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7 4. Reconsider Your Profile Photo You’d be surprised at some of the profile photos that make their way onto LinkedIn. 15 WAYS TO BOOST YOUR PERSONAL BRAND ON LINKEDIN Here are the things to keep in mind when selecting your profile photo: It should include your face and/or shoulders – don’t use any extreme closeup of your face or a zoomed out full body shot. Your photo should be crystal clear and unpixelated. No hats, sunglasses or other obscuring accessories. Smile.
7 Have great lighting. Do not use a selfie (or at least something that you can tell is a selfie). Don’t have anyone else in your picture. Dress professionally. All this can be accomplished without a professional photo shoot – all it takes is a little planning. 15 WAYS TO BOOST YOUR PERSONAL BRAND ON LINKEDIN
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STOP WASTING MONEY ON FACEBOOK Star
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CHAPTER 8 CHAPTER 9 How to Advertis
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All social media networks are not c
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1. Facebook ON-PAGE SEO: EVERYTHING
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3. LinkedIn Headquarters: Mountainv
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5. Snapchat ON-PAGE SEO: EVERYTHING
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7. Reddit ON-PAGE SEO: EVERYTHING Y
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Take Your Social Media Strategy to
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1 Facebook is the most popular soci
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1 Facebook Marketing Basics Yes, Fa
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1 Creating Your Facebook Page When
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1 Location Pages If you have a busi
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1 Keep Business Operating Hours Acc
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1 Some other things to keep in mind
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1 Call to Action Button Right under
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1 Messenger Facebook Messenger, lik
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1 HOW TO COMPLETELY OPTIMIZE YOUR F
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1 HOW TO COMPLETELY OPTIMIZE YOUR F
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2 Chapter 2 8 Ways to Increase Enga
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2 1. Post Native Videos Directly to
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2 3. Go Live Take your videos up a
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2 5. Post Exclusive Content Another
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2 7. Make the Most of User Generate
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2 8. Use Cinemagraphs A cinemagraph
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3 There are more than 330 million m
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3 1. Craft Your Twitter Bio with Ca
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3 3. Add a Header Image Compare you
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3 4. Point People to a Specific Pag
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3 7. Open Up Your Twitter Inbox for
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4 Chapter 4 21 Things to Tweet from
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4 1. Promote Your Blog Posts and Co
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4 3. Share Helpful Tips or On-Brand
Page 66 and 67: 4 5. Give Answers to FAQ Your FAQ i
Page 68 and 69: 4 7. Highlight Reviews and Recommen
Page 70 and 71: 4 9. Share Articles and Content tha
Page 72 and 73: 4 11. Highlight Standout Employees
Page 74 and 75: 4 13. Recognize Holidays and Events
Page 76 and 77: 4 15. Find Ways to Be Transparent a
Page 78 and 79: 4 17. Have a Sense of Humor and a H
Page 80 and 81: 4 19. Strategically Interact with I
Page 82 and 83: 4 There are Twitter chats on virtua
Page 84 and 85: 5 Want to tap into Facebook Messeng
Page 86 and 87: 5 What Is a Facebook Messenger Bot?
