The export of European films on SVOD outside Europe by Christian Grece

<strong>The</strong> <strong>export</strong> <strong>of</strong> <strong>European</strong> <strong>films</strong>
on SVOD services outside Europe
Christian Grece
September 2019
A publication <strong>of</strong> the <strong>European</strong> Audiovisual Observatory

Table <strong>of</strong> Contents
Overview <strong>of</strong> 79 SVOD services in 21 countries worldwide
Analysis by region and country
• North America – Canada and USA
• Latin America – Argentina, Brazil and Mexico
• South East Asia – Indonesia, Malaysia, Philippines, Singapore and Thailand
• East Asia – China and Japan
• India
• Oceania – Australia and New Zealand
• Middle East – <strong>The</strong> United Arab Emirates, Egypt and Saudi Arabia
• Individual countries - Russian Federation, South Africa and Turkey

Introduction
<strong>The</strong> aim <strong>of</strong> this report is to give a picture on the <strong>export</strong> <strong>of</strong> EU <strong>films</strong> on SVOD services outside <strong>of</strong> the
<strong>European</strong> Union. 79 SVOD services in 21 countries worldwide are part <strong>of</strong> the sample.
<strong>The</strong> report looks at the circulation <strong>of</strong> unique film titles and the volume/occurrences <strong>of</strong> <strong>films</strong> available on
these services, on a regional and service basis.
<strong>The</strong> first part gives a snapshot <strong>of</strong> the availability <strong>of</strong> EU <strong>films</strong> around the globe after which a overview for
each region is provided.

Methodology
<strong>The</strong> analysis has been carried out based on data provided by Ampere Analysis and comprehends SVOD
catalogue data collected in June 2019.
A film is defined as a feature film, fiction film, documentary or other film content available in the “Film” /
“Movie” section <strong>of</strong> the SVOD catalogues part <strong>of</strong> the sample.
For the origin <strong>of</strong> a film, only the first country <strong>of</strong> production is taken into account. <strong>The</strong> production countries are
based on data collected from the Observatory’s LUMIERE database on admissions to <strong>films</strong> in Europe, IMDb and
the Movie database. Minority co-productions which might have been <strong>of</strong> EU origin through agreements are not
taken into account.
<strong>The</strong> shares included in this report are only indicative and minor identification errors might have occurred.
If you wish to reproduce tables or graphs contained in this publication please contact the <strong>European</strong>
Audiovisual Observatory for prior approval.
Opinions expressed in this publication are personal and do not necessarily represent the view <strong>of</strong> the <strong>European</strong>
Audiovisual Observatory, its members or the Council <strong>of</strong> Europe.

Overview <strong>of</strong> 10 regions and 21 countries worldwide

Overview <strong>of</strong> 79 SVOD services by region and country
North America Southeast Asia Middle East Latin America Australia & New Zealand
Amazon Prime Video CA Amazon Prime Video MY Amazon Prime Video AE Amazon Prime Video BR Amazon Prime Video AU
Amazon Prime Video US Amazon Prime Video SG Amazon Prime Video EG Amazon Prime Video MX Amazon Prime Video NZ
Britbox CA HBO GO SG Netflix AE Claro Video AR Foxtel Now AU
Britbox US Hooq ID Netflix EG Claro Video BR Lightbox NZ
CBS All Access US Hooq PH Netflix SA Claro Video MX Neon NZ
CraveTV CA Hooq SG Starz Play AE HBO GO BR Netflix AU
HBO GO US Hooq TH Starz Play EG Netflix AR Netflix NZ
Hotstar CA Netflix ID Starz Play SA Netflix BR Stan AU
Hotstar US Netflix MY Wavo AE Netflix MX
Hulu US Netflix PH Wavo EG
Netflix CA Netflix SG Wavo SA
Netflix US
Netflix TH
Showtime Anytime US Viu ID
Starz Play US
Viu MY
Sundance Now CA Viu PH
Super Channel CA Viu SG
Viu TH
China & Japan India Russia Turkey South Africa
Amazon Prime Video JP Amazon Prime Video IN Amazon Prime Video RU Amazon Prime Video TR Netflix ZA
Hulu JP Eros Now IN Ivi RU Netflix TR
iQiyi CN Hooq IN Netflix RU
Netflix JP
Hotstar IN
Tencent Video CN Netflix IN
Youku CN
Viu IN

Key findings on the <strong>export</strong> <strong>of</strong> EU <strong>films</strong> on SVOD services
EU <strong>films</strong> – Dominance <strong>of</strong> a few <strong>export</strong> countries but medium film producing countries manage to
<strong>export</strong> several film titles
<strong>The</strong> majority <strong>of</strong> EU <strong>films</strong> found on SVOD services around the world are produced in EU-5. <strong>The</strong>
United Kingdom is, by far, the biggest supplier <strong>of</strong> EU <strong>films</strong> with 38% <strong>of</strong> all unique EU titles,
followed by France with 18%, Germany with 12%, Italy with 11% and Spain with 6%. Together,
these 5 countries account for 85% <strong>of</strong> all unique EU film titles.
However, medium size film producing countries, with diversified filmographies (Belgium, the
Netherlands, Austria), special genres (e.g. Nordic noir), or English-speaking (Ireland), manage also
to <strong>export</strong> <strong>films</strong> outside <strong>of</strong> Europe. <strong>The</strong>se 7 countries account for 11% <strong>of</strong> all unique film titles
found in the SVOD catalogues analysed.
For the rest <strong>of</strong> EU countries, <strong>export</strong>ing their film production to other world regions remains
difficult and <strong>of</strong>ten is dependent on being picked up by a global SVOD service, operating in Europe
such as Netflix and Amazon.

Key findings on the <strong>export</strong> <strong>of</strong> EU <strong>films</strong> on SVOD services
EU <strong>films</strong> – Diverse regions and SVOD services are the biggest buyers <strong>of</strong> EU film titles
North America (16 services) and China (3 services) have the largest number <strong>of</strong> unique EU film
titles with respectively 4 095 and 2 585 unique EU titles.
Russia (3 services) and Australia & New Zealand (8 services) are other regions with an above
average number <strong>of</strong> unique EU <strong>films</strong> titles with respectively 1 813 and 1 644 unique titles.
On the other hand, Southeast Asia (17 services) has the lowest amount <strong>of</strong> unique EU film
titles with 761 titles
<strong>The</strong> biggest buyer for EU film titles was Amazon with 3 281 unique titles in its 14 country
catalogues, followed by Netflix with 1 816 unique titles for its 20 catalogues
Russian service Ivi and the 3 Chinese services Youku, iQiyi, Tencent Video were the biggest
single country services acquiring EU <strong>films</strong>.
Indian service Eros Now, Canadian service Sundance Now, Viu (6 countries) and CBS All Access
on the other hand had between 31 and 3 unique EU film titles in their catalogues.

Key findings on the <strong>export</strong> <strong>of</strong> EU <strong>films</strong> on SVOD services
EU <strong>films</strong> – Export depends on language, cultural and geographical proximity
On a regional/country basis, the regions in which the highest share <strong>of</strong> EU <strong>films</strong> were found
(between 15,4% and 22,4% <strong>of</strong> all <strong>films</strong> available) are these with a cultural/language proximity to
the EU (Latin America, North America, South Africa, Australia & New Zealand) or also a geographical
proximity (Russian Federation, Turkey).
<strong>The</strong> Asian and Indian markets remain difficult for EU <strong>films</strong> and were the regions with the lowest
shares <strong>of</strong> EU <strong>films</strong>, <strong>of</strong>ten boosted by global players rather than national SVOD services which rely
on regional <strong>films</strong> for their subscribers.
Netflix and Amazon, operating in Europe and outside, are the multi-country services with the
highest share <strong>of</strong> EU <strong>films</strong> in their catalogues, with an average <strong>of</strong> 18%. <strong>The</strong>y tend to circulate <strong>films</strong>
acquired in Europe also to the countries in which they operate outside Europe.
British <strong>films</strong> represent the highest share <strong>of</strong> EU <strong>films</strong> in North America, South Africa, India, Southeast
Asia, Australia and New Zealand – language/cultural proximity.
French <strong>films</strong> score their highest share <strong>of</strong> EU <strong>films</strong> in the Middle East, Turkey and China and Japan –
appeal <strong>of</strong> French cinema high in these regions.
Spanish <strong>films</strong>, without surprise, claim their highest share in Latin America but also Southeast Asia.
German <strong>films</strong> make up a stable percentage <strong>of</strong> EU <strong>films</strong> throughout the regions analysed, accounting
between 8% and 14%
Italian <strong>films</strong>, mostly classic <strong>films</strong>, have their highest share in North America with 12%.

