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} Special Feature<br />

HOW<br />

is becoming the yachting<br />

capital of the world<br />

Each year thousands of boats, both big and small, flock to the<br />

Italian Riviera seeking a taste of la dolce vita. And right at the<br />

heart of the action is the colourful city of Genoa. With a historic<br />

port and marinas accommodating yachts up to 130 metres, it's<br />

a hub of yachting activity and a portal to Italy’s romantic coastline. Not<br />

only is Genoa home to a flourishing number of shipbuilders, the city<br />

also hosts one of the world’s premier boat shows – and it's growing year<br />

on year.<br />

This year marks the 59 th edition of the Genoa International Boat Show<br />

and aims to be bigger and better than ever. From September 19-24 the<br />

city will be open for business as the world’s biggest boat show takes over<br />

its historic harbour.<br />

This year will showcase an even more expansive display of Italian<br />

excellence. Inspired by the global success of Milan’s Salone del Mobile,<br />

organisers want to push the Genoa International Boat Show beyond the<br />

confines of the marina and host a number of events throughout the year,<br />

transforming Genoa into the true capital of yachting.<br />

Last year’s edition of the Genoa International Boat Show welcomed over<br />

174,000 visitors, and 951 exhibitors from 27 countries, breaking its own<br />

record as the biggest event in the Mediterranean for the industry. With<br />

<strong>10</strong>0,000 square metres of land and <strong>10</strong>0,000 square metres of water<br />

already fully booked, it looks like this year certainly won’t disappoint.<br />

And the good news doesn't stop there. The Italian boating industry is<br />

on the rise for the fourth year running - a growth that is reflected in the<br />

success of the Genoa International Boat Show each year.<br />

This is a city that lives and breathes yachting. Showcasing Italy’s worldclass<br />

excellence and unmatched maritime history, it's no wonder Genoa<br />

is well on its way to becoming the capital of yachting. MS<br />

Creditline: Boat International; salonenautico.com<br />

The 59 th edition of the Genoa International Boat Show will be bigger and<br />

better than ever<br />

The Capital of yachting.<br />

Genoa, 19 - 24 September 2019<br />

www.mbrpublications.net } 15

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