LAUNCHED A YEAR AGO, WITH THE OBJECTIVE TO REDUCE FIXED COSTS BY<br />

R50 MILLION, BY THE END OF <strong>2019</strong>.<br />

The CORFIX project focused on<br />

three business areas-Procurement,<br />

Aggregates and Finance.<br />

THE PROCUREMENT INITIATIVES<br />

HAVE CONTRIBUTED 81% OF<br />

THE IDENTIFIED BENEFIT VALUE,<br />

WHILE THE AGGREGATES AND<br />

FINANCE INITIATIVES HAVE<br />

CONTRIBUTED 12% AND 7%<br />

RESPECTIVELY.<br />

The accumulated benefit contribution<br />

at the end of June <strong>2019</strong> was over R20<br />

million from the identified CORFIX<br />

initiatives.<br />

This represents 41% of the<br />

targeted benefit and the significant<br />

improvements in Procurement and<br />

Aggregates will increase the benefit<br />

realisation in the second half of the<br />

year to get closer to the target at the<br />

end of the year.<br />

LEX<br />

Millions<br />

Going back to basics<br />

The LEX project was launched in<br />

September last year, we are now<br />

7 months into the implementation<br />

which will be completed by the end<br />

of this year.<br />

The LEX initiative owners have<br />

worked hard to implement and track<br />

the identified actions. As a result, the<br />

LEX project has achieved a benefits<br />

rate 17% above its target, at just<br />

under R60 million for the first half<br />

of <strong>2019</strong>. The improved performance<br />

of the Cement Plants has also<br />

contributed to the positive results.<br />

R Million<br />

R22<br />

R17<br />

R11<br />

R6<br />

R0<br />

60<br />

45<br />

30<br />

15<br />

0<br />

12%<br />

Accumulated Achieved Benefit<br />

Jan Feb Mar Apr May Jun<br />

7%<br />

81%<br />

The business is set to achieve its<br />

target of R134 million by the end of<br />

<strong>2019</strong>. Overall it is a great success.<br />

LEX Economic Benefit<br />

Benefit Contribution<br />

Procurement<br />

Aggregates<br />

Finance<br />

Jan Feb Mar Apr May Jun YTD<br />

Target<br />

Actual<br />

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4<br />

L a f a r g e m a t t e r s / Q3-<strong>2019</strong><br />

BUSINESS UNITS<br />

L a f a r g e m a t t e r s / Q3-<strong>2019</strong><br />

SHAPING THE FUTURE<br />

5<br />

Aggregates<br />

Difficult market conditions have<br />

continued in <strong>2019</strong>, and GDP growth<br />

has thus far been negative. Quarrying,<br />

mining, and construction have<br />

experienced a noticeable decline,<br />

which has negatively impacted<br />

aggregate volumes available in the<br />

market. In spite of these challenges,<br />

the Aggregates Product Line has not<br />

only met, but exceeded its targets<br />

for the year to date.<br />

This has been achieved through our<br />

dedication to cost excellence, as<br />

well as strategic pricing, which has<br />

positively impacted revenue. Our<br />

all-round operational efficiency has<br />

been essential in this endeavour.<br />

These will remain our focus areas as<br />

we work towards our budgetary goals<br />

in order to strategically position<br />

ourselves for when the market turns.<br />

None of these results would<br />

have been possible without the<br />

commitment, collaboration and<br />

effectiveness of the team.<br />

Ash Resources<br />

and Randfontein<br />

Ash Resources started the year with<br />

challenges that were presented by<br />

the company restructuring, and a<br />

reduced portfolio. It was a daunting<br />

task, but our response to this<br />

required the production of higher<br />

volumes with reduced resources.<br />

However, the outlook is positive,<br />

and our year to date performance is<br />

on track to achieve EBITDA by the<br />

end of <strong>2019</strong>. We await reverts from<br />

a number of prospective business<br />

generators, and continue to strive<br />

for resource optimization throughout<br />

the business.<br />

Our LAMPEES with Marcel Fynn and Michael Rabe, our LAMP Sponsors (on the left)<br />

and Anthony Bowen (on the right) who conducted a Traffic Management Presentation at<br />

the LAMP session In July <strong>2019</strong>.<br />

Nelspruit Quarry received an award for the highest Environmental Audit Achievement in<br />

the Industry at the Institute of Quarrying Conference.<br />

Nelspruit Quarry 95.70% Showplace<br />

Tongaat Quarry 95.42% Showplace<br />

Stanger Quarry 95.25% Showplace<br />

Showplace status is reserved for those operations that have excelled and achieved<br />

an audit score in excess of 95%. We have two operations that have yet to be audited:<br />

