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The Women's IP World Annual 2019/2020

We are delighted to present you with the launch edition of The Women’s IP World Annual 2019/2020, celebrating women at all levels working in IP Law and Innovation. From the very beginning, the response and feedback we had was amazing, and we would like to thank all of the incredible women involved. Our aim was to celebrate a group of diverse women, from all over the globe, showcasing their achievements and also their personalities to inspire and inform. We have taken an unbiased approach and kept the articles & profiles as authentic as possible, to keep the author's own personal style. This has resulted in a cocktail of inspirational women coming together to share thoughts, ideas, and experience positively. We hope you enjoy this issue as much as we have enjoyed putting it together. Ms. Elvin Hassan Editor & Head of International liaisons

We are delighted to present you with the launch edition of The Women’s IP World Annual 2019/2020, celebrating women at all levels working in IP Law and Innovation. From the very beginning, the response and feedback we had was amazing, and we would like to thank all of the incredible women involved. Our aim was to celebrate a group of diverse women, from all over the globe, showcasing their achievements and also their personalities to inspire and inform. We have taken an unbiased approach and kept the articles & profiles as authentic as possible, to keep the author's own personal style. This has resulted in a cocktail of inspirational women coming together to share thoughts, ideas, and experience positively. We hope you enjoy this issue as much as we have enjoyed putting it together.

Ms. Elvin Hassan

Editor & Head of International liaisons

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COLOMBIA<br />

Name: Claudette Vernot<br />

Law firm name:<br />

Estrategia Juridica<br />

Country: Colombia<br />

Position: Director & Attorney at Law<br />

Website: www.estrategiajuridica.co<br />

Claudette Vernot has focused her career on studying and improving brand<br />

protection programs and <strong>IP</strong> litigation strategies in Colombia. After receiving<br />

her Law Degree from the Universidad Externado de Colombia, she completed<br />

a postgraduate diploma in the University Pantheon Assas in Paris. She is the<br />

Chair of the Anti-counterfeiting Sub-Committee for the Latin-American and<br />

Caribbean region in INTA and is also a member of ACPI, <strong>IP</strong>CA, and APRAM<br />

associations.<br />

Ms. Vernot is an expert in the protection of trademarks throughout Latin America and Central<br />

America. She advises several companies at the regional level in the definition of strategies to<br />

protect trademarks and enlarge markets while providing solutions to fight contraband and<br />

counterfeit. Ms. Vernot was Regional Outside Counsel for five years, assisting the General Legal<br />

Counsel in the fight against the Illegal Trade for the Company PMI, specifically covering the<br />

Latin American Region.<br />

INTELLECTUAL<br />

PROPERTY<br />

brands patent<br />

trademarks invention<br />

licensing copyright<br />

protection<br />

BRAND PROTECTION AND ENFORCEMENT<br />

IN COLOMBIA<br />

Corporate Law<br />

Our firm is experienced in<br />

the handling of any sort<br />

of corporations. It also<br />

has the capacity to<br />

incorporate companies<br />

in Colombia and abroad.<br />

Commercial Law<br />

<strong>The</strong> department of<br />

Commercial and Corporate<br />

Law at ESTRATEGIA JURIDICA<br />

offers comprehensive<br />

advisory service in those<br />

aspects typical of companies<br />

or corporations.<br />

Intellectual Property Law<br />

ESTRATEGIA JURIDICA provides<br />

review, evaluation, assesment<br />

and management of the<br />

intellectual property rights of<br />

our clients.<br />

Competition Law<br />

<strong>The</strong> attorney at ESTRATEGIA<br />

JURIDICA have specialized<br />

training in the fields of unfair<br />

competition and restrictive<br />

competition practices.<br />

Bogota D.C, Colombia Calle 90 # 12 - 28 (110221)<br />

Tel: (57 - 1) 638 10 71<br />

E-mail: estrategia@estrategiajuridica.co<br />

www.estrategiajuridica.co<br />

Criminal Law<br />

ESTRATEGIA JURIDICA has<br />

the capacity to advise<br />

clients in all those issues<br />

regarding possible legal<br />

infractions covered by our<br />

criminal ordainment.<br />

Litigation<br />

ESTRATEGIA JURIDICA<br />

enjoys ample expertise in<br />

the search of solutions<br />

regarding processes in<br />

the area of contentious<br />

administrativa, civil and<br />

commercial law.<br />

Claudette Vernot was the pioneer lawyer in Colombia for <strong>IP</strong> criminal cases<br />

for brands such as Louis Vuitton, Levi’s, Nike, Adidas, and Microsoft. New<br />

actions such as Customs Border Measures and Consumer law were part of<br />

the latest strategies for brand holders.<br />

She began programs for training Customs officers, members of the Police<br />

force, and different agencies in 1999.<br />

Her experience in the Intellectual Property field makes her one of the<br />

most recognised attorneys in Colombia. She has trained her team to<br />

understand that the client is a business partner and that they must<br />

collaborate to find strategies to protect their <strong>IP</strong> Portfolio. She works for<br />

several brand holders, advising the Latin American Region in order to<br />

find legal strategies against transnational counterfeiters. She focuses her<br />

programs in the main Ports of the country and has actively collaborated<br />

with <strong>The</strong> National Tax and Customs Direction in the modifications to<br />

Customs Law related to border measures in the country.<br />

She has worked as a professor in the area of Commercial Contracts<br />

related to Industrial Property Rights, Copyrights and New Technology at<br />

Universidad Externado de Colombia.<br />

Ms. Vernot is fluent in Spanish, English, French, and Italian.<br />

Ms. Vernot first embarked in her practice in <strong>IP</strong> Law in a French Company -<br />

SODIAL in Paris. This was followed by working for three years in a Bogota<br />

law firm - Cavelier Abogados. Ms. Vernot then founded her own practice,<br />

Estrategia Juridica, in 1998.<br />

Estrategia Juridica’s primary focuses include the litigation of <strong>IP</strong> cases,<br />

Consumer Law, Unfair competition, Brand Protection Programs, and the<br />

Enforcement of <strong>IP</strong> rights.<br />

Practice areas include Brand Protection, Criminal and Civil Law,<br />

Trademarks, Patents, Copyrights, Consumer Law, and Data Protection.<br />

Sponsored by<br />

I P I N N O V A T I O N S E R V I C E<br />

P R O V I D E R<br />

PROFILES<br />

&<br />

ARTICLES<br />

Patent - Trademark - Renwals - Brand protection Solutions & Services<br />

46<br />

47

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