EU titles represent 14% <strong>of</strong> film titles available / EU-5 countries make up 85% <strong>of</strong> all EU titles
50% <strong>of</strong> all unique film titles came from regions other than the US, the <strong>European</strong> Union and
Observatory member states.
With 7 450 unique film titles, EU film titles represent 14% <strong>of</strong> film titles on <strong>of</strong>fer.
<strong>The</strong> top 5 EU film producing countries represent the lion share <strong>of</strong> all EU titles with 85%, with British
titles almost accounting for 40% <strong>of</strong> EU film titles available.
51 973 unique film titles by region <strong>of</strong> origin
7 450 unique EU 28 film titles by country <strong>of</strong> origin
Other regions
26 009
50%
EU 28
7 450
14%
EUR OBS
711
2%
US
17 803
34%
IT
802
11%
Other 22 EU
countries
1 088
15%
ES
466
6%
DE
873
12%
FR
1 355
18%
GB
2 866
38%
*10 064 unique film titles could not be identified, mostly film titles from the region in consideration and film titles written in local languages which did not figure in film
databases such as IMDb, LUMIERE, TMDB. <strong>The</strong>se unidentified film titles represented 16% <strong>of</strong> all unique film titles from the catalogues and have not been included in the
analysis.

Medium film producing countries account for the rest <strong>of</strong> EU film titles available
EU-5 represent 85% <strong>of</strong> all EU <strong>films</strong> and while 8 medium size film producing countries account for 11%
<strong>of</strong> all film titles.
<strong>The</strong> other 14 EU countries <strong>export</strong> a rather small amount <strong>of</strong> film titles
7 450 unique <strong>of</strong> EU film titles by country <strong>of</strong> origin
DE 873 12% IT 802 11%
ES 466 6%
BE 108 1%
AT 80
1%
PL 66
1% FI 62
1%
CZ 47 1%
RO 35 0%
FR 1 355 18%
Other 22 EU countries 1 088 15%
NL 126 2%
HU 33 0%
BG 20 0%
GR 19 0%
PT 19 0%
LU 15 0%
DK 135 2%
IE 149 2%
EE 11 0%
HR 9 0%
LT 5 0%
GB 2 866 38%
SE 138 2%
SK 4 0%
LV 3 0%
SI 3 0%
CY 1 0%

Number <strong>of</strong> unique titles by EU country <strong>of</strong> origin and most present titles on services and in countries
When EU-5 countries are taken out <strong>of</strong> the total <strong>of</strong> EU unique titles, 8 countries represent the major part
with 80% <strong>of</strong> the remaining EU film titles – Nordics, IE, NL, BE, AT and PL.
Country Number <strong>of</strong> unique titles Film title most present (on services ) Film title most present (in countries)
GB 2 866 Love Actually - 2003 - GB,US (27) Under the Shadow - 2016 - GB (21)*
FR 1 355 Braqueurs - 2015 - FR (21)* Jour J - 2017 - FR - (20)
DE 873 Colonia - 2015 - DE,FR,LU (23) Dream Boat - 2017 - DE (20)*
IT 802 Le meraviglie - 2014 - IT,CH,DE (23) Le meraviglie - 2014 - IT,CH,DE (20)*
ES 466 El bar - 2017 - ES,AR (23) Contratiempo - 2016 - ES (21)*
IE 149 <strong>The</strong> Siege <strong>of</strong> Jadotville - 2016 -IE (20) <strong>The</strong> Siege <strong>of</strong> Jadotville - 2016 -IE (20)
SE 138 Jag älskar dig - En skilsmässokomedi - 2016 - SE (23) Cirkeln - 2015 - SE (20)*
DK 135 Lykke-Per - 2018 - DK (20)* Sommeren '92 - 2015 - DK,GB (20)*
NL 126 Strike a Pose - 2016 - NL, BE (20) Bon Bini Holland - 2015 - NL (19)
BE 108 Belgica - 2016 - BE,FR (18) Belgica - 2016 - BE,FR (18)
AT 80 Der Prozess - 2011 - AT (26) Weapon <strong>of</strong> Choice - 2018 - AT,IQ,US (20)
PL 66 Sztuka kochania. Historia Michaliny Wislockiej - 2017 - PL (19) Sztuka kochania. Historia Michaliny Wislockiej - 2017 - PL (19)
FI 62 Tulen morsian - 2016 - FI,SE,NO,LV (17) Tulen morsian - 2016 - FI,SE,NO,LV (17)
CZ 47 Lída Baarová - 2016 - CZ,SK (19) Milada - 2017 - CZ,US (19)
RO 35 Fire & Ice - 2008 - RO (6) Fire & Ice - 2008 - RO (5)
HU 33 <strong>The</strong> Basement - 2017 - HU,US,CA (9) <strong>The</strong> Basement - 2017 - HU,US,CA (9)
BG 20 Bullethead - 2017 - BG,US (19) Bullethead - 2017 - BG,US (19)
GR 19 O <strong>The</strong>os agapaei to haviari - 2012 - GR,RU (6) O <strong>The</strong>os agapaei to haviari - 2012 - GR,RU (6)
PT 19 Tabu - 2012 - PT, DE, FR (4) Backlight - 2010 - PT,US (3)*
LU 15 Belle du Seigneur - 2012 - LU,FR,DE,BE (3) Belle du Seigneur - 2012 - LU,FR,DE,BE (3)
EE 11 Sangarid - 2017 - EE,FI,LV (2)* Mandariinid - 2013 - EE,GE (2)*
HR 9 Ti mene nosis - 2015 - HR,SI,CS,SL (19) Ti mene nosis - 2015 - HR,SI,CS,SL (19)
LT 5 Losejas - 2013 - LT,LV (3) Losejas - 2013 - LT,LV (3)
SK 4 Spina - 2017 - SK,CZ (1) Spina - 2017 - SK,CZ (1)
LV 3 Es esmu seit - 2016 - LV (1)* Golfstrim pod aysbergom - 2012 - LV,RU,MT,AT (1)*
SI 3 Houston, We Have a Problem! - 2016 - SI, HR, DE, CZ, QA (18) Houston, We Have a Problem! - 2016 - SI, HR, DE, CZ, QA (18)
CY 1 Committed - 2014 - CY (4) Committed - 2014 - CY (4)
* Several titles are present in the same number <strong>of</strong> countries or on services. In this case, the title with the highst admission in <strong>European</strong>
cinemas, based on LUMIERE data, has been taken, and in the case no admissions figure are available, the most recent title.

Which regions are the biggest buyers <strong>of</strong> EU <strong>films</strong>?
North America and China are by far the biggest <strong>export</strong> markets for EU <strong>films</strong> if unique titles are considered.
Latin America, India, the Middle East, Russia and Oceania are also significant <strong>export</strong> markets for EU titles.
Southeast Asia, by number <strong>of</strong> services, has the lowest amount <strong>of</strong> unique EU titles in <strong>films</strong> catalogues and could be
an <strong>export</strong> opportunity for EU <strong>films</strong> on SVOD services.
Number <strong>of</strong> unique EU film titles in SVOD catalogues by region
South Africa
561
Southeast Asia
Turkey
761
769
Latin America
India
Middle East
1 104
1 210
1 252
Australia & New Zealand
Russia
1 644
1 813
China & Japan
2 582
North America
4 092
- 500 1 000 1 500 2 000 2 500 3 000 3 500 4 000 4 500