Richards Bay Quarry and Ninians Quarry that will be audited in September <strong>2019</strong>.<br />

Through a collaborative effort, the<br />

Randfontein Plant has been tasked<br />

with contributing towards the<br />

commercial strategy for a turn-around<br />

plan. Throughout the year thus far,<br />

we have taken significant strides<br />

towards the successful execution of<br />

the initiatives we pinpointed. With a<br />

marked improvement in our output,<br />

we have experienced a 35% increase<br />

in sales out of Ash Resources’<br />

operations. Our innovative solutions<br />

will continue to secure our success.<br />

Readymix Turnaround Strategy<br />

The construction industry remains<br />

under severe pressure economically.<br />

In such times, we should heed the<br />

words of late US businessman<br />

Lee Lacocca, who said, “we<br />

are continually faced by great<br />

opportunities brilliantly disguised as<br />

insoluble problems.”<br />

For the Readymix<br />

Product Line, the<br />

challenge is to<br />

identify and exploit<br />

these opportunities.<br />

Focusing on getting<br />

business back to profitability in<br />

a short time frame is the key to<br />

ensuring sustainability.<br />

During 2018, a turnaround strategy<br />

was initiated with the involvement<br />

of the global <strong>Lafarge</strong> team. We<br />

conducted a critical analysis of the<br />

business portfolio and performance<br />

in order to identify the road map<br />

to profitability. The emphasis was<br />

placed on commercial, operational,<br />

technical and logistical excellence,<br />

the cost structure of the business,<br />

quality, and the reduction of raw<br />

material costs. Some strategic<br />

decisions already executed include<br />

divestitures in certain geographic<br />

locations by selling these sections of<br />

“WE ARE CONTINUALLY FACED BY GREAT<br />

OPPORTUNITIES BRILLIANTLY DISGUISED AS<br />

INSOLUBLE PROBLEMS.”<br />

the business, and the restructuring<br />

of the business to be leaner and<br />

more efficient.<br />

The market continues to be highly<br />

competitive, as evidenced by the<br />

recession of the construction<br />

industry over the past seven quarters.<br />

However, with the dedicated support<br />

of a wonderful team, our profitability<br />

THE <strong>2019</strong><br />

FULTON AWARDS<br />

IN ASSOCIATION WITH<br />

LAFARGE.<br />

has increased by 75% year on year<br />

as we continue to shape the future.<br />

The team is determined to achieve<br />

break-even by 2020 by following<br />

through on identified initiatives and<br />

strategic plans. This includes selling<br />

high volumes at the required profit<br />

margin, target market prospecting,<br />

increasing market share, and an<br />

intense focus on<br />

the most profitable<br />

segments. In a<br />

cooperative effort,<br />

Readymix, Aggregates<br />

and Cement continue<br />

to approach clients and jointly offer<br />

integrated solutions.<br />

Readymix is on a good trajectory<br />

to break-even in 2020, with the<br />

knowledge that dedication and hard<br />

work are imperative to achieve this.<br />

The team remains steadfast and<br />

determined to change these insoluble<br />

problems into great opportunities.<br />

<strong>Lafarge</strong> Banners for the Fulton Challenge Golf Day<br />

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6<br />

L a f a r g e m a t t e r s / Q3-<strong>2019</strong><br />

OUR INITIATIVES<br />

L a f a r g e m a t t e r s / Q3-<strong>2019</strong><br />

OUR MILESTONE<br />

7<br />

Shaping the Future of Lichtenburg<br />

SHAPING TRANSFORMATION<br />

Established in North West Province<br />

in 1949, the factory has enjoyed<br />

many productive years, however it<br />

has also experienced a decline in<br />

recent years, to combat this decline<br />

a course of action was implemented<br />

and improvements were made<br />

through the Lichtenburg Turnaround<br />

Plan.<br />

CURRENT PERFORMANCE<br />

Clinker and Cement production has<br />

risen in comparison to last year,<br />

while more volumes were transferred<br />

to Randfontein for cost optimization<br />

purposes. For South Africa, the<br />

increase in cement production is<br />

considered a good performance<br />

within the contracting nature of the<br />

market.<br />

The kilns had a difficult start to the<br />

year with both shutdowns brought<br />

forward due to refractory failure.<br />

Nevertheless, the situation stabilized<br />

and the kilns had a good run in both<br />

May and June.<br />

