5 Myths Keeping Network Marketers From Growing Their Business With Email

T H E 5 M Y T H S K E E P I N G
NETW ORK
M ARKETERS
F R O M G R O W I N G T H E I R
B U SI N E SS W I T H E M A I L
EVERYDAY MARKETERS- 5 MYTHS OF EMAIL MARKETING 1

IN TRO D UCTIO N
Email marketing is likely the most powerful, least utilized
tool in your marketing toolbox. I say most powerful
because, well, it has the ability to radically change your
business. It can be the differentiating factor between
wildly successful and just getting by. However, many
people have written off email as a marketing tactic and
consider it spammy or ?old fashioned? and instead rely
on other means to communicate to their audiences
such as social media.
This ebook talks about the 5 myths network marketers
believe when it comes to email marketing and how they
are leaving money on table by solely relying on social
media to build their business.
EVERYDAY MARKETERS- 5 MYTHS OF EMAIL MARKETING 2

M YTH # 1:
M Y COM PANY DOES ALL M Y
M ARKETING AND ADVERTISING FOR
M E.
I wanted to start with this one because this is probably the most common reason
network marketers give for not investing in email marketing.
And I get it. I really do.
Your company sends out emails on your behalf whenever there is a new product or
event. They may even include a link to your profile or ?site?so you could potentially
earn commissions from sales. Why would you want to duplicate their efforts and
email people when they are already getting regular emails from your parent
company?
Well, there are quite a few reasons actually.
- Your company won?t email your entire list every time you want to host a small
meeting at a friend's house.
- They certainly won?t email your group to let them know you?ll be doing a
Facebook or Instagram live.
- And if I had to guess, I bet they won?t email people that aren?t already
customers.
EVERYDAY MARKETERS- 5 MYTHS OF EMAIL MARKETING 3

One of the biggest reasons for you to collect email addresses and maintain your
own lists is so you can create relationships with your audience that transcend
social media and go beyond what your company will do for you.
- If you're hosting a small meeting at a library, how powerful is it for you to
email local prospects and invite them?
- How much more can you sell if you create well-written emails that help your
customers and potential customers get to know you and establish a personal
connection with you?
- How do you plan on building trust with new prospects? What reason do they
have to give you their business? Email gives you the ability to create value
and build a relationship of trust.
- What happens if your company suddenly pulled the plug on marketing for
you? Or worse, ceased to exist altogether?
IN TRO D UCTIO N
While I understand your company is going to do a lot of paid marketing and
advertising, don?t make the mistake of believing they are doing it FOR YOU or to
help you build your business. You should still be doing your own email and building
your own relationships.
EVERYDAY MARKETERS- 5 MYTHS OF EMAIL MARKETING 4

M YTH # 2:
DIRECT M ESSAGES ARE M ORE
EFFECTIVE
Direct messages can absolutely be an effective way to interact with your audience. No
doubt about it. However, there are some things to consider before going all-in on DMs
and excluding email. But before I get into that, it?s worth stating the obvious here: you
don?t have to choose one or the other. There is a time and a place for each method of
communication and I would never say you adopt email marketing and abandon using
direct messages.
That being said, let?s take a look at some areas where email can be a great substitute for
direct messages.
M ESSAGE LARGE GROUP AT ONCE
If you have an email list of hundreds or thousands of
people, you aren?t going to DM them one by one. If you
have those same people on an email list you can send a
single email to everyone and even personalize it!
EVERYDAY MARKETERS- 5 MYTHS OF EMAIL MARKETING 5

EM AIL IS LESS SPAM M Y
Raise your hand if you?ve experienced this situation. Shortly
after making a post on Instagram you immediately get a
message from someone telling you how much they love your
page. They ask you a few quick questions and just when you
think they are actually trying to get to know you...WHAM!
They try and sell you something. (Btw, if you?re currently
using this practice, cut it out.) In that instance, the DM felt
spammy and insincere. There was nothing personal about it
and you probably won?t do business with that person.
PEOPLE SIGN UP FOR EM AIL
If someone is on your email list it is because they put
themselves there. They chose to give you their email address
and want to hear from you. On the other hand, if a brand or
individual were to DM me out of the blue, I?d feel like I had just
got a spam text message. I didn?t ask to hear from you and it
isn?t welcome. You won?t get the same reaction from a cold
direct message as you would from an email. There are just
different expectations.
EM AIL IS M ORE PROFESSIONAL
You may not believe this, but email is still the preferred
means of communication for many people. Even friends and
family will probably prefer to hear from you via email if it is
concerning a business transaction.
EVERYDAY MARKETERS- 5 MYTHS OF EMAIL MARKETING 6

