The export of European films on SVOD outside Europe by Christian Grece

EuropeanAudiovisualObservatory

The subscription VOD market is a battle for consumers' entertainment spending - and eyeballs! How well do European films export to SVOD services beyond the EU's borders? Which countries and which platforms are the biggest buyers outside the EU? Brand new free report! Download the PDF version here: https://www.obs.coe.int/en/web/observatoire/industry

ong>Theong> ong>exportong> ong>ofong> ong>Europeanong> ong>filmsong>

on SVOD services outside Europe

Christian Grece

September 2019

A publication ong>ofong> the ong>Europeanong> Audiovisual Observatory


Table ong>ofong> Contents

Overview ong>ofong> 79 SVOD services in 21 countries worldwide

Analysis by region and country

• North America – Canada and USA

• Latin America – Argentina, Brazil and Mexico

• South East Asia – Indonesia, Malaysia, Philippines, Singapore and Thailand

• East Asia – China and Japan

• India

• Oceania – Australia and New Zealand

• Middle East – ong>Theong> United Arab Emirates, Egypt and Saudi Arabia

• Individual countries - Russian Federation, South Africa and Turkey


Introduction

ong>Theong> aim ong>ofong> this report is to give a picture on the ong>exportong> ong>ofong> EU ong>filmsong> on SVOD services outside ong>ofong> the

ong>Europeanong> Union. 79 SVOD services in 21 countries worldwide are part ong>ofong> the sample.

ong>Theong> report looks at the circulation ong>ofong> unique film titles and the volume/occurrences ong>ofong> ong>filmsong> available on

these services, on a regional and service basis.

ong>Theong> first part gives a snapshot ong>ofong> the availability ong>ofong> EU ong>filmsong> around the globe after which a overview for

each region is provided.


Methodology

ong>Theong> analysis has been carried out based on data provided by Ampere Analysis and comprehends SVOD

catalogue data collected in June 2019.

A film is defined as a feature film, fiction film, documentary or other film content available in the “Film” /

“Movie” section ong>ofong> the SVOD catalogues part ong>ofong> the sample.

For the origin ong>ofong> a film, only the first country ong>ofong> production is taken into account. ong>Theong> production countries are

based on data collected from the Observatory’s LUMIERE database on admissions to ong>filmsong> in Europe, IMDb and

the Movie database. Minority co-productions which might have been ong>ofong> EU origin through agreements are not

taken into account.

ong>Theong> shares included in this report are only indicative and minor identification errors might have occurred.

If you wish to reproduce tables or graphs contained in this publication please contact the ong>Europeanong>

Audiovisual Observatory for prior approval.

Opinions expressed in this publication are personal and do not necessarily represent the view ong>ofong> the ong>Europeanong>

Audiovisual Observatory, its members or the Council ong>ofong> Europe.


Overview ong>ofong> 10 regions and 21 countries worldwide


Overview ong>ofong> 79 SVOD services by region and country

North America Southeast Asia Middle East Latin America Australia & New Zealand

Amazon Prime Video CA Amazon Prime Video MY Amazon Prime Video AE Amazon Prime Video BR Amazon Prime Video AU

Amazon Prime Video US Amazon Prime Video SG Amazon Prime Video EG Amazon Prime Video MX Amazon Prime Video NZ

Britbox CA HBO GO SG Netflix AE Claro Video AR Foxtel Now AU

Britbox US Hooq ID Netflix EG Claro Video BR Lightbox NZ

CBS All Access US Hooq PH Netflix SA Claro Video MX Neon NZ

CraveTV CA Hooq SG Starz Play AE HBO GO BR Netflix AU

HBO GO US Hooq TH Starz Play EG Netflix AR Netflix NZ

Hotstar CA Netflix ID Starz Play SA Netflix BR Stan AU

Hotstar US Netflix MY Wavo AE Netflix MX

Hulu US Netflix PH Wavo EG

Netflix CA Netflix SG Wavo SA

Netflix US

Netflix TH

Showtime Anytime US Viu ID

Starz Play US

Viu MY

Sundance Now CA Viu PH

Super Channel CA Viu SG

Viu TH

China & Japan India Russia Turkey South Africa

Amazon Prime Video JP Amazon Prime Video IN Amazon Prime Video RU Amazon Prime Video TR Netflix ZA

Hulu JP Eros Now IN Ivi RU Netflix TR

iQiyi CN Hooq IN Netflix RU

Netflix JP

Hotstar IN

Tencent Video CN Netflix IN

Youku CN

Viu IN


Key findings on the ong>exportong> ong>ofong> EU ong>filmsong> on SVOD services

EU ong>filmsong> – Dominance ong>ofong> a few ong>exportong> countries but medium film producing countries manage to

ong>exportong> several film titles

ong>Theong> majority ong>ofong> EU ong>filmsong> found on SVOD services around the world are produced in EU-5. ong>Theong>

United Kingdom is, by far, the biggest supplier ong>ofong> EU ong>filmsong> with 38% ong>ofong> all unique EU titles,

followed by France with 18%, Germany with 12%, Italy with 11% and Spain with 6%. Together,

these 5 countries account for 85% ong>ofong> all unique EU film titles.

However, medium size film producing countries, with diversified filmographies (Belgium, the

Netherlands, Austria), special genres (e.g. Nordic noir), or English-speaking (Ireland), manage also

to ong>exportong> ong>filmsong> outside ong>ofong> Europe. ong>Theong>se 7 countries account for 11% ong>ofong> all unique film titles

found in the SVOD catalogues analysed.

For the rest ong>ofong> EU countries, ong>exportong>ing their film production to other world regions remains

difficult and ong>ofong>ten is dependent on being picked up by a global SVOD service, operating in Europe

such as Netflix and Amazon.


Key findings on the ong>exportong> ong>ofong> EU ong>filmsong> on SVOD services

EU ong>filmsong> – Diverse regions and SVOD services are the biggest buyers ong>ofong> EU film titles

North America (16 services) and China (3 services) have the largest number ong>ofong> unique EU film

titles with respectively 4 095 and 2 585 unique EU titles.

Russia (3 services) and Australia & New Zealand (8 services) are other regions with an above

average number ong>ofong> unique EU ong>filmsong> titles with respectively 1 813 and 1 644 unique titles.

On the other hand, Southeast Asia (17 services) has the lowest amount ong>ofong> unique EU film

titles with 761 titles

ong>Theong> biggest buyer for EU film titles was Amazon with 3 281 unique titles in its 14 country

catalogues, followed by Netflix with 1 816 unique titles for its 20 catalogues

Russian service Ivi and the 3 Chinese services Youku, iQiyi, Tencent Video were the biggest

single country services acquiring EU ong>filmsong>.

Indian service Eros Now, Canadian service Sundance Now, Viu (6 countries) and CBS All Access

on the other hand had between 31 and 3 unique EU film titles in their catalogues.


Key findings on the ong>exportong> ong>ofong> EU ong>filmsong> on SVOD services

EU ong>filmsong> – Export depends on language, cultural and geographical proximity

On a regional/country basis, the regions in which the highest share ong>ofong> EU ong>filmsong> were found

(between 15,4% and 22,4% ong>ofong> all ong>filmsong> available) are these with a cultural/language proximity to

the EU (Latin America, North America, South Africa, Australia & New Zealand) or also a geographical

proximity (Russian Federation, Turkey).

ong>Theong> Asian and Indian markets remain difficult for EU ong>filmsong> and were the regions with the lowest

shares ong>ofong> EU ong>filmsong>, ong>ofong>ten boosted by global players rather than national SVOD services which rely

on regional ong>filmsong> for their subscribers.

Netflix and Amazon, operating in Europe and outside, are the multi-country services with the

highest share ong>ofong> EU ong>filmsong> in their catalogues, with an average ong>ofong> 18%. ong>Theong>y tend to circulate ong>filmsong>

acquired in Europe also to the countries in which they operate outside Europe.