Page 88 and 89: 5 Now, we want to help you get star
Page 90 and 91: 5 3. Prompt Users to Book a Service
Page 92 and 93: 5 5. Take Orders If your business t
Page 94 and 95: 5 8. Give Order Updates & Shipping
Page 96 and 97: 5 11. Send Out Reminders for Upcomi
Page 98 and 99: 6 LinkedIn provides a valuable oppo
Page 100 and 101: 6 5 WAYS TO USE LINKEDIN TO POWER Y
Page 102 and 103: 6 5 WAYS TO USE LINKEDIN TO POWER Y
Page 104 and 105: 6 Whenever you publish an article o
Page 106 and 107: 6 The more real estate you can gath
Page 108 and 109: 6 You can do this organically, of c
Page 110 and 111: 6 Recruiter Lite can be a great sol
Page 112 and 113: 7 Digital marketers need to be stra
Page 114 and 115: 7 2. Approach LinkedIn Like a Livin
Page 118 and 119: 7 5. Get Creative with a Cover Phot
Page 120 and 121: 7 If at all possible, use dashes in
Page 122 and 123: 7 You can, of course, always publis
Page 124 and 125: 7 9. Set Your Profile to Public You
Page 126 and 127: 7 11. Accept All Connection Request
Page 128 and 129: 7 13. Personalize Invitations to Co
Page 130 and 131: 7 15. Keep it Light, Bright and Pol
Page 132 and 133: 8 Rumor has it that LinkedIn may be
Page 134 and 135: 8 LinkedIn Advertising Options: An
Page 136 and 137: 8 Text Ads These are the tiny littl
Page 138 and 139: 8 LinkedIn Audience Targeting Let
Page 140 and 141: 8 Those looking for jobs or are in
Page 142 and 143: 8 HOW TO ADVERTISE ON LINKEDIN IN 2
Page 144 and 145: 8 HOW TO ADVERTISE ON LINKEDIN IN 2
Page 146 and 147: 9 Chapter 9 12 Strategies to Boost
Page 148 and 149: 9 Pinterest is an IRL version of ho
Page 150 and 151: 9 1. Build Brand Equity with Pinter
Page 152 and 153: 9 12 STRATEGIES TO BOOST GROWTH ON
Page 154 and 155: 9 3. Increase Sales & New Customers
Page 156 and 157: How to Reach & Grow Your Business o
Page 158 and 159: 3. Install the Pinterest Tag on you
Page 160 and 161: 9 5. Upload Your Product Catalog Pi
Page 162 and 163: 9 Incorporate your logo and product
Page 164 and 165: 9 12 STRATEGIES TO BOOST GROWTH ON
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9 12 STRATEGIES TO BOOST GROWTH ON
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9 9. Engage Your Following Like any
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9 11. Pin Frequently Think posting
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Key Takeaways for Using Pinterest f
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10 Put aside for a moment, that Red
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10 First Off, What Exactly Is Reddi
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Every Subreddit Has Its Own Rules S
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Understanding Reddit’s Algorithm
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10 You can see your submissions, se
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11 Now that you have learned a bit
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11 Comment, Comment, Comment GUIDE
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11 Here are some of the things that
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11 Now just click on the content an
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11 Don’t Try to Game Reddit It is
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12 With more than 25 million Instag
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12 1. Customers Expect It Customers
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12 3. Your Customers and Users Can
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12 6. Online Reputation Management
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12 7. Your Competitors Are on Insta
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13 Chapter 13 22 Proven Ways to Get
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13 1. Create an Editorial Calendar
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13 In fact, the portrait outperform
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13 5. Tag Relevant Accounts in Your
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13 7. Include CTAs and/or Questions
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13 9. Cross-post Your Instagram Con
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13 12. Follow, Like and Comment on
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13 14. Do Not Add Logos or Watermar
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13 How Many Hashtags Should I Add t
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13 And, because space is limited, u
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13 20. Repost Content You’re Tagg
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13 22. Get Verified Last but not le
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14 Social media trends are like fri
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Social Media Channels: That Was The
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14 Digital Detox As the world becom
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14 It’s storytelling with no prim
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14 TikTok Tips and Tricks Use TikTo
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14 IRL Pre-digital social networks
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14 “Magic Leap’s ML1 Augmented
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14 Here is a list of what your bran
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14 Shine even got the Apple editor
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14 Vero No algorithm? No Ads. No pr
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Trending Honorable Mentions Some bu
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15 Chapter 15 10 Ways Businesses Ca
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15 So while others might not be tal
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15 1. Stay Top of Mind Just like an
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15 With this Snapcode, users can no
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15 3. Go Behind the Scenes, Make It
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15 5. Host Takeovers A “takeover
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15 7. Exclusive Deals & Coupons Tak
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15 10. Make Use of Snap Ads Snap Ad
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15 Even though Snapchat’s active
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16 Chapter 16 The Top 15 Tools for
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16 Someone needs to be representing
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16 You can use filters to see whate
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16 One of the best features of Meet
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16 THE TOP 15 TOOLS FOR MANAGING SO
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16 Seeing these Instagram posts hel
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16 Here’s a breakdown of their so
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16 Whether you’re a small busines
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16 Aside from their similarities, t
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16 SOCi then provides a numerical s
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16 10. TweetReach Need to know how
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16 11. Tailwind App When it comes t
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16 12. Bit.ly It’s a must. Not ev
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16 14. TweetDeck Manage multiple Tw
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16 Crowdfire will make recommendati
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