Duke FM Media Kit
Northeast Wisconsin's Duke FM Media Kit, 2019
Northeast Wisconsin's Duke FM Media Kit, 2019
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<strong>Media</strong> <strong>Kit</strong><br />
2019<br />
© Midwest Communications<br />
1420 Bellevue Street<br />
Green Bay, WI 54311<br />
p: 920-435-3771
Station Profile<br />
Dial Position: 93.5, 99.7, and 93.1 fm<br />
Format: Classic Country<br />
Market Coverage: Green Bay, Appleton, Oshkosh metros. Our<br />
coverage area runs from Fond du lac to the U.P., and from the<br />
Lake Michigan to Stevens Point.<br />
Playing classic country with artists like Garth Brooks,<br />
Reba McEntire, George Strait, Alabama and more!<br />
With an audience from 25–54, our audience has purchasing<br />
power and is passionate about their classic country!<br />
Demographics for the DMA<br />
Female: 50% | Male: 50%<br />
Employment: Full Time: 50% | Part Time: 15% | Other: 1% | Retired: 21%<br />
Education: College Graduate: 22% | Some College: 33% | High School: 41% | Less Than 12 th : 3%<br />
Home Ownership: Own: 73% | Rent: 20% | Other: 7%<br />
Income: 100-150k+: 26% | 75–100k: 15% | 50–75k: 20% | Less than 50k: 39%<br />
*Scarborough Adults 18+ February 2018–April 2019<br />
© Midwest Communications<br />
1420 Bellevue Street | Green Bay, WI 54311 p: 920-435-3771
WEBSITE INFORMATION<br />
INTERACTIVE OPPORTUNITIES<br />
DULUTH<br />
73.4%<br />
• Banner/Graphic Ads<br />
• Texting<br />
• Video/Video Gateway<br />
• Blogs<br />
of traffic is<br />
returning visitor<br />
• Podcasts<br />
18-24<br />
25-34<br />
35-44<br />
• Custom Codes<br />
45-54<br />
55-64<br />
• Social <strong>Media</strong><br />
7% 18% 16% 21% 24%<br />
DEMOGRAPHICS (YRS)<br />
• plus more…<br />
17,206<br />
monthly visits<br />
13,966 people<br />
streaming<br />
5,319<br />
monthly uniques<br />
87,294 minutes<br />
spent on stream<br />
DIGITAL PRODUCTS<br />
300x250 ROS Display Ads<br />
Display advertising sold as $35 per week.<br />
Midwest 360 is a state-of-the-art digital Texting targeting Packages strategy for businesses looking to hit their target<br />
Text to Win contests, Text Alert sponsorships,<br />
and Custom Keyword packages available.<br />
audience every single time with amazing results! Some key features are:<br />
• Site retargeting<br />
• Search retargeting<br />
• Keyword contextuals<br />
• Category contextual targeting<br />
• Geo-fencing<br />
• Digital Director In-House<br />
Sponsorships<br />
• Unstructured Data<br />
Fixed position sponsorships of various online<br />
features and flatpages are available.<br />
Exclusive<br />
• Dynamic<br />
Title sponsorship<br />
Reporting<br />
size 970x90,<br />
Secondary sponsorship size 300x250.<br />
• Online to Offline conversions<br />
• Daily campaign optimization<br />
• Pinpoint accuracy<br />
• Fraud protection<br />
6,685 fans<br />
Radio Stream Ads<br />
Audio commercials that air on the stream when<br />
the terrestrial station is playing commercials.<br />
Standard lengths and dayparts available.<br />
Site Takeovers<br />
Own the homepages of Duluth’s sites.<br />
970x90 super leaderboard, 300x250 medium<br />
rectangle, and 1600x1000 wallpaper on<br />
homepage only. Sold by week, 2 week maximum.<br />
Take advantage of the one device everyone has on them at<br />
all times – their phone! What makes Midwest 360 different<br />
than competitors?<br />
© Midwest Communications<br />
1420 Bellevue Street | Green Bay, WI 54311 p: 920-435-3771
MARKET COVERAGE<br />
POWERED BY<br />
100,000<br />
© Midwest Communications<br />
WATTS!<br />
1420 Bellevue Street | Green Bay, WI 54311 p: 920-435-3771
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