British ong>filmsong> represent the highest share ong>ofong> EU ong>filmsong> in North America, South Africa, India, Southeast

Asia, Australia and New Zealand – language/cultural proximity.

French ong>filmsong> score their highest share ong>ofong> EU ong>filmsong> in the Middle East, Turkey and China and Japan –

appeal ong>ofong> French cinema high in these regions.

Spanish ong>filmsong>, without surprise, claim their highest share in Latin America but also Southeast Asia.

German ong>filmsong> make up a stable percentage ong>ofong> EU ong>filmsong> throughout the regions analysed, accounting

between 8% and 14%

Italian ong>filmsong>, mostly classic ong>filmsong>, have their highest share in North America with 12%.


EU titles represent 14% ong>ofong> film titles available / EU-5 countries make up 85% ong>ofong> all EU titles

50% ong>ofong> all unique film titles came from regions other than the US, the ong>Europeanong> Union and

Observatory member states.

With 7 450 unique film titles, EU film titles represent 14% ong>ofong> film titles on ong>ofong>fer.

ong>Theong> top 5 EU film producing countries represent the lion share ong>ofong> all EU titles with 85%, with British

titles almost accounting for 40% ong>ofong> EU film titles available.

51 973 unique film titles by region ong>ofong> origin

7 450 unique EU 28 film titles by country ong>ofong> origin

Other regions

26 009

50%

EU 28

7 450

14%

EUR OBS

711

2%

US

17 803

34%

IT

802

11%

Other 22 EU

countries

1 088

15%

ES

466

6%

DE

873

12%

FR

1 355

18%

GB

2 866

38%

*10 064 unique film titles could not be identified, mostly film titles from the region in consideration and film titles written in local languages which did not figure in film

databases such as IMDb, LUMIERE, TMDB. ong>Theong>se unidentified film titles represented 16% ong>ofong> all unique film titles from the catalogues and have not been included in the

analysis.


Medium film producing countries account for the rest ong>ofong> EU film titles available

EU-5 represent 85% ong>ofong> all EU ong>filmsong> and while 8 medium size film producing countries account for 11%

ong>ofong> all film titles.

ong>Theong> other 14 EU countries ong>exportong> a rather small amount ong>ofong> film titles

7 450 unique ong>ofong> EU film titles by country ong>ofong> origin

DE 873 12% IT 802 11%

ES 466 6%

BE 108 1%

AT 80

1%

PL 66

1% FI 62

1%

CZ 47 1%

RO 35 0%

FR 1 355 18%

Other 22 EU countries 1 088 15%

NL 126 2%

HU 33 0%

BG 20 0%

GR 19 0%

PT 19 0%

LU 15 0%

DK 135 2%

IE 149 2%

EE 11 0%

HR 9 0%

LT 5 0%

GB 2 866 38%

SE 138 2%

SK 4 0%

LV 3 0%

SI 3 0%

CY 1 0%


Number ong>ofong> unique titles by EU country ong>ofong> origin and most present titles on services and in countries

When EU-5 countries are taken out ong>ofong> the total ong>ofong> EU unique titles, 8 countries represent the major part

with 80% ong>ofong> the remaining EU film titles – Nordics, IE, NL, BE, AT and PL.

Country Number ong>ofong> unique titles Film title most present (on services ) Film title most present (in countries)

GB 2 866 Love Actually - 2003 - GB,US (27) Under the Shadow - 2016 - GB (21)*

FR 1 355 Braqueurs - 2015 - FR (21)* Jour J - 2017 - FR - (20)

DE 873 Colonia - 2015 - DE,FR,LU (23) Dream Boat - 2017 - DE (20)*

IT 802 Le meraviglie - 2014 - IT,CH,DE (23) Le meraviglie - 2014 - IT,CH,DE (20)*

ES 466 El bar - 2017 - ES,AR (23) Contratiempo - 2016 - ES (21)*

IE 149 ong>Theong> Siege ong>ofong> Jadotville - 2016 -IE (20) ong>Theong> Siege ong>ofong> Jadotville - 2016 -IE (20)

SE 138 Jag älskar dig - En skilsmässokomedi - 2016 - SE (23) Cirkeln - 2015 - SE (20)*

DK 135 Lykke-Per - 2018 - DK (20)* Sommeren '92 - 2015 - DK,GB (20)*

NL 126 Strike a Pose - 2016 - NL, BE (20) Bon Bini Holland - 2015 - NL (19)

BE 108 Belgica - 2016 - BE,FR (18) Belgica - 2016 - BE,FR (18)

AT 80 Der Prozess - 2011 - AT (26) Weapon ong>ofong> Choice - 2018 - AT,IQ,US (20)

PL 66 Sztuka kochania. Historia Michaliny Wislockiej - 2017 - PL (19) Sztuka kochania. Historia Michaliny Wislockiej - 2017 - PL (19)

FI 62 Tulen morsian - 2016 - FI,SE,NO,LV (17) Tulen morsian - 2016 - FI,SE,NO,LV (17)

CZ 47 Lída Baarová - 2016 - CZ,SK (19) Milada - 2017 - CZ,US (19)

RO 35 Fire & Ice - 2008 - RO (6) Fire & Ice - 2008 - RO (5)

HU 33 ong>Theong> Basement - 2017 - HU,US,CA (9) ong>Theong> Basement - 2017 - HU,US,CA (9)

BG 20 Bullethead - 2017 - BG,US (19) Bullethead - 2017 - BG,US (19)

GR 19 O ong>Theong>os agapaei to haviari - 2012 - GR,RU (6) O ong>Theong>os agapaei to haviari - 2012 - GR,RU (6)

PT 19 Tabu - 2012 - PT, DE, FR (4) Backlight - 2010 - PT,US (3)*

LU 15 Belle du Seigneur - 2012 - LU,FR,DE,BE (3) Belle du Seigneur - 2012 - LU,FR,DE,BE (3)

EE 11 Sangarid - 2017 - EE,FI,LV (2)* Mandariinid - 2013 - EE,GE (2)*

HR 9 Ti mene nosis - 2015 - HR,SI,CS,SL (19) Ti mene nosis - 2015 - HR,SI,CS,SL (19)

LT 5 Losejas - 2013 - LT,LV (3) Losejas - 2013 - LT,LV (3)

SK 4 Spina - 2017 - SK,CZ (1) Spina - 2017 - SK,CZ (1)

LV 3 Es esmu seit - 2016 - LV (1)* Golfstrim pod aysbergom - 2012 - LV,RU,MT,AT (1)*

SI 3 Houston, We Have a Problem! - 2016 - SI, HR, DE, CZ, QA (18) Houston, We Have a Problem! - 2016 - SI, HR, DE, CZ, QA (18)

CY 1 Committed - 2014 - CY (4) Committed - 2014 - CY (4)

* Several titles are present in the same number ong>ofong> countries or on services. In this case, the title with the highst admission in ong>Europeanong>

cinemas, based on LUMIERE data, has been taken, and in the case no admissions figure are available, the most recent title.


Which regions are the biggest buyers ong>ofong> EU ong>filmsong>?

North America and China are by far the biggest ong>exportong> markets for EU ong>filmsong> if unique titles are considered.

Latin America, India, the Middle East, Russia and Oceania are also significant ong>exportong> markets for EU titles.

Southeast Asia, by number ong>ofong> services, has the lowest amount ong>ofong> unique EU titles in ong>filmsong> catalogues and could be

an ong>exportong> opportunity for EU ong>filmsong> on SVOD services.

Number ong>ofong> unique EU film titles in SVOD catalogues by region

South Africa

561

Southeast Asia

Turkey

761

769

Latin America

India

Middle East

1 104

1 210

1 252

Australia & New Zealand

Russia

1 644

1 813

China & Japan

2 582

North America

4 092

- 500 1 000 1 500 2 000 2 500 3 000 3 500 4 000 4 500


Circulation - Average number ong>ofong> service circulation (total 79) ong>ofong> EU unique titles

For EU-5 titles, even if they represent the lowest number ong>ofong> unique titles available, Spanish titles tend to

circulate better on services, followed by British and French titles.

