BQPLR - How To Grow Your Loyal Audience with Facebook Live

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Your Guide to Growing Your Loyal Audience using Facebook Live and
Turning Them into Subscribers and Sales
Facebook Live lets you use video on Facebook to connect with your followers and friends
through real time videos. This is an amazing opportunity for anyone doing business using
Facebook or the Internet. Before, you had to go to another platform to conduct live videos like
Blab or Periscope.
Now, you can perform your event live for the audience you’ve worked hard to build right on
Facebook. There are so many possibilities with Facebook Live to help you turn your followers
into subscribers and make more sales. As the number one social network used by business
owners, this is a wonderful way to make use of Facebook to help you market your business
even more on Facebook. Now you can use Facebook to engage with users in even better ways.
With Facebook Live, you can take your followers behind the scenes, conduct a webinar, and
more. The possibilities are endless. You can use Facebook Live via your mobile device or via
your computer desktop using Livestream app. That means you can use it while you’re in your
home office, or while you’re on the go. You can create up to 90 minutes of video.This can be
saved and shared with your followers after it’s recorded.
Ways to Use Facebook Live for Your Business
There are so many business uses forFacebook Live that you may want to consider. Let’s go
over a few Facebook Live ideas that can help you take Facebook marketing to the next level.
Take them Behind the Scenes – One of the most creative and best ways to use
Facebook Live is to take your followers behind the scenes to a “day in the life” of your
business and you. People who like to know about you like to know everything they can
about you. Take them behind the curtain to see how you get ready for a live speaking
event, or how you conduct your process to create your products or services.
Be Transparent – You’ve heard it before, that people like you because you are “real”.
But what does that mean? Real means that you’re transparent and you’re not putting on
airs to be someone you’re not. The best way for anyone to witness this fact is via video
where you are just yourself, mistakes and all.
Do a Live Q & A – This goes back to your followers wanting to know everything they
can about you, your products and services. A great way to do this is a live Q & A. Your
audience can ask questions via the chat function of Facebook Live and you can answer
them via the video right then and there. Hint: It might help to have an assistant reading
and telling you the questions because it will move fast.
Teach Your Audience Something They Need to Know – A great way to use
Facebook Live is to teach them something they need to know. You can take one
question, and turn it into a live event that teaches them something important.
Remember, while you have 90 minutes, you don’t need to use all 90 minutes.
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Share Your Opinion on Your Niche – You can also use a Facebook Live event as an
impromptu way to discuss an event, occurrence, or issue going on within your niche right
now. It can be used for conducting a rant, or giving people confidence.
Conduct Interviews – A good use of Facebook Live is to interview people live for your
audience. This works great if you’re at a live event or a meet up and want to introduce
those who couldn’t make it to some insiders within your niche.
Stream a Live Event – A good use of Facebook Live is just sharing real life and live
events with your audience. If you’re going to an event in person, showing your audience
that event live is a great way to get their attention.
Share Client Testimonials – Now that Facebook allows people to answer with video,
you can even share client testimonials via the live feature. Just do a live video asking for
the testimonials in response.
Share Success – Did you create some amazing success today? If so, you can go
straight to your Facebook Live and share it right away. Want to share an amazing
accomplishment off the cuff? Facebook Live is a great way to do it.
Ask Your Audience Questions– A great way to use Facebook Live is to get on there
and ask your audience a question to ponder each day. They can answer in text but
some people are being given the opportunity to answer back with video as well.
Repurpose all Videos – Any time you have videos that you’ve created using Facebook
Live you have an opportunity to repurpose them for use elsewhere. Facebook records
the videos automatically. Now you can edit them and use them in other products.
Using Facebook Live for your business will take your business to the next level; connect you on
a more intimate level with your audience, and ultimately help you get more subscribers and
make more sales.
The Top Strategies to Use
When using Facebook Live, there are some strategies that can help you make the most of the
opportunity. If you want more subscribers and buyers for your products or services, follow this
advice and you’ll be a winner.
Be Transparent – One of the most important things in business today is transparency.
Transparency is much more than just a buzzword. Because there is so much corruption
in business, it makes it all the more important for your business to be open to your
audience to show them everything about you. This helps build trust, which will create
more buyers.
Give them the VIP Experience -- Let your audience see an insider’s view of what helps
you achieve success. When you do, it makes them feel important and special.This leads
them to like and trust you. When your audience trusts you, they buy more from you.
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Be Available – When you use Facebook Live to answer questions from your
audience,you seem more available to your audience as opposed to text-based answers.
