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<strong>Beer</strong> & <strong>Cider</strong><br />
E sse nti als<br />
SPRING SUMMER 2019
CONTENTS<br />
<strong>Program</strong> Introduction 03<br />
Our <strong>Tap</strong> <strong>Beer</strong> <strong>Program</strong> 52<br />
<strong>Pack</strong> <strong>Program</strong> Benefits 04<br />
<strong>Tap</strong> <strong>Program</strong> Benefits 54<br />
Our <strong>Pack</strong> <strong>Program</strong> 06<br />
Australia 56<br />
Australia 08<br />
Craft <strong>Beer</strong> 58<br />
Craft <strong>Beer</strong> 10<br />
Premium <strong>Beer</strong> 68<br />
Premium <strong>Beer</strong> 20<br />
Contemporary & Classic <strong>Beer</strong> 72<br />
Contemporary & Classic <strong>Beer</strong> 24<br />
<strong>Cider</strong> & Hard Soda 76<br />
<strong>Cider</strong> & Hard Soda 28<br />
International 80<br />
Our Menu Design 32<br />
Craft <strong>Beer</strong> 82<br />
International 36<br />
Premium <strong>Beer</strong> 86<br />
Craft <strong>Beer</strong> 38<br />
<strong>Cider</strong> 90<br />
Premium <strong>Beer</strong> 42<br />
<strong>Cider</strong> 48<br />
2<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
<strong>Program</strong><br />
Introduction<br />
Steve Blaine<br />
National Category Manager - <strong>Beer</strong> & <strong>Cider</strong><br />
Western Australia<br />
“Australians seem to want two things<br />
in a beer, drinkability & refreshment.<br />
Drinkability relates to the flavour<br />
balance of a beer and also the alcohol<br />
level, too much of either will place a<br />
limit on the amount someone can drink.<br />
Refreshment on the other hand is self<br />
evident, Australians seek out options<br />
that take the edge off a hot summer’s<br />
day, beer performs this role perfectly.<br />
Enhance the drinking experience of<br />
your customers by stocking of array of<br />
options that provide both drinkability and<br />
refreshment. Look to add Kettle Sours,<br />
subtly sour and tart with a lower abv<br />
level they stand to take the category by<br />
storm this summer”.<br />
Tim Cooper<br />
State Category Specialist - <strong>Beer</strong> & <strong>Cider</strong><br />
Victoria<br />
“Fruit in beer can be a divisive topic.<br />
Love it, or hate it, the movement is<br />
growing in popularity in Australia.<br />
Breweries are creating approachable<br />
seasonal varieties with fruit and puree<br />
additions. From the light and briny style<br />
of Gose; the subtle tartness of Berliner<br />
Weisse to balancing the firm bitterness<br />
of India Pale Ales, more and more<br />
produce is making it’s way in to our beer.<br />
Harness this movement by pairing with a<br />
rich goats cheese, or tequila for a unique<br />
boiler maker pairing.”<br />
Richard Clarke<br />
State Category Specialist - <strong>Beer</strong> & <strong>Cider</strong><br />
Queensland<br />
“In the past, on-premise venues<br />
used to seek out big breweries when<br />
contracting out their taps, however,<br />
nowadays through the power of the<br />
100Proof program, we can provide<br />
venues with an all-encompassing tap<br />
bank solution which allows truely<br />
extensive brand flexibility whilst still<br />
supporting with pricing (off invoice or<br />
rebate), equipment, merchandise and<br />
point of sale. 100Proof can provide all of<br />
your beverages needs on a single invoice,<br />
and we can deliver it all on one truck,<br />
which is better for the environment.”<br />
100Proof is the national marketing arm of<br />
three great family wholesale businesses<br />
- Liquid Mix Paramount, Liquor and Liquid<br />
Specialty Beverages.<br />
The 100Proof <strong>Beer</strong> and <strong>Cider</strong> Essentials<br />
program is your complete category solution for<br />
<strong>Beer</strong>, <strong>Cider</strong> and Alcoholic Ginger <strong>Beer</strong>.<br />
It is based on powerful on-premise insights<br />
relating to product trends, seasonality and<br />
product freshness.<br />
The program is designed to give you ranging<br />
flexibility, a broad choice of products and<br />
competitive pricing.<br />
We offer all the tools you’ll need to<br />
create the perfect category offering<br />
for your venue.<br />
CheerS!<br />
Steven Blaine<br />
100Proof Category Manager – <strong>Beer</strong> & <strong>Cider</strong><br />
Spring & Summer Spring & Essentials Summer Edition 2019 3
<strong>Pack</strong><br />
<strong>Program</strong><br />
Benefits<br />
PRODUCT<br />
RANGE<br />
COMPETITIVE<br />
EVERYDAY<br />
PRICING<br />
Access to competitive ranging<br />
discounts and product pricing,<br />
designed to grow your margins.<br />
Access to a wide range of beer,<br />
cider and ginger beer options.<br />
MENU DESIGN<br />
INSIGHTS<br />
Category ranging insight to help<br />
you create a balanced beer and<br />
cider menu.<br />
PROGRAM<br />
FLEXIBILITY<br />
Handshake ranging commitments<br />
with no lock in contracts!<br />
4<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Spring & Summer Essentials Edition 2019 5
Our<br />
<strong>Pack</strong> <strong>Beer</strong><br />
PROGRAM<br />
6<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Spring & Summer Essentials Edition 2019 7
Australia<br />
8<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Spring & Summer Essentials Edition 2019 9
PACK BEER - LOCAL<br />
Our<br />
Craft <strong>Beer</strong><br />
“<br />
There is no such<br />
thing as a bad<br />
beer. It’s that<br />
some taste better<br />
than others.<br />
— Bill Carter<br />
“<br />
How do you define craft beer?<br />
There isn’t a more contentious<br />
question in the beer circles across<br />
the world at the moment. If you ask<br />
10 Brewers, you’ll get 10 different<br />
answers. At 100Proof though, we<br />
choose to take a simpler route. We<br />
define a product as a craft if the<br />
majority of the people who drink<br />
beer do. We do this to provide our<br />
customers access to a range of<br />
craft beers that suit the diverse<br />
taste and flavour preference your<br />
customers expect.<br />
10<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Balter XPA<br />
375ml Can<br />
16 x 375ml Can<br />
Mountain Goat<br />
Pale Ale<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Coopers<br />
Session Ale<br />
375ml Bottle<br />
24 x 375ml Bottle<br />
24 x 375ml Can<br />
Mismatch IPA<br />
375ml Can<br />
16 x 375ml Can<br />
Colonial Small<br />
Ale<br />
375ml Can<br />
24 x 375ml Can<br />
Spring & Summer Essentials Edition 2019 11
AUSTRALIAN PALE ALE<br />
OUR CRAFT BEER - AUSTRALIAN PALE ALE / AMERICAN PALE ALE<br />
James Squire<br />
150 Lashes<br />
Pale Ale<br />
345ml Bottle<br />
24 x 345ml Bottle<br />
24 x 330ml Can<br />
Lord Nelson<br />
3 Sheets<br />
Pale Ale<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Colonial<br />
Pale Ale<br />
375ml Can<br />
24 x 375ml Can<br />
Moo Brew<br />
Single Hop<br />
440ml Can<br />
16 x 440ml Can<br />
AMERICAN PALE ALE<br />
Kosciousko<br />
Pale Ale<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
24 x 330ml Can<br />
Nail NBT<br />
Pale Ale<br />
375ml Can<br />
16 x 375ml Can<br />
Black Brewing<br />
Fresh Ale<br />
375ml Can<br />
24 x 375ml Can<br />
Little Creatures<br />
Pale Ale<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
James Squire<br />
Hop Thief American<br />
Pale Ale<br />
345ml Bottle<br />