Circulation - Average number <strong>of</strong> service circulation (total 79) <strong>of</strong> EU unique titles
For EU-5 titles, even if they represent the lowest number <strong>of</strong> unique titles available, Spanish titles tend to
circulate better on services, followed by British and French titles.
On the other hand, German and Italian titles circulate less better even if the volume <strong>of</strong> titles is important.
Titles from 19 EU countries are below the EU average <strong>of</strong> service circulation.
On average, EU titles are available on 3.2 SVOD services out <strong>of</strong> the 79 in the service sample.
8
7
7,0
Average number <strong>of</strong> service circulation <strong>of</strong> unique film titles by country <strong>of</strong> origin
6
5,3
5
4,6
4
4,0 3,9
3,4 3,4 3,3
3,2 3,2 3,2
3
2
1
3,0 3,0 3,0 2,9 2,8 2,8 2,8 2,8 2,7
2,4 2,4
2,3 2,3
2,1 2,1
1,5
1,4
1,2
1,0
0

Circulation - Average number <strong>of</strong> country circulation (total 21) <strong>of</strong> EU unique titles
On average, an EU film title is available in 3 countries, with Spanish film titles circulating the best with an
average <strong>of</strong> 5.1 (<strong>of</strong>ten present in several Netflix catalogues).
Film titles <strong>of</strong> countries with a very low volume (SI, BG, CY, HR) manage to circulate wide if they are picked up
by a global service.
Despite their volume, German and Italian titles have more difficulties to circulate than the other EU-5 titles.
8 Average number <strong>of</strong> country circulation <strong>of</strong> unique film titles by country <strong>of</strong> origin
7
7,0
6
5,1
5
4
3
2
1
4,4
4,0
3,5
3,3 3,3
3,1
3,0 3,0 3,0 2,9 2,8 2,7 2,7 2,6 2,6 2,6 2,6
2,4
2,3 2,2 2,1
2,0 2,0 2,0
1,5 1,4
1,2
1,0
0

15% <strong>of</strong> all <strong>films</strong> available are <strong>of</strong> EU origin / EU-5 countries make up 86% <strong>of</strong> all EU <strong>films</strong>
When the occurrences <strong>of</strong> <strong>films</strong> are considered, around 15% <strong>of</strong> all identified <strong>films</strong> in the catalogues are
<strong>of</strong> EU 28 origin
Without surprise, EU-5 <strong>films</strong> represent 86% <strong>of</strong> all EU <strong>films</strong>, British <strong>films</strong> more than 40% <strong>of</strong> all EU <strong>films</strong>
and French <strong>films</strong> almost 20%.
Spanish <strong>films</strong>, through a better circulation <strong>of</strong> titles in catalogues and countries, improve from the 5 th
rank by title count to the 3 rd rank by number <strong>of</strong> occurrences.
178 555 occurrences <strong>of</strong> <strong>films</strong> by region <strong>of</strong> origin
27 535 occurrences <strong>of</strong> EU <strong>films</strong> by country <strong>of</strong> origin
Other regions
68 210
38%
EU 28
27 535
15%
EUR OBS
2 612
2%
Other 22 EU
countries
3 723
IT
14%
1 992
7%
GB
11 181
41%
DE
2 777
10%
US
80 198
45%
ES
2 839
10%
FR
5 023
18%
*15 499 <strong>films</strong> could not be identified, mostly <strong>films</strong> from the region in consideration and film titles written in local languages which did not figure in film databases such as IMDb,
LUMIERE, TMDB. <strong>The</strong>se unidentified <strong>films</strong> represented 8% <strong>of</strong> all <strong>films</strong> from the catalogues and have not been included in the analysis.

Details on the number <strong>of</strong> <strong>films</strong> and percentage <strong>of</strong> EU <strong>films</strong> for the other 22 EU countries
When EU-5 countries are taken out <strong>of</strong> the total <strong>of</strong> EU <strong>films</strong>, 8 countries represent the major part
with 82% <strong>of</strong> the remaining EU <strong>films</strong> – Nordics, IE, NL, BE, AT and PL.
Country Number <strong>of</strong> <strong>films</strong> % <strong>of</strong> EU <strong>films</strong>
EU-5 23 812 86%
IE 592 2,1%
NL 486 1,8%
DK 440 1,6%
SE 377 1,4%
BE 368 1,3%
AT 313 1,1%
PL 275 1,0%
FI 200 0,7%
CZ 124 0,5%
RO 119 0,4%
HU 104 0,4%
BG 103 0,4%
PT 55 0,2%
LU 35 0,1%
GR 32 0,1%
HR 31 0,1%
SI 24 0,1%
EE 15 0,1%
SK 11 0,04%
LT 10 0,04%
CY 5 0,02%
LV 4 0,01%
Total EU titles 27 535 100%
Split <strong>of</strong> the remaining 14% <strong>of</strong> EU <strong>films</strong> - 3 723 <strong>films</strong> in total
GR 32 1% HR 31
PT 55
1% LU 35 1% 1%
CZ 124 3%
BG 103 3%
RO 119 3%
HU 104 3%
FI 200 5%
PL 275 7%
AT 313 8%
BE 368 10%
SI 24 1%
EE 15 0%
SE 377 10%
IE 592 16%
NL 486 13%
DK 440 12%

Top 10 - EU film titles by countries and services <strong>of</strong> presence
Country presence highly influenced by the availability in all Netflix catalogues <strong>of</strong> the service sample and a
presence in one <strong>of</strong> the Chinese catalogues
Service presence influenced by titles for which there is no exclusivity for one service
Spanish, British and Irish titles were the only ones available in all 21 countries <strong>of</strong> the sample.
<strong>The</strong> blockbusters Love Actually and Snatch are the <strong>films</strong> available on the most services.
Top 10 EU Film titles by country presence
Original title
Production year
Country <strong>of</strong>
origin
Number <strong>of</strong>
countries
El bar 2017 ES,AR 21
Contratiempo 2016 ES 21
Secuestro 2016 ES 21
Durante la tormenta 2018 ES 21
Under the Shadow 2016 GB 21
City <strong>of</strong> Tiny Lights 2016 GB 21
Pursuit 2015 IE 21
Love Actually* 2003 GB,US 20
Johnny English* 2003 GB,US 20
Le meraviglie* 2014 IT,CH,DE 20
Top 10 EU Film titles by service presence
Original title
Production year
Country <strong>of</strong>
origin
Number <strong>of</strong>
services
Love Actually 2003 GB,US 27
Snatch 2000 GB,US 25
About Time 2013 GB 24
El bar 2017 ES 23
Johnny English 2003 GB,US 23
Le meraviglie 2014 IT,CH,DE 23
Jag älskar dig - En
skilsmässokomedi 2016 SE 23
Colonia 2015 DE,FR,LU 23
Contratiempo 2016 ES 22
Bean 1997 GB,US 22
*and 122 other EU film titles with a presence in 20 countries, the
3 titles selected were those with the highest service presence.
Mostly EU <strong>films</strong> available in the 20 Netflix catalogues and a
local service.

Share <strong>of</strong> EU <strong>films</strong> in catalogues for each region
While the average share <strong>of</strong> EU <strong>films</strong> is low in Asian catalogues, English/Spanish-speaking regions, the
Middle East and Russia and Turkey have a share <strong>of</strong> EU <strong>films</strong> above the average <strong>of</strong> sample, which stood at
15%.
Below average regions could represent an <strong>export</strong> opportunity for EU <strong>films</strong> on SVOD services.
Average share* <strong>of</strong> EU <strong>films</strong> in SVOD catalogues by region
India
8,1%
China & Japan
Southeast Asia
12,4%
12,7%
South Africa
Australia & New Zealand
North America
Middle East
Latin America
15,6%
16,4%
17,3%
18,0%
18,6%
Russia
Turkey
21,3%
22,4%
0% 5% 10% 15% 20% 25%
*Shares based only on identified <strong>films</strong>. Unidentified <strong>films</strong> accounted for 2% <strong>of</strong> all <strong>films</strong> in Turkey, 3% in South Africa and Middle East, 4% in Australia & New Zealand,
7% in Southeast Asia, 8% in Latin and North America, 9% in India, 11% in China & Japan and 15% in Russia.