The LTP is articulated around 5<br />

pillars and here are some examples<br />

of actions implemented :<br />

• asset management: kiln shutdown<br />

organisation, restore equipment<br />

condition,<br />

• organisation: filling critical<br />

vacancies, review of the<br />

organisational charts, area<br />

management, support of<br />

maintenance team by performing<br />

contractor,<br />

• people: training of key positions,<br />

increase use of Training Center<br />

for technical skills and people<br />

development,<br />

• systems: daily and weekly<br />

alignment meetings,<br />

Technical Information System<br />

implementation,<br />

• culture of performance: The<br />

culture is people motivation,<br />

rewards and recognition. It<br />

is also achievement visibility<br />

14%<br />

18%<br />

and increased continuous<br />

communication.<br />

THE OUTLOOK<br />

The market will remain challenging<br />

and the focus on cost reduction will<br />

be reinforced. The implementation<br />

of the actions aimed at reducing<br />

the cost will be accelerated. The<br />

turnaround plan will be under<br />

constant review, with the Operational<br />

Steering Committee meeting weekly.<br />

Both kilns will need a short shutdown<br />

to maintain the refractory. Major<br />

overhaul of our locomotives, wagons<br />

and rail line between quarry and<br />

plant is needed and will take place in<br />

H2. The project of replacing the ESP<br />

kiln 3 by bag filter is well underway<br />

and the commissioning will take<br />

place early 2020.<br />

Action Status Progress<br />

Completed<br />

LICHTENBURG TURNAROUND<br />

PLAN (LTP)<br />

24%<br />

In Progress<br />

on Time<br />

Lichtenburg turns 70<br />

The turnaround plan implementation<br />

is in full speed and lead to the<br />

improvements we saw in the first<br />

half of the year.<br />

44%<br />

In Progress<br />

on Delayed<br />

Not Started<br />

Priority Actions LTP Progress<br />

REACHING A MILESTONE<br />

Asset Management<br />

Organisation<br />

People<br />

Systems<br />

Performance culture<br />

Average<br />

53%<br />

60%<br />

73%<br />

78%<br />

77%<br />

68%<br />

The Lichtenburg Plant reached a<br />

significant milestone as it turned<br />

70 this year. An event was held to<br />

celebrate the occasion with Reginald<br />

Jordant as the host of the day.<br />

A number of speakers lined up<br />

to grace and commemorate this<br />

event with words of appreciation<br />

and encouragement. The CEO of<br />

<strong>Lafarge</strong>, Rossen Papazov, delivered<br />

an uplifting speech with reference<br />

to the model FNB stadium of 2010<br />

with the caption: “Remembering<br />

a time of greatness – SA 2010”.<br />

The reference was symbolic of the<br />

Lichtenburg Plant that has seen a<br />

period of decline, but that he hopes<br />

along with many others, will regain<br />

its greatness once more.<br />

The Industrial Director, Abdel-ileh<br />

Chouar, closed the event with a<br />

parting message that the future is<br />

in our hands, but that we need to<br />

adapt to changing situations if we<br />

want to be part of it, resonating with<br />

<strong>Lafarge</strong>’s slogan, ‘Shape the Future’.<br />

0%<br />

10% 20% 30% 40% 50% 60% 70% 80% 90%<br />

/ 0 6<br />

/ 0 7


8<br />

L a f a r g e m a t t e r s / Q3-<strong>2019</strong><br />

FINANCE / LEGAL<br />

L a f a r g e m a t t e r s / Q3-<strong>2019</strong><br />

HEALTH AND SAFETY<br />

9<br />

Finance<br />

Health and Safety<br />

It has been a little over a year since<br />

I assumed the role of Chief Financial<br />

Officer for <strong>Lafarge</strong> South Africa. I am<br />

excited to see the success of our ‘Fixing<br />

the Core’ strategy, which focuses<br />

on the turnaround of operations,<br />

a margin-focused commercial<br />

approach, performance improvement,<br />

and cost management across all the<br />

segments. Although we came in under<br />

budget, it continues to yield positive<br />

results as reflected in the significant<br />

improvement in our half-year financial<br />

performance compared to the same<br />

period in 2018.<br />

Our revenue has grown by 13%<br />

compared to the same period last<br />

year, in spite of the market and<br />

economic headwinds. This is thanks to<br />

Procurement<br />

the top-line pricing actions across all<br />

the segments. Cost reduction actions<br />

related to fixed and variable costs,<br />

and support process costs through<br />

our various initiatives (Corfix, Logistics<br />

Excellence, SG&A reduction), have also<br />