24 x 345ml Bottle<br />
Mismatch<br />
Pale Ale<br />
375ml Can<br />
24 x 375ml Can<br />
Moo Brew<br />
Pale Ale<br />
375ml Can<br />
24 x 375ml Can<br />
16 x 330ml Bottle<br />
Balter Strong<br />
Pale Ale<br />
375ml Can<br />
16 x 375ml Can<br />
12<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
XXXX AUSTRALIAN PALE ALE / AMERICAN PALE ALE<br />
Spring & Summer Spring & Essentials Summer Edition 2019 13
AMERICAN PALE ALE<br />
OUR CRAFT BEER - AMERICAN PALE ALE / IPA<br />
Atomic<br />
Pale Ale<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Little Dove<br />
Pale Ale<br />
330ml Can<br />
24 x 330ml Can<br />
Black Brewing<br />
Pale Ale<br />
375ml Can<br />
24 x 375ml Can<br />
Cheeky Monkey<br />
Pale Ale<br />
375ml Can<br />
16 x 375ml Can<br />
Eagle Bay<br />
Pale Ale<br />
330ml Bottle<br />
24 x 375ml Bottle<br />
Running with<br />
Thieves<br />
Pale Ale<br />
375ml Can<br />
24 x 375ml Can<br />
IPA<br />
Balter IPA<br />
375ml Can<br />
16 x 375ml Can<br />
Colonial IPA<br />
375ml Can<br />
24 x 375ml Can<br />
Little Creatures<br />
IPA<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Lord Nelson<br />
Backburner<br />
IPA<br />
330ml Can<br />
24 x 330ml Can<br />
Gage Roads<br />
Sleeping Giant<br />
IPA<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Atomic IPA<br />
330ml Can<br />
24 x 330ml Can<br />
14<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
IPA<br />
Black Brewing<br />
IPA<br />
375ml Can<br />
24 x 375ml Can<br />
Running with<br />
Thieves IPA<br />
375ml Can<br />
24 x 375ml Can<br />
Eagle Bay<br />
Black IPA<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Cheeky Monkey<br />
West Coast IPA<br />
375ml Can<br />
16 x 375ml Can<br />
Eagle Bay<br />
Brewers<br />
Series Citrus<br />
IPA<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
(Available 5 Sept<br />
2019)<br />
Otherside<br />
Anthem IPA<br />
375ml Can<br />
16 x 375ml Can<br />
OUR CRAFT BEER - IPA / XPA / SUMMER & SOUR ALE<br />
XPA<br />
Coopers XPA<br />
375ml Can<br />
24 x 375ml Can<br />
Little<br />
Creatures XPA<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Atomic XPA<br />
330ml Can<br />
24 x 330ml Can<br />
Nail VPA<br />
375ml Can<br />
16 x 375ml Can<br />
SUMMER & SOUR ALE<br />
Colonial South<br />
West Sour<br />
375ml Can<br />
24 x 375ml Can<br />
Colonial<br />
Draught<br />
375ml Can<br />
24 x 375ml Can<br />
Mountain Goat<br />
Summer Ale<br />
375ml Can<br />
24 x 375ml Can<br />
Spring & Summer Spring & Essentials Summer Edition 2019 15
SUMMER & SOUR ALE<br />
OUR CRAFT BEER - SUMMER & SOUR ALE<br />
Mountain Goat<br />
Steam Ale<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
James Squire<br />
The Chancer<br />
Golden Ale<br />
345ml Bottle<br />
24 x 345ml Bottle<br />
James Squire<br />
The Swindler<br />
Summer Ale<br />
345ml Bottle<br />
24 x 345ml Bottle<br />
White Rabbit<br />
White Ale<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Little Creature<br />
Bright Ale<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Little Creatures Dog<br />
Days Session Ale<br />
355ml Can<br />
24 x 355ml Can<br />
Mismatch<br />
Session Ale<br />
375ml Can<br />
24 x 375ml Can<br />
Lord Nelson<br />
Summer Ale<br />
330ml Can<br />
24 x 330ml Can<br />
Little Creatures<br />
Elsie<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Moo Brew<br />
Hefeweizen<br />
375ml Can<br />
24 x 375ml Can<br />
16 x 330ml Bottle<br />
Gage Roads<br />
Single Fin<br />
Summer Ale<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
24 x 330ml Can<br />
Matsos<br />
Mango <strong>Beer</strong><br />
330ml Bottle<br />
24 x 330ml Bottle<br />
16<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
SUMMER & SOUR ALE<br />
Black Brewing<br />
Saison<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Cheeky Monkey<br />
Session Ale<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Eagle Bay<br />
Kolsch<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
PALE LAGER & PILSNER<br />
Balter Lager<br />
375ml Can<br />
16 x 375ml<br />
Otherside Festive<br />
Session Ale<br />
375ml Can<br />
16 x 375m Can<br />
Little Creatures<br />
Pilsner<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
OUR CRAFT BEER - SUMMER & SOUR ALE / PALE LAGER & PILSNER<br />
James Squire<br />
Pilsner<br />
345ml Bottle<br />
24 x 345ml Bottle<br />
Mismatch Brewing<br />
Lager<br />
330ml Can<br />
24 x 330ml Can<br />
Moo Brew<br />
Pilsner<br />
375ml Can<br />
24 x 375ml Can<br />
16 x 330ml Bottle<br />
Eagle Bay<br />
Lager<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Eagle Bay<br />
Brewers Series<br />
IPL<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
(Available from 7<br />
November 2019)<br />
Otherside Social<br />
Classic Lager<br />
375ml Can<br />
16 x 375ml Can<br />
Spring & Summer Spring & Essentials Summer Edition 2019 17
OUR CRAFT BEER - PALE LAGER & PILSNER / SESSION ALE<br />
PALE LAGER & PILSNER<br />
SESSION ALE<br />
Running with<br />
Thieves Draught<br />
375ml Can<br />
24 x 375ml Can<br />
Balter Captain<br />
Sensible<br />
375ml Can<br />
16 x 375ml Can<br />
Black Brewing<br />
Lager<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Little Creatures<br />
Rogers<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Cheeky Monkey<br />
Lager<br />
375ml Can<br />
24 x 330ml Bottle<br />
16 x 375ml Can<br />
Moo Brew Mid<br />
Strength<br />
375ml Can<br />
24 x 375ml Can<br />
Gage Roads<br />
Sidetrack All Day<br />
XPA<br />
330ml Can<br />
24 x 330ml Can<br />
Eagle Bay<br />
Amber Ale<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Nail MVP<br />
375ml Can<br />
16 x 375ml Can<br />
Otherside Citrus<br />
Wheat<br />
375ml Can<br />
16 x 375ml<br />
Cheeky Money<br />
Mid<br />
375ml Can<br />
16 x 375ml Can<br />
18<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
DARK ALE & LAGER<br />
Colonial Robust<br />
Porter<br />
375ml Can<br />
24 x 375ml Can<br />
White Rabbit<br />
Dark Ale<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Mountain Goat<br />
Fancy Pants<br />
375ml Can<br />
24 x 375ml Can<br />
OUR CRAFT BEER - DARK ALE & LAGER<br />
James Squire Nine<br />
Tales Amber Ale<br />
345ml Bottle<br />
24 x 345ml Bottle<br />
James Squire<br />
Jack of Spades<br />
Porter<br />
345ml Bottle<br />
24 x 345ml Bottle<br />
Lord Nelson Old<br />
Admiral Dark Ale<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Moo Brew<br />
Dark Ale<br />
375ml Can<br />
24 x 375ml Can<br />
16 x 330ml Bottle<br />
Nail Red<br />
375ml Can<br />
16 x 375ml Can<br />
Nail Stout<br />
375ml Can<br />
16 x 375ml Can<br />
Black Brewing<br />
Milk Stout<br />
375ml Can<br />
16 x 375ml Can<br />
Otherside Harvest<br />
Red Ale<br />
375ml Can<br />
16 x 375ml Can<br />
Running with<br />
Thieves Stout<br />
375ml Can<br />
24 x 375ml Can<br />
Spring & Summer Spring & Essentials Summer Edition 2019 19
PACK BEER - LOCAL<br />
Our<br />
Premium<br />
<strong>Beer</strong><br />
“<br />
<strong>Beer</strong> makes<br />
you feel the way<br />
you ought to feel<br />
without beer.<br />
— Henry Lawson<br />
“<br />
Modern <strong>Beer</strong> drinkers don’t tend<br />
to sit still for long when it comes<br />
to their product preferences and<br />
most tread a path that starts to<br />
raise steadily upwards around<br />
flavour profile. At the midway<br />
point of this journey lies premium<br />
beer. Brewers impart greater<br />