Snapshot by region - dominance <strong>of</strong> EU-5 titles in the different SVOD catalogues
Split <strong>of</strong> EU <strong>films</strong> by country <strong>of</strong> origin by region <strong>of</strong> SVOD services
100%
90%
80%
70%
60%
50%
40%
16% 13% 11% 12% 12%
5% 8% 5%
3%
8%
14%
9% 10% 14%
8%
8% 7%
12%
16%
10%
13%
17%
23%
17% 28%
15% 14% 13% 12% 10%
3%
5% 5%
8%
9%
12%
11% 10%
10%
11%
8%
7%
9% 18%
16%
12%
23% 14%
15% 37%
30%
20%
10%
47%
37%
42%
39%
34%
45%
35%
39% 41%
29%
0%
Australia & New
Zealand
China & Japan India Latin America Middle East North America Russia South Africa Southeast Asia Turkey
GB FR ES DE IT Other EU countries

Stark differences by types <strong>of</strong> services and regional presence
National SVOD services in Oceania, Canada and Russia have the highest share <strong>of</strong> EU <strong>films</strong> in their
catalogues.
Multi-country services Netflix and Amazon Prime Video have the highest average shares <strong>of</strong> EU <strong>films</strong> in their
catalogues. <strong>The</strong>ir presence in Europe enables them to circulate EU <strong>films</strong> outside Europe compared to
services without operations in Europe.
Asian and Indian services could present an opportunity for EU <strong>films</strong> as they boost the lowest shares.
Average share* <strong>of</strong> EU <strong>films</strong> in SVOD catalogues
35%
30%
25%
30%
26% 26%
20%
15%
Overall share at 15%
10%
5%
0%
19% 18% 18% 17% 16%
14%
14% 13% 13% 12% 12% 12% 11% 10% 9% 9% 8%
6%
3%
2%
1%
*Shares based only on identified <strong>films</strong>.

Which SVOD services are the biggest buyers <strong>of</strong> EU film titles?
280 213 203 148 143 112 104 102 68 68 60 49 31 27 9 3
Amazon, by far, was the largest acquirer <strong>of</strong> EU <strong>films</strong> for its 14 services. Netflix followed at the second rank.
However, single country services Ivi in Russia, Youku, iQiyi and Tencent Video in China were the biggest
acquirers for single catalogue services.
On the other hand, services in India, North America and Southeast Asia had the smallest count <strong>of</strong> unique EU
<strong>films</strong> titles in their catalogues.
Number <strong>of</strong> unique EU titles in SVOD catalogues by services
3 500
3 281
3 000
2 500
2 000
1 816
1 488
1 321
869 818
1 500
1 000
500
458 410
0

Global rights versus national rights for multi-country SVOD services
Netflix tends to acquire global rights for its unique film titles and to circulate them in many <strong>of</strong> its country
catalogues
Amazon tends to adapt its country catalogues, with a rather low circulation <strong>of</strong> unique <strong>films</strong> titles
Wavo and Claro Video are other services which tend to acquire rights for all <strong>of</strong> their catalogues.
<strong>The</strong> other multi-country services have a low circulation <strong>of</strong> their unique film titles in their catalogues and
thus seem to acquire titles solely for specific national catalogues.
Circulation <strong>of</strong> unique titles in catalogues <strong>of</strong> multi-country services - EU and other regions
8
7
6
6,4
7,2
5
4
3
2
2,5
2,5
2,3
1,8
2,5
1,6 1,7 1,8 1,8
1,5 1,5 1,4 1,4
1,6
1
1,1 1,1 1 1
0
Netflix - 20
countries
Wavo - 3
countries
Claro Video - 3
countries
Hotstar - 3
countries
Amazon Prime
Video - 14
countries
Starz Play - 3
countries
Hooq - 3
countries
Viu - 6
countries
HBO - 3
countries
Hulu - 2
countries
EU 28
Other regions

Details by region
North America
USA and Canada
16 SVOD services

17% <strong>of</strong> all <strong>films</strong> available and 18% <strong>of</strong> all unique film titles are <strong>of</strong> EU origin
EU 28 <strong>films</strong> represent 17% <strong>of</strong> <strong>films</strong> available on the 16 North American SVOD services
Share <strong>of</strong> national <strong>films</strong> <strong>of</strong> 55% in the US and 3% in Canada.
EU unique film titles represent 18,3% <strong>of</strong> all unique film titles available with 4 092 titles
37 574 occurrences <strong>of</strong> <strong>films</strong> by region <strong>of</strong> origin
22 332 unique film titles by region <strong>of</strong> origin
Other regions
11 144
29,7%
EU 28
6 500
17,3%
100%
90%
80%
EUR OBS
70%
438
1,2%
60%
50%
40%
30%
Other regions
5 726
US
12 279
US
19 465
51,8%
20%
10%
0%
EUR OBS 235
EU 28
4 092
Unique titles

British, Classic Italian and French <strong>films</strong> are the main source <strong>of</strong> EU <strong>films</strong> in North America
EU-5 represent 85% <strong>of</strong> all EU <strong>films</strong> and British <strong>films</strong> 45% <strong>of</strong> all EU <strong>films</strong>.
Italian catalogue/classic <strong>films</strong>, with the lowest average year <strong>of</strong> production <strong>of</strong> all EU <strong>films</strong> (1983
compared to an EU average <strong>of</strong> 2003), rank 2 nd in North American catalogues.
6 500 occurrences <strong>of</strong> EU <strong>films</strong> by country <strong>of</strong> origin
FR 793 12% DE 501 8%
IT 804 12%
ES 479 7%
SE 98 2%
PL 68
1%
FI 48
1%
AT 46 1%
CZ 36 1%
RO 34 1%
HU 30 0%
Other 22 EU countries 969 15%
BE 100 2%
GR 19 0%
BG 17 0%
GB 2 954 45%
DK 108 2%
NL 137 2%
IE 164 3%
CY 1 0%
HR 12 0% PT 12 0%
LU 11 0%
LT 8 0%
SK 7 0%
EE 5 0%
SI 5 0%
LV 3 0%

A lot <strong>of</strong> variance between SVOD services for the share <strong>of</strong> EU 28 <strong>films</strong>
While British-centric Britbox has the highest share <strong>of</strong> EU <strong>films</strong>, and art house specialized service Sundance the
second highest, Indian service Hotstar has the lowest share <strong>of</strong> EU 28 <strong>films</strong> in its catalogues
Netflix and Amazon in the US and Canada dedicate almost 1/5 th <strong>of</strong> their film catalogue to EU <strong>films</strong>.
Services operated by US broadcasters, such as CBS, Starz, HBO and Showtime, have lower shares <strong>of</strong> EU <strong>films</strong>.
Surprising high share for Hulu <strong>of</strong> EU <strong>films</strong> – a complement to the TV series <strong>of</strong>fering?
Overview <strong>of</strong> EU 28 shares by SVOD catalogue
100%
90%
91% 91%
80%
70%
60%
50%
40%
30%
20%
10%
0%
30%
23% 21%
19% 18% 17%
13% 12% 11% 11%
9% 9%
2% 2%
Total <strong>films</strong> per catalogue
Amazon Prime Video CA Amazon Prime Video US Britbox CA Britbox US CBS All Access US CraveTV CA HBO GO US Hotstar CA Hotstar US Hulu US Netflix CA Netflix US Showtime Anytime US Starz Play US Sundance Now CA Super Channel CA
1 719 16 619 44 46 34 657 1 014 2 030 1 838 1 604 4 705 4 468 540 1 565 90 574

British, Classic Italian and French <strong>films</strong> are the main source <strong>of</strong> EU <strong>films</strong> in North America
All services have a high share <strong>of</strong> British <strong>films</strong> in their EU film <strong>of</strong>fering
Italian <strong>films</strong> represent a high share <strong>of</strong> EU <strong>films</strong> in the Amazon catalogues but for most <strong>of</strong> the service
French <strong>films</strong> are the second origin for EU <strong>films</strong>.
Sundance, Hotstar, HBO, Netflix, Super Channel and Amazon have a share between 11%-24% <strong>of</strong> <strong>films</strong>
from other EU countries than EU-5 in their EU film <strong>of</strong>fering
Split <strong>of</strong> EU <strong>films</strong> by country <strong>of</strong> origin by SVOD catalogue
100%
90%
80%
70%
60%
50%
40%
11%
3%
6%
20%
20%
16%
5%
8%
11%
18%
3% 2%
3% 2%
95% 95%
33%
33%
2%
2%
3%
2%
92%
17%
11%
9%
8%
24%
6%
30%
21%
6%
33%
17%
5%
4%
15%
3%
14% 14%
15% 14%
9%
9%
14% 15%
5% 4%
9%
1%
9%
7%
4%
6%
8%
10%
11%
5%
22%
7%
11%
11%
7%
12%
7%
6%
9%
3%
30%
55%
56%
69%
60%
63%
20%
40%
42%
33%
39% 39%
43% 44%
41%
10%
0%
Amazon
Prime
Video CA
Amazon
Prime
Video US
Britbox
CA
Britbox
US
CBS All
Access US
CraveTV
CA
HBO GO
US
Hotstar
CA
Hotstar
US
Hulu US Netflix CA Netflix US Showtime
Anytime
US
Starz Play Sundance
US Now CA
Super
Channel
CA
GB IT FR DE ES Other 22 EU countries