This is a great way to look your customers in the eye and show them that you’re there
for them.
Stay Positive – When you conduct live events sometimes things go wrong. Technology
doesn’t always work as advertised and mistakes happen. You’re going to trip over your
words; you’re going to sneeze at the wrong time. That’s okay, just stay positive and
you’ll connect with your audience in a good way.
Ask Questions – You know, as the expert, you’ll be answering questions from your
audience, but you should also use the opportunity to ask questions. The more questions
you ask, the more involved your audience will feel in your business. This will make them
more invested in your success.
Validate Customers – A good use of Facebook Live is to call out some of your best
customers when appropriate. Tell them live “thank you” so that others hear about them.
This is a great way to validate your customers and spread good will.
Network – Believe it or not, using Facebook Live is also a good way to network. As your
recorded live event is shared, people will feel as if they know you more. Open up your
wall to followers so that the public can watch your events, and you’ll get even more
people converted to sign up for your list.
Collaborate – Use Facebook Live to host events with others.Team up with
complementary businesses to promote each other via your live events. You can set up a
private Facebook group, and do live events to work on any project that you want.
Using Facebook Live for your business, to improve your reputation, to get the word out about
your products and or services is a good choice. You’ll expand your reach fast without having to
send your audience to a new platform without having to learn a lot of new technology. Facebook
Live is easy to use so anyone can do it.
Top Tools & Software to Use
Since Facebook Live is relatively new, there aren’t that many programs and tools yet that are
made just for Facebook Live. But, there are some tools and software that you’ll want to know
about to help you make the most of your Facebook Live experience.
Mentions app – If you’re a verified public figure, you can use the mentions app, which
you can download on your Apple or Android device. This app enables you to share with
others easily your live video across networks.
Livestream – You can install Facebook Livestream on any page that you own on
Facebook. You’ll need to know your sign on information to connect the pages to the
software. Once you install it, then you can use it on that page. If you have more than one
page, you’ll have to reinstall it for each page.
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Microphone & Sound – Most people use their iPhones or Android phones to capture
the video used for Facebook Live. You can put your phone on a tripod, and use a special
lapel mic to help the sound work better.
Lighting– One of the most important aspects of your video outside of sound is the
lighting. The lighting will make a huge difference. You can get numerous types of lighting
options on Amazon that can help. The type of video you’re making will determine which
apps are best for you.
Editing– To edit your video after the fact, you can bring it into any type of editing
software that works on video such as Camtasia or other video editors. Editing a video
after the live event is a great way to reuse it later with a call to action added to make it
more effective.
Using some of these tools will help make your Facebook Live events more effective. After all,
the point of doing a live event in the first place is to get more subscribers and more sales.
You’re going to get more if you make it easy by having a call to action, by telling people during
the video to subscribe or act in some way. These tools will make it all so much easier.
10 Mistakes Marketers Make Growing Their Audience on Facebook
If you are serious about growing your audience on Facebook, consider these mistakes so that
you can correct yourself if you’re making them now. No matter what you’re doing today, you can
improve upon it and make it work for you so that you can grow your audience, increase your
subscription rate and make more sales.
1. Sharing Irrelevant Content – When you decide to do live events, you need to ensure
that your events, like anything you share fits with your audience. If you share things that
they don’t care about, you’ll change the relationship you have with your followers and
maybe even lose some. For example, if you have a food related business, but you then
share something about marketing instead it won’t make sense to your audience at all.
They are expecting food related content, not business related content.
2. Too Many Hashtags – While hashtags are popular on Instagram and across social
networks, using too many is distracting and doesn’t help at all. Don’t use them in every
single Facebook post, or just because you think you should. Use hashtags when they’re
relevant to help your audience discover useful information.
3. Not Answering Questions Quickly – On Facebook, when you post content, eventually
someone is going to start asking questions or interacting with you. It’s imperative that
you answer them and respond in a reasonable amount of time. This builds trust and
makes you seem more approachable. Plus, it helps establish you as the expert.
4. Not Responding to Criticism Correctly – As a public figure, and a business in the
public eye, eventually you’re going to have to answer to criticism. This is normal and if
you look at it right it’s also an opportunity. Your audience is always watching you to see
how you handle things. If you can handle critique well, it’s just going to make your
audience love you even more.
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5. Not Using Content Strategically – When you’re using Facebook for business every bit
of content you put up for public consumption needs to have a reason for being. It needs
to be to build your audience, to attract new people, to engage your members, to get
subscribers, to make sales or some other goal. If you share content without a reason,
you’re making a huge mistake.