contributed to the improvement in cost<br />

across the business. Consequently,<br />

our H1 EBITDA improved significantly<br />

compared to the prior year’s same<br />

period. Our Strict Net Working Capital<br />

reduction initiatives have also started<br />

gaining momentum with the targets<br />

and actions rolled out. However, we<br />

still have a lot to do to achieve our<br />

<strong>2019</strong> financial performance targets.<br />

Continued and sustainable industrial<br />

performance improvement that<br />

captures the volume growth seen in<br />

Q2, as well as strict cost control and<br />

working capital management, will be<br />

critical to the achievement of our Q3<br />

and full-year targets.<br />

We will need to accelerate and<br />

build on our efforts to improve the<br />

operational performance across our<br />

sites. Our aim is to continue growing<br />

the business and strictly control costs,<br />

while focusing on optimising our strict<br />

working capital to generate cash and<br />

address our internal control gaps.<br />

As <strong>Lafarge</strong> South Africa takes bold<br />

steps towards shaping the future,<br />

I am counting on your continued<br />

commitment and resilience for a<br />

stronger H2 performance.<br />

CURRENT <strong>2019</strong> STATISTICS<br />

Visible Personal Commitment (VPCs)<br />

LEADING INDICATORS<br />

FLEXIBILITY<br />

Sessions may occur as<br />

and when needed<br />

Training<br />

CURRENT STATUS FOR LAGGING INDICATORS<br />

LANGUAGE<br />

Sessions occur in<br />

preferred languages<br />

Continuous implementation of<br />

sustainable cost reductions remains<br />

a key priority for our department at<br />

<strong>Lafarge</strong> South Africa. Staying in close<br />

touch with our suppliers allows us<br />

to engage with them and regularly<br />

negotiate pricing. Our upcoming<br />

Supplier Week initiative, taking place<br />

from 19-23 August, is one such<br />

example where our team can engage<br />

with suppliers, with the support of our<br />

Group Chief Procurement Officer.<br />

Category Managers are constantly<br />

involved with the implementation<br />

of their planned initiatives, by way<br />

of issuing tenders when contracts<br />

expire. Best Cost Country (BCC) is<br />

also being reviewed, which governs<br />

where we source equipment from,<br />

including mobile equipment, capital<br />

goods and others, from countries<br />

such as China, Turkey and India. As<br />

a department, we have a direct effect<br />

on the organisation’s performance<br />

through cost saving initiatives that<br />

improve our EBDITA.<br />

Optimisation of P2P processes<br />

ensures that the business follows the<br />

defined procure to pay processes,<br />

which in turn helps improve<br />

efficiency in how we deliver our<br />

goods and services to our customers,<br />

while minimising risk in the supply<br />

chain of the organisation. We also<br />

remain focused on Strict Net Working<br />

Capital, where we continue to engage<br />

our suppliers in order to extend<br />

payment terms.<br />

Our department maintains our<br />

regulatory license to operate with DMR<br />

and DTI through BBBEE, and this<br />

promotes the robust activation of small<br />

and medium suppliers, and makes a<br />

critical contribution to the industry.<br />

Lost Time Injuries (LTI)<br />

Fatalities<br />

0% 0%<br />

Legal Department<br />

How does the Legal Department add<br />

value to the business?<br />

• Actively prepare for business<br />

pressures and drivers.<br />

What is Legal’s role?<br />

• Understands the organisation’s<br />

risk possibilities and appetite.<br />

• To provide relevant advise that is<br />

outcome focused.<br />

How does that translate in<br />

day-to-day?<br />

• Take time to understand the<br />

business.<br />

What vision do you have for <strong>Lafarge</strong><br />

South Africa Legal Department in 5<br />

years?<br />

• To be a trusted business partner.<br />

• Legal advisor of choice.<br />

How can business help you achieve<br />

this success?<br />

• Provide information from the<br />

beginning not only when in crisis<br />

mode.<br />

• Do NOT be afraid to ask us<br />

questions.<br />

• Trust us, good lawyers know the<br />

law and we are on YOUR side.<br />

<strong>Lafarge</strong> Security<br />

Our security team ensures that all<br />

<strong>Lafarge</strong> operations run seamlessly<br />

without any disruption or compromise<br />

to the stakeholders, through policy<br />

management. We have done our<br />

utmost to reach near completion of<br />