flavour intensity and body in these<br />
products by lifting the proportion<br />
of Malt Barley in the beer recipe,<br />
increasing the use of aroma<br />
hops and potentially using Ale<br />
yeast strains. The result are beers<br />
that provide a heightened drinking<br />
experience to the punter and a<br />
stepping stone on the way to<br />
Craft <strong>Beer</strong>.<br />
20<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Furphy<br />
Refreshing Ale<br />
375ml Bottle<br />
24 x 375ml Bottle<br />
24 x 375ml Can<br />
Coopers<br />
Original Pale Ale<br />
375ml Bottle<br />
24 x 375ml Bottle<br />
24 x 375ml Can<br />
Goat Lager Very<br />
Enjoyable <strong>Beer</strong><br />
375ml Can<br />
24 x 375ml Can<br />
Spring & Summer Essentials Edition 2019 21
FULL STRENGTH<br />
OUR PREMIUM BEER - FULL STRENGTH<br />
Cricketers<br />
Lager<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Cricketers<br />
Pale Ale<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
30 x 375ml Can<br />
Cricketers<br />
Session Ale<br />
375ml Can<br />
24 x 375ml Can<br />
James Boags<br />
Premium Lager<br />
375ml Bottle<br />
24 x 375ml Bottle<br />
Coopers<br />
Premium Lager<br />
355ml Bottle<br />
24 x 355ml Bottle<br />
Coopers<br />
Sparkling Ale<br />
375ml Bottle<br />
24 x 375ml Bottle<br />
24 x 375ml Can<br />
Coopers<br />
Dark Ale<br />
375ml Bottle<br />
24 x 375ml Bottle<br />
Coopers<br />
Best Extra Stout<br />
375ml Bottle<br />
24 x 375ml Bottle<br />
Coopers<br />
Vintage Ale<br />
375ml Bottle<br />
24 x 375ml Bottle<br />
22<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Spring & Summer Spring & Essentials Summer Edition 2019 23
PACK BEER - LOCAL<br />
Our<br />
Contemporary<br />
& Classic <strong>Beer</strong><br />
“<br />
I’m a firm<br />
believer in the<br />
people. If given<br />
the truth, they<br />
can be depended<br />
upon to meet any<br />
national crisis.<br />
The great point is<br />
to bring them<br />
the real facts,<br />
and beer.<br />
— Abraham Lincoln<br />
“<br />
Classic beer brands hold a special<br />
place in most beer drinker’s<br />
hearts, they are commonly the first<br />
product that someone experiences<br />
when they first get into drinking<br />
beer. These brands have seen<br />
a resurgence over the past few<br />
years as new beer drinkers have<br />
developed a love of “retro” beers,<br />
usually in cans (Think Emu Export<br />
in WA, West End in SA and XXXX<br />
Gold in QLD). Contemporary beers<br />
on the other hand are relative new<br />
comer to the category and have<br />
been developed by breweries to<br />
better excite young drinkers, think<br />
clear bottle packaging combined<br />
with extremely easy drinking beer!<br />
24<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
XXXX Gold<br />
Australian Lager<br />
375ml Bottle<br />
24 x 375ml Bottle<br />
30 x 375ml Can<br />
Iron Jack<br />
Full Strength 4.2%<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Iron Jack<br />
3.5% Lager<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
30 x 375ml Can<br />
Coopers Dry<br />
355ml Bottle<br />
24 x 355ml Bottle<br />
24 x 375ml Can<br />
Two Suns<br />
Premium Dry<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Spring & Summer Essentials Edition 2019 25
XXXX PALE LARGER & SESSION ALE<br />
26<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
FULL STRENGTH<br />
MID STRENGTH<br />
Hahn<br />
Super Dry 4.6%<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Emu Export<br />
375ml Can<br />
30 x 375ml Can<br />
Hahn<br />
Super Dry 3.5%<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
30 x 375ml Can<br />
Hahn Ultra Crisp<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Swan Draught<br />
375ml Bottle<br />
24 x 375ml Bottle<br />
Coopers<br />
Mild Ale<br />
375ml Bottle<br />
24 x 375ml Bottle<br />
24 x 375ml Can<br />
Tooheys<br />
Extra Dry<br />
345ml Bottle<br />
24 x 345ml Bottle<br />
Alby Draught<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
24 x 330ml Can<br />
Alby Crisp<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
24 x 330ml Can<br />
OUR CONTEMPORARY & CLASSIC BEER - FULL STRENGTH / MID STRENGTH / LIGHT<br />
LIGHT<br />
James Boags<br />
Premium Light<br />
375ml Bottle<br />
24 x 375ml Bottle<br />
Hahn<br />
Premium Light<br />
375ml Bottle<br />
24 x 375ml Bottle<br />
Coopers<br />
Premium Light<br />
355ml Bottle<br />
24 x 355ml Bottle<br />
24 x 355ml Can<br />
Spring & Summer Spring & Essentials Summer Edition 2019 27
PACK CIDER & HARD SODA - LOCAL<br />
Our<br />
<strong>Cider</strong> &<br />
Hard Soda<br />
“<br />
The tarter the<br />
apple, the tastier<br />
the cider.<br />
— Beverly Lewis<br />
“<br />
The cider category has undergone<br />
a complete overhaul over the<br />
past five years as cider drinkers<br />
either move away from sweet<br />
mainstream cider to craft cider,<br />
or out of the category to Spritz<br />
Cocktails or Alcoholic Ginger<br />
<strong>Beer</strong>. <strong>Cider</strong> drinkers are following<br />
the trend for locally produced<br />
and artisanal craft ciders with<br />
balanced or even dry flavour<br />
profiles. Look to change up your<br />
range if it doesn’t currently<br />
cater for this. You might also be<br />
wondering, “what is Hard Soda?”…<br />
well it’s one of the fastest growing<br />
alcoholic beverage segments<br />
in the US and is about to take<br />
Australia by storm. Think again if<br />
you believe this is simply boozy<br />
soft drink, we’re talking hand<br />
crafted alcoholic ginger beer or<br />
alcoholic authentic lemonade.<br />
28<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Matsos<br />
Ginger <strong>Beer</strong><br />
330ml Bottle<br />
24 x 330ml Bottle<br />
24 x 355ml Can<br />
The Hills <strong>Cider</strong><br />
Co. Pear <strong>Cider</strong><br />
330ml Bottle<br />
24 x 330ml Bottle<br />
The Hills <strong>Cider</strong> Co.<br />
Apple <strong>Cider</strong><br />
330ml Bottle<br />
24 x 330ml Bottle<br />
24 x 330ml Can<br />
Colonial Bertie<br />
Apple <strong>Cider</strong><br />
375ml Can<br />
24 x 375ml Can<br />
Spring & Summer Essentials Edition 2019 29
CRAFT, CLASSIC CIDER & HARD SODA<br />
OUR CIDER & HARD SODA - CLASSIC CIDER / CRAFT CIDER<br />
5 Seeds<br />
Crisp Apple <strong>Cider</strong><br />
345ml Bottle<br />
24 x 345ml Bottle<br />
The Hills <strong>Cider</strong> Co.<br />
Apple & Ginger <strong>Cider</strong><br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Hello Sunshine<br />
Apple <strong>Cider</strong><br />
330ml Can<br />
24 x 330ml Can<br />
James Squire<br />
Orchard Crush<br />
Apple <strong>Cider</strong><br />
345ml Bottle<br />
24 x 345ml Bottle<br />
The Hills <strong>Cider</strong> Co.<br />
Cloudy Apple <strong>Cider</strong><br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Little Creatures<br />
Pipsqueak<br />
Apple <strong>Cider</strong><br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Black Brewing<br />
Apple <strong>Cider</strong><br />
330ml Bottle<br />
24 x 330ml<br />
Matsos Chilli<br />
Ginger <strong>Beer</strong><br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Matsos<br />
Hard Lemon<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
30<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Did<br />
You Know?<br />
• It takes the energy of 50 leaves to create<br />
one Apple<br />
• In the 19th Century cider was advertised<br />