Details by region
Latin America
Argentina, Brazil and Mexico
9 SVOD services

18% <strong>of</strong> <strong>films</strong> available are <strong>of</strong> EU origin in Latin America
EU 28 <strong>films</strong> represent 18,6% <strong>of</strong> <strong>films</strong> available on the 9 Latin American SVOD services
Share <strong>of</strong> national <strong>films</strong> on average 6% in the 3 countries with stark variances – 2% in Argentina
and Brazil, 14% in Mexico.
EU unique film titles represent 17,6% <strong>of</strong> all unique film titles
15 977 occurrences <strong>of</strong> <strong>films</strong> by region <strong>of</strong> origin
6 267 unique film titles by region <strong>of</strong> origin
Other regions
4 594
28,8%
EU 28
2 979
18,6%
EUR OBS
271
1,7%
100%
90%
80%
70%
60%
Other regions
1 940
50%
40%
US
3 135
30%
US
8 133
50,9%
20%
10%
0%
EUR OBS 88
EU 28
1 104
Unique titles

British, French and Spanish <strong>films</strong> are the main source <strong>of</strong> EU <strong>films</strong> in Latin America
EU-5 represent 88% <strong>of</strong> all EU <strong>films</strong> and British <strong>films</strong> 39% <strong>of</strong> all EU <strong>films</strong>.
Linguistic proximity - Spanish <strong>films</strong> make up 16% <strong>of</strong> EU <strong>films</strong> in the region, just behind French <strong>films</strong>, the
highest share for Spanish <strong>films</strong> in all regions analysed.
2 979 occurrences <strong>of</strong> EU <strong>films</strong> by country <strong>of</strong> origin
FR 507 17%
ES 480 16%
GB 1 162 39%
DE 302 10%
IT 156
5%
Other 17 EU countries 372
12%
NL 46 2%
SE 36
1%
BE 37 1%
DK 51 2%
AT 31
1%
IE 72 2%
PL 22 1%
FI 20 1%
CZ 14 0%
BG 11 0%
HU 8 0%
RO 8 0%
PT 5 0%
HR 4
0%
LU 3
0%
SI 3 0%
GR 1 0%

Amazon and Netflix provide on average the highest share <strong>of</strong> EU <strong>films</strong> in the region
Overview <strong>of</strong> EU 28 shares by SVOD catalogue
35%
30%
30%
25%
20%
20%
20% 20% 19%
17%
17%
15%
10%
13%
12%
5%
0%
Amazon Prime
Video MX
Claro Video BR Netflix AR Netflix BR Netflix MX Claro Video AR Amazon Prime
Video BR
Claro Video MX
HBO GO BR
Total <strong>films</strong> per catalogue
Amazon Prime Video BR Amazon Prime Video MX Claro Video AR Claro Video BR Claro Video MX HBO GO BR Netflix AR Netflix BR Netflix MX
1 459 666 1 134 725 1 569 532 3 473 3 223 3 196

Netflix is more relying on <strong>films</strong> <strong>of</strong> diverse EU countries than its competitors in LatAm
Netflix relied less on British <strong>films</strong> and more on Spanish <strong>films</strong> than its competitors in the region, showing
catalogues adapted to the region.
Amazon and Netflix are also the services with the highest share <strong>of</strong> other EU countries in their
catalogues for EU <strong>films</strong>.
Split <strong>of</strong> EU <strong>films</strong> by country <strong>of</strong> origin by SVOD catalogue
100%
90%
80%
70%
60%
12% 14%
7% 2%
9%
10%
6%
11%
21%
9% 8%
8%
6%
4%
5%
11%
9%
14%
17%
11%
6%
13% 14% 14%
8%
14%
4% 5% 4%
6%
6% 12% 12% 11%
10% 5%
15%
17%
19% 20% 20%
50%
20%
40%
17% 16% 16%
30%
20%
40%
47%
52%
57%
50% 52%
34% 34% 34%
10%
0%
Amazon Prime
Video BR
Amazon Prime
Video MX
Claro Video AR Claro Video BR Claro Video MX HBO GO BR Netflix AR Netflix BR Netflix MX
GB FR ES DE IT Other 17 EU countries

Details by region
Southeast Asia
Indonesia, Malaysia, Philippines, Singapore and Thailand
17 SVOD services

13% <strong>of</strong> <strong>films</strong> available are <strong>of</strong> EU origin in Southeast Asia
EU 28 <strong>films</strong> represent 12,7% <strong>of</strong> <strong>films</strong> available on the 17 Southeast Asian SVOD services.
<strong>The</strong> services rely more on <strong>films</strong> <strong>of</strong> other regions as the comparatively lower share <strong>of</strong> US <strong>films</strong> also attest to.
Share <strong>of</strong> national <strong>films</strong> from 0,1% in Singapore to 17% in the Philippines. Average <strong>of</strong> 5% <strong>of</strong> national <strong>films</strong> for
the 5 countries.
EU unique titles represent 11,4% <strong>of</strong> all unique titles.
23 189 occurrences <strong>of</strong> <strong>films</strong> by region <strong>of</strong> origin
6 641 unique film titles by region <strong>of</strong> origin
EU 28
2 934
12,7%
EUR OBS
375
1,6%
100%
90%
80%
70%
Other regions
3 168
Other regions
10 232
44,1%
60%
50%
40%
30%
20%
US
2 640
US
9 648
41,6%
10%
0%
EUR OBS 72
EU 28 761
Unique titles

British <strong>films</strong> make up the lion share <strong>of</strong> EU <strong>films</strong>
British, Spanish and French <strong>films</strong> represent 72% <strong>of</strong> all EU <strong>films</strong> available in the region.
2 934 occurrences <strong>of</strong> EU <strong>films</strong> by country <strong>of</strong> origin
FR 440 15%
PL 25 1%
DE 293 10%
IT 152 5%
AT 37 1%
SE 24
1% BG 23
1%
RO 17 1%
ES 484 16%
CZ 12 0%
Other 17 EU countries
356 12%
DK 38 1%
BE 38 1%
FI 11 0%
HR 5 0%
SI 5 0%
SK 4 0%
NL 61 2%
HU 3 0%
GB 1209 41%
IE 49 2%
PT 2 0%
EE 2 0%

Regional services have a low share <strong>of</strong> EU <strong>films</strong>, relying more on <strong>films</strong> <strong>of</strong> the region
Netflix in the Southeast Asian region is the SVOD service with the highest share <strong>of</strong> EU <strong>films</strong> at 15%,
proposing almost the same EU titles in its country catalogues.
Hong Kong-based service Viu, specialised in Asian content, boosts the lowest share <strong>of</strong> EU <strong>films</strong> <strong>of</strong> SVOD
services in the region.
Overview <strong>of</strong> EU 28 shares by SVOD catalogue
18%
16%
15% 15%
15% 15% 15%
14%
12%
13%
10%
8%
9%
8%
8%
6%
4%
2%
0%
Netflix
PH
Netflix
TH
Netflix ID Netflix
SG
Netflix
MY
Hooq TH HBO GO
SG
Amazon
Prime
Video SG
Amazon
Prime
Video MY
4%
3% 3% 3%
Hooq ID Hooq PH Viu MY Hooq SG Viu ID Viu PH Viu SG Viu TH
2%
1%
1%
0%
Total <strong>films</strong> per catalogue
Amazon Prime Video MY Amazon Prime Video SG HBO GO SG Hooq ID Hooq PH Hooq SG Hooq TH Netflix ID Netflix MY Netflix PH Netflix SG Netflix TH Viu ID Viu MY Viu PH Viu SG Viu TH
491 425 768 499 1 131 1 123 678 3 258 3 724 3 576 3 363 3 410 223 168 142 155 55

