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5. Host Takeovers
A “takeover” is when someone else, other than the regular social
media/marketing person handles your business’ Snapchat
account for a specified length of time.
Making sure you’re working with a responsible and vetted person/
influencer will help your Snapchat account attain some of the
influencer’s followers, have a wider reach to different audiences
and allow you to align yourself with an influencer for credibility.
10 WAYS BUSINESSES CAN USE SNAPCHAT
Important note: Because you’re essentially handing the “keys” over
to someone else, whether they’re part of your company or not, it’s
important to have a set of guidelines to be followed.