On the other hand, German and Italian titles circulate less better even if the volume ong>ofong> titles is important.

Titles from 19 EU countries are below the EU average ong>ofong> service circulation.

On average, EU titles are available on 3.2 SVOD services out ong>ofong> the 79 in the service sample.

8

7

7,0

Average number ong>ofong> service circulation ong>ofong> unique film titles by country ong>ofong> origin

6

5,3

5

4,6

4

4,0 3,9

3,4 3,4 3,3

3,2 3,2 3,2

3

2

1

3,0 3,0 3,0 2,9 2,8 2,8 2,8 2,8 2,7

2,4 2,4

2,3 2,3

2,1 2,1

1,5

1,4

1,2

1,0

0


Circulation - Average number ong>ofong> country circulation (total 21) ong>ofong> EU unique titles

On average, an EU film title is available in 3 countries, with Spanish film titles circulating the best with an

average ong>ofong> 5.1 (ong>ofong>ten present in several Netflix catalogues).

Film titles ong>ofong> countries with a very low volume (SI, BG, CY, HR) manage to circulate wide if they are picked up

by a global service.

Despite their volume, German and Italian titles have more difficulties to circulate than the other EU-5 titles.

8 Average number ong>ofong> country circulation ong>ofong> unique film titles by country ong>ofong> origin

7

7,0

6

5,1

5

4

3

2

1

4,4

4,0

3,5

3,3 3,3

3,1

3,0 3,0 3,0 2,9 2,8 2,7 2,7 2,6 2,6 2,6 2,6

2,4

2,3 2,2 2,1

2,0 2,0 2,0

1,5 1,4

1,2

1,0

0


15% ong>ofong> all ong>filmsong> available are ong>ofong> EU origin / EU-5 countries make up 86% ong>ofong> all EU ong>filmsong>

When the occurrences ong>ofong> ong>filmsong> are considered, around 15% ong>ofong> all identified ong>filmsong> in the catalogues are

ong>ofong> EU 28 origin

Without surprise, EU-5 ong>filmsong> represent 86% ong>ofong> all EU ong>filmsong>, British ong>filmsong> more than 40% ong>ofong> all EU ong>filmsong>

and French ong>filmsong> almost 20%.

Spanish ong>filmsong>, through a better circulation ong>ofong> titles in catalogues and countries, improve from the 5 th

rank by title count to the 3 rd rank by number ong>ofong> occurrences.

178 555 occurrences ong>ofong> ong>filmsong> by region ong>ofong> origin

27 535 occurrences ong>ofong> EU ong>filmsong> by country ong>ofong> origin

Other regions

68 210

38%

EU 28

27 535

15%

EUR OBS

2 612

2%

Other 22 EU

countries

3 723

IT

14%

1 992

7%

GB

11 181

41%

DE

2 777

10%

US

80 198

45%

ES

2 839

10%

FR

5 023

18%

*15 499 ong>filmsong> could not be identified, mostly ong>filmsong> from the region in consideration and film titles written in local languages which did not figure in film databases such as IMDb,

LUMIERE, TMDB. ong>Theong>se unidentified ong>filmsong> represented 8% ong>ofong> all ong>filmsong> from the catalogues and have not been included in the analysis.


Details on the number ong>ofong> ong>filmsong> and percentage ong>ofong> EU ong>filmsong> for the other 22 EU countries

When EU-5 countries are taken out ong>ofong> the total ong>ofong> EU ong>filmsong>, 8 countries represent the major part

with 82% ong>ofong> the remaining EU ong>filmsong> – Nordics, IE, NL, BE, AT and PL.

Country Number ong>ofong> ong>filmsong> % ong>ofong> EU ong>filmsong>

EU-5 23 812 86%

IE 592 2,1%

NL 486 1,8%

DK 440 1,6%

SE 377 1,4%

BE 368 1,3%

AT 313 1,1%

PL 275 1,0%

FI 200 0,7%

CZ 124 0,5%

RO 119 0,4%

HU 104 0,4%

BG 103 0,4%

PT 55 0,2%

LU 35 0,1%

GR 32 0,1%

HR 31 0,1%

SI 24 0,1%

EE 15 0,1%

SK 11 0,04%

LT 10 0,04%

CY 5 0,02%

LV 4 0,01%

Total EU titles 27 535 100%

Split ong>ofong> the remaining 14% ong>ofong> EU ong>filmsong> - 3 723 ong>filmsong> in total

GR 32 1% HR 31

PT 55

1% LU 35 1% 1%

CZ 124 3%

BG 103 3%

RO 119 3%

HU 104 3%

FI 200 5%

PL 275 7%

AT 313 8%

BE 368 10%

SI 24 1%

EE 15 0%

SE 377 10%

IE 592 16%

NL 486 13%

DK 440 12%


Top 10 - EU film titles by countries and services ong>ofong> presence

Country presence highly influenced by the availability in all Netflix catalogues ong>ofong> the service sample and a

presence in one ong>ofong> the Chinese catalogues

Service presence influenced by titles for which there is no exclusivity for one service

Spanish, British and Irish titles were the only ones available in all 21 countries ong>ofong> the sample.

ong>Theong> blockbusters Love Actually and Snatch are the ong>filmsong> available on the most services.

Top 10 EU Film titles by country presence

Original title

Production year

Country ong>ofong>

origin

Number ong>ofong>

countries

El bar 2017 ES,AR 21

Contratiempo 2016 ES 21

Secuestro 2016 ES 21

Durante la tormenta 2018 ES 21

Under the Shadow 2016 GB 21

City ong>ofong> Tiny Lights 2016 GB 21

Pursuit 2015 IE 21

Love Actually* 2003 GB,US 20

Johnny English* 2003 GB,US 20

Le meraviglie* 2014 IT,CH,DE 20

Top 10 EU Film titles by service presence

Original title

Production year

Country ong>ofong>

origin

Number ong>ofong>

services

Love Actually 2003 GB,US 27

Snatch 2000 GB,US 25

About Time 2013 GB 24

El bar 2017 ES 23

Johnny English 2003 GB,US 23

Le meraviglie 2014 IT,CH,DE 23

Jag älskar dig - En

skilsmässokomedi 2016 SE 23

Colonia 2015 DE,FR,LU 23

Contratiempo 2016 ES 22

Bean 1997 GB,US 22

*and 122 other EU film titles with a presence in 20 countries, the

3 titles selected were those with the highest service presence.

Mostly EU ong>filmsong> available in the 20 Netflix catalogues and a

local service.


Share ong>ofong> EU ong>filmsong> in catalogues for each region

While the average share ong>ofong> EU ong>filmsong> is low in Asian catalogues, English/Spanish-speaking regions, the

Middle East and Russia and Turkey have a share ong>ofong> EU ong>filmsong> above the average ong>ofong> sample, which stood at

15%.

Below average regions could represent an ong>exportong> opportunity for EU ong>filmsong> on SVOD services.

Average share* ong>ofong> EU ong>filmsong> in SVOD catalogues by region

India

8,1%

China & Japan

Southeast Asia

12,4%

12,7%

South Africa

Australia & New Zealand

North America

Middle East

Latin America

15,6%

16,4%

17,3%

18,0%

18,6%

Russia

Turkey

21,3%

22,4%

0% 5% 10% 15% 20% 25%

*Shares based only on identified ong>filmsong>. Unidentified ong>filmsong> accounted for 2% ong>ofong> all ong>filmsong> in Turkey, 3% in South Africa and Middle East, 4% in Australia & New Zealand,

7% in Southeast Asia, 8% in Latin and North America, 9% in India, 11% in China & Japan and 15% in Russia.