Most services rely on British <strong>films</strong> for their EU film <strong>of</strong>fering
Spanish <strong>films</strong> make up an important proportion <strong>of</strong> EU <strong>films</strong> in the Netflix and Viu catalogues while
Amazon relies more on French <strong>films</strong> than its other competitors
Split <strong>of</strong> EU <strong>films</strong> by country <strong>of</strong> origin by SVOD catalogue
100%
90%
80%
70%
60%
3% 3%
3% 3%
5% 6%
39%
36%
10% 10%
6% 5%
5%
7%
5%
15%
10%
6%
14% 13%
10%
11%
3% 6%
17%
16%
8%
9%
8%
15%
14%
12% 12% 13% 12%
5%
5% 5% 5%
5%
10%
12% 10% 10%
10%
14%
14%
14%
16%
15%
20% 20%
20% 20%
7%
50%
11%
6%
19%
17%
17%
18%
18%
20% 20%
100% 100%
40%
30%
20%
50%
53%
56%
65%
44%
48%
52%
38% 38%
42%
39%
42%
40% 40%
10%
0%
Amazon Amazon
Prime Prime
Video MY Video SG
HBO GO
SG
Hooq ID Hooq PH Hooq SG Hooq TH Netflix ID
Netflix
MY
Netflix
PH
Netflix
SG
Netflix
TH
Viu ID Viu MY Viu PH Viu SG
GB ES FR DE IT Other 17 EU countries

Details by region
China & Japan
6 SVOD services

12% <strong>of</strong> <strong>films</strong> available are <strong>of</strong> EU origin in China and Japan
EU 28 <strong>films</strong> represent 12% <strong>of</strong> <strong>films</strong> available on the 9 Latin American SVOD services for a total <strong>of</strong> 2 979 <strong>films</strong>.
Share <strong>of</strong> national <strong>films</strong> at 36% in China and 29% in Japan – services are more national focused
EU unique titles represent 12% <strong>of</strong> all unique titles availalbe
32 434 occurrences <strong>of</strong> <strong>films</strong> by region <strong>of</strong> origin
21 577 unique film titles by region <strong>of</strong> origin
EU 28
4 038
12,4%
EUR OBS
263
0,8%
100%
90%
80%
70%
60%
Other regions
13 229
50%
Other regions
18 447
56,9%
US
9 686
29,9%
40%
30%
20%
US
5 593
10%
0%
EUR OBS 173
EU 28 2 582
Unique titles

EU-5 leads again but variety <strong>of</strong> EU countries
EU-5 represent 87% <strong>of</strong> all EU <strong>films</strong> and British and French <strong>films</strong> 60% <strong>of</strong> all EU <strong>films</strong>.
High percentage <strong>of</strong> German-speaking <strong>films</strong> at 16% - DE and AT
Mostly recent <strong>films</strong> with an average production year <strong>of</strong> 2008 for all EU <strong>films</strong>
4 038 occurrences <strong>of</strong> EU <strong>films</strong> by country <strong>of</strong> origin
DE 576 14%
ES 296
7% IT 188 5%
IE 51
1%
NL 49
1%
FI 29 1%
CZ 23 1%
FR 945 23%
GB 1 494 37%
Other 18 EU countries 539
13%
BE 54 1%
DK 59 1%
SE 66 2%
PL 67 2%
AT 70 2%
RO 17 0%
HU 15
0% PT
12
BG 9 0%
0%
LU 7 0%
GR 5
0%
EE 3
0%
HR 2 0%
SI 1 0%

Chinese services rely more on recent EU production, Netflix and Amazon in Japan with high share <strong>of</strong> EU <strong>films</strong>
<strong>The</strong> Chinese market, even increasingly more important for EU feature <strong>films</strong>, could represent an
opportunity for EU <strong>films</strong> as the share <strong>of</strong> EU <strong>films</strong> is still relatively low compared to services <strong>of</strong> other
regions.
20%
18%
18%
Overview <strong>of</strong> EU 28 shares by SVOD catalogue
16%
15%
14%
12%
10%
13%
12%
10%
8%
7%
6%
4%
2%
0%
Netflix JP Amazon Prime Video JP Tencent Video CN Youku CN iQiyi CN Hulu JP
Total <strong>films</strong> per catalogue
Amazon Prime Video JP Hulu JP iQiyi CN Netflix JP Tencent Video CN Youku CN
1 603 1 979 8 426 3 614 6 170 10 642

Diverse EU film <strong>of</strong>fering by Chinese SVOD services
Youku in China <strong>of</strong>fers the most diverse EU <strong>films</strong> <strong>of</strong>fering, followed by the Japanese Netflix catalogue
In Japan, importance <strong>of</strong> British <strong>films</strong> for EU film <strong>of</strong>fering highlighted by Hulu and Amazon
100%
90%
80%
70%
12%
3%
5%
10%
16%
3%
7%
9%
Split <strong>of</strong> EU <strong>films</strong> by country <strong>of</strong> origin by SVOD catalogue
11%
10%
14%
4%
6%
4%
4%
5%
10%
10%
18%
17%
5%
7%
60%
50%
24%
18%
29%
10%
21%
23%
40%
17%
25%
30%
20%
46% 47%
40%
36%
52%
10%
23%
0%
Amazon Prime Video JP Hulu JP iQiyi CN Netflix JP Tencent Video CN Youku CN
GB FR DE ES IT Other 18 EU countries

Details by region
India
6 SVOD services

8% <strong>of</strong> <strong>films</strong> available are <strong>of</strong> EU origin in India – reliance on national <strong>films</strong>
EU 28 <strong>films</strong> represent 8,1% <strong>of</strong> <strong>films</strong> available on the 6 Indian SVOD services
Indian services rely mostly on national <strong>films</strong> with an average share <strong>of</strong> 57% <strong>of</strong> Indian <strong>films</strong> in the
catalogues (or 88% <strong>of</strong> all <strong>films</strong> <strong>of</strong> ‘other regions’).
EU unique titles represent 7,7% <strong>of</strong> all unique titles – the lowest <strong>of</strong> all regions
14 878 occurrences <strong>of</strong> <strong>films</strong> by region <strong>of</strong> origin
11 891 occurrences <strong>of</strong> <strong>films</strong> by region <strong>of</strong> origin
EU 28
1 210
8,1%
EUR OBS
116
0,8%
100%
90%
80%
US
3 948
26,5%
70%
60%
50%
Other regions
8 023
Other regions
9 604
64,6%
40%
30%
20%
10%
0%
US
2 854
EUR OBS 90
EU 28 924
Unique titles

English language explains the high share <strong>of</strong> British <strong>films</strong> in EU film <strong>of</strong>fering
EU-5 <strong>films</strong> make up almost 90% <strong>of</strong> EU film <strong>of</strong>fering.
With 3 SVOD catalogues entirely focused on Indian <strong>films</strong>, EU <strong>films</strong> are mostly <strong>of</strong>fered by global players
Amazon and Netflix
1 210 occurrences <strong>of</strong> EU <strong>films</strong> by country <strong>of</strong> origin
ES 150 12%
DE 109 9%
IT 95 8%
DK 12
1%
BE 11
1%
FI 8 1%
RO 7 1%
FR 208 17%
Other 16 EU countries 134
11%
AT 13 1%
SE 14 1%
BG 4 0%
PT 4 0%
HU 3 0%
PL 14 1%
IE 20 2%
CZ 2 0%
GR 1 0%
HR 1 0%
GB 514 42%
NL 19 2%
SI 1 0%

Indian <strong>films</strong> dominate the catalogues <strong>of</strong> national services, international services rely also on EU <strong>films</strong>
While international services Netflix, Amazon and Hooq have a comparatively high share <strong>of</strong> EU <strong>films</strong> in their
catalogues, national services HotStar and Eros Now rely mostly on national <strong>films</strong>, with respectively 75%
and 98% <strong>of</strong> Indian <strong>films</strong> in their catalogues. Viu has also 96% <strong>of</strong> national <strong>films</strong>.
India is one <strong>of</strong> the biggest film producing countries in the world, and this production fills in local services
Overview <strong>of</strong> EU 28 shares by SVOD catalogue
18%
16%
16%
15%
15%
14%
12%
10%
8%
6%
4%
4%
2%
0%
Netflix IN Hooq IN Amazon Prime Video IN Hotstar IN Eros Now IN Viu IN
1%
0%
Total <strong>films</strong> per catalogue
Amazon Prime Video IN Eros Now IN Hooq IN Hotstar IN Netflix IN Viu IN
1 971 5 172 371 2 863 4 420 81

