International Security Journal - August 2019 - Special Report

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special report market Analysis Market Analysis The next stage of surveillance International Security Journal analyses what the future of the surveillance industry may look like and the threats it will face To look back over the history of the global surveillance industry is to see a prime example of how technology advancements can revolutionise any particular market. The world’s first network camera in 1996, built by Axis Communications, jolted the industry to switch from analogue to IP networks. Now the latest revolution is in the shape of the Internet of Things (IoT) and other smart technologies such as facial recognition. A 2019 study by Absolute Reports forecast that the worldwide surveillance market would grow at a CAGR of 11.9% over the next five years and will reach a value of US$55 billion by 2024. The report states that surveillance is most commonly used in China, with the country having a 38.3% market share with North America in second position, boasting a market share of 20.7%. Reducing friction Despite these impressive figures, there are challenges on the horizon that manufacturers must be prepared to overcome. Gijs van den Heuvel, a representative of the Open Security & Safety Alliance (OSSA) spoke exclusively with International Security Journal about what the market should be concerned about. “There are a couple of challenges that run in parallel but are also undeniably intertwined. There is the skyrocketing amount of data being generated by the surveillance market that’s currently not being used to its fullest potential. Then there is the significant trust issue related to data security and privacy that’s caused by a lack of transparency and standardisation. And across the industry, by design, there exists friction between different brands, devices, software and data regarding interoperability.” 42 | Isj InternationalSecurityJournal.com
visit us online www.InternationalSecurityJournal.com As for what can be done to solve these problems, van den Heuvel was confident that OSSA will have a key role to play. “OSSA intends to set a common industry baseline concerning data security and privacy, forming a consistent foundation from which devices originate and from there, parties “OSSA intends to set a common industry baseline concerning data security and privacy, forming a consistent foundation from which devices originate and from there, parties can differentiate to fuel value and innovation for the market.” can differentiate to fuel value and innovation for the market. The specification of a common and vendor-agnostic operating system (OS) will help to enhance trust. Accompanied by the specification of a digital marketplace, this common approach will open doors for unlocking the trapped value of data (i.e., enabling humans to interact with their content on substantially more valuable levels), even beyond security. “By collectively embracing this common OS and a complementary digital marketplace that offers apps for download to digital security and safety devices, friction between brands and systems will start to disappear and customisation along with cross-product compatibility will be encouraged. The IoT evolution is driven by connections and now is the time for the surveillance market to together shift from an ageing pipeline process to a revolutionary platform experience.” Protecting your privacy It is not just OSSA that is looking to come up with solutions for the industry’s current difficulties. Key players such as Axis Communications have been working hard to figure out how privacy concerns can be allayed. To that end, Axis recently unveiled AXIS Live Privacy Shield, the market’s only edge analytics software for cameras that masks people in real time in video streams at up to full frame rate. Because it runs directly on selected Axis cameras, no expensive servers are required, and it is easy to scale. AXIS Live Privacy Shield compares a live camera view to a set background scene and applies a detailed and dynamic transparent mask to areas of change. In other words, moving people and objects appear as transparencies over a background. The entire process happens faster than the blink of an eye and effectively eliminates the collection of personal data. By default, dynamic masking is applied to the camera’s entire field of view, but users can choose to define areas where masking is not applied – for example, if there is a conveyer belt with moving objects that they want to be able to see. Users can also configure the system to deliver a separate video stream without dynamic masking, so authorised viewers can access details in case of an incident. Staying one step ahead As we move forward into the next phase of global surveillance, it is vital that vendors continue to be proactive when developing solutions. One threat that will not go away is that of cyber-attacks on cameras and networks. Secure by Default is a new initiative launched in the UK at the recent IFSEC 2019 exhibition. It is a set of minimum requirements which for the first time will provide a guarantee for users that network video security products are as secure as possible in their default settings out of the box. The scheme was launched by UK Surveillance Camera Commissioner, Tony Porter and will allow manufacturers to display a Secure by Default kite mark on their products if they have been certified. This will lead to manufacturers being held to account both internally and by the public if they are deemed not to be doing enough to protect the end user from cyber-attacks. Whatever happens in this next phase of the global surveillance industry, it will certainly be worth watching. InternationalSecurityJournal.com ISJ | 43
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International Security Journal - August 2019 - Special Report

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