the crisis policy.<br />

In the second half of the year we<br />

have been fortunate enough to not<br />

have any grave security breaches or<br />

incidents. <strong>Lafarge</strong> security requests<br />

that everyone pays particular<br />

attention to - the information that<br />

is shared, how we transact with<br />

stakeholders and lastly to continue<br />

keeping an eye on everyday activities<br />

in our work environment.<br />

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10<br />

COMMERCIAL L a f a r g e m a t t e r s / Q3-<strong>2019</strong><br />

/ MARKETING<br />

Commercial<br />

L a f a r g e m a t t e r s / Q3-<strong>2019</strong><br />

HUMAN RESOURCES AND COMMUNICATIONS 11<br />

Human Resource and Communication<br />

OUR COMMERCIAL STRATEGY FOCUSES ON IMPROVING CUSTOMER SATISFACTION WHICH IN TURN<br />

ENABLES US TO INCREASE VOLUMES AND IMPROVE COMMERCIAL MARGINS.<br />

Although we started with a<br />

challenging Q1 due to the kiln<br />

shut downs, Q2 has seen a positive<br />

momentum in the execution of our<br />

commercial strategy.<br />

Our Randfontein plant is playing a<br />

critical role in strategy. We firstly<br />

expanded the product range at<br />

the Randfontein plant to include<br />

Buildcrete and furthermore it is also<br />

producing the Builders Warehouse<br />

cement for the tender awarded last<br />

year.<br />

Some of our successes over the last<br />

few months include the return of<br />

the SA Cashbuild outlets, as well<br />

as increased supply to Limpopo<br />

markets. Margin optimisation<br />

continues to be a key focus area and<br />

is being monitored daily to ensure<br />

effective implementation. Lastly, we<br />

have made progress on improving<br />

our customer service levels over<br />

the last few months, however, this<br />

should continue to be a top priority<br />

for all departments as we cannot be<br />

a successful business without our<br />

customers.<br />

At <strong>Lafarge</strong> South Africa, Human<br />

Resource Management aims<br />

to create sustainable growth<br />

through innovation, integrity, and<br />

accountability. We remain focused<br />

on discovering new ways to improve<br />

our processes, with the goal of<br />

serving our employees as best as<br />

we can. Our continued emphasis on<br />

organisational principles has helped<br />

create proactive and effective<br />

responses to changes in the business<br />

environment. This contributes to<br />

a greater sense of unity within the<br />

company, and encourages employees<br />

to live up to the vision and mission<br />

of <strong>Lafarge</strong>.<br />

Effectively managing our people<br />

requires robust recruitment<br />

processes, as well as the selection,<br />

development and retention of<br />

talented individuals who are<br />

equipped to adapt and respond to<br />

challenges within the industry. That<br />

means opening channels for two-way<br />

communication with our employees,<br />

and valuing their opinions for<br />

the perspective they provide.<br />

Good communication is essential<br />

throughout the company, and this<br />

includes maintaining our good<br />

standing with labour unions that<br />

represent some of our employees.<br />

A vibrant and high-functioning<br />

team can only be achieved through<br />

effective engagement, diversity, and<br />

a work environment that is conducive<br />

to positive growth. We are currently<br />

working on a wellness programme<br />

that supports our employees in their<br />

work and personal lives. Initiatives<br />

like the Ask Nelson programme are<br />

designed to enable our employees<br />

to productively contribute to shaping<br />

the future with <strong>Lafarge</strong>.<br />

Human Resource Management<br />

is comprised of the departments<br />

of Remuneration and Benefits,<br />

Employee/Labour Relations, HR<br />

Admin, Talent Management, Learning<br />

& Development, Transformation and<br />

Communications.<br />

Team work makes the dream work,<br />

and we want to hear your suggestions<br />

on current and future employee<br />

engagement initiatives.<br />

Pockets of H1 highlights for the<br />

team include:<br />

• The Employee Assistance Studies<br />

• Children Assistance<br />

• Housing Schemes<br />

• Improved Skills Grant Recovered<br />

• Star Awards<br />

• EXCO Roadshow<br />

• Staff Lekgotla<br />

• Mandela Day<br />

Marketing<br />

ON TOP OF OUR GAME<br />

We are embarking on a journey to<br />

position <strong>Lafarge</strong> South Africa as<br />

a leader in the arena of high quality<br />