6. Forgetting Your Target Audience – As with all types of marketing, your audience is the
first thing you need to consider anytime you do anything, including hosting a Facebook
live event. Ask yourself, is this something your audience wants or needs? Is this
something your audience will get something out of? Does this event or update provide
value to your audience?
7. Being Offensive – Even if you have a since of humor for off colored jokes, or
information, this is something you need to be very careful about when it comes to
business. If you think for one moment something is likely offensive don’t do it. It only
takes one mistake to ruin everything when it comes to offending people. Knowing your
audience well can help prevent problems.
8. Not Developing a Facebook Strategy – Overall you need a plan of action for your
Facebook marketing. You’ll need a good mixture of different types of content including
live events to help your audience make the choices you believe are right for them.
9. Not Keeping Personal & Business Separate – This can be hard to do sometimes on
Facebook due to the fact that you have to have your personal page connected to your
business pages. But, the more you can keep things separate the better it will be for your
business. Plus, Facebook doesn’t like it if you do business on your personal page.
10. Not Making a Good First Impression – Everything comes down to first impressions in
life. From a Facebook post, to a Facebook live event, to all the content you choose to
share. The tricky part is that each individual comes into your Facebook social media
from different entry points, so you never know what they see first. That’s why you have
to ensure that every single update you share is relevant and meant for your audience.
Don’t worry if you’re making these mistakes now. Just correct yourself. The greatest thing about
social media marketing and Facebook Live is that you can learn more and do better as you
learn more.
Successful Facebook Marketing Stories
There are many people using Facebook Live to improve their brand, expand awareness, and
get more subscribers. Some people have managed to use Facebook Live and Facebook
marketing to build their entire business the way that they want it. Look at some of the people
using Facebook Live and making an impact.
Chewbacca Mom – Recently, a mom decided to put on a Chewbacca mask and
livestream it to Facebook. She got over 95 million views. While this might not be relevant
to your business, it could be relevant to someone’s business. It can be a good idea to do
something that catches your audience off guard to help you get more views.
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Chris Cox Facebook Live – This is an announcement using Facebook Live stream video
in order to bring people along with you on the journey. You can share your family info,
business info and more. This is a good overview of how people can use it to take people
behind the scenes.
Ester the Wonder Pig – This is an interesting use of Facebook Live, which follows Ester
the pig through her life and how this household lives with a 700-pound pig in their house.
It’s very interesting and they’re making the most out of it along with their love of the
Ester. Due to Facebook Live, they were able to raise the money to buy a farm so they
could keep Ester.
Liz Cook Tattoos – Liz records her work on her customers using Facebook Live. This is
a great way to get the word out about your services and provideinfo about what happens
behind-the-scenes. This can be repeated by almost any type of visually related
business.
Genevieve Morton – She’s a model who decided to take people behind the scenes to
see how a model shoot looks and goes using Facebook Live. She’s increased her
followers, engagement, and more all through using Facebook Live.
Kimra Luna – She’s a sassy public figure in the branding and social media marketing
world that has really made a name for herself using Facebook groups and Facebook
Live to expand her market. Known for her striking blue hair, and straightforward style,
you can learn a lot about using social media including Facebook to be successful.
Robert Reich – He’s a polarizing political figure and financial expert who boils down
information into easy to understand bites using Facebook Live and other types of video
to get his information out there. You can learn a lot about watching him when he does a
live event.
Brendon Burchard – Author of The Motivation Manifesto, he’s a writer, and speaker and
trainer who is killing it right now using Facebook Live. Watch some of his videos, they’re
recorded and saved on Facebook, and sign up to be reminded of his live events so you
can experience it from an expert.
Social Media Examiner – These are the real experts when it comes to social media use
for business. That’s the truth when it comes to using Facebook Live as well. They’ve
combined Blab with Facebook Live too. You can learn a lot watching them.
Pig Minds Brewing Company – This is a bar, brewery that uses Live to show sales,
events, and more at the last minute. They don’t plan the events in advance but they use
them to get the attention of their audience and invite them on down to their bar for some
fun and refreshment.
These pages will give you some good examples of what different types of businesses and
people are doing with Facebook Live. You can translate Facebook Live to almost any type of
business if you give it some thought.
Best Practices for Growing Your Audience
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Growing your audience using Facebook Live is a great way to get the word out about your
business, please your current audience, converts people to subscribers, and make more sales.
There are many things to consider as you plan live events.
