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1 Facebook is the most popular social media platform used by businesses. HOW TO COMPLETELY OPTIMIZE YOUR FACEBOOK PAGE Facebook Pages help your brand or business promote and share its value-add and to assist in customer support. Facebook remains the primary platform for most Americans. Two-thirds of U.S. adults now report that they are Facebook users and 74 percent of Facebook users say they visit the site daily.
1 Despite the recent criticism of Facebook’s data privacy practices, both daily and monthly users are up 13 % yearover-year. What does this mean? Facebook isn’t going anywhere anytime soon. You should continue to make Facebook a part of your overall marketing mix – to reach your existing and future customers. Features like Location Pages, Messenger, Featured Images, and Boost are only a few of the many things you can do to optimize your Facebook page. HOW TO COMPLETELY OPTIMIZE YOUR FACEBOOK PAGE Use this guide to make sure you’ve set up your Facebook page correctly, and optimized all possible areas of the platform to get the <strong>best</strong> results for your business.
Page 2 and 3: STOP WASTING MONEY ON FACEBOOK Star
Page 4 and 5: CHAPTER 8 CHAPTER 9 How to Advertis
Page 6 and 7: All social media networks are not c
Page 8 and 9: 1. Facebook ON-PAGE SEO: EVERYTHING
Page 10 and 11: 3. LinkedIn Headquarters: Mountainv
Page 12 and 13: 5. Snapchat ON-PAGE SEO: EVERYTHING
Page 14 and 15: 7. Reddit ON-PAGE SEO: EVERYTHING Y
Page 16 and 17: Take Your Social Media Strategy to
Page 20 and 21: 1 Facebook Marketing Basics Yes, Fa
Page 22 and 23: 1 Creating Your Facebook Page When
Page 24 and 25: 1 Location Pages If you have a busi
Page 26 and 27: 1 Keep Business Operating Hours Acc
Page 28 and 29: 1 Some other things to keep in mind
Page 30 and 31: 1 Call to Action Button Right under
Page 32 and 33: 1 Messenger Facebook Messenger, lik
Page 34 and 35: 1 HOW TO COMPLETELY OPTIMIZE YOUR F
Page 36 and 37: 1 HOW TO COMPLETELY OPTIMIZE YOUR F
Page 38 and 39: 2 Chapter 2 8 Ways to Increase Enga
Page 40 and 41: 2 1. Post Native Videos Directly to
Page 42 and 43: 2 3. Go Live Take your videos up a
Page 44 and 45: 2 5. Post Exclusive Content Another
Page 46 and 47: 2 7. Make the Most of User Generate
Page 48 and 49: 2 8. Use Cinemagraphs A cinemagraph
Page 50 and 51: 3 There are more than 330 million m
Page 52 and 53: 3 1. Craft Your Twitter Bio with Ca
Page 54 and 55: 3 3. Add a Header Image Compare you
Page 56 and 57: 3 4. Point People to a Specific Pag
Page 58 and 59: 3 7. Open Up Your Twitter Inbox for
Page 60 and 61: 4 Chapter 4 21 Things to Tweet from
Page 62 and 63: 4 1. Promote Your Blog Posts and Co
Page 64 and 65: 4 3. Share Helpful Tips or On-Brand
Page 66 and 67: 4 5. Give Answers to FAQ Your FAQ i
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4 7. Highlight Reviews and Recommen
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4 9. Share Articles and Content tha
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4 11. Highlight Standout Employees
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4 13. Recognize Holidays and Events
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4 15. Find Ways to Be Transparent a
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4 17. Have a Sense of Humor and a H
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4 19. Strategically Interact with I
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4 There are Twitter chats on virtua
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5 Want to tap into Facebook Messeng
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5 What Is a Facebook Messenger Bot?
