RUST Magazine: RUST #43

2020 BETA ENDURO
BETA’S
BIG LEAP
2020 was always going to be a big year for enduro, what with KTM fully revising
their range. So chances were – Husky aside – the rest of the enduro paddock were
going to fall behind, having already felt the heat since the TPi revolution. Beta,
though, they’re a sharp operator and these savvy Italians have counterpunched with
a full model revision of their own for this year. And boy, they’re good...
Words: JB Images: Marco Campelli, Cristiano Morelli
Ready to Race. Yes, we know that
one, it’s been drilled into us for
years now. Kudos to Beta though,
they’ve not lowered themselves
to come up with a similar – but
different – maxim. And they’ve
not stressed themselves trying
to follow KTM’s lead, either. No, Beta are
strong enough, brilliant enough, to walk
their own path, do their own thing – and
win. Ready? They were born ready.
Point being, ‘race’ doesn’t feature in
their triple bill of USPs. Instead Beta are
keen to accentuate the friendly nature
of their motorcycles; ease of use is their
number one facet. Second point: Beta’s
investment in technology. They’re not
afraid to embrace change, their bikes
are moving forward too – and they’re
using this tech to the good in every way,
keen to point out the advances have
made ownership (and maintenance)
a more pleasurable experience. And
finally, having noted how much dirt
bike prices have inflated over these
last 12 months, Beta are pricing their
bikes ‘competitively’ – that is to say
at a significant undercut on Austrian
equivalents. Cheaper, but none the
poorer for quality.
w
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