and innovative building materials,<br />

amongst local competitors.<br />

<strong>Lafarge</strong> South Africa is part of a<br />

global organisation, with a global<br />

presence, and to demonstrate just<br />

how forward-thinking and innovative<br />

our solutions are in this competitive<br />

industry, we have launched the<br />

“Shape the Future” campaign, which<br />

showcases the various industry<br />

sectors our business units supply.<br />

When it comes to media coverage,<br />

our innovative products, such as<br />

our Artevia range of decorative<br />

concretes, have been featured on<br />

the DSTV Home Channel and other<br />

prime time television spots. To<br />

disseminate our ‘Shape the Future”<br />

message to our selected target<br />

audience, radio adverts are currently<br />

airing on 94.7 and KhayaFm, while<br />

channel specific adverts are placed<br />

in print publications.<br />

The launch of the new <strong>Lafarge</strong><br />

South Africa website will further<br />

support our corporate branding with<br />

- case studies, product information<br />

and additional features, such as an<br />

online credit application form for our<br />

customers. We are also continuing<br />

our customer experience surveys<br />

through the Net Promoter Scoring<br />

Methodology, to make sure our<br />

BOOMTOWN/BR1/CN/F<br />

innovAtion thAt buiL ds nAtions<br />

For more than 180 years, <strong>Lafarge</strong> has provided integrated solutions and hightech<br />

materials that build communities. With a refined combination of experience<br />

and innovation, we remain at the forefront of industry by sustainably shaping<br />

environments all over the world. our advanced laboratory enables us to create<br />

the building materials of the future, and our forward-thinking approach is<br />

successfully building the bridges to tomorrow.<br />

Phone: 0860 LAFARG (523274) | www.lafarge.co.za<br />

LoCALLY PRoduCEd PRoduCts<br />

CEMEnt<br />

AGGREGAtEs REAdYMiX FLY Ash<br />

‘customer facing departments’ can<br />

add value to our customers, while<br />

retaining and building customer<br />

loyalty.<br />

Mandela Day Commemoration<br />

Star Awards<br />

Mandela Month Outreach<br />

Participants in the Control Room<br />

Operators certification programme.<br />

Adrian Sidwell from Ridgeview Quarry<br />

obtained a Management Development<br />

Programme from the University of<br />

Stellenbosch Business School.<br />

Malebogo Moremane graduated from the North – West<br />

University in Mafikeng with a BSc in Health Sciences,<br />

with the assistance of <strong>Lafarge</strong>, she is currently pursuing<br />

an Honours Degree in Health Sciences at the University<br />

of Stellenbosch. In her thank you letter, Malebogo said<br />

“Your support has repeatedly played a key role in what<br />

I have accomplished and opened new opportunities…<br />

Once again, I appreciate the dedication and generosity<br />

of donors like you who answer the call to give”.<br />

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12 L a f a r g e m a t t e r s / Q3-<strong>2019</strong><br />

SUSTAINABILITY<br />

Geocycle<br />

The first half of <strong>2019</strong> has been a tough<br />

start for the Geocycle team as the<br />

industrial and plant teams focused<br />

on industrial stability and clinker<br />

production. Sasol provided Geocycle<br />

with an official vendor number after<br />

15 months, a result of collective<br />

team work, especially from our<br />

technical department.<br />

Geocycle submitted two tenders and<br />

were shortlisted for both, if awarded,<br />

we will contribute large volumes of<br />

high calorific value waste. The team’s<br />

focus has shifted to the sourcing of<br />

additional alternative, raw-material<br />

products to substitute alumina, coal,<br />

iron and silica. Many of the initiatives<br />

have delivered fantastic results and<br />

savings in the reported substitution<br />

benefit.<br />

The Lichtenburg Plant reinstated the<br />

Alternative Fuel Resources precinct<br />

over the last 2 months, and assisted<br />

the team in managing the AFR and<br />

waste management activities. This<br />

is the commencement of the waste<br />

management business, with the first<br />

waste truck due to arrive at the end<br />

of August.<br />

I would like to take this opportunity<br />

to thank my team, for their<br />

demonstrated tenacity and personal<br />

sacrifices made over the last couple<br />

of months.<br />

Phone: 0860 LAFARG (523274) | www.lafarge.co.za<br />

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