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5 Now, we want to help you get star
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5 3. Prompt Users to Book a Service
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5 5. Take Orders If your business t
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5 8. Give Order Updates & Shipping
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5 11. Send Out Reminders for Upcomi
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6 LinkedIn provides a valuable oppo
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6 5 WAYS TO USE LINKEDIN TO POWER Y
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6 5 WAYS TO USE LINKEDIN TO POWER Y
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6 Whenever you publish an article o
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6 The more real estate you can gath
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6 You can do this organically, of c
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6 Recruiter Lite can be a great sol
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7 Digital marketers need to be stra
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7 2. Approach LinkedIn Like a Livin
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7 4. Reconsider Your Profile Photo
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7 5. Get Creative with a Cover Phot
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7 If at all possible, use dashes in
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7 You can, of course, always publis
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7 9. Set Your Profile to Public You
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7 11. Accept All Connection Request
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7 13. Personalize Invitations to Co
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7 15. Keep it Light, Bright and Pol
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8 Rumor has it that LinkedIn may be
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8 LinkedIn Advertising Options: An
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8 Text Ads These are the tiny littl
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8 LinkedIn Audience Targeting Let
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8 Those looking for jobs or are in
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8 HOW TO ADVERTISE ON LINKEDIN IN 2
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8 HOW TO ADVERTISE ON LINKEDIN IN 2
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9 Chapter 9 12 Strategies to Boost
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9 Pinterest is an IRL version of ho
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9 1. Build Brand Equity with Pinter
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9 12 STRATEGIES TO BOOST GROWTH ON
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9 3. Increase Sales & New Customers
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How to Reach & Grow Your Business o
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3. Install the Pinterest Tag on you
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9 5. Upload Your Product Catalog Pi
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9 Incorporate your logo and product
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9 9. Engage Your Following Like any
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9 11. Pin Frequently Think posting
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Key Takeaways for Using Pinterest f
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10 Put aside for a moment, that Red
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10 First Off, What Exactly Is Reddi
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Every Subreddit Has Its Own Rules S
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Understanding Reddit’s Algorithm
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10 You can see your submissions, se
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11 Now that you have learned a bit
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11 Comment, Comment, Comment GUIDE
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11 Here are some of the things that
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11 Now just click on the content an
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11 Don’t Try to Game Reddit It is
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12 With more than 25 million Instag
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12 1. Customers Expect It Customers
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12 3. Your Customers and Users Can
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12 6. Online Reputation Management
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12 7. Your Competitors Are on Insta
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13 Chapter 13 22 Proven Ways to Get
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13 1. Create an Editorial Calendar
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13 In fact, the portrait outperform
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13 5. Tag Relevant Accounts in Your
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13 7. Include CTAs and/or Questions
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13 9. Cross-post Your Instagram Con
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13 12. Follow, Like and Comment on
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13 14. Do Not Add Logos or Watermar
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13 How Many Hashtags Should I Add t
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13 And, because space is limited, u
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13 20. Repost Content You’re Tagg
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13 22. Get Verified Last but not le
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14 Social media trends are like fri
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Social Media Channels: That Was The
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14 Digital Detox As the world becom
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14 It’s storytelling with no prim
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14 TikTok Tips and Tricks Use TikTo
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14 IRL Pre-digital social networks
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14 “Magic Leap’s ML1 Augmented
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14 Here is a list of what your bran
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14 Shine even got the Apple editor
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14 Vero No algorithm? No Ads. No pr
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Trending Honorable Mentions Some bu
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15 Chapter 15 10 Ways Businesses Ca
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15 So while others might not be tal
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15 1. Stay Top of Mind Just like an
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15 With this Snapcode, users can no
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15 3. Go Behind the Scenes, Make It
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15 5. Host Takeovers A “takeover
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15 7. Exclusive Deals & Coupons Tak
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15 10. Make Use of Snap Ads Snap Ad
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15 Even though Snapchat’s active
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16 Chapter 16 The Top 15 Tools for
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16 Someone needs to be representing
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16 You can use filters to see whate
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16 One of the best features of Meet
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16 THE TOP 15 TOOLS FOR MANAGING SO
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16 Seeing these Instagram posts hel
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16 Here’s a breakdown of their so
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16 Whether you’re a small busines
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16 Aside from their similarities, t
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16 SOCi then provides a numerical s
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16 10. TweetReach Need to know how
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16 11. Tailwind App When it comes t
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16 12. Bit.ly It’s a must. Not ev
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16 14. TweetDeck Manage multiple Tw
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16 Crowdfire will make recommendati
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