BQPLR - How To Grow Your Loyal Audience with Facebook Live

5. Not Using Content Strategically – When you’re using Facebook for business every bit
of content you put up for public consumption needs to have a reason for being. It needs
to be to build your audience, to attract new people, to engage your members, to get
subscribers, to make sales or some other goal. If you share content without a reason,
you’re making a huge mistake.
6. Forgetting Your Target Audience – As with all types of marketing, your audience is the
first thing you need to consider anytime you do anything, including hosting a Facebook
live event. Ask yourself, is this something your audience wants or needs? Is this
something your audience will get something out of? Does this event or update provide
value to your audience?
7. Being Offensive – Even if you have a since of humor for off colored jokes, or
information, this is something you need to be very careful about when it comes to
business. If you think for one moment something is likely offensive don’t do it. It only
takes one mistake to ruin everything when it comes to offending people. Knowing your
audience well can help prevent problems.
8. Not Developing a Facebook Strategy – Overall you need a plan of action for your
Facebook marketing. You’ll need a good mixture of different types of content including
live events to help your audience make the choices you believe are right for them.
9. Not Keeping Personal & Business Separate – This can be hard to do sometimes on
Facebook due to the fact that you have to have your personal page connected to your
business pages. But, the more you can keep things separate the better it will be for your
business. Plus, Facebook doesn’t like it if you do business on your personal page.
10. Not Making a Good First Impression – Everything comes down to first impressions in
life. From a Facebook post, to a Facebook live event, to all the content you choose to
share. The tricky part is that each individual comes into your Facebook social media
from different entry points, so you never know what they see first. That’s why you have
to ensure that every single update you share is relevant and meant for your audience.
Don’t worry if you’re making these mistakes now. Just correct yourself. The greatest thing about
social media marketing and Facebook Live is that you can learn more and do better as you
learn more.
Successful Facebook Marketing Stories
There are many people using Facebook Live to improve their brand, expand awareness, and
get more subscribers. Some people have managed to use Facebook Live and Facebook
marketing to build their entire business the way that they want it. Look at some of the people
using Facebook Live and making an impact.
Chewbacca Mom – Recently, a mom decided to put on a Chewbacca mask and
livestream it to Facebook. She got over 95 million views. While this might not be relevant
to your business, it could be relevant to someone’s business. It can be a good idea to do
something that catches your audience off guard to help you get more views.
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