Snapshot by region - dominance ong>ofong> EU-5 titles in the different SVOD catalogues

Split ong>ofong> EU ong>filmsong> by country ong>ofong> origin by region ong>ofong> SVOD services

100%

90%

80%

70%

60%

50%

40%

16% 13% 11% 12% 12%

5% 8% 5%

3%

8%

14%

9% 10% 14%

8%

8% 7%

12%

16%

10%

13%

17%

23%

17% 28%

15% 14% 13% 12% 10%

3%

5% 5%

8%

9%

12%

11% 10%

10%

11%

8%

7%

9% 18%

16%

12%

23% 14%

15% 37%

30%

20%

10%

47%

37%

42%

39%

34%

45%

35%

39% 41%

29%

0%

Australia & New

Zealand

China & Japan India Latin America Middle East North America Russia South Africa Southeast Asia Turkey

GB FR ES DE IT Other EU countries


Stark differences by types ong>ofong> services and regional presence

National SVOD services in Oceania, Canada and Russia have the highest share ong>ofong> EU ong>filmsong> in their

catalogues.

Multi-country services Netflix and Amazon Prime Video have the highest average shares ong>ofong> EU ong>filmsong> in their

catalogues. ong>Theong>ir presence in Europe enables them to circulate EU ong>filmsong> outside Europe compared to

services without operations in Europe.

Asian and Indian services could present an opportunity for EU ong>filmsong> as they boost the lowest shares.

Average share* ong>ofong> EU ong>filmsong> in SVOD catalogues

35%

30%

25%

30%

26% 26%

20%

15%

Overall share at 15%

10%

5%

0%

19% 18% 18% 17% 16%

14%

14% 13% 13% 12% 12% 12% 11% 10% 9% 9% 8%

6%

3%

2%

1%

*Shares based only on identified ong>filmsong>.


Which SVOD services are the biggest buyers ong>ofong> EU film titles?

280 213 203 148 143 112 104 102 68 68 60 49 31 27 9 3

Amazon, by far, was the largest acquirer ong>ofong> EU ong>filmsong> for its 14 services. Netflix followed at the second rank.

However, single country services Ivi in Russia, Youku, iQiyi and Tencent Video in China were the biggest

acquirers for single catalogue services.

On the other hand, services in India, North America and Southeast Asia had the smallest count ong>ofong> unique EU

ong>filmsong> titles in their catalogues.

Number ong>ofong> unique EU titles in SVOD catalogues by services

3 500

3 281

3 000

2 500

2 000

1 816

1 488

1 321

869 818

1 500

1 000

500

458 410

0


Global rights versus national rights for multi-country SVOD services

Netflix tends to acquire global rights for its unique film titles and to circulate them in many ong>ofong> its country

catalogues

Amazon tends to adapt its country catalogues, with a rather low circulation ong>ofong> unique ong>filmsong> titles

Wavo and Claro Video are other services which tend to acquire rights for all ong>ofong> their catalogues.

ong>Theong> other multi-country services have a low circulation ong>ofong> their unique film titles in their catalogues and

thus seem to acquire titles solely for specific national catalogues.

Circulation ong>ofong> unique titles in catalogues ong>ofong> multi-country services - EU and other regions

8

7

6

6,4

7,2

5

4

3

2

2,5

2,5

2,3

1,8

2,5

1,6 1,7 1,8 1,8

1,5 1,5 1,4 1,4

1,6

1

1,1 1,1 1 1

0

Netflix - 20

countries

Wavo - 3

countries

Claro Video - 3

countries

Hotstar - 3

countries

Amazon Prime

Video - 14

countries

Starz Play - 3

countries

Hooq - 3

countries

Viu - 6

countries

HBO - 3

countries

Hulu - 2

countries

EU 28

Other regions


Details by region

North America

USA and Canada

16 SVOD services


17% ong>ofong> all ong>filmsong> available and 18% ong>ofong> all unique film titles are ong>ofong> EU origin

EU 28 ong>filmsong> represent 17% ong>ofong> ong>filmsong> available on the 16 North American SVOD services

Share ong>ofong> national ong>filmsong> ong>ofong> 55% in the US and 3% in Canada.

EU unique film titles represent 18,3% ong>ofong> all unique film titles available with 4 092 titles

37 574 occurrences ong>ofong> ong>filmsong> by region ong>ofong> origin

22 332 unique film titles by region ong>ofong> origin

Other regions

11 144

29,7%

EU 28

6 500

17,3%

100%

90%

80%

EUR OBS

70%

438

1,2%

60%

50%

40%

30%

Other regions

5 726

US

12 279

US

19 465

51,8%

20%

10%

0%

EUR OBS 235

EU 28

4 092

Unique titles


British, Classic Italian and French ong>filmsong> are the main source ong>ofong> EU ong>filmsong> in North America

EU-5 represent 85% ong>ofong> all EU ong>filmsong> and British ong>filmsong> 45% ong>ofong> all EU ong>filmsong>.

Italian catalogue/classic ong>filmsong>, with the lowest average year ong>ofong> production ong>ofong> all EU ong>filmsong> (1983

compared to an EU average ong>ofong> 2003), rank 2 nd in North American catalogues.

6 500 occurrences ong>ofong> EU ong>filmsong> by country ong>ofong> origin

FR 793 12% DE 501 8%

IT 804 12%

ES 479 7%

SE 98 2%

PL 68

1%

FI 48

1%

AT 46 1%

CZ 36 1%

RO 34 1%

HU 30 0%

Other 22 EU countries 969 15%

BE 100 2%

GR 19 0%

BG 17 0%

GB 2 954 45%

DK 108 2%

NL 137 2%

IE 164 3%

CY 1 0%

HR 12 0% PT 12 0%

LU 11 0%

LT 8 0%

SK 7 0%

EE 5 0%

SI 5 0%

LV 3 0%


A lot ong>ofong> variance between SVOD services for the share ong>ofong> EU 28 ong>filmsong>

While British-centric Britbox has the highest share ong>ofong> EU ong>filmsong>, and art house specialized service Sundance the

second highest, Indian service Hotstar has the lowest share ong>ofong> EU 28 ong>filmsong> in its catalogues

Netflix and Amazon in the US and Canada dedicate almost 1/5 th ong>ofong> their film catalogue to EU ong>filmsong>.

Services operated by US broadcasters, such as CBS, Starz, HBO and Showtime, have lower shares ong>ofong> EU ong>filmsong>.

Surprising high share for Hulu ong>ofong> EU ong>filmsong> – a complement to the TV series ong>ofong>fering?

Overview ong>ofong> EU 28 shares by SVOD catalogue

100%

90%

91% 91%

80%

70%

60%

50%

40%

30%

20%

10%

0%

30%

23% 21%

19% 18% 17%

13% 12% 11% 11%

9% 9%

2% 2%

Total ong>filmsong> per catalogue

Amazon Prime Video CA Amazon Prime Video US Britbox CA Britbox US CBS All Access US CraveTV CA HBO GO US Hotstar CA Hotstar US Hulu US Netflix CA Netflix US Showtime Anytime US Starz Play US Sundance Now CA Super Channel CA

1 719 16 619 44 46 34 657 1 014 2 030 1 838 1 604 4 705 4 468 540 1 565 90 574


British, Classic Italian and French ong>filmsong> are the main source ong>ofong> EU ong>filmsong> in North America

All services have a high share ong>ofong> British ong>filmsong> in their EU film ong>ofong>fering

Italian ong>filmsong> represent a high share ong>ofong> EU ong>filmsong> in the Amazon catalogues but for most ong>ofong> the service

French ong>filmsong> are the second origin for EU ong>filmsong>.