French <strong>films</strong> second to British <strong>films</strong>, high share <strong>of</strong> Spanish film in Netflix’ catalogue
Split <strong>of</strong> EU <strong>films</strong> by country <strong>of</strong> origin by SVOD catalogue
100%
90%
80%
9%
18%
23%
7%
12% 12%
7%
5% 4%
9% 6% 10%
70%
60%
50%
40%
8%
5%
24%
16%
3%
6%
16%
11%
6%
7% 18%
17%
15%
30%
59%
53%
20%
37% 35%
42%
10%
0%
Amazon Prime Video IN Eros Now IN Hooq IN Hotstar IN Netflix IN
GB FR ES DE IT Other 16 EU countries

Details by region
Australia & New Zealand
8 SVOD services

16% <strong>of</strong> <strong>films</strong> available are <strong>of</strong> EU origin in Oceania
EU 28 <strong>films</strong> represent 16,4% <strong>of</strong> <strong>films</strong> available on the 8 SVOD services for a total <strong>of</strong> 3 531 <strong>films</strong>.
<strong>The</strong> share <strong>of</strong> national <strong>films</strong> is at 2,7% in Australia and 0,3% in New Zealand.
EU unique film titles represent 17% <strong>of</strong> all unique film titles available
21 511 occurrences <strong>of</strong> <strong>films</strong> by region <strong>of</strong> origin
9 653 unique film titles
Other regions
5 980
27,8%
EU 28
3 531
16,4%
100%
90%
EUR 80% OBS
271
1,3% 70%
Other regions
2 509
60%
50%
40%
US
5 375
30%
US
11 729
54,5%
20%
10%
0%
EUR OBS 125
EU 28
1 644
Unique titles

Dominance <strong>of</strong> English-speaking <strong>films</strong> in Oceania
EU-5 represent 84% <strong>of</strong> all EU <strong>films</strong> with British and Irish <strong>films</strong> accounting for half <strong>of</strong> all EU <strong>films</strong> –
Proximity <strong>of</strong> language
3 531 occurrences <strong>of</strong> EU <strong>films</strong> by country <strong>of</strong> origin
FR 455 13%
IT 295 8% ES 288 8%
DE 272 8%
BE 48 1%
AT 39
1%
PL 33 1%
FI 28 1%
GB 1664 47%
Other 19 EU countries 557
16%
SE 62 2%
DK 68 2%
NL 79 2%
IE 119 3%
RO 15 0%
CZ 14 0%
BG 10 0%
LU 10 0%
HU 9 0%
PT 8 0%
GR 5
CY 3 0% 0%
SI 3 0%
HR 2 0%
LT 2 0%

National players are <strong>of</strong>fering a higher share <strong>of</strong> EU <strong>films</strong> than global players
While in most <strong>of</strong> the regions, global players <strong>of</strong>fered the highest share in their catalogues to EU <strong>films</strong>,
this situation is inversed in Australia and New Zealand with national players Stan, Foxtel and Lightbox
having the highest share <strong>of</strong> EU <strong>films</strong> in their catalogues.
30%
Overview <strong>of</strong> EU 28 shares by SVOD catalogue
25%
26%
20%
19%
17% 16% 16%
15%
15% 15%
12%
10%
5%
0%
Stan AU Lightbox NZ Foxtel Now AU Netflix AU Netflix NZ Amazon Prime
Video NZ
Amazon Prime
Video AU
Neon NZ
Total <strong>films</strong> per catalogue
Amazon Prime Video AU Amazon Prime Video NZ Foxtel Now AU Lightbox NZ Neon NZ Netflix AU Netflix NZ Stan AU
4 673 3 969 1 672 771 426 4 418 3 988 1 594

High importance <strong>of</strong> British <strong>films</strong> in all catalogues – language proximity
Foxtel Now and Stan meanwhile have the highest share <strong>of</strong> French <strong>films</strong> in their EU film <strong>of</strong>fering while
Netflix has the highest share <strong>of</strong> Spanish <strong>films</strong>, which the service tends to circulate in most countries in
which it is operating.
100%
90%
80%
70%
60%
50%
20% 19%
7% 7%
2% 2%
13% 14%
10% 9%
Split <strong>of</strong> EU <strong>films</strong> by country <strong>of</strong> origin by SVOD catalogue
12%
16%
12% 14% 14% 13%
6%
5%
6% 12% 9% 10%
5%
4%
3%
3%
6%
8%
10%
16%
0%
16%
20% 11%
14%
4%
14%
5%
13%
18%
40%
30%
20%
48% 48%
53%
59%
53%
43% 43%
50%
10%
0%
Amazon Prime
Video AU
Amazon Prime
Video NZ
Foxtel Now AU Lightbox NZ Neon NZ Netflix AU Netflix NZ Stan AU
GB FR IT ES DE Other 19 EU countries

Details by region
Middle East
Egypt, Saudi Arabia and United Arab Emirates
11 SVOD services

18% <strong>of</strong> <strong>films</strong> available are <strong>of</strong> EU origin in the Middle East
EU 28 <strong>films</strong> represent 18% <strong>of</strong> <strong>films</strong> available on services in the Middle East
EU unique titles represent 22,4% <strong>of</strong> all unique titles available in the region
16 021 occurrences <strong>of</strong> <strong>films</strong> by region <strong>of</strong> origin
5 580 unique titles by region <strong>of</strong> origin
Other regions
3 611
22,5%
EU 28
2 887
18,0%
100%
EUR OBS
255
1,6%
90%
80%
70%
60%
50%
40%
Other regions
1 351
US
2 878
US
9 268
57,8%
30%
20%
10%
0%
EUR OBS 99
EU 28
1 252
Unique titles

British, French and Spanish <strong>films</strong> are the main source <strong>of</strong> EU <strong>films</strong> in the Middle East
EU-5 represent 88% <strong>of</strong> all EU <strong>films</strong> and British <strong>films</strong> 34% <strong>of</strong> all EU <strong>films</strong>.
High appeal <strong>of</strong> French <strong>films</strong> which represent 28% <strong>of</strong> all EU <strong>films</strong> – one <strong>of</strong> the highest share throughout
all regions.
2 887 occurrences <strong>of</strong> EU <strong>films</strong> by country <strong>of</strong> origin
DE 394 14%
ES 275 10%
IT 80 3%
FI 35 1%
NL 35 1%
HU 21 1%
SE 18 1%
FR 806 28%
Other 15 EU countries 342
12%
BE 35 1%
AT 45 2%
RO 11 0%
BG 10 0%
PL 9 0%
CZ 5 0%
PT 3 0%
DK 47 2%
IE 63 2%
SI 3 0%
HR 2 0%
GB 990 34%

Netflix <strong>of</strong>fering a high share <strong>of</strong> EU <strong>films</strong> in its country catalogue
Regional player Starz Play has the catalogues with the lowest share <strong>of</strong> EU <strong>films</strong>, while Amazon has also
a significant low share <strong>of</strong> EU <strong>films</strong> in its regional catalogues compared to other region in which the
service operates.
Overview <strong>of</strong> EU 28 shares by SVOD catalogue
30%
25%
24% 24%
23%
20%
15%
14%
13% 13%
10%
9%
7% 7% 7%
6%
5%
0%
Netflix SA Netflix AE Netflix EG Wavo AE Wavo EG Wavo SA Amazon Prime Amazon Prime Starz Play EG Starz Play SA Starz Play AE
Video EG Video AE
Total <strong>films</strong> per catalogue
Amazon Prime Video AE Amazon Prime Video EG Netflix AE Netflix EG Netflix SA Starz Play AE Starz Play EG Starz Play SA Wavo AE Wavo EG Wavo SA
646 494 2 686 3 583 3 543 984 964 961 909 625 626