as a cure for gout and other illnesses.<br />
• In the 14th Century children were baptised<br />
in cider, it was cleaner than the water.<br />
Spring & Summer Spring & Essentials Summer Edition 2019 31
MENU<br />
INSIGHTS<br />
32<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
<strong>Beer</strong> + <strong>Cider</strong><br />
MENU DESIGN<br />
RIGHT RANGE<br />
People visit different on-premise venues<br />
for different reasons and it’s important<br />
that your product range reflects this. In<br />
this guide you’ll find pack menu ranging<br />
advice for different styles of venue. These<br />
are built around powerful on-premise<br />
category insights and are designed to help<br />
you get the right range for your venue.<br />
CANS?<br />
REALLY?<br />
Believe it or not but beer and cider in cans<br />
have exploded over the past few years with<br />
producers across the country now having<br />
a wide variety of beers and cider In this<br />
format. In fact craft beer in cans has grown<br />
at 5 times the rate of bottles over the past 12<br />
months and we expect this trend to continue<br />
over the coming years. When it comes to<br />
product freshness cans are also king as they<br />
prevent UV light from coming into contact<br />
with beer and impacting on the natural<br />
flavours of the product.<br />
FRESH IS BEST<br />
<strong>Beer</strong> and cider are generally products that<br />
should be stored cold and consumed as close<br />
to when they were produced as possible.<br />
When not stored correctly beer flavour will<br />
degrade rapidly and impact of the experience<br />
of the drinker. See page 35 of this guide<br />
for further information on what you can do<br />
at your venue to ensure every product you<br />
serve is as fresh as possible.<br />
CATEGORY<br />
TRENDS<br />
An important part of designing a beer and<br />
cider menu is keeping up to date with drinker<br />
preferences, we see the following trends<br />
currently influencing<br />
the category:<br />
WELL-BEING<br />
As Australians aim to live a more balanced<br />
life they are searching out lower alcohol<br />
beer options. Craft brewers in particular<br />
are meeting this demand with the session<br />
ale style. These tend to be amazingly<br />
flavoursome beers that pack a lot of<br />
character into a beer that sits between 3.5 –<br />
4% ABV.<br />
CRAFT BEER AND CIDER<br />
Australians continue to seek out artisan,<br />
small batch and locally made products<br />
across all food and beverage categories.<br />
<strong>Beer</strong> and cider drinkers are voting with their<br />
feet and are demanding craft beer and cider<br />
featuring an array of differing styles and<br />
flavours.<br />
APPROACHABLE FLAVOUR<br />
It seems Australian beer drinkers want to<br />
have their cake and eat it too! Consumers<br />
have transferred their love of crisp and<br />
refreshing lagers across to the craft beer<br />
world but with one key difference, an<br />
increase in flavour. Introducing the summer<br />
ale style, which offers approachability in<br />
bitterness with huge tropical hop characters,<br />
now the fastest growing craft style in<br />
Australia.<br />
Spring & Summer Essentials Edition 2019 33
<strong>Beer</strong> + <strong>Cider</strong><br />
MENU<br />
INSIGHTS<br />
BEER STORAGE<br />
GUIDELINES<br />
<strong>Beer</strong> and cider should be stored<br />
between 2-4 degrees to maintain<br />
product freshness and flavour profile.<br />
BEER AGING VS STORAGE TEMPERATURE GUIDE<br />
Storage Temperature<br />
(Degrees Celcius)<br />
2-4 C<br />
20 C<br />
30 C<br />
60 C<br />
How long will it stay fresh<br />
(Days)<br />
300 Days<br />
30 Days<br />
3 Days<br />
1 Day<br />
LIGHT<br />
PROTECTION<br />
GUIDELINES<br />
LIGHT STRIKE PROTECTION GUIDE<br />
<strong>Pack</strong>aging Format<br />
Protection Level<br />
Off flavours will develop if UV<br />
radiation comes into contact with<br />
beer. The type of packaging a beer<br />
is stored in has a huge impact on<br />
the amount of protection offered<br />
from this radiation.<br />
100%<br />
98%<br />
20%<br />
0%<br />
Cans/Kegs<br />
Brown Bottles<br />
Green Bottles<br />
Clear Bottles*<br />
*NOTE: Products such as Corona are produced with<br />
a special hop compound that prevents light struck<br />
flavours from developing.<br />
34<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
<strong>Beer</strong> + <strong>Cider</strong><br />
DEVELOPMENT<br />
INSIGHTS<br />
RATE OF SALE<br />
Each product on the menu should sell a minimum<br />
of 1 carton per week to ensure freshness.<br />
DRAUGHT<br />
Draught <strong>Beer</strong> and <strong>Cider</strong> is the favoured onpremise<br />
format of Australian beer & cider<br />
drinkers. If your venue has a draught beer & cider<br />
offer, look for pack to play a supporting role as<br />
80% or more of the beer and cider sales will go<br />
through the taps. Use your pack range to provide<br />
drinkers with options not available on tap.<br />
EMBRACE<br />
SEASONALITY<br />
Only stock beer styles when drinkers<br />
demand them e.g: stouts in winter.<br />
MENU SIZE<br />
Limit the number of products to maximise<br />
the turnover of all items included on your<br />
menu. The ideal base menu size is 6 to 8<br />
products in total.<br />
DINING LEAD VENUES<br />
Lead Segments<br />
% of <strong>Beer</strong>/<br />
<strong>Cider</strong> Sales<br />
SMALL BARS<br />
Lead Segments<br />
% of <strong>Beer</strong>/<br />
<strong>Cider</strong> Sales<br />
International Premium<br />
Craft <strong>Beer</strong><br />
Premium Australian <strong>Beer</strong><br />
33<br />
21<br />
10<br />
Craft <strong>Beer</strong><br />
International Premium<br />
<strong>Cider</strong><br />
45<br />
27<br />
10<br />
Suggested Menu Structure<br />
No. of Products<br />
Suggested Menu Structure<br />
No. of Products<br />
International Premium <strong>Beer</strong><br />
Craft <strong>Beer</strong><br />
Classic <strong>Cider</strong><br />
Premium Australian <strong>Beer</strong><br />
2<br />
2<br />
1<br />
1<br />
International Premium<br />
Craft <strong>Beer</strong><br />
Classic <strong>Cider</strong><br />
Premium Australian<br />
2<br />
4<br />
1<br />
1<br />
LATE NIGHT VENUES<br />
Lead Segments<br />
% of <strong>Beer</strong>/<br />
<strong>Cider</strong> Sales<br />
PUBS/TAVERS/CLUBS<br />
Lead Segments<br />
% of <strong>Beer</strong>/<br />
<strong>Cider</strong> Sales<br />
International Premium<br />
Craft <strong>Beer</strong><br />
<strong>Cider</strong><br />
51<br />
19<br />
8<br />
Classic/Contemporary/Aus<br />
International Premium<br />
Craft <strong>Beer</strong><br />
31<br />
20<br />
17<br />
Suggested Menu Structure<br />
No. of Products<br />
Suggested Menu Structure<br />
No. of Products<br />
International Premium<br />
Craft <strong>Beer</strong><br />
Classic <strong>Cider</strong><br />
3<br />
2<br />
1<br />
Classic/Contemporary/Aus<br />
International Premium<br />
Craft <strong>Beer</strong><br />
Classic <strong>Cider</strong><br />
3<br />
2<br />
2<br />
1<br />
Spring & Summer Essentials Edition 2019 35
International<br />
36<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Spring & Summer Essentials Edition 2019 37
PACK BEER - INTERNATIONAL<br />
Our<br />
Craft <strong>Beer</strong><br />
“<br />
For a quart of<br />
Ale is a meal for<br />