Sundance, Hotstar, HBO, Netflix, Super Channel and Amazon have a share between 11%-24% ong>ofong> ong>filmsong>

from other EU countries than EU-5 in their EU film ong>ofong>fering

Split ong>ofong> EU ong>filmsong> by country ong>ofong> origin by SVOD catalogue

100%

90%

80%

70%

60%

50%

40%

11%

3%

6%

20%

20%

16%

5%

8%

11%

18%

3% 2%

3% 2%

95% 95%

33%

33%

2%

2%

3%

2%

92%

17%

11%

9%

8%

24%

6%

30%

21%

6%

33%

17%

5%

4%

15%

3%

14% 14%

15% 14%

9%

9%

14% 15%

5% 4%

9%

1%

9%

7%

4%

6%

8%

10%

11%

5%

22%

7%

11%

11%

7%

12%

7%

6%

9%

3%

30%

55%

56%

69%

60%

63%

20%

40%

42%

33%

39% 39%

43% 44%

41%

10%

0%

Amazon

Prime

Video CA

Amazon

Prime

Video US

Britbox

CA

Britbox

US

CBS All

Access US

CraveTV

CA

HBO GO

US

Hotstar

CA

Hotstar

US

Hulu US Netflix CA Netflix US Showtime

Anytime

US

Starz Play Sundance

US Now CA

Super

Channel

CA

GB IT FR DE ES Other 22 EU countries


Details by region

Latin America

Argentina, Brazil and Mexico

9 SVOD services


18% ong>ofong> ong>filmsong> available are ong>ofong> EU origin in Latin America

EU 28 ong>filmsong> represent 18,6% ong>ofong> ong>filmsong> available on the 9 Latin American SVOD services

Share ong>ofong> national ong>filmsong> on average 6% in the 3 countries with stark variances – 2% in Argentina

and Brazil, 14% in Mexico.

EU unique film titles represent 17,6% ong>ofong> all unique film titles

15 977 occurrences ong>ofong> ong>filmsong> by region ong>ofong> origin

6 267 unique film titles by region ong>ofong> origin

Other regions

4 594

28,8%

EU 28

2 979

18,6%

EUR OBS

271

1,7%

100%

90%

80%

70%

60%

Other regions

1 940

50%

40%

US

3 135

30%

US

8 133

50,9%

20%

10%

0%

EUR OBS 88

EU 28

1 104

Unique titles


British, French and Spanish ong>filmsong> are the main source ong>ofong> EU ong>filmsong> in Latin America

EU-5 represent 88% ong>ofong> all EU ong>filmsong> and British ong>filmsong> 39% ong>ofong> all EU ong>filmsong>.

Linguistic proximity - Spanish ong>filmsong> make up 16% ong>ofong> EU ong>filmsong> in the region, just behind French ong>filmsong>, the

highest share for Spanish ong>filmsong> in all regions analysed.

2 979 occurrences ong>ofong> EU ong>filmsong> by country ong>ofong> origin

FR 507 17%

ES 480 16%

GB 1 162 39%

DE 302 10%

IT 156

5%

Other 17 EU countries 372

12%

NL 46 2%

SE 36

1%

BE 37 1%

DK 51 2%

AT 31

1%

IE 72 2%

PL 22 1%

FI 20 1%

CZ 14 0%

BG 11 0%

HU 8 0%

RO 8 0%

PT 5 0%

HR 4

0%

LU 3

0%

SI 3 0%

GR 1 0%


Amazon and Netflix provide on average the highest share ong>ofong> EU ong>filmsong> in the region

Overview ong>ofong> EU 28 shares by SVOD catalogue

35%

30%

30%

25%

20%

20%

20% 20% 19%

17%

17%

15%

10%

13%

12%

5%

0%

Amazon Prime

Video MX

Claro Video BR Netflix AR Netflix BR Netflix MX Claro Video AR Amazon Prime

Video BR

Claro Video MX

HBO GO BR

Total ong>filmsong> per catalogue

Amazon Prime Video BR Amazon Prime Video MX Claro Video AR Claro Video BR Claro Video MX HBO GO BR Netflix AR Netflix BR Netflix MX

1 459 666 1 134 725 1 569 532 3 473 3 223 3 196


Netflix is more relying on ong>filmsong> ong>ofong> diverse EU countries than its competitors in LatAm

Netflix relied less on British ong>filmsong> and more on Spanish ong>filmsong> than its competitors in the region, showing

catalogues adapted to the region.

Amazon and Netflix are also the services with the highest share ong>ofong> other EU countries in their

catalogues for EU ong>filmsong>.

Split ong>ofong> EU ong>filmsong> by country ong>ofong> origin by SVOD catalogue

100%

90%

80%

70%

60%

12% 14%

7% 2%

9%

10%

6%

11%

21%

9% 8%

8%

6%

4%

5%

11%

9%

14%

17%

11%

6%

13% 14% 14%

8%

14%

4% 5% 4%

6%

6% 12% 12% 11%

10% 5%

15%

17%

19% 20% 20%

50%

20%

40%

17% 16% 16%

30%

20%

40%

47%

52%

57%

50% 52%

34% 34% 34%

10%

0%

Amazon Prime

Video BR

Amazon Prime

Video MX

Claro Video AR Claro Video BR Claro Video MX HBO GO BR Netflix AR Netflix BR Netflix MX

GB FR ES DE IT Other 17 EU countries


Details by region

Southeast Asia

Indonesia, Malaysia, Philippines, Singapore and Thailand

17 SVOD services


13% ong>ofong> ong>filmsong> available are ong>ofong> EU origin in Southeast Asia

EU 28 ong>filmsong> represent 12,7% ong>ofong> ong>filmsong> available on the 17 Southeast Asian SVOD services.

ong>Theong> services rely more on ong>filmsong> ong>ofong> other regions as the comparatively lower share ong>ofong> US ong>filmsong> also attest to.

Share ong>ofong> national ong>filmsong> from 0,1% in Singapore to 17% in the Philippines. Average ong>ofong> 5% ong>ofong> national ong>filmsong> for

the 5 countries.

EU unique titles represent 11,4% ong>ofong> all unique titles.

23 189 occurrences ong>ofong> ong>filmsong> by region ong>ofong> origin

6 641 unique film titles by region ong>ofong> origin

EU 28

2 934

12,7%

EUR OBS

375

1,6%

100%

90%

80%

70%

Other regions

3 168

Other regions

10 232

44,1%

60%

50%

40%

30%

20%

US

2 640

US

9 648

41,6%

10%

0%

EUR OBS 72

EU 28 761

Unique titles


British ong>filmsong> make up the lion share ong>ofong> EU ong>filmsong>

British, Spanish and French ong>filmsong> represent 72% ong>ofong> all EU ong>filmsong> available in the region.

2 934 occurrences ong>ofong> EU ong>filmsong> by country ong>ofong> origin

FR 440 15%

PL 25 1%

DE 293 10%

IT 152 5%

AT 37 1%

SE 24

1% BG 23

1%

RO 17 1%

ES 484 16%

CZ 12 0%

Other 17 EU countries

356 12%

DK 38 1%

BE 38 1%

FI 11 0%

HR 5 0%

SI 5 0%

SK 4 0%

NL 61 2%

HU 3 0%

GB 1209 41%

IE 49 2%

PT 2 0%

EE 2 0%


Regional services have a low share ong>ofong> EU ong>filmsong>, relying more on ong>filmsong> ong>ofong> the region

Netflix in the Southeast Asian region is the SVOD service with the highest share ong>ofong> EU ong>filmsong> at 15%,

proposing almost the same EU titles in its country catalogues.

Hong Kong-based service Viu, specialised in Asian content, boosts the lowest share ong>ofong> EU ong>filmsong> ong>ofong> SVOD

services in the region.