M YTH #3:
EM A IL IS TO O EXPEN SIV E A N D
CO M PLICATED
This one totally makes sense. It absolutely can be expensive to use an email
service provider (ESP) but then again, it doesn?t have to be. MailChimp has turned
the email world upside down by offering free subscriptions. You don?t have to pay
for anything as you are just getting started. Now, as your email lists grow and you
have more subscribers or start looking for more sophisticated programs, yes,
you?re going to have to start paying for it. But even then, it isn?t an overwhelming
amount, especially compared to the potential benefit of having a good list.
Now, as far as being too complicated, I know a lot of people believe they are not
technically savvy and feel overwhelmed trying to set up something like an email
campaign. If you can set up an Instagram or Facebook and post regularly, you can
set up and use a MailChimp account. The benefits of using email far outweigh the
potential frustration that comes from getting it up and running. Don?t worry about
doing anything too technical in the beginning, just get your first email sent off and
go from there.
EVERYDAY MARKETERS- 5 MYTHS OF EMAIL MARKETING 7

M YTH # 4:
I DON'T HAVE
ANYTHING TO
SAY
Yes you do.
You know something about your product or service that your audience doesn?t. That?s
why they gave you their email address in the first place. Here are some ways to use
email to create additional value for your audience.
- Do a weekly ?How To.?Teach them something.
- Send out your most recent blog post or even something interesting you found
online.
- Tell them a personal story
about how your product has
made your life better or share
examples from your
customers.
There are many things you can say
to your audience to create value and
make them know, like, and trust you.
YOUR MOST
IMPORTANT GOAL:
CREATE VALUE FOR
YOUR AUDIENCE.
Just do me a favor and don?t
overwhelm them with sales emails and offers to buy. That gets old and burns bridges.
EVERYDAY MARKETERS- 5 MYTHS OF EMAIL MARKETING 8

M YTH # 5:
I ONLY NEED SOCIAL M EDIA
Facebook's organic reach (without ads) is 1-6%. That?s it. So let?s do the math. If you
have 10k followers on your page-first off, well done-you should only expect 100-600
people to see each post. If that post gets a ton of likes and engagement, Facebook will
show it to a larger audience and you?ll those numbers grow, but typically only 1-6% of
your audience will see each post.
Think about that.
- Let's say you want
to let people know of
an event coming up
in a week.
- Or you're going to
have a sale.
- Or have just
published a blog
with information
that could save
them time or money
EVERYDAY MARKETERS- 5 MYTHS OF EMAIL MARKETING 9

Are you really comfortable only delivering that message to 2% of your audience? Are
you content knowing that you have no way of reaching those people if they decide they
no longer want to use Facebook or check their Instagram?
An email will go to every person on your list. They may not open it and you have no
control over that (other than really good subject lines) but at least you know they got it.
You have almost no control over who sees your post on social media. If you don?t want
to pay to promote it, you have no way of reaching your entire audience. You?re
essentially leaving money on the table.
CH ECK O UT TH ESE N UM BERS
EVERYDAY COMPANY PRESENTS MARKETERS- | HOW 5 MYTHS TO FIND OF SUCCESS EMAIL MARKETING 10

CONCLUSION
Whether you are just starting out a distributor, or you have a
massive downline, you can benefit from email marketing. Too
many distributors rely entirely on their parent company for
support instead of taking the reins and being proactive about
growing their business. Email is a largely ignored and
underutilized tactic that could substantially help you grow your
business.
KEY TAKEAWAYS:
- Control your list. Don't wait for someone else to do it for
you. Email your customers and potential customers on
your own.
- It isn't as complicated or expensive as you think. If you
can do social, you can do email.
- Social media is a great way to cultivate an audience.
However, you cannot and should not depend on it for
everything you do. Email is a great way to reach your
audience and interact with them in a way that is
impossible on social media.
EVERYDAY MARKETERS- 5 MYTHS OF EMAIL MARKETING 11

Are You Treat ing Your Business Like
It 's a Real Business?
There's nothing more exciting than being your own boss.
The captain of your own ship.
The master of your own destiny.
And yet if one day you woke up and your parent company was gone,
completely vanished, would you still be an entrepreneur? Do me a favor
and ask yourself these questions:
1. If Facebook turned off my page, could I still make a living?
2. If Instagram stopped showing my posts to my followers, would I still
be able to communicate with my audience?
3. Am I treating my business like it is a real business and taking it
seriously, and if not, what else should I be doing?
4. Do I have access to my customers and prospects without
depending on anyone else?
If you answered no to any (or all) of these questions, it may be time to
think about email as an opportunity to grow your business and set
yourself apart from your competition.
If you'd like to learn more about email marketing, take a look at this post we
wrote to help you get started.
Also, if you are interested in taking an in-depth class and getting step by step
instructions, CLICK HERE to learn more and get on the waiting list.
EVERYDAY MARKETERS- 5 MYTHS OF EMAIL MARKETING 12