a King.<br />
— William Shakespeare<br />
“<br />
How do you define craft beer?<br />
There isn’t a more contentious<br />
question in the beer circles across<br />
the world at the moment. If you ask<br />
10 Brewers, you’ll get 10 different<br />
answers. At 100Proof though, we<br />
choose to take a simpler route. We<br />
define a product as a craft if the<br />
majority of the people who drink<br />
beer do. We do this to provide our<br />
customers access to a range of<br />
craft beers that suit the diverse<br />
taste and flavour preference your<br />
customers expect.<br />
38<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Monteiths<br />
Pointers Pale Ale<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Monteiths<br />
Patriot American<br />
Pale Ale<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Spring & Summer Essentials Edition 2019 39
CRAFT BEER - ALL STYLES<br />
ALL STYLES<br />
Brooklyn Lager<br />
355ml Can<br />
24 x 355ml Can<br />
Panhead APA<br />
355ml Can<br />
24 x 355ml Can<br />
Monteiths XPA<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Panhead XPA<br />
355ml Can<br />
24 x 355ml Can<br />
Paulaner<br />
Hefe Weissbier<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Monteiths<br />
Barber Lager<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Paulaner<br />
Munich Lager<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Monteiths Black<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
40<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Spring & Summer Spring & Essentials Summer Edition 2019 41
PACK BEER - INTERNATIONAL<br />
Our<br />
Premium<br />
<strong>Beer</strong><br />
“<br />
You can’t be a<br />
real country<br />
unless you have<br />
a beer and an<br />
airline, it also<br />
helps if you have<br />
some kind of a<br />
football team,<br />
but at the very<br />
least you need<br />
a beer.<br />
— Frank Zappa<br />
“<br />
Modern <strong>Beer</strong> drinkers don’t tend<br />
to sit still for long when it comes<br />
to their product preferences and<br />
most tread a path that starts to<br />
raise steadily upwards around<br />
flavour profile. At the midway<br />
point of this journey lies premium<br />
beer. Brewers impart greater<br />
flavour intensity & body in these<br />
products by lifting the proportion<br />
of Malt Barley in the beer recipe,<br />
increasing the use of aroma<br />
hops and potentially using Ale<br />
yeast strains. The result are beers<br />
that provide a heightened drinking<br />
experience to the punter and a<br />
stepping stone on the way to<br />
Craft <strong>Beer</strong>.<br />
42<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Peroni<br />
Nastro Azzuro<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Sapporo<br />
Premium <strong>Beer</strong><br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Heineken<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Tecate Lager<br />
355ml Can<br />
24 x 355ml Can<br />
Spring & Summer Essentials Edition 2019 43
EUROPEAN<br />
OUR PREMIUM BEER - EUROPEAN<br />
Peroni Leggera<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Grolsch<br />
Premium Lager<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
12 x 450ml Bottle<br />
Pilsner Urquell<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Birra Moretti<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Guinness<br />
Draught<br />
440ml Can<br />
24 x 440ml Can<br />
Guinness<br />
Extra Stout<br />
375ml Bottle<br />
24 x 375ml Bottle<br />
Guinness<br />
Hop House 13<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Kilkenney Ale<br />
440ml Can<br />
24 x 440ml Can<br />
Heineken 3<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Heineken 0.0<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Carlsberg<br />
Lager<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
24 x 500ml Can<br />
Kronenbourg<br />
1664<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
44<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
EUROPEAN/ASIAN<br />
Fix<br />
Hellas<br />
Premium Lager<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Mythos<br />
Hellenic Lager<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Asahi<br />
Super Dry<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
OUR PREMIUM BEER - EUROPEAN / ASIAN<br />
Asahi<br />
Soukai<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Asahi<br />
Super Dry Black<br />
334ml Bottle<br />
18 x 334ml Bottle<br />
Kingfisher<br />
Premium Lager<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Bintang <strong>Beer</strong><br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Tiger <strong>Beer</strong><br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Kirin Megumi<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Kirin Ichiban<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Steinlager Pure<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Spring & Summer Edition 2019 45
MEXICAN<br />
OUR PREMIUM BEER - MEXICAN / AMERICAN<br />
AMERICAN<br />
Sol Mexican<br />
<strong>Beer</strong><br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Dos Equis<br />
XX Special Lager<br />
355ml Bottle<br />
24 x 355ml Bottle<br />
Red Stripe<br />
Amber Lager<br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Did<br />
You Know?<br />
Up until the 19th Century brewer’s<br />
thought that beer was only made using 3<br />
ingredients: Malted Barley, Water & Hops.<br />
46<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials<br />
The mystery of yeast was finally<br />
unveiled by Louise Pasteur in mid<br />
1800’s, up until then brewer’s assumed<br />
fermentation occurred due to divine or<br />
magical influences!
Spring & Summer Spring & Essentials Summer Edition 2019 47
PACK CIDER - INTERNATIONAL<br />
Our<br />
<strong>Cider</strong>s<br />
“<br />
Everybody<br />
should believe<br />
in something<br />
- I believe I’ll<br />
have another<br />
drink.<br />
— W.C. Fields<br />
“<br />
The cider category has undergone<br />
a complete overhaul over the<br />
past five years as cider drinkers<br />
either move away from sweet<br />
mainstream cider to craft cider,<br />
or out of the category to Spritz<br />
Cocktails or Alcoholic Ginger<br />
<strong>Beer</strong>. <strong>Cider</strong> drinkers are following<br />
the trend for locally produced<br />
and artisanal craft ciders with<br />
balanced or even dry flavour<br />
profiles. Look to change up your<br />
range if it doesn’t currently<br />
cater for this. You might also be<br />
wondering, “what is Hard Soda?”…<br />
well it’s one of the fastest growing<br />
alcoholic beverage segments<br />
in the US and is about to take<br />
Australia by storm. Think again if<br />
you believe this is simply boozy<br />
soft drink, we’re talking hand<br />
crafted alcoholic ginger beer or<br />
alcoholic authentic lemonade.<br />
48<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Somersby<br />
Apple <strong>Cider</strong><br />
330ml Bottle<br />
24 x 330ml Bottle<br />
30 x 375ml Can<br />
Monteiths<br />
Crushed Apple <strong>Cider</strong><br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Thatchers<br />
Gold Apple <strong>Cider</strong><br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Spring & Summer Essentials Edition 2019 49
XXXX PALE LARGER & SESSION ALE<br />
50<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Did<br />
You Know?<br />