Overview ong>ofong> EU 28 shares by SVOD catalogue

18%

16%

15% 15%

15% 15% 15%

14%

12%

13%

10%

8%

9%

8%

8%

6%

4%

2%

0%

Netflix

PH

Netflix

TH

Netflix ID Netflix

SG

Netflix

MY

Hooq TH HBO GO

SG

Amazon

Prime

Video SG

Amazon

Prime

Video MY

4%

3% 3% 3%

Hooq ID Hooq PH Viu MY Hooq SG Viu ID Viu PH Viu SG Viu TH

2%

1%

1%

0%

Total ong>filmsong> per catalogue

Amazon Prime Video MY Amazon Prime Video SG HBO GO SG Hooq ID Hooq PH Hooq SG Hooq TH Netflix ID Netflix MY Netflix PH Netflix SG Netflix TH Viu ID Viu MY Viu PH Viu SG Viu TH

491 425 768 499 1 131 1 123 678 3 258 3 724 3 576 3 363 3 410 223 168 142 155 55


Most services rely on British ong>filmsong> for their EU film ong>ofong>fering

Spanish ong>filmsong> make up an important proportion ong>ofong> EU ong>filmsong> in the Netflix and Viu catalogues while

Amazon relies more on French ong>filmsong> than its other competitors

Split ong>ofong> EU ong>filmsong> by country ong>ofong> origin by SVOD catalogue

100%

90%

80%

70%

60%

3% 3%

3% 3%

5% 6%

39%

36%

10% 10%

6% 5%

5%

7%

5%

15%

10%

6%

14% 13%

10%

11%

3% 6%

17%

16%

8%

9%

8%

15%

14%

12% 12% 13% 12%

5%

5% 5% 5%

5%

10%

12% 10% 10%

10%

14%

14%

14%

16%

15%

20% 20%

20% 20%

7%

50%

11%

6%

19%

17%

17%

18%

18%

20% 20%

100% 100%

40%

30%

20%

50%

53%

56%

65%

44%

48%

52%

38% 38%

42%

39%

42%

40% 40%

10%

0%

Amazon Amazon

Prime Prime

Video MY Video SG

HBO GO

SG

Hooq ID Hooq PH Hooq SG Hooq TH Netflix ID

Netflix

MY

Netflix

PH

Netflix

SG

Netflix

TH

Viu ID Viu MY Viu PH Viu SG

GB ES FR DE IT Other 17 EU countries


Details by region

China & Japan

6 SVOD services


12% ong>ofong> ong>filmsong> available are ong>ofong> EU origin in China and Japan

EU 28 ong>filmsong> represent 12% ong>ofong> ong>filmsong> available on the 9 Latin American SVOD services for a total ong>ofong> 2 979 ong>filmsong>.

Share ong>ofong> national ong>filmsong> at 36% in China and 29% in Japan – services are more national focused

EU unique titles represent 12% ong>ofong> all unique titles availalbe

32 434 occurrences ong>ofong> ong>filmsong> by region ong>ofong> origin

21 577 unique film titles by region ong>ofong> origin

EU 28

4 038

12,4%

EUR OBS

263

0,8%

100%

90%

80%

70%

60%

Other regions

13 229

50%

Other regions

18 447

56,9%

US

9 686

29,9%

40%

30%

20%

US

5 593

10%

0%

EUR OBS 173

EU 28 2 582

Unique titles


EU-5 leads again but variety ong>ofong> EU countries

EU-5 represent 87% ong>ofong> all EU ong>filmsong> and British and French ong>filmsong> 60% ong>ofong> all EU ong>filmsong>.

High percentage ong>ofong> German-speaking ong>filmsong> at 16% - DE and AT

Mostly recent ong>filmsong> with an average production year ong>ofong> 2008 for all EU ong>filmsong>

4 038 occurrences ong>ofong> EU ong>filmsong> by country ong>ofong> origin

DE 576 14%

ES 296

7% IT 188 5%

IE 51

1%

NL 49

1%

FI 29 1%

CZ 23 1%

FR 945 23%

GB 1 494 37%

Other 18 EU countries 539

13%

BE 54 1%

DK 59 1%

SE 66 2%

PL 67 2%

AT 70 2%

RO 17 0%

HU 15

0% PT

12

BG 9 0%

0%

LU 7 0%

GR 5

0%

EE 3

0%

HR 2 0%

SI 1 0%


Chinese services rely more on recent EU production, Netflix and Amazon in Japan with high share ong>ofong> EU ong>filmsong>

ong>Theong> Chinese market, even increasingly more important for EU feature ong>filmsong>, could represent an

opportunity for EU ong>filmsong> as the share ong>ofong> EU ong>filmsong> is still relatively low compared to services ong>ofong> other

regions.

20%

18%

18%

Overview ong>ofong> EU 28 shares by SVOD catalogue

16%

15%

14%

12%

10%

13%

12%

10%

8%

7%

6%

4%

2%

0%

Netflix JP Amazon Prime Video JP Tencent Video CN Youku CN iQiyi CN Hulu JP

Total ong>filmsong> per catalogue

Amazon Prime Video JP Hulu JP iQiyi CN Netflix JP Tencent Video CN Youku CN

1 603 1 979 8 426 3 614 6 170 10 642


Diverse EU film ong>ofong>fering by Chinese SVOD services

Youku in China ong>ofong>fers the most diverse EU ong>filmsong> ong>ofong>fering, followed by the Japanese Netflix catalogue

In Japan, importance ong>ofong> British ong>filmsong> for EU film ong>ofong>fering highlighted by Hulu and Amazon

100%

90%

80%

70%

12%

3%

5%

10%

16%

3%

7%

9%

Split ong>ofong> EU ong>filmsong> by country ong>ofong> origin by SVOD catalogue

11%

10%

14%

4%

6%

4%

4%

5%

10%

10%

18%

17%

5%

7%

60%

50%

24%

18%

29%

10%

21%

23%

40%

17%

25%

30%

20%

46% 47%

40%

36%

52%

10%

23%

0%

Amazon Prime Video JP Hulu JP iQiyi CN Netflix JP Tencent Video CN Youku CN

GB FR DE ES IT Other 18 EU countries


Details by region

India

6 SVOD services


8% ong>ofong> ong>filmsong> available are ong>ofong> EU origin in India – reliance on national ong>filmsong>

EU 28 ong>filmsong> represent 8,1% ong>ofong> ong>filmsong> available on the 6 Indian SVOD services

Indian services rely mostly on national ong>filmsong> with an average share ong>ofong> 57% ong>ofong> Indian ong>filmsong> in the

catalogues (or 88% ong>ofong> all ong>filmsong> ong>ofong> ‘other regions’).

EU unique titles represent 7,7% ong>ofong> all unique titles – the lowest ong>ofong> all regions

14 878 occurrences ong>ofong> ong>filmsong> by region ong>ofong> origin

11 891 occurrences ong>ofong> ong>filmsong> by region ong>ofong> origin

EU 28

1 210

8,1%

EUR OBS

116

0,8%

100%

90%

80%

US

3 948

26,5%

70%

60%

50%

Other regions

8 023

Other regions

9 604

64,6%

40%

30%

20%

10%

0%

US

2 854

EUR OBS 90

EU 28 924

Unique titles


English language explains the high share ong>ofong> British ong>filmsong> in EU film ong>ofong>fering

EU-5 ong>filmsong> make up almost 90% ong>ofong> EU film ong>ofong>fering.

With 3 SVOD catalogues entirely focused on Indian ong>filmsong>, EU ong>filmsong> are mostly ong>ofong>fered by global players

Amazon and Netflix

1 210 occurrences ong>ofong> EU ong>filmsong> by country ong>ofong> origin

ES 150 12%

DE 109 9%

IT 95 8%

DK 12

1%

BE 11

1%

FI 8 1%

RO 7 1%

FR 208 17%

Other 16 EU countries 134

11%

AT 13 1%

SE 14 1%

BG 4 0%

PT 4 0%

HU 3 0%

PL 14 1%

IE 20 2%

CZ 2 0%

GR 1 0%

HR 1 0%

GB 514 42%

NL 19 2%

SI 1 0%


Indian ong>filmsong> dominate the catalogues ong>ofong> national services, international services rely also on EU ong>filmsong>

While international services Netflix, Amazon and Hooq have a comparatively high share ong>ofong> EU ong>filmsong> in their

catalogues, national services HotStar and Eros Now rely mostly on national ong>filmsong>, with respectively 75%

and 98% ong>ofong> Indian ong>filmsong> in their catalogues. Viu has also 96% ong>ofong> national ong>filmsong>.