Give it Some Thought – It’s important that you give a lot of thought to performing a live
event before you do it. Don’t do it just because the function exists or because everyone
else is doing it. Do it because you can figure out why you should do it, how to do it, and
exactly what you’ll do with it.
Have a Clear Purpose – When you do a live event you want to know exactly why you’re
doing it. Are you doing it to provide more value to your audience? Are you doing it to
convert subscribers to buyers? Are you doing it to promote a sale or something else
entirely? When you know why you’re doing it, it’s going to be easier to ensure that you
remember your calls to action.
Use Live in Conjunction with Other Facebook Features – Remember that live isn’t
just a standalone thing. You will want to start a group, do other types of updates outside
of video, and create an amazing place for your audience to learn more.
Have a Good Time – A live event should be something that is fun and exciting. It’s really
kind of like having a party if you really think about it. You’re able to invite your audience
right into your life with a touch of a button and share anything with them.
Consider the Ambiance – What’s going on in the background is important as is the
lighting, sound and other issues that make for a good live event. It’s important that you
practice and study up on how to ensure that the background looks good along with the
video itself looking and sounding good.
Remember: Stuff Happens – Let’s make something very clear about technology. It
doesn’t always work. You’re going to experience glitches and problems; this is just the
way it is with technology. Sometimes it’ll work really good and other times it won’t work
at all. Be prepared and laugh it off. You can always do it over.
Put Your Audience First – Everything you do should have been passed through the
lens of your audience. Will the audience enjoy it? Will the audience understand it? Is this
something your audience even wants or needs? You don’t want your live events to be
self-centered and all about you but rather about your audience.
Choose the Right Time of Day – This goes back to considering your audience. What is
the right time of day to do a live event that works for most of your audience? Keep in
mind that eventsare recorded and will get a lot of play later, but if you want a truly
successful live event make sure the time is right for your audience.
Stay Positive – When you do a live event people, get to look at your face, into your
eyes and see your smile. They can pick up on much more on your personality due to the
fact that they can hear your voice, see your smile, and look into your eyes. This is a
great way to remember that positivity goes a long way. So, even if something goes
wrong, laugh it off and stay positive.
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Choose Your Audience Strategically – When you push out a live event, you can
choose the audience that sees it. Ensure that you choose the right audience so that
they’ll be happy to see it. Plus, the more you choose the better targeted the video will be
if you’re knowledgeable about the audience in advance.
Be Consistent – When you start any type of marketing experiment it’s important to
remember that consistency is a huge factor in creating success. Be consistent about
putting out regular content, be consistent about answering questions, be consistent in
the branding you use to promote your business and you’ll be that much more successful.
Repeat Your Point – When you do any type of video, it’s imperative that you remember
to repeat your points. Consider the fact that not everyone is watching from start to finish.
Think about how news shows work. The reporters or spokesmenstatetheir names, what
their news or point is, and they mention a call to action many times during the"show".
You should do the same.
Remember that live events always take on a life of their own. Anything can happen, and will
happen. That’s great because the energy level that is created during the event will translate into
an excited audience that is ready to convert.
Getting Started
Now that you know how important Facebook Live is in order to increase subscribers and make
more sales, you’re going to want to know what to do next to get started. Thankfully, it’s mostly
very simple to get started with Facebook live events.
1. Download Mobile Facebook – If you don’t use Facebook on your mobile device yet,
you’ll need to go ahead and download the app on your mobile device so you can do
Facebook live events. It works with both iOS and Android operating systems.
2. Practice – It’s important to practice.Luckily, you can do that by choosing “only me” as
your audience or only a couple of your friends to find out how you look. Your video will
be recorded automatically so you can see for yourself how your sound worked, how your
lighting is and how it looked in general.
3. Pick a Topic – If you happen to have any events coming up, or products that you want
to promote, then you have a built in reason to have a live event. Work your event around
that so that you have a clear purpose for your event that you can explain to your
audience and set up your theme around.
4. Just Do It – Yes, that’s right, now that you’ve made up your mind to do it, and you have
figured out how to do it by reading about it, you need to set up a schedule and do it. The
faster you get your first live event out of the way the faster you’ll be able to ensure that
you’re doing all you can to build your brand using Facebook Live.
Using Facebook Live to grow your loyal audience is a savvy way to use social media to build
your business. Facebook Live makes it fun and profitable because it’s simple to use and is on a
platform that many people already love and use.
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I hope you enjoyed this little report and it helps you with your Facebook live marketing.
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