• There are more than 7,500 different<br />
varieties of apples in the world, so if you<br />
had the recommended “apple a day”, it<br />
would take 20 years to try them all.<br />
• If cider is to be bottled, usually extra sugar<br />
is added for sparkle. Higher quality ciders<br />
can be made using the ch<strong>amp</strong>agne method,<br />
but this is expensive in time and money and<br />
requires special corks, bottles, and other<br />
equipment.<br />
OUR CIDERS - EUROPEAN<br />
EUROPEAN<br />
Orchard Thieves<br />
Apple <strong>Cider</strong><br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Somersby<br />
Pear <strong>Cider</strong><br />
330ml Bottle<br />
24 x 330ml Bottle<br />
30 x 375ml Can<br />
Somersby<br />
Watermelon <strong>Cider</strong><br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Somersby<br />
Blackberry <strong>Cider</strong><br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Kirin<br />
Fuiji Apple <strong>Cider</strong><br />
330ml Bottle<br />
24 x 330ml Bottle<br />
Spring & Summer Edition 2019 51
Our<br />
<strong>Tap</strong> <strong>Beer</strong><br />
PROGRAM<br />
52<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Spring & Summer Essentials Edition 2019 53
<strong>Tap</strong><br />
<strong>Program</strong><br />
Benefits<br />
PRODUCT<br />
RANGE<br />
COMPETITIVE<br />
KEG PRICING<br />
Access to competitive ranging<br />
discounts and product pricing,<br />
Designed to grow your margins.<br />
Access to a wide range of over 100+<br />
keg products across beer, cider and<br />
hard cider.<br />
RANGING<br />
FLEXIBILITY<br />
Competitive ranging deals over 1, 3<br />
& 6-12 months timeframes, which<br />
aims to give you flexibility between<br />
how long you’d like to range vs the<br />
discount level you need.<br />
PRODUCT<br />
FLEXIBILITY<br />
Have you picked a product that<br />
isn’t working as well as you’d like?<br />
If you’ve committed to a longer<br />
term deal, feel free to swap<br />
to another product within that<br />
suppliers portfolio and continue to<br />
receive the same discount level.<br />
54<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Spring & Summer Essentials Edition 2019 55
Australia<br />
56<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Spring & Summer Essentials Edition 2019 57
TAP BEER - LOCAL<br />
Our<br />
Craft <strong>Beer</strong><br />
“<br />
That’s right,<br />
there’s free<br />
beer in Irish<br />
paradise.<br />
Everyone’s<br />
jealous.<br />
— Kevin Hearne<br />
“<br />
How do you define craft beer?<br />
There isn’t a more contentious<br />
question in the beer circles across<br />
the world at the moment. If you ask<br />
10 Brewers, you’ll get 10 different<br />
answers. At 100Proof though, we<br />
choose to take a simpler route. We<br />
define a product as a craft if the<br />
majority of the people who drink<br />
beer do. We do this to provide our<br />
customers access to a range of<br />
craft beers that suit the diverse<br />
taste and flavour preference your<br />
customers expect.<br />
58<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Balter XPA<br />
49.5L Keg<br />
Mountain Goat<br />
Pale Ale<br />
49.5L Keg<br />
Coopers<br />
Session Ale<br />
49.5L Keg<br />
Colonial Small Ale<br />
49.5L Keg<br />
Mismatch IPA<br />
49.5L Keg<br />
Spring & Summer Essentials Edition 2019 59
AUSTRALIAN PALE ALE<br />
OUR CRAFT BEER - AUSTRALIAN PALE ALE / AMERICAN PALE ALE<br />
James Squire<br />
150 Lashes<br />
Pale Ale<br />
49.5L Keg<br />
Nail NBT<br />
Pale Ale<br />
49.5L Keg<br />
Colonial<br />
Pale Ale<br />
49.5L Keg<br />
Black Brewing<br />
Fresh Ale<br />
49.5L Keg<br />
AMERICAN PALE ALE<br />
Kosciousko<br />
Pale Ale<br />
49.5L Keg<br />
Little Creatures<br />
Pale Ale<br />
49.5L Keg<br />
James Squire<br />
Hop Thief American<br />
Pale Ale<br />
49.5L Keg<br />
Mismatch<br />
Pale Ale<br />
49.5L Keg<br />
Balter Strong<br />
Pale Ale<br />
49.5L Keg<br />
Atomic<br />
Pale Ale<br />
Little Dove<br />
Pale Ale<br />
Black Brewing<br />
Pale Ale<br />
49.5L Keg<br />
49.5L Keg<br />
49.5L Keg<br />
60<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
AMERICAN PALE ALE<br />
Cheeky Monkey<br />
Pale Ale<br />
49.5L Keg<br />
5.1% Alc<br />
Eagle Bay<br />
Pale Ale<br />
49.5L Keg<br />
Running with<br />
Thieves Pale Ale<br />
49.5L Keg<br />
OUR CRAFT BEER - IPA<br />
IPA<br />
White Lakes<br />
Pale Ale<br />
49.5L Keg<br />
Mountain Goat<br />
North Street IPA<br />
49.5L Keg<br />
Balter IPA<br />
49.5L Keg<br />
Colonial IPA<br />
49.5L Keg<br />
Little Creatures<br />
IPA<br />
49.5L Keg<br />
Atomic IPA<br />
49.5L Keg<br />
Black Brewing<br />
IPA<br />
Eagle Bay<br />
Black IPA<br />
Eagle Bay<br />
Brewers Series<br />
Citrus IPA<br />
49.5L Keg<br />
5.5% Alc<br />
49.5L Keg<br />
5.1% Alc<br />
49.5L Keg<br />
(Available 5 Sept 2019)<br />
pms 1635c pms 1635c 60% pms 4545c<br />
Spring & Summer Edition 2019 61
IPA<br />
OUR CRAFT BEER - IPA / XPA / SUMMER & SOUR ALE<br />
XPA<br />
Otherside<br />
Anthem IPA<br />
49.5L Keg<br />
Coopers XPA<br />
49.5L Keg<br />
Running with<br />
Thieves IPA<br />
49.5L Keg<br />
Little Creatures<br />
XPA<br />
49.5L Keg<br />
Cheeky Monkey<br />
West Coast IPA<br />
49.5L Keg<br />
Nail VPA<br />
49.5L Keg<br />
Atomic XPA<br />
49.5L Keg<br />
SUMMER & SOUR ALE<br />
Otherside<br />
XPA<br />
49.5L Keg<br />
Mismatch<br />
Session Ale<br />
49.5L Keg<br />
Colonial Draught<br />
49.5L Keg<br />
Colonial<br />
South West Sour<br />
49.5L Keg<br />
Mountain Goat<br />
Summer Ale<br />
49.5L Keg<br />
Mountain Goat<br />
Steam Ale<br />
49.5L Keg<br />
62<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
EUROPEAN/ASIAN<br />
XXXX SUMMER & SOUR ALE<br />
Image<br />
Spring & Summer Spring & Essentials Summer Edition 2019 63
SUMMER & SOUR ALE<br />
OUR CRAFT BEER - SUMMER & SOUR ALE<br />
James Squire<br />
The Chancer<br />
Golden Ale<br />
49.5L Keg<br />
James Squire<br />
The Swindler<br />
Summer Ale<br />
49.5L Keg<br />
White Rabbit<br />
White Ale<br />
49.5L Keg<br />
Little Creature<br />
Bright Ale<br />
49.5L Keg<br />
Little Creatures<br />
Dog Days<br />
Session Ale<br />
49.5L Keg<br />
Little Creatures<br />
Elsie WA Ale<br />
49.5L Keg<br />
Gage Roads<br />
Single Fin<br />
Summer Ale<br />
49.5L Keg<br />
Matsos<br />
Mango <strong>Beer</strong><br />
49.5L Keg<br />
Black Brewing<br />
Saison<br />
49.5L Keg<br />
Eagle Bay<br />
Kolsch<br />
Otherside Festive<br />
Session Ale<br />
Cheeky Monkey<br />
Session Ale<br />
49.5L Keg<br />
49.5L Keg<br />
49.5L Keg<br />
4.7% Alc<br />
64<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
PALE LAGER & PILSNER<br />
4.8% Alc<br />
Mismatch Brewing<br />
Lager<br />
49.5L Keg<br />
Eagle Bay<br />
Lager<br />
49.5L Keg<br />
5.8% Alc<br />
Balter Lager<br />
49.5L Keg<br />
Eagle Bay<br />
Brewers Series<br />
IPL<br />
49.5L Keg<br />
(Available from<br />
7 Nov 2019)<br />
Little Creatures<br />
Pilsner<br />
49.5L Keg<br />
Black Brewing<br />
Lager<br />
49.5L Keg<br />
OUR CRAFT BEER - PALE LAGER & PILSNER / SESSION ALE<br />
Otherside Social<br />
Classic Lager<br />
49.5L Keg<br />
Running with<br />
Thieves Draught<br />
49.5L Keg<br />
White Lakes<br />
Pilsner<br />
49.5L Keg<br />
SESSION ALE<br />
Cheeky Monkey<br />
Lager<br />
49.5L Keg<br />
Mountain Goat<br />
Billy the Mid<br />
Pale Ale<br />
49.5L Keg<br />
Balter Captain<br />
Sensible<br />