India is one ong>ofong> the biggest film producing countries in the world, and this production fills in local services

Overview ong>ofong> EU 28 shares by SVOD catalogue

18%

16%

16%

15%

15%

14%

12%

10%

8%

6%

4%

4%

2%

0%

Netflix IN Hooq IN Amazon Prime Video IN Hotstar IN Eros Now IN Viu IN

1%

0%

Total ong>filmsong> per catalogue

Amazon Prime Video IN Eros Now IN Hooq IN Hotstar IN Netflix IN Viu IN

1 971 5 172 371 2 863 4 420 81


French ong>filmsong> second to British ong>filmsong>, high share ong>ofong> Spanish film in Netflix’ catalogue

Split ong>ofong> EU ong>filmsong> by country ong>ofong> origin by SVOD catalogue

100%

90%

80%

9%

18%

23%

7%

12% 12%

7%

5% 4%

9% 6% 10%

70%

60%

50%

40%

8%

5%

24%

16%

3%

6%

16%

11%

6%

7% 18%

17%

15%

30%

59%

53%

20%

37% 35%

42%

10%

0%

Amazon Prime Video IN Eros Now IN Hooq IN Hotstar IN Netflix IN

GB FR ES DE IT Other 16 EU countries


Details by region

Australia & New Zealand

8 SVOD services


16% ong>ofong> ong>filmsong> available are ong>ofong> EU origin in Oceania

EU 28 ong>filmsong> represent 16,4% ong>ofong> ong>filmsong> available on the 8 SVOD services for a total ong>ofong> 3 531 ong>filmsong>.

ong>Theong> share ong>ofong> national ong>filmsong> is at 2,7% in Australia and 0,3% in New Zealand.

EU unique film titles represent 17% ong>ofong> all unique film titles available

21 511 occurrences ong>ofong> ong>filmsong> by region ong>ofong> origin

9 653 unique film titles

Other regions

5 980

27,8%

EU 28

3 531

16,4%

100%

90%

EUR 80% OBS

271

1,3% 70%

Other regions

2 509

60%

50%

40%

US

5 375

30%

US

11 729

54,5%

20%

10%

0%

EUR OBS 125

EU 28

1 644

Unique titles


Dominance ong>ofong> English-speaking ong>filmsong> in Oceania

EU-5 represent 84% ong>ofong> all EU ong>filmsong> with British and Irish ong>filmsong> accounting for half ong>ofong> all EU ong>filmsong> –

Proximity ong>ofong> language

3 531 occurrences ong>ofong> EU ong>filmsong> by country ong>ofong> origin

FR 455 13%

IT 295 8% ES 288 8%

DE 272 8%

BE 48 1%

AT 39

1%

PL 33 1%

FI 28 1%

GB 1664 47%

Other 19 EU countries 557

16%

SE 62 2%

DK 68 2%

NL 79 2%

IE 119 3%

RO 15 0%

CZ 14 0%

BG 10 0%

LU 10 0%

HU 9 0%

PT 8 0%

GR 5

CY 3 0% 0%

SI 3 0%

HR 2 0%

LT 2 0%


National players are ong>ofong>fering a higher share ong>ofong> EU ong>filmsong> than global players

While in most ong>ofong> the regions, global players ong>ofong>fered the highest share in their catalogues to EU ong>filmsong>,

this situation is inversed in Australia and New Zealand with national players Stan, Foxtel and Lightbox

having the highest share ong>ofong> EU ong>filmsong> in their catalogues.

30%

Overview ong>ofong> EU 28 shares by SVOD catalogue

25%

26%

20%

19%

17% 16% 16%

15%

15% 15%

12%

10%

5%

0%

Stan AU Lightbox NZ Foxtel Now AU Netflix AU Netflix NZ Amazon Prime

Video NZ

Amazon Prime

Video AU

Neon NZ

Total ong>filmsong> per catalogue

Amazon Prime Video AU Amazon Prime Video NZ Foxtel Now AU Lightbox NZ Neon NZ Netflix AU Netflix NZ Stan AU

4 673 3 969 1 672 771 426 4 418 3 988 1 594


High importance ong>ofong> British ong>filmsong> in all catalogues – language proximity

Foxtel Now and Stan meanwhile have the highest share ong>ofong> French ong>filmsong> in their EU film ong>ofong>fering while

Netflix has the highest share ong>ofong> Spanish ong>filmsong>, which the service tends to circulate in most countries in

which it is operating.

100%

90%

80%

70%

60%

50%

20% 19%

7% 7%

2% 2%

13% 14%

10% 9%

Split ong>ofong> EU ong>filmsong> by country ong>ofong> origin by SVOD catalogue

12%

16%

12% 14% 14% 13%

6%

5%

6% 12% 9% 10%

5%

4%

3%

3%

6%

8%

10%

16%

0%

16%

20% 11%

14%

4%

14%

5%

13%

18%

40%

30%

20%

48% 48%

53%

59%

53%

43% 43%

50%

10%

0%

Amazon Prime

Video AU

Amazon Prime

Video NZ

Foxtel Now AU Lightbox NZ Neon NZ Netflix AU Netflix NZ Stan AU

GB FR IT ES DE Other 19 EU countries


Details by region

Middle East

Egypt, Saudi Arabia and United Arab Emirates

11 SVOD services


18% ong>ofong> ong>filmsong> available are ong>ofong> EU origin in the Middle East

EU 28 ong>filmsong> represent 18% ong>ofong> ong>filmsong> available on services in the Middle East

EU unique titles represent 22,4% ong>ofong> all unique titles available in the region

16 021 occurrences ong>ofong> ong>filmsong> by region ong>ofong> origin

5 580 unique titles by region ong>ofong> origin

Other regions

3 611

22,5%

EU 28

2 887

18,0%

100%

EUR OBS

255

1,6%

90%

80%

70%

60%

50%

40%

Other regions

1 351

US

2 878

US

9 268

57,8%

30%

20%

10%

0%

EUR OBS 99

EU 28

1 252

Unique titles


British, French and Spanish ong>filmsong> are the main source ong>ofong> EU ong>filmsong> in the Middle East

EU-5 represent 88% ong>ofong> all EU ong>filmsong> and British ong>filmsong> 34% ong>ofong> all EU ong>filmsong>.

High appeal ong>ofong> French ong>filmsong> which represent 28% ong>ofong> all EU ong>filmsong> – one ong>ofong> the highest share throughout

all regions.

2 887 occurrences ong>ofong> EU ong>filmsong> by country ong>ofong> origin

DE 394 14%

ES 275 10%

IT 80 3%

FI 35 1%

NL 35 1%

HU 21 1%

SE 18 1%

FR 806 28%

Other 15 EU countries 342

12%

BE 35 1%

AT 45 2%

RO 11 0%

BG 10 0%

PL 9 0%

CZ 5 0%

PT 3 0%

DK 47 2%

IE 63 2%

SI 3 0%

HR 2 0%

GB 990 34%


Netflix ong>ofong>fering a high share ong>ofong> EU ong>filmsong> in its country catalogue

Regional player Starz Play has the catalogues with the lowest share ong>ofong> EU ong>filmsong>, while Amazon has also

a significant low share ong>ofong> EU ong>filmsong> in its regional catalogues compared to other region in which the

service operates.

Overview ong>ofong> EU 28 shares by SVOD catalogue

30%

25%

24% 24%

23%

20%

15%

14%

13% 13%

10%

9%

7% 7% 7%

6%

5%

0%

Netflix SA Netflix AE Netflix EG Wavo AE Wavo EG Wavo SA Amazon Prime Amazon Prime Starz Play EG Starz Play SA Starz Play AE

Video EG Video AE

Total ong>filmsong> per catalogue

Amazon Prime Video AE Amazon Prime Video EG Netflix AE Netflix EG Netflix SA Starz Play AE Starz Play EG Starz Play SA Wavo AE Wavo EG Wavo SA

646 494 2 686 3 583 3 543 984 964 961 909 625 626


Netflix is more relying on ong>filmsong> ong>ofong> diverse EU countries than its competitors

100%

90%

80%

70%

Almost all catalogues rely on British ong>filmsong> for half ong>ofong> their EU ong>filmsong>. Regional players Wavo has the

highest share ong>ofong> film from other EU countries while Netflix has the moist diverse catalogue, with a

surprising high share ong>ofong> German film in its Egyptian catalogue and French share in the catalogues in

Saudi Arabia and the United Arab Emirates.