Netflix is more relying on <strong>films</strong> <strong>of</strong> diverse EU countries than its competitors
100%
90%
80%
70%
Almost all catalogues rely on British <strong>films</strong> for half <strong>of</strong> their EU <strong>films</strong>. Regional players Wavo has the
highest share <strong>of</strong> film from other EU countries while Netflix has the moist diverse catalogue, with a
surprising high share <strong>of</strong> German film in its Egyptian catalogue and French share in the catalogues in
Saudi Arabia and the United Arab Emirates.
6%
8%
13%
10% 9%
2% 2%
5% 7%
17%
Split <strong>of</strong> EU <strong>films</strong> by country <strong>of</strong> origin by SVOD catalogue
6%
13% 11%
4%
13%
3%
12%
9%
8% 7% 9%
3% 3%
5%
10% 12%
11%
20% 21% 17%
20% 22% 22%
3% 2% 2%
3% 2% 2%
11% 11% 11%
60%
50%
23%
24%
43%
26%
36%
14% 16% 16%
40%
14%
30%
20%
50%
43%
59% 57% 59%
48% 47% 47%
31% 30% 30%
10%
0%
Amazon Prime
Video AE
Amazon Prime
Video EG
Netflix AE Netflix EG Netflix SA Starz Play AE Starz Play EG Starz Play SA Wavo AE Wavo EG Wavo SA
GB FR DE ES IT Other 15 EU countries

Details by individual countries
Russia, South Africa and Turkey
6 SVOD services

21,3% <strong>of</strong> <strong>films</strong> available are <strong>of</strong> EU origin in Russia
EU 28 <strong>films</strong> represent 21,3% <strong>of</strong> <strong>films</strong> available on the 3 SVOD services in Russia
Share <strong>of</strong> national <strong>films</strong> on average 3,5%
EU unique titles represent 22% <strong>of</strong> all unique titles
9 732 occurrences <strong>of</strong> <strong>films</strong> by region <strong>of</strong> origin
8 235 unique titles by region <strong>of</strong> origin
100%
Other regions
2 244
23,1%
EU 28
2 070
21,3%
90%
80%
70%
Other regions
1 989
60%
EUR OBS
455
4,7%
50%
40%
US
4 005
30%
20%
EUR OBS 428
US
4 963
51,0%
10%
0%
EU 28
1 813
Unique titles

British and French <strong>films</strong> are the main source <strong>of</strong> EU <strong>films</strong> in Russia
EU-5 <strong>films</strong> represent 86% <strong>of</strong> all EU <strong>films</strong>
Nordic <strong>films</strong> accounted for 5% <strong>of</strong> all EU <strong>films</strong>
2 070 occurrences <strong>of</strong> EU <strong>films</strong> by country <strong>of</strong> origin
DE 198 10% ES 192 9%
IT 171 8%
NL 28 1%
AT 15 1%
FI 15 1%
CZ 14 1%
BE 29 1%
BG 13 1%
FR 480 23%
Other 20 EU countries 297
14%
PL 31 1%
HU 8 0%
PT 7 0%
EE 5 0%
IE 31 1%
DK 36 2%
SE 51 2%
RO 5 0%
LU 4 0%
CY 1 0%
GR 1 0%
GB 732 35%
HR 1 0%
LV 1
0%
SI 1 0%

22,4% <strong>of</strong> <strong>films</strong> available are <strong>of</strong> EU origin in Turkey
EU 28 <strong>films</strong> represent 22,4% <strong>of</strong> <strong>films</strong> available on the 2 SVOD services in Turkey
Share <strong>of</strong> national <strong>films</strong> on average 2,2%
EU unique titles represent 23,5% <strong>of</strong> all unique titles
3 678 occurrences <strong>of</strong> <strong>films</strong> by region <strong>of</strong> origin
3 275 unique titles by region <strong>of</strong> origin
Other regions
784
21,3%
EU 28
825
22,4%
100%
90%
80%
Other regions
713
70%
EUR OBS
96
2,6%
60%
50%
US
1 714
40%
US
1 973
53,6%
30%
20%
10%
0%
EUR OBS 79
EU 28
769
Unique titles

French <strong>films</strong> are the main source <strong>of</strong> EU <strong>films</strong> in Turkey, accounting for more than 1/3
EU-5 represent 90% <strong>of</strong> all EU <strong>films</strong>
Only country in which French <strong>films</strong> more present than British <strong>films</strong>
825 occurrences <strong>of</strong> EU <strong>films</strong> by country <strong>of</strong> origin
GB 241 29%
ES 94 11%
DE 72 9%
IT 25 3%
HU 4 0%
AT 9 1%
IE 11 1%
SE 4 0%
BG 3 0%
FI 3 0%
PL 3 0%
Other 14 EU countries 85
10%
BE 12 1%
RO 3 0%
CZ 2 0%
HR 1 0%
DK 13 2%
NL 16 2%
SI 1 0%
FR 308 37%

22,4% <strong>of</strong> <strong>films</strong> available are <strong>of</strong> EU origin on Netflix in South Africa
EU 28 <strong>films</strong> represent 16% <strong>of</strong> <strong>films</strong> available on Netflix in South Africa
Share <strong>of</strong> national <strong>films</strong> is at 0,1% (4 <strong>films</strong>)
3 588 occurrences/unique film titles by region <strong>of</strong> origin
EU 28
561
16%
EUR OBS
72
2%
Other regions
1 570
44%
US
1 385
38%

British <strong>films</strong> well ahead in the Netflix catalogue
EU-5 represent 87% <strong>of</strong> all EU <strong>films</strong>
English-speaking <strong>films</strong> represent 41% <strong>of</strong> all EU <strong>films</strong> – Proximity <strong>of</strong> language
Variety in EU countries <strong>of</strong> origin as it was the case in other Netflix catalogues
561 EU <strong>films</strong> by country <strong>of</strong> origin
FR 81 14%
DE 60 11%
IT 26 5%
BE 4 1% SE 4 1% BG 3 1%
FI 3 1%
HU 3 1%
DK 8 1%
PL 3 1%
ES 101 18%
Other 15 EU countries 72
13%
AT 8 1%
IE 12 2%
NL 16 3%
CZ 2 0%
PT 2 0%
RO 2 0%
HR 1 0%
SI 1 0%
GB 221 39%

Russian player Ivi has the highest share <strong>of</strong> EU <strong>films</strong>, followed by Netflix in the 3 countries
While Ivi boosts the highest share, Netflix in Turkey dedicates ¼ <strong>of</strong> its film <strong>of</strong>fering to EU <strong>films</strong>.
Amazon on the other hand in Turkey and Russia, has a low amount <strong>of</strong> <strong>films</strong> and a low amount <strong>of</strong> EU <strong>films</strong>
in its <strong>of</strong>fering.
Overview <strong>of</strong> EU 28 shares by SVOD catalogue
30%
25%
26%
25%
20%
15%
16% 16%
10%
10%
9%
5%
0%
Ivi RU Netflix TR Netflix RU Netflix ZA Amazon Prime Video RU Amazon Prime Video TR
Total <strong>films</strong> per catalogue
Amazon Prime Video RU Amazon Prime Video TR Ivi RU Netflix RU Netflix TR Netflix ZA
541 528 5 809 3 382 3 150 3 588

Diverse film <strong>of</strong>fering <strong>of</strong> EU <strong>films</strong> for all players in the 3 countries.
French <strong>films</strong> have a comparatively high share in 4 out <strong>of</strong> the 6 country catalogues compared to other
regions.
High share <strong>of</strong> German <strong>films</strong> in the EU film <strong>of</strong>fering <strong>of</strong> Amazon in Russia and Turkey.
Split <strong>of</strong> EU <strong>films</strong> by country <strong>of</strong> origin by SVOD catalogue
100%
90%
80%
70%
60%
50%
40%
6%
9%
8% 4%
17%
13%
2%
2%
23% 30%
15% 14%
10% 13%
3%
9%
5%
8%
5%
11%
11%
9%
12%
7%
17%
18%
27% 13% 38% 14%
30%
20%
10%
44%
41%
33%
40%
28%
39%
0%
Amazon Prime Video RU Amazon Prime Video TR Ivi RU Netflix RU Netflix TR Netflix ZA
GB FR ES DE IT Other EU countries

More information:
www.obs.coe.int
christian.grece@coe.int