49.5L Keg<br />
Spring & Summer Edition 2019 65
SESSION ALE<br />
OUR CRAFT BEER - SESSION ALE<br />
Little Creatures<br />
Rogers<br />
49.5L Keg<br />
Gage Roads<br />
Sidetrack All Day<br />
XPA<br />
49.5L Keg<br />
3.5% Alc<br />
Eagle Bay Amber Ale<br />
49.5L Keg<br />
Nail MVP<br />
49.5L Keg<br />
Running with<br />
Thieves Mid Ale<br />
49.5L Keg<br />
Otherside Citrus<br />
Wheat<br />
49.5L Keg<br />
Cheeky Money<br />
Mid<br />
White Lakes<br />
Standard 3.5%<br />
49.5L Keg<br />
49.5L Keg<br />
66<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
DARK ALE & LAGER<br />
Nail Red<br />
49.5L Keg<br />
Nail Stout<br />
49.5L Keg<br />
Black Brewing Bao<br />
Bao Milk Stout<br />
49.5L Keg<br />
OUR CRAFT BEER - DARK ALE & LAGER<br />
Otherside Harvest<br />
Red Ale<br />
Running with<br />
Thieves Stout<br />
White Lakes<br />
Dark Lager<br />
49.5L Keg<br />
49.5L Keg<br />
49.5L Keg<br />
Spring & Summer Edition 2019 67
“<br />
TAP BEER - LOCAL<br />
Our<br />
Premium<br />
<strong>Beer</strong><br />
“<br />
A man who<br />
lies about<br />
beer makes<br />
enemies.<br />
— Stephen King<br />
Modern <strong>Beer</strong> drinkers don’t tend<br />
to sit still for long when it comes<br />
to their product preferences and<br />
most tread a path that starts to<br />
raise steadily upwards around<br />
flavour profile. At the midway<br />
point of this journey lies premium<br />
beer. Brewers impart greater<br />
flavour intensity & body in these<br />
products by lifting the proportion<br />
of Malt Barley in the beer recipe,<br />
increasing the use of aroma hops<br />
and potentially using Ale yeast<br />
strains. The result are beers that<br />
provide a heightened drinking<br />
experience to the punter and a<br />
stepping stone on the way to<br />
Craft <strong>Beer</strong>.<br />
68<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
KEG FERMENTED<br />
Coopers<br />
Original Pale Ale<br />
49.5L Keg<br />
Furphy<br />
Refreshing Ale<br />
49.5L Keg<br />
Goat Lager<br />
Very Enjoyable <strong>Beer</strong><br />
49.5L Keg<br />
Spring & Summer Essentials Edition 2019 69
FULL STRENGTH<br />
OUR PREMIUM BEER - FULL STRENGTH<br />
Cricketers<br />
Lager<br />
49.5L Keg<br />
Cricketers<br />
Pale Ale<br />
49.5L Keg<br />
Coopers<br />
Premium Lager<br />
49.5L Keg<br />
KEG FERMENTED<br />
Coopers<br />
Sparkling Ale<br />
KEG FERMENTED<br />
Coopers<br />
Dark Ale<br />
KEG FERMENTED<br />
Coopers<br />
Best Extra Stout<br />
49.5L Keg<br />
49.5L Keg<br />
49.5L Keg<br />
70<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
XXXX SUMMER & SOUR ALE<br />
Spring & Summer Spring & Essentials Summer Edition 2019 71
TAP BEER - LOCAL<br />
Our<br />
Contemporary<br />
& Classic <strong>Beer</strong><br />
“<br />
<strong>Beer</strong> is proof<br />
that God loves<br />
us and wants us<br />
to be happy.<br />
— Benjamin Franklin<br />
“<br />
Classic beer brands hold a special<br />
place in most beer drinker’s<br />
hearts, they are commonly the first<br />
product that someone experiences<br />
when they first get into drinking<br />
beer. These brands have seen<br />
a resurgence over the past few<br />
years as new beer drinkers have<br />
developed a love of “retro” beers,<br />
usually in cans (Think Emu Export<br />
in WA, West End in SA and XXXX<br />
Gold in QLD). Contemporary beers<br />
on the other hand are relative new<br />
comer to the category and have<br />
been developed by breweries to<br />
better excite young drinkers, think<br />
clear bottle packaging combined<br />
with extremely easy drinking beer!<br />
72<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Iron Jack<br />
3.5% Lager<br />
49.5L Keg<br />
Iron Jack Full<br />
Strength 4.2%<br />
49.5L Keg<br />
Coopers Dry<br />
49.5L Keg<br />
Two Suns<br />
Premium Dry<br />
49.5L Keg<br />
XXXX Gold<br />
Australian Lager<br />
49.5L Keg<br />
Spring & Summer Essentials Edition 2019 73
XXXX AUSTRALIAN PALE LARGER & PILSNER<br />
74<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
FULL STRENGTH / MID STRENGTH / LIGHT<br />
MID STRENGTH<br />
LIGHT<br />
Hahn<br />
Super Dry 4.6%<br />
49.5L Keg<br />
Hahn<br />
Super Dry 3.5%<br />
49.5L Keg<br />
Swan Draught<br />
49.5L Keg<br />
Coopers<br />
Mild Ale<br />
49.5L Keg<br />
Alby Draught<br />
49.5L Keg<br />
Alby Crisp<br />
49.5L Keg<br />
OUR CONTEMPORARY & CLASSIC BEER - FULL STRENGTH / MID STRENGTH / LIGHT<br />
Hahn<br />
Premium Light<br />
49.5L Keg<br />
Coopers<br />
Premium Light<br />
49.5L Keg<br />
Spring & Summer Edition 2019 75
TAP CIDER & HARD SODA - LOCAL<br />
Our<br />
<strong>Cider</strong> &<br />
Hard Soda<br />
“<br />
It is indeed bad<br />
to eat apples. It<br />
is better to make<br />
them all cider.<br />
— Benjamin Franklin<br />
“<br />
The cider category has undergone<br />
a complete overhaul over the<br />
past five years as cider drinkers<br />
either move away from sweet<br />
mainstream cider to craft cider,<br />
or out of the category to Spritz<br />
Cocktails or Alcoholic Ginger<br />
<strong>Beer</strong>. <strong>Cider</strong> drinkers are following<br />
the trend for locally produced<br />
and artisanal craft ciders with<br />
balanced or even dry flavour<br />
profiles. Look to change up your<br />
range if it doesn’t currently<br />
cater for this. You might also be<br />
wondering, “what is Hard Soda?”…<br />
well it’s one of the fastest growing<br />
alcoholic beverage segments<br />
in the US and is about to take<br />
Australia by storm. Think again if<br />
you believe this is simply boozy<br />
soft drink, we’re talking hand<br />
crafted alcoholic ginger beer or<br />
alcoholic authentic lemonade.<br />
76<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
The Hills <strong>Cider</strong><br />
Co. Apple <strong>Cider</strong><br />
49.5L Keg<br />
Mountain Goat Two<br />
Step Apple <strong>Cider</strong><br />
49.5L Keg<br />
Colonial Bertie<br />
Apple <strong>Cider</strong><br />
49.5L Keg<br />
Matsos<br />
Ginger <strong>Beer</strong><br />
49.5L Keg<br />
Spring & Summer Essentials Edition 2019 77
CLASSIC CIDER / CRAFT CIDER<br />
OUR CIDER & HARD SODA - CLASSIC CIDER / CRAFT CIDER / HARD SODA<br />
5 Seeds Crisp<br />
Apple <strong>Cider</strong><br />
49.5L Keg<br />
The Hills <strong>Cider</strong> Co.<br />
Cloudy Apple <strong>Cider</strong><br />
49.5L Keg<br />
Hello Sunshine<br />
Apple <strong>Cider</strong><br />
49.5L Keg<br />
The Hills <strong>Cider</strong> Co.<br />
Apple & Ginger<br />
<strong>Cider</strong><br />
49.5L Keg<br />
The Hills <strong>Cider</strong> Co.<br />
Pear <strong>Cider</strong><br />
49.5L Keg<br />
The Hills <strong>Cider</strong> Co.<br />
Apple &<br />
Pomegrante <strong>Cider</strong><br />
49.5L Keg<br />
James Squire<br />
Orchard Crush<br />
Apple <strong>Cider</strong><br />
49.5L Keg<br />
Little Creatures<br />
Pipsqueak Apple<br />
<strong>Cider</strong><br />
49.5L Keg<br />
Black Brewing<br />
Apple <strong>Cider</strong><br />
49.5L Keg<br />
HARD SODA<br />
Cheeky Monkey<br />
Apple <strong>Cider</strong><br />
49.5L Keg<br />
Matsos<br />
Hard Lemon<br />
49.5L Keg<br />
78<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Did<br />
You Know?<br />
• Historically, the earliest record of the<br />
fermentation of apples can be traced back<br />
to the Romans in 55 BC when they reached<br />
Kent, England and noticed villagers drinking<br />