6%

8%

13%

10% 9%

2% 2%

5% 7%

17%

Split ong>ofong> EU ong>filmsong> by country ong>ofong> origin by SVOD catalogue

6%

13% 11%

4%

13%

3%

12%

9%

8% 7% 9%

3% 3%

5%

10% 12%

11%

20% 21% 17%

20% 22% 22%

3% 2% 2%

3% 2% 2%

11% 11% 11%

60%

50%

23%

24%

43%

26%

36%

14% 16% 16%

40%

14%

30%

20%

50%

43%

59% 57% 59%

48% 47% 47%

31% 30% 30%

10%

0%

Amazon Prime

Video AE

Amazon Prime

Video EG

Netflix AE Netflix EG Netflix SA Starz Play AE Starz Play EG Starz Play SA Wavo AE Wavo EG Wavo SA

GB FR DE ES IT Other 15 EU countries


Details by individual countries

Russia, South Africa and Turkey

6 SVOD services


21,3% ong>ofong> ong>filmsong> available are ong>ofong> EU origin in Russia

EU 28 ong>filmsong> represent 21,3% ong>ofong> ong>filmsong> available on the 3 SVOD services in Russia

Share ong>ofong> national ong>filmsong> on average 3,5%

EU unique titles represent 22% ong>ofong> all unique titles

9 732 occurrences ong>ofong> ong>filmsong> by region ong>ofong> origin

8 235 unique titles by region ong>ofong> origin

100%

Other regions

2 244

23,1%

EU 28

2 070

21,3%

90%

80%

70%

Other regions

1 989

60%

EUR OBS

455

4,7%

50%

40%

US

4 005

30%

20%

EUR OBS 428

US

4 963

51,0%

10%

0%

EU 28

1 813

Unique titles


British and French ong>filmsong> are the main source ong>ofong> EU ong>filmsong> in Russia

EU-5 ong>filmsong> represent 86% ong>ofong> all EU ong>filmsong>

Nordic ong>filmsong> accounted for 5% ong>ofong> all EU ong>filmsong>

2 070 occurrences ong>ofong> EU ong>filmsong> by country ong>ofong> origin

DE 198 10% ES 192 9%

IT 171 8%

NL 28 1%

AT 15 1%

FI 15 1%

CZ 14 1%

BE 29 1%

BG 13 1%

FR 480 23%

Other 20 EU countries 297

14%

PL 31 1%

HU 8 0%

PT 7 0%

EE 5 0%

IE 31 1%

DK 36 2%

SE 51 2%

RO 5 0%

LU 4 0%

CY 1 0%

GR 1 0%

GB 732 35%

HR 1 0%

LV 1

0%

SI 1 0%


22,4% ong>ofong> ong>filmsong> available are ong>ofong> EU origin in Turkey

EU 28 ong>filmsong> represent 22,4% ong>ofong> ong>filmsong> available on the 2 SVOD services in Turkey

Share ong>ofong> national ong>filmsong> on average 2,2%

EU unique titles represent 23,5% ong>ofong> all unique titles

3 678 occurrences ong>ofong> ong>filmsong> by region ong>ofong> origin

3 275 unique titles by region ong>ofong> origin

Other regions

784

21,3%

EU 28

825

22,4%

100%

90%

80%

Other regions

713

70%

EUR OBS

96

2,6%

60%

50%

US

1 714

40%

US

1 973

53,6%

30%

20%

10%

0%

EUR OBS 79

EU 28

769

Unique titles


French ong>filmsong> are the main source ong>ofong> EU ong>filmsong> in Turkey, accounting for more than 1/3

EU-5 represent 90% ong>ofong> all EU ong>filmsong>

Only country in which French ong>filmsong> more present than British ong>filmsong>

825 occurrences ong>ofong> EU ong>filmsong> by country ong>ofong> origin

GB 241 29%

ES 94 11%

DE 72 9%

IT 25 3%

HU 4 0%

AT 9 1%

IE 11 1%

SE 4 0%

BG 3 0%

FI 3 0%

PL 3 0%

Other 14 EU countries 85

10%

BE 12 1%

RO 3 0%

CZ 2 0%

HR 1 0%

DK 13 2%

NL 16 2%

SI 1 0%

FR 308 37%


22,4% ong>ofong> ong>filmsong> available are ong>ofong> EU origin on Netflix in South Africa

EU 28 ong>filmsong> represent 16% ong>ofong> ong>filmsong> available on Netflix in South Africa

Share ong>ofong> national ong>filmsong> is at 0,1% (4 ong>filmsong>)

3 588 occurrences/unique film titles by region ong>ofong> origin

EU 28

561

16%

EUR OBS

72

2%

Other regions

1 570

44%

US

1 385

38%


British ong>filmsong> well ahead in the Netflix catalogue

EU-5 represent 87% ong>ofong> all EU ong>filmsong>

English-speaking ong>filmsong> represent 41% ong>ofong> all EU ong>filmsong> – Proximity ong>ofong> language

Variety in EU countries ong>ofong> origin as it was the case in other Netflix catalogues

561 EU ong>filmsong> by country ong>ofong> origin

FR 81 14%

DE 60 11%

IT 26 5%

BE 4 1% SE 4 1% BG 3 1%

FI 3 1%

HU 3 1%

DK 8 1%

PL 3 1%

ES 101 18%

Other 15 EU countries 72

13%

AT 8 1%

IE 12 2%

NL 16 3%

CZ 2 0%

PT 2 0%

RO 2 0%

HR 1 0%

SI 1 0%

GB 221 39%


Russian player Ivi has the highest share ong>ofong> EU ong>filmsong>, followed by Netflix in the 3 countries

While Ivi boosts the highest share, Netflix in Turkey dedicates ¼ ong>ofong> its film ong>ofong>fering to EU ong>filmsong>.

Amazon on the other hand in Turkey and Russia, has a low amount ong>ofong> ong>filmsong> and a low amount ong>ofong> EU ong>filmsong>

in its ong>ofong>fering.

Overview ong>ofong> EU 28 shares by SVOD catalogue

30%

25%

26%

25%

20%

15%

16% 16%

10%

10%

9%

5%

0%

Ivi RU Netflix TR Netflix RU Netflix ZA Amazon Prime Video RU Amazon Prime Video TR

Total ong>filmsong> per catalogue

Amazon Prime Video RU Amazon Prime Video TR Ivi RU Netflix RU Netflix TR Netflix ZA

541 528 5 809 3 382 3 150 3 588


Diverse film ong>ofong>fering ong>ofong> EU ong>filmsong> for all players in the 3 countries.

French ong>filmsong> have a comparatively high share in 4 out ong>ofong> the 6 country catalogues compared to other

regions.

High share ong>ofong> German ong>filmsong> in the EU film ong>ofong>fering ong>ofong> Amazon in Russia and Turkey.

Split ong>ofong> EU ong>filmsong> by country ong>ofong> origin by SVOD catalogue

100%

90%

80%

70%

60%

50%

40%

6%

9%

8% 4%

17%

13%

2%

2%

23% 30%

15% 14%

10% 13%

3%

9%

5%

8%

5%

11%

11%

9%

12%

7%

17%

18%

27% 13% 38% 14%

30%

20%

10%

44%

41%

33%

40%

28%

39%

0%

Amazon Prime Video RU Amazon Prime Video TR Ivi RU Netflix RU Netflix TR Netflix ZA

GB FR ES DE IT Other EU countries


More information:

www.obs.coe.int

christian.grece@coe.int

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