12.08.2019 Views

Your Creative Solution - Print Audit Principles

Our print audit establishes a thorough understanding of methods used in the process of purchasing and managing print throughout your business.

Our print audit establishes a thorough understanding of methods used in the process of purchasing and managing print throughout your business.

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

E-COMMERCE SOLUTIONS<br />

The audit establishes the current method for purchasing print and distributing it within<br />

the business. Once this has been ascertained it is then possible to suggest a range<br />

of e-commerce solutions designed to improve efficiency and provide a better system<br />

for end users. The systems available include variable templating, stock requisition,<br />

campaign management, location profiling, digital organisation and tracking, workflow<br />

management and management reporting. All of these solutions are flexible and would<br />

be tailored to meet the specific needs identified during our audit.<br />

PRODUCT INNOVATION<br />

Innovative products and processes are continually being developed within the wider<br />

print market. Our audit establishes the link between printed products and the business<br />

processes they are used within to recommend innovative ideas where new products or<br />

processes can be of benefit. This approach can have a powerful impact on marketing<br />

campaigns and operational effectiveness.<br />

RISK MITIGATION/BUSINESS CONTINUITY<br />

Whilst most businesses have an established risk mitigation strategy to protect<br />

themselves against unforeseen circumstances, often the supply of business critical<br />

print is overlooked. Our audit will seek to identify all business critical print items and<br />

determine whether or not the supply of these items can be guaranteed.<br />

CONTROL AND ACCOUNTABILITY<br />

For any company with a substantial spend on print, it is important to accurately<br />

account for, and control, all expenditure. Where numerous suppliers and ordering<br />

points are involved, this is often an area of confusion with little or no control and poor<br />

visibility. Our audit will establish the current levels of control and accountability and<br />

review existing management information. Recommendations will be made to enable<br />

accurate accounting of all expenditure by a department or site basis. A comprehensive<br />

range of management information will be recommended that provides accurate<br />

information identifying exactly where the print spend lies, providing a valuable tool to<br />

assist in driving down costs on an on-going basis.<br />

CONTROL OF BRAND IDENTITY & ASSETS<br />

It can be difficult to control the brand of an organisation across a wide spectrum of<br />

printed materials. This is largely due to two factors:<br />

EXTENT OF THE SUPPLY BASE<br />

Where numerous suppliers are providing print without the proper controls there<br />

will be a variance in the way the items are reproduced. Whilst everyone will look to<br />

reproduce logos faithfully, use the correct fonts, colours, etc there will always be<br />

potential for variation through interpretation. Materials and substrates will vary which<br />

will also impact upon the way that the organisations brand is represented. This can be<br />

exacerbated by the fact that suppliers are rarely managed centrally, often different<br />

departments within the business manage them independently.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!