an alchoholic drink made from apples.<br />
• From the 13th to the 17th centuries in<br />
Europe 1/4 of the peoples wages were<br />
actually paid in cider, given it was said to<br />
be safer then water<br />
Spring & Summer Edition 2019 79
International<br />
80<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Spring & Summer Essentials Edition 2019 81
TAP BEER - INTERNATIONAL<br />
Our<br />
Craft <strong>Beer</strong><br />
“<br />
Never<br />
underestimate<br />
how much<br />
assistance,<br />
how much<br />
satisfaction, how<br />
much comfort,<br />
how much soul<br />
& transcendence<br />
there might be in<br />
a well-made taco<br />
and a cold bottle<br />
of beer.<br />
— Tom Robbins<br />
“<br />
How do you define craft beer?<br />
There isn’t a more contentious<br />
question in the beer circles across<br />
the world at the moment. If you ask<br />
10 Brewers, you’ll get 10 different<br />
answers. At 100Proof though, we<br />
choose to take a simpler route. We<br />
define a product as a craft if the<br />
majority of the people who drink<br />
beer do. We do this to provide our<br />
customers access to a range of<br />
craft beers that suit the diverse<br />
taste and flavour preference your<br />
customers expect.<br />
82<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Monteiths<br />
Pointers Pale Ale<br />
50L Keg<br />
Monteiths Patriot<br />
American Pale Ale<br />
50L Keg<br />
Spring & Summer Essentials Edition 2019 83
CRAFT ALL STYLES<br />
OUR CRAFT BEER - ALL STYLES<br />
Brooklyn<br />
Lager<br />
49.5L Keg<br />
Panhead<br />
APA<br />
49.5L Keg<br />
Panhead<br />
XPA<br />
49.5L Keg<br />
Monteiths<br />
XPA<br />
Monteiths<br />
Draught<br />
50L Keg<br />
50L Keg<br />
84<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
XXXX AUSTRALIAN PALE LARGER & PILSNER<br />
XXXX SUMMER & SOUR ALE<br />
Spring & Summer Spring & Essentials Summer Edition 2019 85
TAP BEER - INTERNATIONAL<br />
Our<br />
Premium<br />
<strong>Beer</strong><br />
“<br />
Without question, Modern<br />
the greatest<br />
invention in<br />
the history of<br />
mankind is beer.<br />
Oh, I grant you<br />
that the wheel<br />
was also a fine<br />
invention, but<br />
the wheel does<br />
not go nearly as<br />
well with pizza.<br />
“<br />
<strong>Beer</strong> drinkers don’t tend<br />
to sit still for long when it comes<br />
to their product preferences and<br />
most tread a path that starts to<br />
raise steadily upwards around<br />
flavour profile. At the midway<br />
point of this journey lies premium<br />
beer. Brewers impart greater<br />
flavour intensity & body in these<br />
products by lifting the proportion<br />
of Malt Barley in the beer recipe,<br />
increasing the use of aroma hops<br />
and potentially using Ale yeast<br />
strains. The result are beers that<br />
provide a heightened drinking<br />
experience to the punter and a<br />
stepping stone on the way to<br />
Craft <strong>Beer</strong>.<br />
— Dave Barry<br />
86<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Peroni Nastro<br />
Azzuro<br />
49.5L Keg<br />
Peroni Leggera<br />
49.5L Keg<br />
Sapporo<br />
Premium <strong>Beer</strong><br />
49.5L Keg<br />
Heineken<br />
49.5L Keg<br />
Spring & Summer Essentials Edition 2019 87
EUROPEAN / ASIAN / AMERICAN<br />
OUR PREMIUM BEER - EUROPEAN / ASIAN / AMERICAN<br />
Birra Moretti<br />
30L Keg<br />
Heineken 3<br />
49.5L Keg<br />
Guinness<br />
Draught<br />
49.5L Keg<br />
Carlsberg<br />
Lager<br />
49.5L Keg<br />
Kilkenney Ale<br />
49.5L Keg<br />
Kronenbourg 1664<br />
49.5L Keg<br />
Tiger <strong>Beer</strong><br />
50L Keg<br />
Asahi Super Dry<br />
19L Keg<br />
Asahi<br />
Super Dry Black<br />
19L Keg<br />
Kingfisher<br />
Premium Lager<br />
25L Keg<br />
Kirin<br />
Megumi<br />
49.5L Keg<br />
DB Export Gold<br />
50L Keg<br />
Red Stripe<br />
Amber Lager<br />
50L Keg<br />
88<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
XXXX SUMMER & SOUR ALE<br />
Image<br />
Spring & Summer Spring & Essentials Summer Edition 2019 89
TAP CIDER - INTERNATIONAL<br />
Our<br />
<strong>Cider</strong>s<br />
“<br />
The heat<br />
The<br />
of autumn<br />
is different<br />
from the heat<br />
of summer.<br />
One ripens<br />
apples, the<br />
other turns<br />
them to cider.<br />
— Jane Hirshfield<br />
“<br />
cider category has undergone<br />
a complete overhaul over the<br />
past five years as cider drinkers<br />
either move away from sweet<br />
mainstream cider to craft cider,<br />
or out of the category to Spritz<br />
Cocktails or Alcoholic Ginger<br />
<strong>Beer</strong>. <strong>Cider</strong> drinkers are following<br />
the trend for locally produced<br />
and artisanal craft ciders with<br />
balanced or even dry flavour<br />
profiles. Look to change up your<br />
range if it doesn’t currently<br />
cater for this. You might also be<br />
wondering, “what is Hard Soda?”…<br />
well it’s one of the fastest growing<br />
alcoholic beverage segments<br />
in the US and is about to take<br />
Australia by storm. Think again if<br />
you believe this is simply boozy<br />
soft drink, we’re talking hand<br />
crafted alcoholic ginger beer or<br />
alcoholic authentic lemonade.<br />
90<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Somersby<br />
Apple <strong>Cider</strong><br />
49.5L Keg<br />
Monteiths<br />
Crushed Apple <strong>Cider</strong><br />
50L Keg<br />
Orchard Thieves<br />
Apple <strong>Cider</strong><br />
50L Keg<br />
Thatchers<br />
Gold Apple <strong>Cider</strong><br />
49.5L Keg<br />
Spring & Summer Essentials Edition 2019 91
Terms &<br />
Conditions<br />
<strong>Tap</strong> <strong>Program</strong> Conditions<br />
The 100Proof <strong>Tap</strong> <strong>Program</strong> is only available to on-premise<br />
customers and is based on supply of kegs products through<br />
100Proof wholesalers only.<br />
Customers must commit to ranging the applicable product for<br />
the period outlined in the program guide to receive the associated<br />
keg discount.<br />
Keg Prices are quoted in the program are excluding GST and<br />
including WET (where applicable), these however are subject to<br />
change at any time due to supplier price & or regulatory/government<br />
charge changes.<br />
<strong>Pack</strong> <strong>Program</strong> Conditions<br />
The 100Proof <strong>Pack</strong> <strong>Program</strong> is only available to on-premise<br />
customers and is based on supply of package products through<br />
100Proof wholesalers only.<br />
Customers must commit to ranging the applicable product<br />
for a minimum of 6 months to receive the associated carton<br />
discount.<br />
Carton Prices are quoted in the program are excluding GST and<br />
including WET (where applicable), these however are subject to<br />
change at any time due to supplier price & or regulatory/government<br />
charge changes.<br />
92<br />
<strong>Beer</strong> & <strong>Cider</strong> Essentials
Spring & Summer Essentials Edition 2019 93
INSIDE BACK PAGE<br />
For Printed version this<br />
will be paper holder/folder<br />
to slot price lists in
y<br />
WESTERN AUSTRALIA<br />
215-217 Bannister Road<br />
Canning Vale WA<br />
PO Box 1222 Canning<br />
Vale DC WA 6970<br />
Phone: (08) 9434 8555<br />
Fax: (08) 9455 1022<br />
e. orders@liquidmix.com.au<br />
w. www.liquidmix.com.au
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